{"id":1046,"date":"2021-05-11T08:16:00","date_gmt":"2021-05-11T02:46:00","guid":{"rendered":"http:\/\/rankwatch.com\/blog\/?p=1046"},"modified":"2025-04-25T14:05:25","modified_gmt":"2025-04-25T08:35:25","slug":"how-to-tell-if-your-website-is-penalized-by-google","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/how-to-tell-if-your-website-is-penalized-by-google\/","title":{"rendered":"How to Tell If Your Website Is Penalised by Google?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have your site\u2019s SERP rankings dropped abruptly?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did your domain authority experience a sudden fall?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, that must make you super worried as a website owner.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/giphy_1.gif?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20918 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/giphy_1.gif?resize=640%2C246&#038;ssl=1\" alt=\"Worried GIF\" width=\"640\" height=\"246\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Several reasons may be responsible for this unforeseen situation:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maybe your primary keyword&#8217;s search volume has reduced.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some of your backlinks may have been removed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.rankwatch.com\/google-timeline.html\"><span style=\"font-weight: 400;\">Google launched another update<\/span><\/a><span style=\"font-weight: 400;\"> to improve search performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You must&#8217;ve redesigned your website.<\/span><\/li>\n<\/ol>\n<p>If none of these issues are present, then it\u2019s time to ask yourself, \u201cIs Google penalizing my site?\u201d<\/p>\n<p>And this is every web admin\u2019s worst nightmare!<\/p>\n<p>But first, you need to check for a Google penalty \u2014 whether it\u2019s a Google incoming links penalty, Google outgoing links penalty, or a penalty due to content violations.<\/p>\n<p><span style=\"font-weight: 400;\">In this post, we will discuss the following three essentials about Google Penalty,<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do you tell if your site has a Google penalty?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why did you receive the penalty?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the best solutions suggested?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">But before that,<\/span><\/p>\n<h2><b>What Is A Google Penalty?<\/b><\/h2>\n<p>A Google Penalty is the punishment Google imposes on a website for violating its quality guidelines.<\/p>\n<p>As a result, Google removes the website from the index either partially or entirely. A website penalty indicator such as a sudden traffic drop or visibility loss can help you spot it early.<\/p>\n<p>Google&#8217;s penalty is automatically implemented by algorithms like Penguin or manually by the webspam team. In some cases, pages affected by manual actions can see reduced display features, lower ranking, or even removal from Google search results.<\/p>\n<p>Whether your site is flagged by a Google penalty checker or through Google Search Console, understanding the root cause is essential.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/1-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20919 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/1-1.png?resize=640%2C247&#038;ssl=1\" alt=\"Google penalty\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/1-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/1-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Google Penalty leads to a drop in the rankings of the entire site or just some pages on the website if they are found to be manipulative.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A site\u2019s falling rankings affect its online visibility, credibility, and conversions.<\/span><\/p>\n<h2><b>How To Check Google Penalized Sites?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You can check the website for Google penalty by any of the following methods:<\/span><\/p>\n<h3><b>Using Google Search Console<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The easiest way to identify Google Penalties is with the help of Google Search Console.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must sign into your GSC account, click \u2018Search Traffic\u2019 and choose \u2018Manual Actions\u2019 from the sidebar.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/2-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20920 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/2-2.png?resize=640%2C247&#038;ssl=1\" alt=\"Manual Actions in GSC\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/2-2.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/2-2.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Google will either display a message stating \u201cNo Issues Detected\u201d indicating that your website is safe from any algorithmic or manual penalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otherwise, it will show the <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2021\/06\/30\/google-penalty\"><span style=\"font-weight: 400;\">type of penalty<\/span><\/a><span style=\"font-weight: 400;\"> applied along with proper instructions on how to get rid of it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us dive deeper into that.<\/span><\/p>\n<h4><b>Types of Manual Actions Displayed by GSC<\/b><\/h4>\n<p>From user-generated spam to sneaky mobile redirects, Google Search Console displays 12 significant manual actions that may lead to penalization.<\/p>\n<h5><b>User-Generated Spam<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">This manual action states that<\/span><span style=\"font-weight: 400;\"> Google has detected user-generated spam on your site. That can affect the rankings and indexing of the entire site or some of its pages.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/3-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20922 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/3-2.png?resize=640%2C247&#038;ssl=1\" alt=\"User-generated spam\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/3-2.