As someone working in the B2B professional services sector, I've always been weary about marketing and advertising, and even more so about internet marketing.
When I met with CC&A, they actually confirmed my opinion, and showed why so many B2B professionals fail at marketing, but they also educated me with things that work. They are very heavy in client education. I decided to move forward with a campaign. So far, its working just like they said it would. It’s a partnership approach, and more effort on my end then I expected, but it’s working. My client list is growing and we are looking to expand next year. Needless to say, I am happy with the performance of CC&A thus far.