It’s 2023, and everyone’s after backlinks, guest posting, link building, and all things related to off-page SEO metrics. Why? Because it’s in trend, and people are starting to believe it’s the only way to generate website traffic.
But is it though? Can’t we generate website traffic without focusing entirely on link building strategies?
Well, you can improve your Google rankings and increase web traffic without breaking your spine on backlinking. All you have to do is focus on on-page and technical SEO metrics, and you will do just fine.
Besides, for beginners in the field, you can easily increase web traffic with the above two metrics and simultaneously gain knowledge on off-page metrics through free SEO learning from our guide.
Well, you guessed it right! We are here to give you some secret insights on how to drive traffic to websites without doing any hard work!!
Types of SEO that Increase Traffic to Website
Hold your reins, as we will unravel the portal in some time. Before that, you must understand the various aspects of SEO that can boost website traffic within seconds. Here are the three most important categories of SEO that you should know about before starting this journey.
Off-page SEO
Simply put, off-page SEO is every technique that you apply outside your website to improve its rankings and generate website traffic. For example, when you build backlinks, opt for guest posting, share content on social media, etc., you focus on off-page SEO metrics.
As these metrics are out of your control, all you can do is give your 200% and hope it works out for the best and increase web traffic. Seems more like wishing on a shooting star, right? Well, it is though.
On-page SEO
Unlike off-page SEO, where you have zero control over your hard work, on-page SEO gives you everything at your fingertips.
On-site SEO means working on your site’s internal features to improve its rankings and increase traffic to website. For example, creating quality content, using heading tags, designing alt texts, etc.
Here you get to change the aspects of your web pages, control them, and decide what works best to drive traffic to website.
Technical SEO
Technical SEO refers to optimizing your website and servers so that Google’s bots can easily crawl your site, index it, and increase website traffic. For example, designing XML sitemaps, removing duplicate content, increasing page speed, optimizing for mobile phone screens, etc.
While on-page SEO metrics is about users and search engines, technical SEO only focuses on optimizing a website for search engines and increase website traffic accordingly.
Strategies to Generate Website Traffic Without Link Building
Don’t worry; we are not going to make you wait anymore. Below are some proven tactics you can use to boost website traffic without using any off-page SEO optimization techniques.
Enjoy the treat!
1. Noteworthy Meta Tags
Yes, yes, we know most of the so-called SEO experts of the 2000s will say that meta tags are not an on-page, let alone a ranking factor. But time has changed, and so has the perception on meta tags.
Simply put, these small summaries act as a major CTR factor for search engines and users. Besides, they also have the ability to generate website traffic beyond your imagination.
That’s why you should always check meta tags while creating content. You can get an overview of your meta tags while conducting a site analysis with our SEO site checker.
Besides, our SEO IQ is always at your service when you want detailed insights. The AI-based tool is trained to analyze meta tags, compare them against competitors, and present recommendations based on that.
Here are some major pointers that our SEO IQ provides for improving meta tags:
- Use primary keywords in all meta tags. As primary keywords state the users’ search intent, using them naturally in meta tags presents your website as a factual and trustworthy one.
- Use broad match keywords in meta tags to increase website traffic. Broad match keywords make your meta tags appear natural and organic.
- Limit your meta tags to a certain character length. As meta tags are small summaries, if they extend beyond the character length, Google will cut them off on the results page.
The best thing about SEO IQ’s meta tags suggestion is that it shows how your competitors follow the suggestions and where you stand amongst them.
2. Divide & Rule
The “Divide and rule” concept in content creation is quite similar to its original meaning. All you need to do is divide your content, make it skimmable, and rule the hearts of Google bots so that it will increase traffic to website.
Most writers completely ignore the usage of heading tags and create essay-like content that appears bulky. Such type of content is a big NO from Google bots as it prevents them from understanding the content’s hierarchy, which ultimately affects your website’s rankings.
That’s why you must use as many heading tags as you can.
Our website analyzer gives a quick overview of the total number and type of heading tags in your content.
Besides, SEO IQ is always there to provide in-detail insights that will help you improve your headings division.
Just enter your domain name, primary keyword, and target location. The tool will start analyzing your website and provide results within seconds.
Here are some suggestions that our SEO IQ provides after analyzing your website for heading tags:
- Include primary keywords in H1 and H2 tags to let Google bots know that your website content matches users’ search intent.
- Include broad match keywords in H1 and H2 tags to avoid keyword stuffing and make it appear
natural.
- Use enough H2-H6 tags to make your content more skimmable for users and bots alike.
- Limit the word count of heading tags as per recommended range .
Work on the above suggestions and conduct another SEO IQ analysis to see if there’s any improvements.
