6 Ways Pinterest Analytics Can Help Your Online Business Promotion

June 9, 2023 | Digital Marketing

Pictures bear the worth of a thousand words. They make communication easier and more efficient when it comes to reaching out to mass audiences online.

Visual content is a powerful medium of e-learning and information. About 65 percent of all people are noted to be visual learners.

But the one thing that makes a picture perfect online is when you are assured that it is equally engaging as it is appealing. Pinterest Analytics tells you what Pinners want and how to build a strong marketing strategy for your business online. It also allows you to track down details about your customers demographic.

To understand how to make your Pinterest marketing successful have a look at the features that make up the Pinterest Analytics for Business.

Identifying the Elements: Pinterest Features you should know

  • The “Most Repinned Pins”

pinterest-repinned

 

What do your customers love the most? The Most Repinned Pins is a feature that can tell a business how many times people have engaged with a particular Pin online and how much traffic inflow it has generated to your site.

  • Data Metrics that Interpret Market Watch and People’s Interest

Pinterest Analytics brings you important online behavior data on how customers interact and what interests them the most. The Analytics board can give businesses metrics about people who interact with Pinterest business images. The audience insights will give you information on how to tailor your content better.

user-impressions

  • User Impression

A high number of impressions increases the chances of engagement and successful conversion. This is what every online business campaign seeks. With Pinterest Analytics board, marketers can view graphs displaying the average number of clicks and repins for a particular page and make their business decisions.

How Pinterest Analytics Tool can Help you

The Analytics board can help you steer your online engagement. Once you are well acquainted with it, the next step would be learning how to make the most of the analytics tool. Here are some of the best ways the Pinterest Analytics tool can help you when it comes to your business images.

#1- Learn About Your Competition

Learn-about-competitors

Studying other contemporary brands can help your business gain a competitive advantage. You can take a close look at the Interest segment that falls under ‘Your Audience’ section to follow how the audience is engaging with other brands. Sift through each of the brand names and the type of pins that they post Use that insight to find out how you can improve your business promotion with Pinterest.

#2 – Study the Market

The Audience Analytics section in Pinterest is divided into two parts – Demographics and Interests. study-the-market audience-analytics In the Demographics tab, you will find graphs, showing the average monthly views and the number of people who have engaged with a particular pin. Apart from this, you can see the nationality of your audience, language, metro, and gender. A little bit of background information about the market and its people will tell you how to direct your market promotion.

#3 – Monitor Your Pinterest-to-Site Referrals

Pinterest Analytics shows marketers the number of clicks, repins and impressions that a particular Pinterest post generates. If you click on a Pin, it will take you directly to the web page where the image was generated. A website owner can monitor this data from the ‘Activity from yourdomain.com’ tab in the Pinterest Analytics dashboard to measure the number of page visits people make to a site directly from Pinterest. Tracking this data will help guide you when it comes to content curation and web designing. pinterest-to-site-referrals

Using Pinterest Analytics for Content Curation

A collective set of data will contribute to better decision-making and effective content curation in future. Business owners will focus more on things that are trending and work harder on the pins that get fewer impressions.

Using Pinterest Analytics for Web Designing

Pins with a higher number of impressions are the ones that people engage the most with. Identifying the Pins that engage your target audience the most, can help you improve your webpage design layout. For example, images with higher number of impressions can be displayed as featured images on your homepage. When users click on this particular Pinterest image they will be taken directly to the homepage. However, make sure you only pin images that are relevant to your webpage.

#4 – Tracking and Fine-Tuning Your Data Reports

tracking-and-fine-tuning-data

You can use Pinterest Analytics to prepare reports. You can view the total number of Pins and Repins that your site receives every day and the users who engage with them. For this, you will have to customize your data view. To do this, you must click on the box in the top-left corner. You can select the dates you want from the top left corner box to check which pins have created more engagement over this period of time.

Hover your cursor on any specific date on the graph to see data for that specific day. In a way, it is similar to Google Analytics. You can track your daily social media progress to understand whether your Pinterest strategy is working.

The following tabs – ‘Most Repinned’, ‘Most Recent’ and ‘Most Clicked’ show users which particular Pins are more popular than others.

Analyze your progress by asking yourself the following questions –

  1. Which pins are more popular among Pinners?
  2. Which pins are less popular among Pinners?
  3. How to effectively tailor the campaigns to reach new markets?

Pinterest Analytics helps decrease the guesswork and ensures you get better results from your campaign.

#5 – Improve Your Online Sales by Using Interactive Data use-interactive-data

Using interactive data can help you to build a better brand image. Check out users opinions in the comments section and take this feedback to improve your online sales.

#6 – Optimize Your Pins by Segmenting the Data

Go to the Audience section in your Pinterest Analytics dashboard first. You will find an option to segment the data based on ‘All Audiences’ and ‘Your Followers’. The ‘All Audiences’ option will include data showing the activities of everyone who has seen your pins till now. The ‘Your Followers’ option, on the other hand, is reserved for people following your Pinterest business board.

segment-your-data

Segmentation of data will help you compare the differences between these two groups and customize your marketing strategy accordingly. This also helps you discover a larger target audience with Pinterest.

You can also segment data based on the type of device customers use. This is important because pins look different on different devices. By understanding the type of devices that your customers use, you can target different customers with different Pins. Find out which pins work well for mobile and optimize your pins according to the online behavior of the Pinners.

Using analytics for business is one of the changing dynamics of social media evolution. Nearly every social media platform today has its own analytics tools that businesses channelize in order to ensure better performance and larger audience engagement. However, the one thing that singles out Pinterest from other social sites like Facebook and Twitter is its use of visual content backed with data and insights. Employing these insights in your marketing strategy can help you boost your promotion campaigns and improve your online communication activities for better engagement.

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