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4 Challenges For The Digital Marketing Industry in 2020

Challenges For The Digital Marketing Industry

Challenges For The Digital Marketing Industry

Digital marketing is an industry that never stands still.

To experience the maximum possible levels of success as we enter the new decade, marketers and search engine optimizers of every type need to be aware of the key trends to stay on top of. 

If you’re a marketer looking to maximize your levels of success in 2020, here are four industry challenges to be aware of, and actionable ideas to apply them to your business. 

Improving User Experience


User experience impacts every area of digital content. If users are frustrated by the experience they receive, they are very likely to simply leave and look for a solution elsewhere. Aside from qualitative factors, user experience aspects such as page load time impact the technical side of marketing, having been shown to be a ranking factor for Google

So what are some key user experience concerns for marketing organizations in 2020?

Focusing on user experience in 2020 is a key win/win for both organizations and users. 

Protecting Against Evolving Security Threat


It’s impossible to overstate the importance of security within the world of digital marketing.

Security breaches can result in massive costs, both tangible and intangible. Aside from financial losses, the reputational damage can be severe and difficult to repair.

What are some security concerns to keep in mind in 2020?

Taking a proactive approach to security understanding and practice will protect your organization, its data, and its reputation as we enter the new decade. 

Monitoring Quality and Best Practice


Quality should be much more than a buzzword. Ensuring quality is at the heart of everything you do improves organizational performance and reputation.

What are some factors related to quality to keep in mind in 2020?

Investing in improving your organizational quality will strengthen every aspect of your company, in 2020 and into the decade ahead. 

Maximizing Growth Opportunities

Digital marketing spend is growing year on year, and new opportunities are opening up all the time. 

What are some key considerations for growth-focused companies as the new year and decade approach?

Organizations need to strike a balance between seeking out and exploiting new growth opportunities, while also not focusing on too many things at any one time. 

Key Actionable Takeaways For Digital Marketers In 2020


Now that we’ve considered four important trends in the digital industry for 2020, let’s consider some practical, actionable steps to make them work for your organization. 

User Experience Takeaways

Security Threat Takeaways

Quality Best Practice Takeaways

Growth Maximization Takeaways

A new decade is inevitably a time for analysis, improvement, and growth.

Ensure your digital marketing organization is ready to meet the challenges of the 2020s, and experience success like never before. 

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