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/3-2.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This penalty occurs because <\/span><span style=\"font-weight: 400;\">some or most of the pages on your site have spammy comments from visitors.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"User-generated spam\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/gjmXYBQZQ8Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Google notifies you on GSC when this happens. Other user-generated spam includes spammy accounts on web hosts, spammy posts on forum threads, etc.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You might have allowed users free registration and free posting of content through forum profiles, blogs, or forum posts; this has generated a lot of user spam.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify such pages, and remove the spammy accounts, comments, posts, or whole pages (based on your discretion).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then submit a <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175?hl=en\"><span style=\"font-weight: 400;\">reconsideration request.<\/span><\/a><\/li>\n<\/ol>\n<h5><b>Spammy Free Host<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">This manual action states that<\/span><span style=\"font-weight: 400;\"> most sites hosted on your free hosting service are spammy. Your entire site can get affected by this action.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/4-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20923 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/4-1.png?resize=640%2C247&#038;ssl=1\" alt=\"Free hosting spam\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/4-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/4-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">That might have happened because your free hosting site has generated a lot of user-generated content that is mostly spam and serves no real user purpose.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">First, you should contact your hosting service <\/span><span style=\"font-weight: 400;\">and inform them about the manual action, so they can act upon it and handle spammy websites.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The next step is to eliminate all the spammy user accounts and remove all the low-quality content from your site. That is a lengthy task and will require much effort.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Once you are sure all the pages on your site are unique and add value to the end user, <\/span><span style=\"font-weight: 400;\">you can submit a reconsideration request<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ol>\n<h5><b>Structured Data Issue<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Google implements this penalty when<\/span><span style=\"font-weight: 400;\"> some of the rich snippet markups on your pages use manipulative techniques and don\u2019t <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/sd-policies\"><span style=\"font-weight: 400;\">follow the official structured data guidelines.<\/span><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/5-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20924 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/5-2.png?resize=640%2C247&#038;ssl=1\" alt=\"Structured Data Issue\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/5-2.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/5-2.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">That might have happened because of any of the following reasons,<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> When your rich snippets have irrelevant or misleading content.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> The marked-up content is hidden from the users.<\/span><\/li>\n<\/ol>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Follow the <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/featured-snippets\"><span style=\"font-weight: 400;\">snippet guidelines<\/span><\/a><span style=\"font-weight: 400;\"> mentioned by Google. And after you\u2019ve made the necessary edits, use the <\/span><a href=\"https:\/\/developers.google.com\/structured-data\/testing-tool\/\"><span style=\"font-weight: 400;\">Structure Data Testing Tool<\/span><\/a><span style=\"font-weight: 400;\"> to check for more errors.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The tool highlights any inappropriate mark-ups in red; <\/span><span style=\"font-weight: 400;\">accordingly, you can resolve errors.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">After making the final changes and ensuring the rich snippets are accurate and follow Google\u2019s guidelines, <\/span><span style=\"font-weight: 400;\">you should submit a reconsideration request<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<p>Each penalty type requires careful resolution before you submit a reconsideration request.<\/p>\n<p>For example, if your website redirects users improperly on mobile, you may need to use an improper mobile redirects penalty removal tool.<\/p>\n<h5><b>Disavow Toxic Links<\/b><\/h5>\n<p>What should you do to avoid being penalized if you&#8217;ve purchased backlinks?<\/p>\n<p>First, stop buying links. Conduct a link audit using a reputable backlink checker tool. Identify and remove or disavow manipulative links.<\/p>\n<p>This also addresses the common question, &#8220;Do keyword rank checkers penalize your site?&#8221; The answer is no, not directly, but if used improperly to manipulate rankings, they might attract unwanted attention from Google.<\/p>\n<p><span style=\"font-weight: 400;\">GSC displays this manual action when<\/span><span style=\"font-weight: 400;\"> Google has detected a pattern of artificial, unnatural, deceptive, or manipulative links pointing to your site.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/6-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20925 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/6-2.png?resize=640%2C247&#038;ssl=1\" alt=\"Disavow spammy links\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/6-2.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/6-2.