In the past five years, we saw the upsurge of mobile marketing trends as smartphone usage rapidly increased.
Today, more than half of the world’s population now uses a smartphone, and more than half of the global internet traffic comes from a mobile device. Gone are the days when marketers question the importance and relevance of mobile strategies—it’s now part of our daily lives.
The question now is, which among the mobile marketing strategies are most profitable? There is a wide range of mobile marketing strategies that marketers utilize to reach targeted audiences.
In this article, we’ll discuss the untapped and underrated mobile marketing strategies that you should consider including in your campaign.
1. Marketing on Mobile Apps
Having a responsive or mobile-friendly website is no longer just an option – it’s a necessity. However, having a mobile app for your business is a highly underrated mobile marketing strategy.
According to the 2017 U.S. Mobile App Report by ComScore, mobile apps account for almost 60% of all digital media usage. Furthermore, users spend 86% of their time on mobile apps and just 14% of the time on mobile websites.
Businesses and consumers alike rely on mobile app whether it’s for entertainment, research, or productivity. Consider creating a mobile app for your business (if you don’t have one yet) to reach your target consumers and better engage your customers. Your mobile app can solve a business problem or address customer concerns.
An insurance company, for instance, can create a mobile app where customers can access their information, monitor their policy and investment growth, and connect with your customer support team.
Another example would be for your internal organization to address a business need. Your company is growing and you may find that you and your employees can better track their productivity and performance through a mobile app. It can also serve as an internal messaging board for your organization.
2. SMS Marketing
In this day and age where smartphones are rarely ever disconnected from the internet, more people are using messaging apps rather than the old-fashioned SMS. However, all mobile phones have text messaging enabled.
In fact, 98% of text messages are successfully sent and received, and 90% of them are opened and read within the first three minutes, according to the 2017 State of SMS report.
A lot of marketers underestimate the power of SMS. But, it’s predicted that by 2020, 48.7 million consumers will opt in to receive business SMS.
Text messages are direct, personal, and instant. When consumers receive your SMS marketing message, it not only heightens their brand experience, but they are prompted to act immediately. This results in a higher response rate and an increase in sales and ROI.
According to the same report, SMS performs much faster and better than email and other marketing channels. If you’re not tapping into the power of text messaging, then you’re missing out.
Latest statistics show that almost 75% of the world’s population own a mobile phone, while only half use a smartphone. So, with SMS marketing, you’re reaching consumers who still use a cellular phone and those who use a smartphone.
Consumers love discounts and deals, and smartphones and mobile devices have made it so much easier. Customers no longer need to collect coupons or print them out. They can simply show the coupon on their phones or enter the coupon code online to get a discount. This is why mobile coupons are so effective in driving sales. Its reach is far, wide, and instant.
Integrating mobile coupons in your mobile marketing strategy will help you increase customer loyalty, engagement, and profit. It’s also a great way to get existing customers to purchase again.
Check out coupon retailers that can help you generate new leads and grow your customer base. More importantly, make sure that your coupons and discount codes are easy to use.
Geotargeting or localization is highly effective in driving sales. It’s especially effective for businesses with brick-and-mortar stores.
By using customer location data, you can deliver a better and more relevant mobile experience, and target the right audience for your products and services.
Your ads should target consumers in a specific location to not waste your resources. A social media ad for a restaurant in New York, for instance, can reach consumers in the West Coast. But, would that offer you a quick turnaround? No.
But, if your ad reaches New York residents, then it will be easy for these consumers to pick your restaurant when they’re making dinner plans.
Nowadays, people their mobile devices to look up the things that they plan to do or compare products. Often, people using their mobile devices are busy with something else and trying to multitask. So, they often utilize their voice assistants such as Siri or Bixby.
Optimizing your content for location and voice search will help on-the-go users access your content. Choose keywords that are SEO friendly for voice assistants and the mobile search engine.
Regular keyword: Italian Restaurant New York
Voice Search Keyword: Where is the best Italian restaurant in New York City?
5.Fully Responsive Emails
Studies show that more than 70% of users nowadays use multiple devices, and they often switch between desktop and various mobile gadgets.
When sending out your email newsletters, make sure that they can be opened and read using any device. Optimize your email for customer experience and make it easy for them to take the desired behavior you’re asking them to do.
Let’s say you sent them an email with a time-sensitive promotion. So, you include a CTA button that asks them to check out your items on sale. Where should the button take them? To the website or your mobile app?
Maximize your mobile marketing strategy by leading your customers back to your mobile app where it’s easier for them to browse and purchase your items.
Registering your business in mobile directories will help consumers find you and help you rank higher in search engines. Typically, these mobile directories have a mobile app where users can browse the stores that offer the products and services they’re looking for.
Such mobile online directories include, but are not limited to, Google My Business, Yelp, Bing Local, Foursquare, and the like. Do your research and find the top online directories that consumers regularly use in your location.
Video is a common marketing strategy, but most businesses fail to leverage its power because their videos are not optimized for mobile.
When creating videos for mobile marketing, it’s important to note that videos account for 50% of all mobile data. However, you should also consider that most users have limited mobile data plans.
So, when making a marketing video, ensure that it’s short, preferably at two minutes or less. Users also prefer high-definition videos and are less tolerant of pixelated or blurred pictures. Find the balance between video quality and file size for a quick loading time.
As 92% of mobile video viewers share videos with others, it’s important to include social sharing buttons when posting your video. Live video streaming is also becoming more popular, as well as the 360? video experience.
Experiment with these new video technologies to provide your customers and prospects the most innovative mobile video experience.
Mobile marketing is no longer an option for businesses. It’s a must.
But, with the wide array of mobile marketing strategies being utilized by marketers today, it’s important for businesses to properly determine and choose a strategy that can best benefit their particular target market.
With mobile marketing, there’s no one-size-fits-all strategy, but there are untapped and underrated tactics that marketers can maximize. Don’t underestimate the power of these mobile marketing strategies. Consider implementing them in your business today.