Retail marketers understand the power of savvy marketing and realize it’s necessary to increase profits and maximize their sales potential. Unfortunately, savvy marketing is also quite challenging for many businesses that don’t have the time or resources to market their products more efficiently.
It doesn’t matter if you’re selling custom water bottles, health and beauty products, kids’ toys, or any other retail product for that matter. What matters is your ability to reach your target audience as efficiently as possible; because once you do you’ll have little trouble converting visitors into paying customers.
With this in mind, we will now take a look at four powerful techniques to help boost your retail marketing sales efficiently and effectively. If you use this brief guide, you should see a remarkable improvement in your online sales.
1. Connecting with Customers on Social Media
So many online retail shop owners fail to connect with their customers. Some business owners and managers fail to realize the power of social media and the ability to connect with your audience on a deeper, more personal level. By tapping into these incredible free resources, you have the opportunity to build and grow your audience and create a group of rabid fans that happily buy every product you launch.
But slapping up a page on Facebook or Twitter isn’t going to be enough. You have to share valuable content with your audience to keep them coming back for more. You can share videos of detailed reviews about your products and show the world how effective and helpful they can be. Or write detailed articles about important topics related to your niche and show your potential customer base that you’re willing to share your best content with them for free, and then obviously share it on your social media channels.
By approaching social media marketing this way, you will become a valued resource and an authority in your market as opposed to a company looking to just make money from their customers. Granted, by sharing so much valuable, exciting, and educational information with the world, you will intentionally or unintentionally grow your fan base and people will favorably recommend you to their friends, family members, and coworkers. But this only works if you are truthful, honest, sincere, and willing to connect with your customers more deeply; sometimes even on a one-on-one basis.
Never underestimate the power of social media again. It can change your retail business dramatically for the better if you use this incredible resource correctly.
2. Marketing Campaign Tracking
When you launch a marketing campaign for your retail business, do you know the important metrics being generated? Are you capable of learning your return on investment? And with previous campaigns, were you tracking your progress to know and understand your overall ROI?
Now that you’ve decided to launch a marketing campaign for your retail business, you have to become very specific with your goals. More important, these goals need to be measurable, and the only way to do that is to track your progress every step of the way. This holds true whether you’re launching a marketing campaign online or offline because you won’t know if it’s truly effective unless you can truthfully keep tabs on how much money you spent, how many leads you’ve generated, how many sales you’ve made, and your overall profits.
After your campaign is through, make sure to check your performance to learn your overall metrics and use it for your next campaign. Sometimes you have to spend money in order to tweak your marketing campaigns enough to make them profitable. The only way to accomplish this is to track the data discovered during previous campaigns and use it to your advantage.
3. Repetition Is the Key to Success in the Retail Business
How often do you come across an ad for a new product and buy it right from the get-go? For the majority of us, the answer is never. We may see an interesting new product in an advertisement and think it looks great and store that information in the back of our mind, but we will rarely buy the product immediately.
For the most part, it takes the average customer seven exposures to a new product before they actually buy it. Yes, you read that correctly. They need to see your product at least seven times before they’ll finally pull the trigger and make the purchase. So, consistent and repeated advertisements are the only way to expose your potential customers to your products enough so they not only consider buying them but actually make a purchase.
Exposing customers to your products through numerous methods is certainly beneficial. You can do radio spots, TV advertisements, YouTube videos, Facebook campaigns, product review articles, flyers, banners, and any other form of marketing you can think of. By approaching it this way according to an inbound marketing agency you’ll plaster your retail products everywhere and your potential customers will definitely take notice.
4. Target Marketing
It will be very difficult to succeed in boosting retail sales if you do not know your target audience. So you have to take time to put together a profile of your ideal customer. By approaching marketing this way, you’ll discover specific traits and characteristics that these people share and you can use this information to improve your overall marketing efforts.
So think about your three best customers. Do you know of any traits they share? Do you know of anything they have in common? Since your three best customers are your most profitable, you want to target other prospective customers similar to them. When you market this way, you have the best chance at achieving bigger and more effective retail success, so it makes sense to take this exercise seriously and incorporate it into all of your marketing efforts.
Where do you go from here?
It’s best to start focusing on social media; in particular Facebook.
Use Facebook ads to share viral content specific to your niche and start attracting more fans. Video testimonials and reviews have a tendency to draw an audience, so start there. And don’t be afraid to try new things. You never know what’s going to catch on, so test as many ideas as you can and see what sticks, and try it even if something seems foolish at the time.
Now that you have new fans finding your page on a consistent basis, you can also use Facebook ads to attempt to sell your products. Like we mentioned above, focus the ads toward your target market, track your campaigns to find out what works and what doesn’t, kill the ineffective ads and pour more money into the successes, and keep repeating this process to gain more exposure and to continue to reap the rewards of retail marketing.
Getting into the online retail game may have seemed like it was going to be a piece of cake at first. But now that you’ve been involved for a while, you realize that it’s not that easy. Don’t worry because it will get easier if you begin using the tips we’ve shared today.
This approach will boost your retail marketing sales and improve your profits overall, so use it.