When we talk about rankings and positions in search engines, the first thing that comes to our mind is SEO or Search Engine Optimization. SEO plays a major role in handling the ranking of a website.
However, SEO is not as easy as it sounds. It requires hours of practice, hit-and-trial methods, and years of experience.
Even acclaimed SEO professionals face difficulty when Google changes its algorithms, which further leads to burning the midnight oil to recover the lost position.
Wouldn’t it be amazing if there was a way to make this tedious job easier? Well, there’s a way that has recently emerged and has taken the SEO world by storm: SEO automation.
What is SEO automation? How can it help your business? We will answer all these questions in this article.
What is SEO Automation?
SEO automation, as the name suggests, is the process of automating certain SEO tasks that are repetitive and time-consuming.
Automating SEO lets you easily complete such tasks within seconds and focus on more important work.
But how do you know which tasks are on the priority list and which can be sent for automation?
In such cases, you must divide tasks into three categories: high-level, mid-level, and low-level difficulty. The ones that fall under the second and third categories are the tasks that you can automate.
Simply put, the SEO aspects where human interference or personalization is not much required are eligible for automation.
SEO Tasks That Can Be Automated
As discussed above, there are a handful of SEO tasks that you can put up for automation. Here are some major tasks that can be automated and decrease your workload.
1. Rank Tracking
Rank tracking is the process of checking your website’s position on search engines. The rankings change every day, and checking them manually can take a lot of time.
But with a proper rank tracking system, you can do this job within seconds. Several rank trackers are available online that can analyze your website’s ranking and provide you with the ranking keywords, URLs, and other data in a detailed report.
For example, RankWatch provides a fully automated rank tracker that gives you details on which keywords are currently ranking in the top 10, the ones that got cut out from the list, ranking URLs, areas where you need to make changes to improve your SERP rankings and as such.
By automating SEO process of rank tracking, you can focus on improving areas that will show better ranking results in the future.
2. Backlink Analysis
Link building is one of the important aspects of SEO optimization automation as it shows whether your website is valid and factual. The more websites link back to you; the better it is for your SERP ranking and Google indexing.
Simply put, Google considers a website valid when many people link to it. But how can you know who’s linking to your website? Checking it manually on search engines is difficult.
On the other hand, if you have collaborated with certain websites or bloggers for link building, there’s no guarantee that they will link back to you after one month or so. This is where the backlink analyzer comes into play.
Backlink analyzer is an automatic SEO tool that you can find on several SEO platforms. Its main job is to crawl through the internet and find websites linking to you.
Most of these automated SEO tools, like the one from RankWatch, even provide you with in-detail reports on currently active links, the ones that are deleted along with the date of deletion, do-follow and no-follow links, and much more.
You can also get your hands on spammy websites linking to you and determine the main reason for such occurrences. Removing such websites from your database will prevent Google from marking your website as fraud.
By automating the link analysis process, you can strengthen your link-building game. Moreover, you can also use such tools for competitive analysis.
Figure out websites that link to your competitor’s site, find out the flaws, and pitch those websites with a solution, along with your website’s link for backlinking.
3. Domain Research
Another aspect of SEO that can be automated is domain research. Whether you want to check your website’s performance or that of your competitor, doing this without a strong automated SEO tool can be difficult.
Several domain research tools, like RankWatch, can help you with this. Proper domain research can save you time and help you discover areas where you can perform well with less effort.
Such automatic SEO tools let you know the amount of organic traffic the website is getting, the total amount of organic keywords, ranking URLs, their positions, and even competitive websites ranking for the same organic keywords.
By downloading domain research reports, you can figure out places where the website needs improvement that can only be possible through manual interference.
4. Site Audit
Site auditors completely analyze your website and determine its flaws and issues. Based on this report, you can start working on the issues that need immediate attention and improve your site’s ranking.
Most automated SEO site auditors tools also show the number of non-indexable pages, outbound links, and other relatable things so that the SEO professional can start working on removing these issues as soon as possible.
Site auditors work on the technical aspect of SEO so that Google can crawl and index your website without any hurdles.
Besides, automating this task will remove the error percentage that occurs during manual auditing. The tool analyzes every aspect of your website without missing a beat.
These tools perform the analysis based on several factors that are basically used by your competitors as well.
