Have you ever wondered what’s the best way to reach your target audience? Then the answer is influencers. They are the secret to success when it comes to launching a new product or service. They have an impressive number of followers, so they can easily spread your messages and ultimately drive sales.
At first sight, influencer marketing seems like a tricky task. After all, you probably don’t know anyone personally who is famous or has lots of followers on social media. However, there are still influencers who could help you achieve your goals—as in any marketing, finding the right influencers is essential if you want to succeed with your campaign.
So, how can you find these potential influencers? AI is helping marketers by creating advanced tools which help them identify hidden influencers in their niche. Let’s see how you can use AI and the WebSignals tool to find those potential influencers and get them onboard as brand advocates. As per research, brand advocacy can increase the effectiveness of your marketing campaign by up to 54%.
What is WebSignals?
WebSignals is an AI-powered tool that helps you to monitor all your social media content by providing real-time alerts and updates in your registered email. It allows you to perform a detailed sentiment and competitor analysis for each social media post.
You can use WebSignals to:
- Provide organized customer service.
- Execute detailed market research.
- Monitor and track your online competitors’ performance.
- Enrich your online reputation.
This practical tool can help you find potential influencers in your niche. It analyzes your content’s strengths, weaknesses, engagement, and finds hidden influencers in your niche based on the same criteria. You can then reach out to the influencers and request them to share your content.
This way, you get free promotion for your content that might otherwise cost you thousands of dollars. WebSignals is an excellent tool for bloggers, marketers, and social media managers looking to promote their content. It also provides data on the best time to share your content for maximum exposure.
How WebSignals works?
Before diving deep into finding potential influencers using this fantastic tool, first, you need to have a basic understanding of how the tool works.
You need to create an account using your email ids and provide a password. WebSignals allows you to create a free trial account for seven days to get an idea about the productivity of the tool.
Once you have created your WebSignal account, it is all set to create your new project. You need to name your project, provide at least one keyword (a maximum of five keywords can be provided), and ‘Save’ the same to start with. For a better explanation, we have created a project named ‘RankWatch‘ and provided three keywords, as shown below.
The Dashboard Karizma
You can now find all the metrics for any particular keyword you have chosen by clicking the ‘Dashboard’ icon at the top right-hand corner. The “Reporting Dashboard” will yield the following analysis,
The report includes the total number of mentions, unique authors, and unique sites across various social media channels like Twitter, Web, Facebook, YouTube, Quota, Reddit, and many more for that particular keyword. WebSignals collects mentions and tracks your competitors on more than 120M sources.
If you want to get the data for any particular channel, you need to click the specific icon.
The sentiment analysis report shows all the positive, negative, neutral, and unknown mentions for that particular keyword. Finding out the negative mentions is essential for any new or reputed brand. That will help them to address the issue without delay. It is crucial in this internet era, where things can go viral in minutes.
You can also opt for a source, location, or language-wise analysis report by clicking the particular filter. For example, clicking the source icon will show you the analysis report for that keyword across various channels.
Finding potential influencers using the Reporting Dashboard
One of the most significant benefits of using this excellent tool is the reporting dashboard helps you to find potential influencers in your niche. It would be best if you create an alert for your competitors while using the tool.
You may follow the influencers hired by your competitors. That will help you to check the popularity of those campaigns run by those influencers. You will get an idea about how well those influencers are performing and driving results in favor of their clients in terms of ROI.
The Reporting Dashboard shows the list of influencers mentioning that keyword in the maximum number of posts on any particular social media channel (Twitter in the following example).
You can rearrange the list of influencers having the highest number of followers by clicking the ‘Followers’ icon. That will help you find the most potential one for that particular media channel.
Suppose you want to find a renowned influencer for Reddit. You need to click on the ‘Reddit’ icon to find the same.
You can also filter and choose only the influencers who share your brand the most often and get the highest engagement.
Using this tool, you can also discover if these influencers actively seek collaborations with brands. You can select a keyword in your industry, and WebSignals will show you which social media channels are best for your campaign. This way, you can focus your search on the channels that most suit your brand.
The tool will also show you which influencers rank highest for this keyword and their estimated reach. If you click on a name, you can see their social media accounts and contact information. And, If you click on the title of the platform, you can see a ranking for all influencers who use this channel.
However, you can refer to this video to better understand the process.
The next step
Once you have narrowed down the list of potential influencers using WebSignals, it is time to pitch them. These influencers have large followings on social media and are often very popular, making them a great choice to promote your brand.
However, choosing a big influencer does not necessarily assure a successful campaign as they usually have a general audience as their fan followers. You may need more than that to satisfy your goal of targeting the right audience.
For example, micro-influencers boast a 3.86% engagement rate on Instagram on average, whereas the same goes down to 1.21% for big influencers. A whopping 68% dip can be a deciding factor.
You can do influencer marketing on a paid basis, i.e., you pay the influencer to promote your product, or it can be done as part of an effort to build brand awareness, i.e., you work with the influencer to create content that resonates with their followers.
Influencers are essential to create brand awareness and increase your sales potential. They can help you drive massive traffic utilizing their vast followers. WebSignals is an excellent tool for finding top influencers in your niche. The Reporting dashboard shows the list of potential influencers in your niche who have used your keywords.
You can then use this data to promote your content and reach out to the influencers. This way, you get free promotion for your content and build relationships with influencers. WebSignals is a must-have tool for content marketers and social media managers.