Digital Marketing requires a deep appreciation for analytics, human behavior, and a constantly changing technological landscape; to this end, Alex is in his element as Anchour’s Digital Marketer. He enjoys the opportunity to problem-solve and work collaboratively to tackle challenging, detail-heavy campaigns for small and large businesses alike. Alex lives here in Maine, and when he’s not at work, he’s hanging out with his family and friends and his dog, Luke.
Please introduce yourself and where you work.
My name is Alex Munsell, and I’m a Digital Marketer at Anchour, a full-service branding and digital marketing firm in Lewiston, Maine.
How do you think SEO has changed over the last 10 years?
The biggest changes have definitely come from search engines placing more of a priority on user experience, and the level of intelligence they now employ to enhance that same experience. A couple examples would be Google’s Penguin update and the rise of AMP. To put it simply, you have to have a great website and there’s no more keyword stuffing.
How did you get introduced to digital marketing, more specifically SEO?
I’ve always been a technically-minded person with an interest in learning new things. I’ve always been intrigued with growing businesses through technology, so digital marketing and SEO really made sense for a career path. With things changing so fast in the industry, a lot of self-teaching and trial and error have taken place over the years.
What are the services you provide to your clients?
Almost anything that falls under the scope of Digital Marketing: Strategy, SEO, social media management, digital strategy, CPC campaign management, landing page development, UI/UX improvements, and retargeting are some of the things we’ve been the most focused on in recent months.
What strategy according to you will prevail in 2017 for SEO?
Improved user experience. Fast pages, easily navigable sites, friendly UI, meta info being consistent with page content, mobile responsiveness, and AMP, etc. People are coming out with better and better content, and the industry is starting to shift away from ancient black hat tactics more than ever. Using data, we’ll figure out what users hope for and implement it. That might even mean switching platforms or channels – whatever it looks like, improving UX is here to stay.
What would your advice be to people who are looking to take up digital marketing as a career choice?
Keep learning and stay hungry! Don’t get stuck relying on something that used to work just because it’s comfortable. The Digital Marketing landscape is always changing, and you should learn to constantly adapt.