{"id":10676,"date":"2019-01-14T11:35:37","date_gmt":"2019-01-14T06:05:37","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=10676"},"modified":"2023-06-06T14:37:08","modified_gmt":"2023-06-06T09:07:08","slug":"instagram-ad-strategies","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/instagram-ad-strategies\/","title":{"rendered":"Instagram Ad Strategies: A Complete Guide"},"content":{"rendered":"

\"Instagram<\/a><\/p>\n

As the second most popular social media platform after Facebook, Instagram holds a huge potential for marketers. If you are not already capitalizing on this opportunity, you are missing out on a large chunk of business. Let\u2019s look at a few important <\/span>statistics<\/span><\/a>:<\/span><\/p>\n

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  1. Instagram is 1 billion strong with 500 million daily users.<\/span><\/li>\n
  2. 32% of all internet users are on Instagram.<\/span><\/li>\n
  3. Over 95 million new posts are created every day and the number of daily likes was 4.2 billion.<\/span><\/li>\n
  4. It has a young demographic with 59% of the users under the age of 29 and 33% of the users between the ages of 30 and 49.<\/span><\/li>\n
  5. Over 25 million businesses are on Instagram with nearly 2 million monthly advertisers.<\/span><\/li>\n
  6. 78% of influencers prefer to use Instagram. \u00a0<\/span><\/li>\n
  7. 80% of users follow at least one business and 72% have bought a product that they saw on Instagram. Brands report regular engagement from about 4% of their followers.<\/span><\/li>\n<\/ol>\n

    These figures tell a convincing story about the reach and efficiency of Instagram as a potential platform for promoting brands and engaging followers. To know more about Instagram ads and how to leverage them, read on! <\/span><\/p>\n

    Types of Ads<\/h3>\n

    Instagram allows advertisers to post sponsored content so they can connect to and target a larger audience. It is highly effective in creating brand awareness, <\/span>generating leads<\/span><\/a>, and driving traffic to websites or landing pages. Instagram is all about images which should be the focal point when planning the Instagram ad strategy. Available ad forms include: \u00a0<\/span><\/p>\n

    1. Photo Ads<\/span>
    \n<\/span>2. Video Ads<\/span>
    \n<\/span>3. Carousel ads<\/span>
    \n<\/span>4. Story ads<\/span>
    \n<\/span>5. Collection ads <\/span><\/p>\n

    Photo Ads<\/h2>\n

    A photo ad is an image that can be posted on Instagram as paid ads to engage a greater audience. Single images can be used along with a variety of options for call-to-action. Image ads allow a headline of 25 characters and 30-character link description. <\/span><\/p>\n

    For example, Parachute Home used photo ads to promote the 60-night trial of their bedding by using authentic, aesthetically pleasing images of their products. This led to a click-through-rate that was double compared to their other platforms. <\/span><\/p>\n

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    Just in time for fall, say hello to the newest member of our Linen family \u2014 Indigo. #MyParachuteHome<\/a><\/p>\n

    A post shared by PARACHUTE<\/a> (@parachutehome) on