Social media marketing tools are getting popular amongst brands and agencies nowadays, as they allow users to manage their social media networks, streamline and schedule content effectively. Buffer is one such tool which leads this segment with over 2.5 million registered users and generates a monthly revenue of over $550,529. Each product has its own pros and cons and buffer is no exception.
Recently, I came across one interesting question on Quora asking for free Buffer alternatives. Being an online marketing consultant, I was aware about a few of these tools but there are many other small players I had never heard about before.
I manually tested different social media automation tools recommended by users and have come up with the following best alternatives for buffer. The list includes free to paid and basic to enterprise level tools. So there’s something for everyone here.
SocialPilot
SocialPilot is an excellent tool which will effectively help you in framing your social marketing strategies. It helps you automate your social media postings across multiple accounts, helps businesses increase their brand awareness, reach and customer engagement.
Additionally, this tool also allows you to market your product and services easily without the need for you to constantly sit in front of a computer in order to establish your social media presence. It lets you create bulk schedule for posting on your social media profiles, pages and groups on Facebook, LinkedIn, Twitter, VK.com and Xing.com.
Their app store integration feature can enhance your app store optimization activities by allowing you to promote your iOS & Android app directly from the dashboard. This is my favorite feature of SocialPilot.
Features:
- You can connect unlimited social media accounts
- It offers a completely flexible schedule for postings and campaigns
- It allows you to easily schedule post
- Bulk scheduling using CSV file
- Personalized Facebook branding
- Social media promotion for app developer
- Feeds automation and developer friendly
- You can easily create and manage multiple groups
- You’ll find shareable content on different topics as well
- Apps promotion on social media is possible
- Easily integrate your iOS app store and Google play store accounts
- You can create 5000 posts in a queue
- Google Chrome plug-in with Bitly integration
Plans & pricing:
- Starter plan is free and allows you to share 20 posts daily.
- Pro plan starts at $4.99/month and you can share 200 posts daily.
- Pro plus plan starts at $ 9.99/month and allows you to share 500 posts daily.
- Apps promotion starts at $14.99/month and you can share 500 posts daily.
Agora pulse:
Agorapulse is another social media platform known for its social media publishing, monitoring and statistics. It features an inbox-like UI to help you manage social media activity in the same way you manage your email inbox.
Features:
- Scheduling content functionality
- Controlled access and limitation for different users
- Identify most active users on Facebook, Twitter and Instagram
- You can access each user profile with full conversation history
- Inbox-like system to easily spot new messages on each account
Plans & pricing:
- $29 per month for 3 Social Media Accounts
- $49 per month for 6 Social Media Accounts
- $99 per month for 15 Social Media Accounts
- $199 per month for 30 Social Media Accounts
Edgar:
Edgar allows you to schedule posts on social media like Twitter, Facebook and LinkedIn profile and pages. It also allows you to create as many update categories as you would like, in order to organize your library of posts and customize your schedule according to your preference.
Features:
- Saves, schedules and sorts your updates
- Automatically saves every update you post
- Ability to sort updates into categories
- Attach photos to your Facebook and Twitter posts
- Create a schedule for each network based on which type of update you want to post at what time
Plans & pricing:
- Starter plan starts at $49 per month and connect up to 10 social media accounts
- Premium plan starts at $99 per month and connect up to 25 social media accounts
Onlywire:
Only wire is a secure automation tool to submit content to the social media networks. It allows you to submit online content for 50 leading social media networks at the same time. Additionally, it supports social networks including Facebook, Twitter, LinkedIn and Google+ pages.
Features:
- It allows automated posting
- Primary feed monitoring
- Reports and analytics
- You can Monitor and moderate post
- Post Scheduling is possible
Plans & pricing:
- $ 79.99 per month for 5000 posts
- $153.51 per month for 10000 posts
- $282.78 per month for 20000 posts
Everypost:
Everypost is a social media-publishing tool which is highly recommended by content professionals and social marketers. Everypost allows you to create, customize, schedule, and post content to social networks like Facebook, Twitter, Google+ and many more.
Features:
- Post customization is possible according to your requirement
- Scheduling features saves your time
- It allows social analytics
- It allows content curation
Plans & pricing:
- Pro plan is $ 9.99 per month with 10 connected channels
- Plus plan starts at $ 49.99 per month with 25 connected channels
- Advanced plan starts at $ 99.99 per month with 50 numbers of connected channels
I am sure this list will help you to choose a social media automation tool as per your needs. If you know any other scheduling tools, please feel free to comment. I am interested to learn new tricks, tools or tips that can help me enhance my productivity.
So, which tools and services are you using to effectively manage your projects and marketing strategies? Got a favorite tool to share?