{"id":10449,"date":"2018-12-04T15:18:37","date_gmt":"2018-12-04T09:48:37","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=10449"},"modified":"2022-09-27T15:36:21","modified_gmt":"2022-09-27T10:06:21","slug":"5-unusual-link-building-tactics-worth-giving-a-shot","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/5-unusual-link-building-tactics-worth-giving-a-shot\/","title":{"rendered":"5 Unusual Link Building Tactics Worth Giving A Shot"},"content":{"rendered":"

\"Link<\/a><\/p>\n

For better or worse, the number and quality of the links that are pointing towards your site are still one of the most important ranking signals.<\/p>\n

While social signals, time spent on site, bounce rate and similar \u201con-page\u201d signals are starting to play a bigger role in determining your position in search results, you simply can’t get to the first SERP for competitive keywords without engaging in some serious link building.<\/p>\n

What is the best approach to link building?<\/p>\n

Well, it would be unfair to point out a single link building method as each one has its advantages and disadvantages. Still, many would go straight to the most popular link building tactics like guest posting<\/a> or broken-link building.<\/p>\n

While they wouldn\u2019t be completely wrong, there are some situations in which alternative link building tactics could be just as effective. And, let\u2019s be honest, sometimes you just get bored doing the same thing over and over again and want to try something new.<\/p>\n

But before we can present some unusual link building tactics you might want to try for yourself, let\u2019s take a minute to briefly discuss what makes a certain link valuable.<\/p>\n

The different levels of link quality<\/h2>\n

First things first, from a purely SEO standpoint, dofollow links are superior to their nofollow counterparts. Nofollow links can still be quite valuable<\/a>, but they won\u2019t help you that much if you\u2019re only looking at improving your ranking.<\/p>\n

Domain authority and organic traffic aside, there are other factors that affect the value you can get out of a link that is often overlooked by marketers as they usually do not have a huge impact on the SEO value of that link.<\/p>\n

Those are:<\/p>\n

1. Backlink profile of a website that links to you: You probably do not want to be associated with too many sites Google thinks are spammy or spend time getting a link from a site that is one bad link away from getting a penalty.<\/p>\n

2. Relevancy to your business: Proper link building is often associated with the rise in brand awareness and authority. That really isn\u2019t the case if you build links and publish content on sites that are not visited by YOUR target audience.<\/p>\n

3. \u201cQuality\u201d of the anchor text itself: Some marketers are only focused on getting links on specific anchor text. While having some exact-match anchor text is always welcomed, sometimes, you could be losing valuable referral traffic because you didn\u2019t actually entice the readers to click on it to learn more by visiting your site.<\/p>\n