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The reason behind this penalty is Search Engine bot has detected that your site has engaged in excessive link schemes, like buying links, to manipulate its page rank.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Unnatural Links to site\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/6UFHCw4Q_FQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Firstly, you have to stop purchasing links immediately and follow Google\u2019s guidelines on <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356\"><span style=\"font-weight: 400;\">linking<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Next, <\/span><span style=\"font-weight: 400;\">you should conduct a backlink analysis using a reliable <\/span><a href=\"https:\/\/www.rankwatch.com\/backlinks\/\"><span style=\"font-weight: 400;\">backlink checker<\/span><\/a> <span style=\"font-weight: 400;\">and remove every artificial, unnatural, and deceptive link.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Once done, you should submit a reconsideration request.<\/span><\/li>\n<\/ol>\n<h5><b>Manage Unnatural Outbound Links<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Google implements a penalty when it <\/span><span style=\"font-weight: 400;\">detects a pattern of unnatural, artificial, deceptive, or manipulative links outbound from your site<\/span><span style=\"font-weight: 400;\"> to domains that are both related or unrelated to your niche<\/span><span style=\"font-weight: 400;\">. This action can affect your entire site or some pages of your site.<\/span><\/p>\n<p>Sites linking out excessively with optimized or paid anchor text can receive a Google outgoing links penalty. To fix the issue, apply rel=\u201dnofollow\u201d attributes or remove such links.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/7-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20926 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/7-2.png?resize=640%2C247&#038;ssl=1\" alt=\"Unnatural link penalty\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/7-2.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/7-2.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">These links can be paid or exchanged between the two parties for other rewards.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Unnatural links from your site\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/3mdMXdQ_VyU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Some major types of links that come under this action include site-wide links, footer links, author bio links, resource page links, link exchange page links, paid editorial links, optimized paid anchor text links, etc.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Scan your site and identify links that violate the Google webmaster tool\u2019s linking guidelines, such as excessive link exchanges or paid links.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Once you have identified those links, add a <\/span><a href=\"https:\/\/www.rankwatch.com\/learning\/content\/walk-through-no-follow-do-follow-links\"><span style=\"font-weight: 400;\">rel=\u201dnofollow\u201d<\/span><\/a><span style=\"font-weight: 400;\"> attribute to them so that they no longer pass PageRank.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Implement <\/span><a href=\"https:\/\/www.rankwatch.com\/learning\/content\/216-is-there-any-relevance-of-robotstxt\"><span style=\"font-weight: 400;\">robots.txt<\/span><\/a><span style=\"font-weight: 400;\"> to disallow the crawling of URLs containing those links.<\/span><\/li>\n<\/ol>\n<h5><b>Remove or Edit Thin Content<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">This penalty occurs when Google detects <\/span><span style=\"font-weight: 400;\">low-quality or shallow pages on your site. Pages having thin content, auto-generated content, scraped content, low-quality guest posts, and low-quality user-generated content come under this category.<\/span><\/p>\n<p>Many sites have been penalized for automating the creation of what kinds of links? The answer: low-quality, keyword-stuffed backlinks via article spinners or automated posting tools. These links and associated content add no value.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/8-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20927 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/8-2.png?resize=640%2C247&#038;ssl=1\" alt=\"Thin content\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/8-2.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/8-2.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">That happens<\/span><span style=\"font-weight: 400;\"> if several pages on your site have low-quality content that serves little to no user value.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Thin content with little or no added value\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/w3-obcXkyA4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Google takes action on websites that generate low-quality content incapable of resolving the user\u2019s query to improve the quality of search results.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Conduct a content quality review and identify thin content or doorway pages on your website.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Next, identify similar content pages that add little purpose. You can remove, redirect, or edit them so they do not create a negative user experience.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You can also get some help by reading this <\/span><a href=\"http:\/\/googlewebmastercentral.blogspot.in\/2011\/05\/more-guidance-on-building-high-quality.html\"><span style=\"font-weight: 400;\">guide to building high-quality sites.<\/span><\/a><\/li>\n<\/ol>\n<h5><b>Cloaking And\/Or Sneaky Redirects<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">That means your website shows different content to searchers and search engine bots for the same URL for indexing and ranking purposes. Or, you redirect users to a separate page from what Google has indexed.