Landing pages are the lifelines of any website. The sole purpose of a landing page is to generate leads and convert them to your customers.
But what if the lifeline comes with a bonus?
Won’t it be great if your landing pages provide you with meaningful traffic in addition to leads and conversions?
We know your answer is a big ‘YES’.
You can achieve it by adequate landing page optimization for SEO.
In this article, we will discuss SEO for landing pages and landing page best practices for ranking them higher in SERPs.
Why are SEO Landing Pages More Effective?
Generating leads and conversions is not the only purpose of SEO landing pages; they are designed to fulfill some additional requirements.
An SEO landing page is an essential part of inbound marketing. It aims to boost the share of your total search traffic within your niche. They are strategically designed to target specific keywords and keep users’ search intents in mind to rank higher in SERPs.
Now let us learn how to optimize SEO for landing pages.
How to Optimize Landing Pages for SEO?
If you follow landing page best practices, you can rank your landing pages higher in search results. That, in turn, will increase your share of search traffic, leads, and conversions.
The following are the essential landing page optimizers.
Perform a Thorough Keyword Research
Keyword research is the first step of any successful SEO strategy, and the same applies to optimizing landing pages.
However, it is essential to use a reliable and accurate tool to perform thorough keyword research. Using the RankWatch tool, you can execute keyword research like a breeze by following a few simple steps mentioned below,
- Log in to your RankWatch account and visit the dashboard.
- Go to keyword research and enter your primary keyword.
- Hit the ‘Search’ Button after selecting the location.
- The tool will show the entire list of keyword suggestions along with their search volume, competition, and CPC.
- RankWatch also suggests keyword-based questions that most users type during their searches. Using those suggestions can significantly increase your SERP rankings.
Once you have completed your keyword research, you can use those keywords in your landing page content for better SEO for landing pages.
Design Content as Per Search Intent
It will be of great help if you put yourself in searchers’ shoes while writing your landing page content. Then you will understand users’ intents and expectations while they perform a search.
You need more than just placing your targeted keywords naturally within your content to target your audience. You need the right tool to provide content improvement ideas and recommendations for your landing pages.
Those can be invaluable landing page tips!
Here comes the SEO IQ feature of RankWatch to provide you with those tips.
The feature offers improvement ideas for your landing page content in detail.
You can get suggestions on keyword usage by clicking the content recommendations tab. That also measures the relevancy of the keywords to the context of your landing page content.
You can find the optimization status of your landing page content by clicking on the ‘Content Editor’ tab. The tool also provides you with keywords for better landing page optimization.
Clicking on the ‘Questions’ tab of the content editor will provide you with the most popular search queries often used by searchers. Using them as FAQs or headings in your landing page content will definitely enhance your landing page SEO.
Enhance Your On-Page SEO
On-page SEO plays a vital role in landing page optimization.
It is the process of structuring your content to make it recognizable for Google crawlers. It helps the bots to read and analyze your landing page content.
We will discuss the key factors to consider when structuring your landing page content.
Title of Your Landing Page
Readers see the title of your landing page in SERPs first.
Hence, writing a compelling and punchy heading with targeted keywords is your first chance to attract readers.
You should include the keywords in the initial part of your title to rank your landing page better.
RankWatch SEO IQ provides you with the details of the usage of exact keywords in your title and also suggests if it requires any further improvements.
Subheadings of Your Content
You should break your content using H2, H3, and H4 tags.
Inserting secondary keywords naturally in your sub-headers helps your landing page rank better.
RankWatch SEO IQ suggests the changes your sub-headers require.
Writing Clear Meta Description of Your Landing Pages
Meta descriptions briefly describe what users can expect by landing on your web page.
The meta description should be clear and to the point.
Including your targeted keywords and search phrases in the meta description is essential. Google makes them bold when used in meta descriptions. That, in turn, can increase your click-through rate.
RankWatch SEO IQ provides you with the detail of keywords used in your meta title, meta description, and meta tag. The tool suggests the necessary actions to further optimize your landing page SEO.
Adding Alt Text in Content Images
Not only the content but also the images used in your content need to be optimized for landing page SEO.
You can only achieve that by adding alt texts in those images in HTML. You must write alt texts in such a way that they can describe the image to the crawlers.
Moreover, alt texts appear and describe the intent if the images do not load properly.
RankWatch SEO IQ recommends keywords to be included in the image alt texts for better landing page optimization.
Proper Internal Linking of Your Landing Pages
Internal linking almost plays an equally important role, like backlinking for landing page optimization.
You should interlink relevant pages to your landing page using appropriate anchor texts.
It is essential to check your internal link profile using an accurate tool. RankWatch backlink checker tool can help you check the same by following simple steps.
- Log in to your RankWatch account and visit the dashboard.
- Click on ‘Backlink Analyzer’ and enter the domain name of your website.
- Click on the ‘Search’ Button.
- You will get the summary report in a blink of an eye. That includes total number of active and deleted backlinks, citation score, trust score, and a date-wise link acquisition trend graph.
The URL of your landing page indicates to users what they can find on the page.
URL also signals Google crawlers about your landing pages’ site structure and intent.
RankWatch SEO IQ helps you identify the exact and broad keywords used in your URL.
The tool suggests if any action needs to be taken on your URLs of landing pages.
If you need more than those suggestions for understanding how to edit or rewrite your URLs, we have a solution for that as well!
Use RankWatch’s free URL rewriting tool.
You only need to put your landing page’s dynamic URL in the box shown above. Hitting the ‘Submit’ button will convert it into a static URL in a blink of an eye.
Check Landing Page Loading Speed
A page that mainly targets converting leads into buyers must load fast.
You must ensure that your landing page is within the advisable size (3MB) limit. That will help to load the landing page fast.
RankWatch free website page size checker tool calculates the size of your landing pages in a snap.
You just need to enter the domain of your landing page in the box shown above and click on the ‘Check Page Size’ button. The tool will calculate the landing page size in no time.
Landing pages are the sales hubs of your website. Their main motto is to produce leads and conversions.
However, you can gain additional benefits of driving quality organic traffic by adequately optimizing your landing page SEO.
Knowing the right keywords to target, designing your landing page content as per users’ search queries, optimizing all on-page SEO factors & URLs of your landing pages, ensuring fast landing page loading speed and strong backlink profile can help you rank your landing pages in SERPs.
However, you need a reliable tool like RankWatch to execute landing page best practices.