Please introduce yourself and where you work.
How do you think SEO has changed over the last 10 years?
From 100% keyword based anchor text, to focussing on brand and keeping keyword based anchor text percentages very low.
Even local has changed drastically. From just including keyword modifiers along with your primary keywords to spending 90% of my time in Google My Business optimizing local campaigns (focusing on reviews, citations, and image optimization).
And lastly, the introduction of Google Suggest and the ability to make it work on a mass scale for client campaigns.
How did you get introduced to digital marketing, more specifically SEO?
I first worked with banners and classified ads in email, but once I discovered what could be done with GoTo, Alta Vista, and Lycos, the game changed completly.
In 2004, I was an early Adwords adopter and realized that the data I was getting was perfectly matched for SEO and ramped up my knowledge/experience with Google and Yahoo.
There were things we could do in those days that we can’t do today, so it was the wild west of SEO… moreso than the previous 6 years.
In some regards, the engines were getting smarter which weeded out so much competition, thus allowing me to take over entire markets for a period of time. That’s what soidified my passion for SEO which continues to this day.
What are the services you provide to your clients?
What strategy according to you will prevail in 2017 for SEO?
What would your advice be to people who are looking to take up digital marketing as a career choice?
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