3. Keep Your URLs Short and Sweet
We know that most of us avoid editing URLs as they never mattered much, but here’s the moment of truth: crisp URLs can make a lot of difference to your rankings and also increase website traffic.
How? Well, let’s just say that Google bots love it when you provide everything crisp, clean, and to the point.
Short URLs also help your web page appear user-friendly in search engine results pages, which indirectly drive traffic to website.
SEO IQ compares your website’s URL with competitors and provides important suggestions, such as
- Presence of exact and broad match keywords in URL.
- Total number of characters present in the URL.
- Suggested range for each recommendation.
- Graph showing where your website’s URL stands against your competitors.
Based on the above insights, you can easily optimize your web pages’ URLs and re-check to see if there are any improvements.
4. Clean Alt Texts
Alt texts, or alternative texts, are texts that describe an image. As Google cannot read an image, it seeks help from alt texts to understand what it’s about.
Besides, designing short and clean alt texts that perfectly describe your content images can do wonders for your on-site SEO optimization and increase traffic to website.
SEO IQ always suggests that while creating alt texts, you must cover all images and use keywords naturally so that the images seem justifiable to use in the content.
You can always check the integrity of your site’s alt texts with SEO IQ. What’s more, the AI tool will analyze and state whether your alt texts are good to go.
5. SEO Content Writing
The art of SEO writing is a bit tricky to handle, as it helps improve rankings, generate website traffic, and much more.
To master SEO writing, you not only need to focus on content quality but also pay attention to on-page SEO factors that can boost website traffic immediately.
To help you with SEO writing, we have a great feature: SEO IQ’s content editor.
Our content editor is specifically designed to help you maintain content quality while covering all other on-page SEO aspects.
Below are some Content Editor’s features that will help you in SEO writing.
The overview tab showcases the overall word count, total number of headings, readability score, and SEO optimization percentage so that you have a clear view of where you need to improve.
Besides, the word count and headings boxes contain recommended ranges, designed after analyzing the top competitors, that you should follow in order to increase website traffic.
The Editor also has a suggestions box, showing the number of times a keyword should be used in the content’s body, headings, etc. Once you start working on the suggestions, you will see the changes in the optimization percentage.
There’s also a Questions column that you can use for creating FAQs and headings.
It will improve your SEO IQ score and help increase website traffic as maximum users search in question-based format.
6. Designing Mobile Friendly Sites
How does being mobile-friendly increase web traffic of the site? As more than 50% people use mobile phones for browsing the internet, websites need to be mobile-friendly to avoid losing mobile traffic.
So, if you want to drive traffic to website, you must focus on making it mobile-friendly.
RankWatch’s mobile friendly checker tool can help you a lot over here. Our free tool can easily analyze and tell whether your website is fit to use on different screen sizes within seconds.
You just need to enter your domain name and email address and leave the tool to perform its magic.
Besides, if you want to get an overall view of your site’s technical SEO aspects, our SEO analyzer will be your best friend.
Our website analyzer also displays how your web page appears on a mobile screen and desktop screen, along with other details like whether there’s flash content, port tags, etc.
7. Reducing Loading Time
One of the major technical SEO factors that can increase traffic to website is the page’s loading time. If it takes more than 5 seconds for a page to load, users will immediately leave the page, thus increasing the bounce rate.
That’s why it is important to reduce the loading time of your website. There are some ways through which you can do so.
- Compress and optimize images and videos used in the content.
- Include browser caching in users’ browsers. You can check the cached stats with the help of our website analyzer.
- Acquire an SSL certificate to ensure that your site’s safe as it will help boost website traffic. If you are not sure of your site’s security, check the same with our website analysis report.
- Keep page size below 3MB. Web pages with more MB take time to load. Check your website’s size with our website page size checker to understand if you need to reduce it or not.
8. Sitemaps Guiding Your Website
Sitemaps help Google crawlers understand your website’s hierarchy, guide them through different web pages, and index them accordingly. These sitemaps help increase traffic to website by properly guiding users on your site.
They also help crawlers discover web pages with relevant content that matches the users’ search intent.
There are tons of online tools that you can use to generate a sitemap for your website within seconds. Besides, a proper sitemap also increases your website analysis score.
Summing Up…
So, there you go! You can easily increase traffic to website without working hard on creating backlinks, link strategies, or any of the off-page SEO metrics over which you have no control. By focusing on on-site and technical SEO, you can generate website traffic and get good conversions.
However, we would still suggest you learn about off-page SEO, as it will come in handy in the long run. Our learn SEO free online guide will help you master all aspects of SEO optimization. Besides, RankWatch will be your guide throughout your SEO journey and help you discover different ways and methods to increase website traffic without difficulty.
Hope this article was of help!
See you soon!