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/9-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20928 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/9-2.png?resize=640%2C247&#038;ssl=1\" alt=\"Cloaking\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/9-2.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/9-2.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Cloaking happens when the same URL presents different content to human users and search engines.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Cloaking\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/QHtnfOgp65Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">It is counted as a Black Hat SEO technique and is considered a violation of Google\u2019s Webmaster Guidelines.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Identify the affected areas on your site and use the fetch as a Google tool in Google Search Console to compare the pages as seen by you and as seen by Google.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You must ensure that Google sees the exact page\/content as seen by an average user.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Fix the URLs on your site, redirecting users to a different page than expected.<\/span><\/li>\n<\/ol>\n<h5><b>Pure Spam<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">This penalty means that<\/span><span style=\"font-weight: 400;\"> Google has detected the presence of automatically generated gibberish, cloaking, and scraping content from other websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In simpler words, your site has violated the <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769?hl=en\"><span style=\"font-weight: 400;\">Google Webmasters Guidelines.<\/span><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/10-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20929 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/10-2.png?resize=640%2C247&#038;ssl=1\" alt=\"Pure spam\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/10-2.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/10-2.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Google counts auto-generated content, scraped content, and cloaking under aggressive spam techniques and takes action on sites that use them.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Pure spam\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/yHpRlextjL0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Conduct a comprehensive content quality analysis of your entire site to ensure it does not use excessive copied\/scraped content.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You must ensure that every page serves a specific user purpose and is not created to help as bait for search engines to run ads and earn revenue.<\/span><\/li>\n<\/ol>\n<h5><b>Cloaked Images<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Google notifies you about this manual action when <\/span><span style=\"font-weight: 400;\">it detects that some or most of the images on your site are displayed differently in the SERPs than what users see when they visit your site.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/11-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20930 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/11-2.png?resize=640%2C247&#038;ssl=1\" alt=\"Image cloaking\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/11-2.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/11-2.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Your site suffered from this because you have used cloaking to drive traffic to your website and rank higher in the SERPs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will get notified by Google for using such a technique as this is deceiving your online audience and providing them with different results than expected.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">You should analyze every image on your website and ensure that the same image displayed to Google for indexing purposes is also displayed to the user.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">When cloaking has been removed entirely from your domain, you should submit it to Google for reconsideration.<\/span><\/li>\n<\/ol>\n<h5><b>Hidden Text And\/Or Keyword Stuffing<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">This manual action clearly states that many <\/span><span style=\"font-weight: 400;\">of your web pages contain hidden text or are stuffed with keywords.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/12-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20931 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/12-1.png?resize=640%2C247&#038;ssl=1\" alt=\"Hidden text\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/12-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/12-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">That makes it apparent to the search engine that you created the content for the sole purpose of ranking higher in the SERPs.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Hidden text and\/or keyword stuffing\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/7y-m_jiayLQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">In addition, some or most of the web pages on your site might have text that is invisible to the user but visible to the search engines to manipulate the Google ranking algorithm.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Identify the affected areas on your site and use the fetch as a Google tool in Google Search Console to compare the pages visible to Google\u2019s crawler but not to the user. You need to fix them immediately.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Check for text having the same colour as the page background or hidden CSS styling or keyword-stuffed alt tags <\/span><span style=\"font-weight: 400;\">and fix all of them<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Once you have fixed all these issues, you can request a reconsideration.<\/span><\/li>\n<\/ol>\n<h5><b>AMP Content Mismatch<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">This Google Manual Action means that the content of the AMP version is different from its canonical web page.