If you’re familiar with digital marketing, then you know how heavily data-driven it can be. In this digital age, a well crafted and executed digital marketing campaign leaves no doubt about its effectiveness. Still, with all the data to draw from, proving the return on investment or ROI of your digital marketing plan can be a tough task. This is echoed in Hubspot’s State of Inbound report – where 40% of marketers indicate that one of their top challenges is proving the ROI from their marketing activities.
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