When you hear someone talking about SEO, the first thing that probably comes to mind is how you can get your website to outrank that of the competition. To make that happen, you need to wisely focus your energy on the most vital SEO aspects that will actualize your objectives. Most webmasters make a mistake of directing all their efforts to use as many keywords as they can in a bid to rank better. Well, it does not work that way. In as much as keywords play a vital role in the ranking of a website, it is essential to understand that other factors make an equal contribution.
For instance, enhancing the usability of your website by making your site effective, efficient, learnable, memorable and error-free. What has website usability got to do with ranking? Everything! It is important to note that search engines are most generous with their rewards mostly to websites that are user-friendly. The search engines do not only focus on the number of keywords a site has but also the type of user engagement it attracts. That said, you need to have a look at the following ways in which you can improve the usability of your website and at the same time improve your SEO ranking.
1. Create useful, relevant and quality content.
It should be the first rule you should stick to when you are creating content for your website. You can only avoid bounce rate by increasing the visitors dwell time. And how to go about it? It is by creating content that is useful to the visitor; it needs to meet their needs and help them find exactly what they are looking for. More so, the content must be quality: this is not debatable. Quality content should have more inbound links and also incorporate quality images and Infographics that will enhance the user experience. Try as much as possible to use keywords that are relevant to the content. Click-baiting will do you more harm than good.
Do not use popular keywords to attract clients to your website, only for them to leave after finding that the keywords do not represent what they are looking for. More so, staying relevant will make users bookmark your pages: which is a recipe for good ranking.
2. Image optimization
Followed closely by using the appropriate image size to prevent them from slowing down your pages and using the right format are other ways that you could use images to rank well. Ever thought of using keywords in the image captions? It is about time you did. It is an excellent way of showing the search engines that your content is relevant. You can use the keywords in your image description, image file name, alt tag, and title.
3. Broken links
How do you feel when you come across a 404 error just after clicking a link that is promising? Frustrated right! No one wants to come across that every time they are a step closer to finding what they are looking for. Therefore, it is not fair for you to subject your visitors to that. Additionally, it is not healthy for your website. In the eyes of the search engine, if your website has too many broken links, it shows terrible usability and signals a neglected site. The two can work against your SEO ranking.
And how can you spot the broken links?
Well, it does not have to be hard a task. All you are required to do is apply some SEO tools that will help keep your site clear of broken links.
It is where most webmasters go wrong. Remember that the clients do not want to click on your links only to be put at their wits’ ends with your content. That is regardless of who your audience is. Create content that is easy to read and understand. Using complicated terms will chase them away. Which will lead to a higher bounce rate and less dwell time: which, will not favor your website at all. Not that Google as a search engine is watching: and, it is very keen on the readability of your content when it does the ranking.
To find out how readable your content is, you can apply the Readability Test Tool among others in the market and make amends if need be.
5. Page loading speed
The page loading is another vital factor that you need to take care of. In the site ranking algorithm, search engines such as Google and Bing will take this into account. Also, visitors will leave your site without hesitation if they notice that it is taking more than three seconds to load a page. What does that mean? The slower the speed, the higher the bounce rate. It also decreases the number of pages the users get to click on. The mentioned are not suitable for your SEO. To increase your page loading speed, consider optimizing the size of the images, minimizing the number of redirects that your site has, reducing the number of plug-ins and caching plug-ins.
6. Outbound links
Linking out to websites that have authority can do your SEO some good. It is an excellent way of making your content more relevant and useful. Linking out to sites the authority will give your audience more value as they are bound to get in contact with relevant, useful information. Additionally, linking out to well-established websites will also increase the time the readers stay on your websites: which is something that Google will again use in ranking.
But it is important also to remember that too much of anything is poisonous! Too many outbound links will also be distracting and make content even harder to get through.
7. Header tags
To improve your SEO ranking, you will also need to learn how to use header tags to break your content. Of what importance is it? Breaking up your content by using header tags is also another way of enhancing the user experience as it makes your content easier to skim or read. More so, headers will make your content more appealing. Appealing content is beneficial to your SEO. Plainly using text will only discourage visitors from sticking around longer. It will, in turn, hurt your SEO.
8. Make your website mobile responsive
Remember that the world is going mobile. What does that mean? More people are accessing your website using mobile devices more than they use desktops. In fact, statistics show that over 60 percent of Google searches originate from mobile devices. Google will take note of this and use it to rank sites appropriately. What this means is that if your website usability does not reflect on the end of mobile users, your site could suffer. It is for this reason that you need to optimize your website for the mobile users too. Failure to do so will get in the way of great user experience.
If you put the mentioned tips into consideration, you will witness significant improvement in the ranking of your site. After putting them to use, check how your website is ranking on Serpbook. You will be impressed!