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/13-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20932 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/13-1.png?resize=640%2C247&#038;ssl=1\" alt=\"AMP content\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/13-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/13-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Google notifies you about this action because<\/span><span style=\"font-weight: 400;\"> the content of specific web pages on your website provides different content on their AMP versions than their canonical web page.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"How to Validate &amp; Debug AMP Pages\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/npum8JsITQE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Google states that the \u2018content need not be identical, but the topic should be the same, and users should be able to accomplish the same tasks on both the AMP and the canonical page.\u2019<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">You should ensure that the AMP versions of web pages are pointing towards the correct canonical web page.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You must ensure that the AMP version and canonical page content are identical.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You should use a <\/span><a href=\"https:\/\/www.rankwatch.com\/free-tools\/url-Redirect-checker\"><span style=\"font-weight: 400;\">URL Inspection Tool<\/span><\/a> <span style=\"font-weight: 400;\">to inspect the AMP and canonical pages.<\/span><\/li>\n<\/ol>\n<h5><b>Sneaky Mobile Redirects<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">That means that some pages on your website are redirecting mobile device users to pages that are not available to the search engine crawlers. This sneaky way is considered a direct violation of Google Webmaster Guidelines.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/14-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20933 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/14-1.png?resize=640%2C247&#038;ssl=1\" alt=\"Sneaky mobile redirects\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/14-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/14-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Generally, site owners create such pages intentionally.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"HOW TO STOP UNWANTED SITES OPEN AUTOMATICALLY IN ANDROID PHONE\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Q7bLrd228gc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">However, Google has stated that sometimes this happens due to three other reasons as well,<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adding code that creates redirection rules for mobile users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using a script or element to display ads and monetize content redirecting mobile users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A script or element added by hackers that redirects your mobile users to malicious sites.<\/span><\/li>\n<\/ol>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">If you have done the redirect intentionally, you must fix them immediately.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If the redirects were unintentional, you need to ensure your site isn\u2019t hacked. You can check this by accessing the Security Issues Report in Google Search Console (under Manual Actions).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If the Security Issues Report states<\/span><span style=\"font-weight: 400;\"> that your site wasn\u2019t hacked, you need to start auditing the third-party scripts or elements on your site and remove them one by one.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">When you are done with removing all of those elements, use the <\/span><a href=\"https:\/\/developers.google.com\/web\/tools\/chrome-devtools\/device-mode\/\"><span style=\"font-weight: 400;\">Chrome Mobile Emulator<\/span><\/a><span style=\"font-weight: 400;\"> to find out if the redirection has stopped.<\/span><\/li>\n<\/ol>\n<p>To identify and fix redirect issues on mobile, you can use tools like Chrome Mobile Emulator or an improper mobile redirects penalty removal tool.<\/p>\n<h3><b>Using Google Analytics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Another way to find out about the Google penalty is through Google Analytics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to note when your organic traffic started to deteriorate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, you need to check whether any Google update, like Penguin or Panda, was launched around that date.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/15.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20934 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/15.png?resize=640%2C247&#038;ssl=1\" alt=\"Google penalty imposed by Google\u2019s Penguin update\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/15.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/15.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If yes, <\/span><span style=\"font-weight: 400;\">then undoubtedly<\/span><span style=\"font-weight: 400;\">, your site was affected by the update.<\/span><\/p>\n<h3><b>Search Your Domain on Google Search<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can check a Google penalty by searching for your domain name on Google and checking whether your site ranks on the first page for that query.\u00a0<\/span><\/p>\n<p>If your site isn&#8217;t appearing for branded searches or exact title matches, it&#8217;s time to wonder, &#8221; Is Google penalizing my site?&#8221;<\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.rankwatch.com\/\"><span style=\"font-weight: 400;\">RankWatch<\/span><\/a><span style=\"font-weight: 400;\"> dominates the top 10 results on the #1 SERP for the keyword \u2018RankWatch\u2019; essential pages like About Us and the <\/span><a href=\"https:\/\/www.rankwatch.com\/tools\/web-analyzer.html\"><span style=\"font-weight: 400;\">website SEO analysis tool<\/span><\/a><span style=\"font-weight: 400;\"> are ranked.