{"id":10536,"date":"2019-01-04T14:37:35","date_gmt":"2019-01-04T09:07:35","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=10536"},"modified":"2023-06-07T12:02:26","modified_gmt":"2023-06-07T06:32:26","slug":"improve-video-seo-for-your-website","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/improve-video-seo-for-your-website\/","title":{"rendered":"How to Improve Video SEO for Your Website"},"content":{"rendered":"

\"Improve<\/a><\/p>\n

Adding videos as content on your website is an excellent move that can help you attract and engage more visitors. However for your video to live up to its potential you need to appropriately optimize it so that people can find it more easily on search engines.<\/span><\/p>\n

Search engines nowadays have started catering more and more towards video content, and Google not only displays it under their video search but also in the main search engine results. In short, there is more reason than ever before to make sure the video SEO for content on your website is up to date.<\/span><\/p>\n

1. Add Keywords to Metadata<\/h2>\n

Just like standard SEO, the right place to start improving your video SEO is by making sure you\u2019re targeting the right keywords \u2013 and adding them to your site’s metadata.<\/span><\/p>\n

Typically every video should have a filename, title, description, and tags that are keyword-optimized. Try to make sure that you target long-tail and short-tail keywords that people are likely to search related to your video. So that they can quickly locate it.<\/span><\/p>\n

Considering more and more people are using voice search nowadays, long-tail keywords that sound natural should definitely factor into the equation. Most people who use voice search are more likely to be specific and phrase their queries as questions.<\/span><\/p>\n

While there are no formal restrictions on the number of keywords you can add, you should make sure they are placed naturally and don\u2019t resemble keyword stuffing.<\/span><\/p>\n

2. Publish a Transcript Alongside the Video<\/h2>\n

Search engine bots can\u2019t \u2018see\u2019 your video (yet), which makes it difficult for them to identify it’s context. The metadata can help slightly, but to give them a helping hand you should also publish a transcript alongside it.<\/span><\/p>\n

The best place to publish the transcript is directly below your video so that the search engine bots can establish its relevance. If adding a full transcript right there doesn\u2019t fit in with your web design, you could place it in a collapsible element so that it is only visible when clicked.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Although it may seem as though it inflates the content, you should remember that some viewers may find it helpful to have a transcript as well. In short, you\u2019ll not only be appealing to search engines, but also your target audience.<\/span><\/p>\n

Overall the transcript will help search engines understand your video content better, and rank it higher. The transcript will undoubtedly also contain some of the keywords you want to associate with your video.<\/span>
\n<\/span><\/p>\n

3. Add a Video Sitemap and Schema Markup to the Website<\/h2>\n

Both video sitemaps and <\/span>Schema markup<\/span><\/a> serve a similar purpose and provide search engines with valuable information about the video. Even though there is definitely an overlap between the two \u2013 you can\u2019t go wrong adding both to cover all your bases.<\/span><\/p>\n

Generally, your main priority should be the Schema markup as it will let you add tons of information using parameters for the name, description, thumbnail URL, duration, transcript, video file URL, and more.<\/span><\/p>\n

The video sitemap is similar but works more as an extension of your standard XML sitemap, and you can publish it as part of it or separately depending on your preference.<\/span><\/p>\n

Assuming you do add both a video sitemap and Schema markup, you should be careful that the information between both versions is consistent. The last thing that you want to do is accidentally supply search engines with conflicting information, and if you do, there\u2019s no guarantee they\u2019ll use the \u2018right\u2019 version.<\/span>
\n<\/span><\/p>\n

4. Use a Relevant Thumbnail<\/h2>\n

One of the benefits of using video sitemaps or Schema markup is that you can let search engines know the URL of the thumbnail image that you want to use when your video is listed. It is important that you take advantage of that, and select a relevant thumbnail. <\/span><\/p>\n

While the thumbnail itself won\u2019t improve your video\u2019s ranking on search engines, it will play a huge role in the number of clicks that it gets. Try to put yourself in the shoes of someone coming across your video\u2019s listing for the very first time and ask yourself whether the thumbnail makes the video look like it would be worth watching.<\/span><\/p>\n

5. Optimize the Video for Mobile<\/h2>\n

Optimizing videos for mobile devices is vital to your video SEO, as more than half of the videos watched online are by mobile users. Without mobile optimization, your videos won\u2019t gain much traction from search engines at all, as they consider it a crucial ranking factor.<\/span><\/p>\n

\"\"<\/a><\/p>\n

At the very least you should make sure that the<\/span> video player and web design are responsive<\/span><\/a> so that they scale based on the screen size of the user\u2019s device. Additionally, it won\u2019t hurt to create video content with smaller screen sizes in mind \u2013 and avoid using small elements or hardcoded subtitles that may be difficult to read.<\/span><\/p>\n

6. Watch the Page Speed<\/h2>\n

Another factor that can affect your SERP rankings is the page speed. Unfortunately, videos can add to the time that it takes to load your webpage, making it slower \u2013 which search engines will not like.<\/span><\/p>\n

As a rule, you should never set your videos to \u2018autoplay\u2019 as that will decrease the page speed further. Seeing as the majority of viewers dislike videos that autoplay in the first place \u2013 it is best to steer clear of using it.<\/span><\/p>\n

Aside from that, if you find that videos are significantly slowing down your webpage, further optimization may be needed. In most cases, the problem may be with your web host and its available bandwidth, or it may be the type of player you\u2019re using to stream the videos.<\/span><\/p>\n

In short \u2013 you should watch the page speed, and if you notice that it is too slow, you will need to investigate it further.<\/span>
\n<\/span><\/p>\n

7. Create Engaging Videos That Get Shared<\/h2>\n

Although there is much debate over whether or not search engines use signals from social media as part of their ranking algorithms \u2013 creating videos that are engaging and get shared is definitely good for video SEO.<\/span><\/p>\n

\"\"<\/a><\/p>\n

On an elementary level, the more people share your video the more links you\u2019ll build \u2013 which will help propel your video up the rankings. On top of that, engaging videos are more likely to attract comments and other reactions that could benefit them as well.<\/span><\/p>\n

The quality of your video will play an important part, so be sure to edit it so that it looks impressive and professional. For example, you could use Movavi Video Editor, and could even create other types of engaging content by using it as a <\/span>photo video maker.<\/span><\/a><\/p>\n

Conclusion<\/h2>\n

Each of the steps described above should help you to significantly improve your video\u2019s ability to rank on search engines. It should be noted that they cater more to videos that are published on websites than on other platforms (e.g. YouTube) \u2013 but there are definitely similarities that you can use.<\/span><\/p>\n

Additionally, you should always remember that the \u2018rules\u2019 of SEO are subject to change as search engines continue to alter their algorithms. If possible, you should keep yourself informed of any new developments, so that you can make changes to your approach or prepare for them in advance and don\u2019t end up being blindsided.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Adding videos as content on your website is an excellent move that can help you attract and engage more visitors. However for your video to live up to its potential you need to appropriately optimize it so that people can find it more easily on search engines. Search engines nowadays have started catering more and […]<\/p>\n","protected":false},"author":215,"featured_media":14291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[36],"tags":[],"class_list":["post-10536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-marketing","entry"],"acf":[],"yoast_head":"\nHow to Improve Video SEO for Your Website - RankWatch Blog<\/title>\n<meta name=\"description\" content=\"There is more reason than ever before to confirm the video SEO for content on your website is up to date. 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