Jason Berkowitz is a digital marketing/SEO specialist based out of New York City, beginning his marketing journey in 2009. Jason operated a fitness business that was failing to gain new clientele. Through research & testing, Jason was able to successfully increase the visibility of the fitness business in the organic search results.
Throughout this process, Jason learned that his passion for fitness transformed into a passion for SEO and solving the mysterious puzzle of ranking websites. Because of this paradigm shift, Jason launched his digital marketing agency, Break The Web, with a big focus on their SEO Services New York label.
Please introduce yourself and where you work.
How do you think SEO has changed over the last 10 years?
Many SEO agencies fail to evolve as the search algorithms change. We focus on the future of search, with the goal of providing longevity to ensure our clients achieve results, as well as maintaining them for the long run. In Google’s attempt to provide authoritative results, it helps weed out the lousy SEO campaigns versus the ones that meet expectations.
How did you get introduced to digital marketing, more specifically SEO?
Since then, countless hours of research, testing & networking has led our agency to become one of the top SEO service providers in NYC, further dictated by our own search engine results.
What are the services you provide to your clients?
Our full range of complimentary services includes PPC/Google Adwords, Remarketing, Website Design & Development, Facebook Advertising, Conversion Rate Optimization (CRO), Social Media Management & PR. We have also provided paid advertising opportunities on LinkedIn, Reddit & Instagram.
What strategy according to you will prevail in 2018 for SEO?
What would your advice be to people who are looking to take up digital marketing as a career choice?