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/16-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20935 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/16-1.png?resize=640%2C247&#038;ssl=1\" alt=\"SERP results for RankWatch\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/16-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/16-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">That means, RankWatch has not been penalized by Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, you need to enter the title tag text of your site and see if it ranks (You can also use double quotes for exact matching of title tag text if the text is composed of common words only).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are still unable to detect your domain, then be assured that your site has been penalized by Google.<\/span><\/p>\n<h2><b>Major Reasons Why Google Penalizes A Website<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google might penalize websites that do not pay close attention to the <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769?hl=en\"><span style=\"font-weight: 400;\">quality guidelines suggested by Google<\/span><\/a><span style=\"font-weight: 400;\"> and are found to be engaged in illicit practices, particularly Black Hat SEO techniques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, this is what is known as <\/span><a href=\"https:\/\/developers.google.com\/search\/help\/report-quality-issues\"><span style=\"font-weight: 400;\">Webspam<\/span><\/a><span style=\"font-weight: 400;\">. As per Google, \u201cWebspam refers to pages that try to trick Google into ranking them highly.\u201d<\/span><\/p>\n<p>Whether it\u2019s penalization of Google due to scraped content or paid links, some common reasons include:<\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">The entire website or some of its web pages are found to be deceptive, showing different content to the user and the search engines.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Low-quality pages with thin content are found on the site, created solely for search engines to get ranked on several keywords.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Deceiving users by creating doorway pages, bridge pages or gateway pages for spamdexing. Clicking on such a page from the search results takes the user to another page with the help of a fast meta-refresh command.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The site has automatically generated content or scraped content on several web pages.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The site is participating in link schemes to build low-quality unnatural backlinks for a website to manipulate Google&#8217;s ranking algorithm.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The site engages in black hat practices like sneaky redirects, hidden text, or links.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">It is creating web pages stuffed with keywords that are irrelevant or manipulative.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The site is participating in affiliate programs without adding sufficient value.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Creating pages with malicious behaviour, such as phishing or installing viruses, trojans, or other malwares.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The site is abusing the <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/review-snippet\"><span style=\"font-weight: 400;\">rich snippets markup<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The site sends automated queries to Google.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The web pages display many ads on the site and do not follow an appropriate<\/span><a href=\"https:\/\/developers.google.com\/publisher-ads-audits\/reference\/audits\/viewport-ad-density\"><span style=\"font-weight: 400;\"> ad-to-content ratio<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<h2><b>Major Google Algorithm Updates Causing Penalties<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google has a unique set of algorithms to detect spam automatically.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These algorithms act as filters or are integrated with the main ranking algorithm to eliminate spam from the search results.<\/span><\/p>\n<p>Google updates like Panda, Penguin, and Payday can drastically affect rankings. Use a website penalty indicator to determine if your site was hit during these updates.<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s discuss the major Google algorithm updates that may cause a Google penalty,<\/span><\/p>\n<h3><b>Google Panda Update<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Launched in Feb 2011, the<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Google_Panda\"> <span style=\"font-weight: 400;\">Google Panda update<\/span><\/a><span style=\"font-weight: 400;\"> was aimed at lowering the rank of websites with low-quality thin content or a lot of advertising.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/17.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20936 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/17.png?resize=640%2C247&#038;ssl=1\" alt=\"Google Panda Update\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/17.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/17.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This update was also known as \u201cFarmer\u201d because it targeted content farms with a lot of low-quality and spammy content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The update affected the entire site or some pages that followed such techniques rigorously.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">If your website gets affected by the Panda update<\/span><span style=\"font-weight: 400;\">, the first step is to check the top landing pages of your site before and after the hit.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Reviewing the content quality in the top landing pages of the site prior to the hit will give you sufficient reasons why the site got penalized.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Keep in check the mobile search quality issues on your site.