For example, RankWatch’s SEO IQ is a patented automated tool that plays a major role in site and competitive analysis. The tool scores your website out of 100 based on several parameters. It also shows you the top ten competitors, your website’s issues, and how to remove them.
Wouldn’t it be amazing if you could get SEO reports immediately once the month ends and present them for devising the upcoming month’s strategy?
There are several tools that can create SEO reports for any time period within seconds. You don’t have to spend hours creating reports anymore. Enter the website’s name and other details the tool asks for, then let it create the report.
Instead of spending month-end creating tons of SEO reports, you can use tools for the work and start devising upcoming month’s strategies.
6. Website Analysis
Website analysis, as the name states, is the process of completely analyzing a website for its loading speed, mobile-friendliness, amount of traffic generated, issues that require immediate actions, and other factors that directly or indirectly affect the website’s SERP rankings.
RankWatch provides an all-in-one website analyzer that solves all the above-stated problems, along with issues related to technical SEO, their solutions, and a brief graph of the website’s link-building activities.
You can also view the website’s social presence and the traffic it generates from the platform. A strong website analyzer can help you perform numerous audits and competitor analysis without sweating.
Moreover, automating website analysis is necessary as there are high chances of manual errors in this particular area. To avoid errors, it’s better to opt for a strong website analyzer and automate the tasks immediately.
7. Keyword Research
Isn’t it tiring to discover organic keywords that can bring good traffic to your website daily? This is where automation comes into play.
Many keyword research tools can help you discover relevant organic keywords with good search volume. You just need to enter the seed keyword in the tool, and it will provide you with a list of relevant keywords that will go with your content.
RankWatch’s Keyword Research tool is considered one of the best in this area. You will get a list of organic keywords, their competition level, and CPC value, thus helping you create profitable PPC campaigns.
Besides, it also provides a set of questions related to the keyword so that you can use them while creating FAQ sections, headings, and subheadings.
Keyword research tools can prevent the usage of irrelevant keywords that usually occurs when we start searching for keywords manually. Besides, these tools hardly take some seconds to provide you with a list of keywords for your content.
Benefits Of SEO Automation
Since now you know which SEO tasks you can automate, let’s move on to its benefits. We know most organizations still think of SEO automation as a waste of money and that they can hire people for the job.
But automation in SEO is a necessity, not a luxury. Here are some major benefits your company can get once they opt for SEO automation.
1. Reduce Burnout
It is well-known that around 50% of SEO tasks are repetitive and take up a lot of time. Due to this, the majority of SEO professionals suffer from burnout.
Burnout happens when a person continues to perform repetitive tasks daily without any change in the work routine. Even your best employee can suffer from burnout if something like this happens.
To avoid such situations, it’s better to invest in a proper SEO optimization automation tool that can handle all repetitive tasks and free up the workload from your employee’s chart. By doing so, you are providing time and space to the SEO professionals to handle other priority tasks.
2. Easy Scalability
All small businesses want to scale up quickly, but doing so without automating SEO can be a big mistake. SEO optimization automation helps you manage several tasks so that you can focus on scaling up your business properly.
With automation in SEO, you don’t have to worry about low-tier or mid-tier tasks and focus on other aspects of your business. If you want to scale your business or extend or franchise, you need to take the help of automation in your journey.
3. Saves Time
Wherever automation comes into view, you automatically save time. Reports that take hours and days to create can now be done within seconds. All you have to do is get a good SEO automation tool, enter the required details, and the tool will create reports and perform other necessary tasks for you in no time.
4. Fewer Mistakes
Automation removes the chances of manual interference, thus eliminating errors in the process. With proper SEO automation, you don’t have to worry about wrong information or any calculation mistakes regarding traffic percentage or ranking numbers.
How Can RankWatch Help In SEO Automation?
RankWatch is one of the most sought-after SEO-tool, known for its advanced automated tools that ease up your workload by half. Whether you are looking for a website analyzer, backlinking tool, site auditor, keyword researcher, or any major tool that can automate your tasks, RankWatch has it. Besides, it also provides some advanced tools, like SEO IQ and Console, that can help you get proper insights on your website performance and ways to solve problems.
Automating SEO should not be taken lightly. You need to invest in a tool that can handle your tasks and give accurate results for better strategizing. Before deciding to invest in a tool, do thorough research and then make a choice.
We hope this article helped you understand SEO automation.
See you soon!