How to Use Free SEO Tools to Speed Up Your Marketing Game?

September 14, 2023 | Digital Marketing

Who doesn’t love free things? Free coupons, desserts, or, in this case, free SEO tools that can enhance your marketing game up to tenfold.

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Seems unbelievable? Well, we can understand why you must be feeling this way. We know those questions swimming inside your head, asking, What’s the catch? What will the company get by providing free SEO tools? Is there any hidden agenda behind this strategy? Will the company track my marketing strategies, store data, and distribute it to third parties? And much more!

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But, relax!!!

We don’t have any ulterior motives, and our client testimonials can vouch for the same.

The only reason we are providing you with some amazing free website SEO tools is because we genuinely want your business to grow, along with a tiny bit of hope that once you start seeing the profit by using our services, you will take up our plans as well.

So, without further ado, let’s dive right into the various free SEO tools we provide and the benefits they can bring to your business’s marketing strategies.

How to Use Free SEO Tools For Enhancing SEO marketing strategies?

Though tons of free SEO online tools are available in the market for everyone, only a few organizations can utilize them completely. Why? That’s because most companies don’t know how these free SEO website tools can help their business.

To help you understand the benefits of using these free SEO tools, we state each of our best free SEO tools here and their advantages.

Website Analyzer

The first free SEO tool for websites from the treasure trove is SEO web page analyzer. What is a website analyzer, and how does it help your website?

In simple words, our Website analyzer is an auditing SEO website tool that completely analyzes your site on several aspects and provides an auditing report for the same.

RankWatch website analyzer dashboard

Moreover, it also scores your website based on the several factors that it passed and failed, highlighting the errors for you to work on. The auditing report covers the technical SEO aspects and clearly states whether they are fulfilled.

RankWatch website analyzer mobile rendering section

Our website analyzer also offers mobile rendering features for you to determine how your site looks and functions on a mobile phone display. The Page speed section of the SEO website tool states the total loading time, page size, requests, and cached page size.

RankWatch website analyzer content breakdown section

It also shows the content breakdown of the website when a user visits the site for the first time and the cached statistics used for better loading time when a user visits your site often.

All the above-mentioned statistics help you understand the pain points in your site’s technical SEO sector so you can rectify them. Once done, you must perform another website analyzer to see if the changes are implemented properly.

Mobile Friendliness Checker

Next in line is our mobile friendliness checker. As the name states, the tool conducts mobile friendly tests to determine whether your website is mobile-friendly or not.

RankWatch mobile friendly checker dashboard

Why is it important to optimize your website according to mobile screen size? That’s because the number of mobile users has increased over the past few years, thus forcing Google to consider a site’s mobile-friendliness as an essential ranking factor.

Now, you don’t want your website to fall back due to a lack of fitting in a mobile screen, right? That’s why it is essential to check for your website’s mobile friendliness and figure out ways to improve appearance, functionality, and other factors.

Backlink Analyzer

Wouldn’t it be amazing to have a free SEO tool that can conduct accurate link analysis of your website?

Well, RankWatch has made this wish come true. Our SEO Backlink Analyzer is completely FREE to use and quite famous amongst famous brands as it helps them while devising marketing strategies.

RankWatch backlink analyzer dashboard

But how does a backlink analyzer help curate marketing strategies? Since the backlink analyzer extracts the entire link profile of a website, you get complete insights on the websites referring to your site or competitors’ sites and understand the pattern.

In the first case, you can use the data provided by the link analyzer to approach the referring websites for official collaboration. Moreover, you can even check if previous collaborations still exist and design future steps accordingly.

RankWatch backlink analyzer overview

Besides, if you want to spy on your competitors’ link profiles, you can do so with the help of this website SEO tool. The free link analyzer will analyze your competitor’s website and extract all the linking sites along with their anchor texts, domain authority, and last activity.

Based on the above information, you can find hidden opportunities to enhance your website visibility, opt for new collaborations to improve your upcoming SEO marketing strategies, and much more.

Domain Authority Checker

The domain authority of a website states the relevancy of a website as per the targeted niche. It also shows that the website is trustworthy and provides factual information to the user.

But how can you detect the domain authority of your website? With the help of our FREE domain authority checker tool. Once you enter your domain URL in the dialog box, the SEO website tool will immediately analyze your website with other high-ranking pages of the same niche and provide all essential information.

Domain Authority

Some of the metrics that you can get are IP address, Google indexing data, cached data, DA score, and much more.

Now, the lingering question is: How can domain authority help your SEO marketing strategy?

In simple terms, users will not opt for the offers if your website is not trustworthy or if your marketing offers seem spammy or too good to be true.

The only way to gain their trust is by optimizing your website as per the targeted niche, providing relevant information, designing trustworthy content, and basically making the layout as professional as possible.

Once Google bots index your website and are satisfied with their search, your site’s domain authority score will increase, improving your SEO marketing strategies as well.

See, domain authority is directly related to marketing strategies, due to which you need to pay equal attention to both sides.

Meta Tag Analyzer

Yes, meta tags do have weightage when it comes to SERP rankings and SEO marketing strategies. Why? That’s because meta tags state the basic summary of your landing page’s content or vision, based on which users decide whether to click on the link or not.

Now, if you want your SEO marketing strategies to succeed, you need to design click-worthy meta tags. To understand whether your meta tags are worthy, we have designed a FREE meta checker.

RankWatch meta tag analyzer

Our meta tag analyzer reviews your meta tags, compares them with rival websites, audits them on several factors, and then gives you a report stating whether the tags are good or need improvement.

Based on the suggestions provided in the report, you can make necessary changes in the meta tags and recheck for surety. Engaging meta tags can work wonders for your marketing strategies, and to ensure that, our meta tag analyzer will be your guiding light.

Keyword Suggestion Tool

Last but not least is our most beloved keyword suggestion tool. 

Let’s face it: Keywords are the building blocks of all SEO marketing strategies, just like cells. They enhance the visibility of your SEO marketing strategies and help you reach your target audience effortlessly.

But, one of the most difficult tasks is to find relevant keywords. Though there are many keyword suggestion tools, most of them have limitations or do not provide accurate results.

However, our FREE keyword suggestions tool not only provides accurate keywords for your SEO marketing strategies but is also void of limitations.

In simple terms, you can use our keyword research tool as often as you want to get relevant keywords along with their CTC, difficulty level, and PPC value.

RankWatch keyword research dashboard

Along with that, the keyword research tool also comes with relevant questions sections depicting questions of all formats that seem relevant to your primary keyword, which you can use as headings or in the FAQ section.

RankWatch keyword research question terms dashboard

So, it’s a win-win situation for you!

Summing Up…

So, these are some of the best free SEO tools that you can use to boost your SEO marketing strategies. Each of the above-mentioned tools provides various advantages, each beneficial for your business.

Hope this blog was helpful.

See you soon!

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