<\/span><\/li>\n<\/ol>\n<h3><b>Google Penguin Update<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Launched on 24th April 2012, the <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Google_Penguin\"><span style=\"font-weight: 400;\">Google Penguin update<\/span><\/a><span style=\"font-weight: 400;\"> lowered the rankings of websites that used Black Hat SEO techniques and unnatural linking patterns to manipulate search rankings.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/18.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20937 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/18.png?resize=640%2C247&#038;ssl=1\" alt=\"Google Penguin Update\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/18.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/18.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">If your website gets affected by the Panda update, you must perform a detailed backlink analysis of your website using an authentic <\/span><a href=\"https:\/\/www.rankwatch.com\/backlinks\/\"><span style=\"font-weight: 400;\">backlink checker<\/span><\/a><span style=\"font-weight: 400;\"> tool.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You should ensure that your backlink profile is not following any link schemes.<\/span><\/li>\n<\/ol>\n<h3><b>Google <\/b><b>Payday Loan Update<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Released in June 2013, the<\/span> <a href=\"https:\/\/searchengineland.com\/google-launching-payday-loan-algorithm-3-0-targeting-spammy-queries-week-193821\"><span style=\"font-weight: 400;\">Google Payday Loan update<\/span><\/a> <span style=\"font-weight: 400;\">was designed to combat specific search queries with many extremely spammy results.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/19.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20938 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/19.png?resize=640%2C247&#038;ssl=1\" alt=\"Google Payday Loan Update\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/19.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/19.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019s Webspam head, Matt Cutts, had indicated that this change affected queries such as \u201cpayday loans\u201d on Google.co.uk and other pornographic and spammy queries like \u201ccasinos,\u201d \u201cViagra,\u201d and \u201cdebt consolidation.\u201d<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">If your website gets affected by the Payday update, <\/span><span style=\"font-weight: 400;\">you must conduct an in-depth link audit to ensure your backlink profile is free of spammy links.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Auditing the quality of your content and editing the web pages having low-quality content is essential. <\/span><a href=\"https:\/\/www.rankwatch.com\/\"><span style=\"font-weight: 400;\">RankWatch\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> SEO IQ feature can make this task a breeze.<\/span><\/li>\n<\/ol>\n<h3><b>Google\u2019s<\/b><b> Pirate Update<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Released in October 2014, <\/span><a href=\"https:\/\/searchengineland.com\/reports-google-pirate-update-rolled-week-206620\"><span style=\"font-weight: 400;\">Google\u2019s Pirate Update<\/span><\/a><span style=\"font-weight: 400;\"> decreased the rankings of sites with many <\/span><a href=\"https:\/\/transparencyreport.google.com\/\"><span style=\"font-weight: 400;\">valid copyright removal notices<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/20.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20939 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/20.png?resize=640%2C247&#038;ssl=1\" alt=\"Google Pirate Update\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/20.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/20.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<h3><b>Solution:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your website gets affected by the Pirate update,<\/span><span style=\"font-weight: 400;\"> check for copyright-related issues and fix them as soon as possible.<\/span><\/li>\n<\/ol>\n<h3><b>Google\u2019s EMD Update<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It stands for Exact Match Domain update. It was launched in September 2012. <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/emd-update\/\"><span style=\"font-weight: 400;\">Google\u2019s EMD update<\/span><\/a> <span style=\"font-weight: 400;\">aimed to lower the rankings of low-quality exact-match domains.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/21.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20940 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/21.png?resize=640%2C247&#038;ssl=1\" alt=\"Google EMD Update\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/21.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/21.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you have exact match keywords like \u201cbakerylosangeles\u201d in your domain name, that provides a solid signal to Google that you are using such words in your domain to rank for the query \u201cbakery los angeles.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google might take action on such spammy domains.<\/span><\/p>\n<p><b>Solution:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your website gets affected by the Pirate update, t<\/span><span style=\"font-weight: 400;\">hen it is essential to improve the overall quality of your site in terms of content, backlinks, and user experience.<\/span><\/li>\n<\/ol>\n<h2><b>Link Schemes &#8211; Forms of Link Spams To Avoid<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Following are the typical spammy link schemes that your website must avoid,<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/22.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20941 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/22.png?resize=640%2C247&#038;ssl=1\" alt=\"Link Schemes\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/22.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/22.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Buying links or exchanging goods or services in return for links that pass PageRank.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Participating in two-way, three-way, or any other form of link exchanges.