There are currently more than 4 billion people using the internet around the world today. Currently, about half of those people are engaging with some sort of social media on some level.
Experts expect to see another billion people logging on to social media accounts by the year 2021.
That has made things somewhat difficult for companies like Google, who deal with a nearly unimaginable number of searches every day.
Add to that, the sheer volume of content floating around the world wide web and collating the internet becomes a nearly insurmountable task.
To help mitigate this onslaught of inquiries, Google and other search engines rely on something called SEO, which stands for Search Engine Optimization.
Web developers, designers, and other page makers can utilize SEO best practices to help guarantee their websites appear higher on the search engine results.
Indeed, Google has said publicly that content and links are the two biggest factors they use to rank websites in a search.
That means that building quality content and securing those elusive and important referral links is essential for anyone who wants to learn how to become an influencer
Fortunately, there are a number of ways you can engage with social media to boost your SEO performance.
1. Boost content visibility
It’s certainly no surprise that social media can help boost your SEO through content promotion. After all, if it isn’t reaching your target audience, the best keyword optimization in the world isn’t going to help you.
Social media allows you to collect all of your quality content and get it in front of people through a variety of different channels.
These platforms can be used to kickstart discussions and overall engagement. Consumption of content on Facebook, for example, is currently 14.3 percent of online traffic. That’s second only to Google.
Instagram users ‘like’ 4.2 billion posts per day. That shows that people are engaging with content at an incredible rate.
Tools like Facebook, Instagram are some of the best ways to effectively push your SEO content. And while incoming links from shares through social media may not have the same clout as high-quality backlinks, they can improve your bounce and engagement rates.
Social media isn’t necessarily great for boosting your SEO on its own. But writers, blog editors, and influencers also read content, and they’re 100 percent more likely to share your content if they see it then if your byline has never crossed their screen.
Promoting your content on social media platforms allows it to reach more new people who may share it themselves. All of that helps boost your inbound link potential.
Indeed, Google already indexes content from sites like Facebook and Twitter, and other platforms will surely do the same.
If you have relevant, timely content, it has a better chance of turning up as a top search result and bringing people to your site.
2. Create link opportunities
Two of the main indicators for search engines like Google is ‘relevance’ and ‘authority.’ Relevance looks at whether content meets the criteria of the search result, while authority looks to the trustworthiness of the source.
Authority, by and large, relies on the number and quality of the inbound links your content receives. The number of quality backlinks you receive will have a huge impact on your search rankings.
That’s why link building and earning is a tactic that’s been embraced by online marketers across virtually every industry.
Getting your content in front of a wider audience can only help boost your prospects for receiving those backlinks. After all, these platforms operate as a collator for all of the web’s content, so people start there when they’re looking for something interesting to read.
As we said, whether they’re a blogger, Instagram influencer, or another type of taste-maker, important people use these platforms.
So it’s equally important for you to make sure you have an active social media page. The more that you’re thought to have authority or expertise in your field, the more it boosts your SEO.
3. Increase brand awareness and positive brand mentions
It may not be obvious at first, but increasing your brand awareness can actually help increase your SEO as well. Social media is an excellent resource for getting your brand into the minds of people.
After all, social media is just another avenue that your audience can use to find you and engage with you.
Building an audience on platforms like Facebook and Instagram also allows you to build your brand. That means that more people will recognize your brand’s name in search results and will feel safer clicking the link.
In order to do this, you need to generate an informative brand and product content to share on your social media.
Consumers are begging for the ability to make educated and informed purchasing decisions, so you should do your best to give them what they want.
These can be done as blog posts or videos, for example, and can be created through collaborations with influencers in order to drum up informative brand content, reviews, and product descriptions.
This will contribute to your brand awareness and outreach, as well as help customers, make effective decisions.
Check out some of these statistics:
- 90 percent of people read online reviews
- 85 percent of people trust those reviews
- Facebook and YouTube are the most influential social channels
- 19 percent of consumers make purchasing decisions after reading Facebook posts
- 18 percent do the same because of YouTube
That means brand content is an integral part of driving up your SEO. After all, if people start searching for your brand, you’ll have a better chance of ranking for non-branded keyword searches.
4. Engage with the community
These platforms also provide the opportunity engage with your community which, in turn, will eventually create local-specific authority signals for search engines.
There’s a number of ways this can be done, but perhaps the simplest is by interacting with other local brands on social media.
Research the other brands in your area to find companies that you may share a similar aesthetic with.
You can then share each other’s important updates, guest blog on each other’s sites, host live discussions, and promote those poses on social media.
5. Optimizing your posts
There are many tools out there for measuring the efficacy of your social media campaigns.
But measuring the interactions your content generates, you can make changes accordingly.
Thus, it’s very important for you to regularly monitor what’s happening and make any necessary adjustments to your strategy.
Some of the key metrics to look at should include:
- Brand mentions
The higher the numbers in these categories, the higher Google will consider your relevance and authority.
Other important metrics are:
- Conversion rates
- Visibility levels in search engine rankings
- Site traffic associated with your overall visibility
Looking at these metrics will help you understand your social media efforts and how they’re impacting your overall SEO.
There are a number of good tools to help you do this effectively. Rankwatch is one which has gone quite popular in the recent years.
It’s easy and shares comprehensive and actionable data as compared to most others in the market.
These are just a few handy tips for using Social Media to boost your overall SEO performance.
Hopefully, with a bit of hard work, you’ll begin to see an improvement in your SEO.