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Unnatural links generated by bulk article submissions or guest posting campaigns using exact match keywords targeting the promoted pages again and again.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Using link-building software to create many low-quality links within a short period.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Engaging in any form of unnatural link creation like text advertisements that pass PageRank, editorial links received after paying money, or links with optimized anchor text in articles or press releases.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The directory or bookmark site links come from spammy websites or sites that serve no purpose other than selling links.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Site-wide or non-site-wide links are generated via widgets.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Site-wide links are generated from footers or templates of various sites.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Forum signature or post links having optimized anchor text or naked URL.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Links from blog comments using optimized anchor text or naked URL.<\/span><\/li>\n<\/ol>\n<h2><b>Google Requests Users To File A Spam Report<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You should never trick Google because if you do, anyone can<\/span> <a href=\"https:\/\/www.google.com\/webmasters\/tools\/spamreport\"><span style=\"font-weight: 400;\">file a Webspam report<\/span><\/a> <span style=\"font-weight: 400;\">against your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The below screenshot displays the page where users can easily file a spam report against any domain that does not follow Google\u2019s quality guidelines.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/23.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20942 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/23.png?resize=640%2C247&#038;ssl=1\" alt=\"Reporting spam, phishing, or malware\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/23.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/05\/23.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The best approach is to create content based on giving the best possible information to your prospective client or customer and abide by Google\u2019s guidelines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suffering from a penalty is bad for your business and its credibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The resources below will help you create a website that Google will love.<\/span><\/p>\n<p>Don\u2019t give Google or your competitors a reason to file a Webspam report. Follow best practices to avoid all forms of penalization Google may impose.<\/p>\n<h2><b>Must Read Useful Links To Have A Google-Friendly Site<\/b><\/h2>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769?hl=en\"><span style=\"font-weight: 400;\">The Webmasters Guidelines<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 Complete technical, quality, and content guidelines on how to structure your entire website.<\/span><\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184?hl=en\"><span style=\"font-weight: 400;\">SEO Starter Guide from Google<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 Useful guide for webmasters who wish to improve their site\u2019s presence on Google.<\/span><\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/?hl=en-US&amp;utm_source=MFT&amp;utm_medium=incoming-link&amp;utm_campaign=MFT\"><span style=\"font-weight: 400;\">Guide to Creating Mobile-Friendly Websites<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 Complete guide on how to make your site look great on mobile devices.<\/span><\/p>\n<p><a href=\"https:\/\/www.rankwatch.com\/tools\/web-analyzer.html\"><span style=\"font-weight: 400;\">Website Analyzer<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 To find every hidden issue on your website before Google and fix them on priority.<\/span><\/p>\n<p><a href=\"https:\/\/www.rankwatch.com\/tools\/mobile-friendly-check.html\"><span style=\"font-weight: 400;\">Mobile-friendly Test<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 Check whether your site is mobile-friendly or not.<\/span><\/p>\n<p><a href=\"https:\/\/www.rankwatch.com\/backlinks\/\"><span style=\"font-weight: 400;\">Backlink Checker<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 Use this tool to analyze the complete backlink profile of your website.<\/span><\/p>\n<p><a href=\"https:\/\/www.bloggerspice.com\/2019\/05\/google-search-console.html\"><span style=\"font-weight: 400;\">Guide to the new Google Search Console<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 GSC has been updated, and this step-by-step guide will provide you with every detail you need.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">I hope this information is helpful for your business presence on Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you have any suggestions for any new features that the RankWatch team must implement to identify and quickly deal with Google penalties?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please share your comments with us; we truly value and love the feedback<\/span><span style=\"font-weight: 400;\"> from <\/span><span style=\"font-weight: 400;\">our customers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have your site\u2019s SERP rankings dropped abruptly?\u00a0 Did your domain authority experience a sudden fall? Of course, that must make you super worried as a website owner. Several reasons may be responsible for this unforeseen situation: Maybe your primary keyword&#8217;s search volume has reduced. Some of your backlinks may have been removed. Google launched another [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":1062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-1046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Penalty: How To Determine If Your Website is Affected<\/title>\n<meta name=\"description\" content=\"Here&#039;s how you can tell if your website is penalized by Google or not. 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