{"id":10775,"date":"2019-01-23T12:34:54","date_gmt":"2019-01-23T07:04:54","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=10775"},"modified":"2024-01-13T10:31:15","modified_gmt":"2024-01-13T05:01:15","slug":"15-seo-myths-that-are-never-going-to-die","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/15-seo-myths-that-are-never-going-to-die\/","title":{"rendered":"15 SEO Myths That Are Never Going to Die"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Search engine optimization (SEO) has been the hottest topic in the digital world for almost a decade already. And for a good reason – numerous studies prove the importance of this strategy for organizations and individuals who do most of their work online. Here are just a few stats to support our statement:<\/span><\/p>\n

    \n
  1. Higher rankings for organic search results is crucial because <\/span>up to 80% of users<\/span><\/a> completely ignore paid advertisements;<\/span><\/li>\n
  2. Over <\/span>90% of online experiences<\/span><\/a> begin with a search engine;<\/span><\/li>\n
  3. The top five search results on Google get <\/span>70% of the clicks<\/span><\/a>;<\/span><\/li>\n
  4. Over <\/span>60% of marketers<\/span><\/a> say improving SEO and growing their organic presence is their top inbound marketing priority.<\/span><\/li>\n<\/ol>\n

    In such circumstances, it\u2019s not surprising to see so many people discussing the subject of SEO and suggesting all sorts of optimization techniques. However, some of these individuals are everything but SEO experts and they often stick to the common misconceptions in this niche.<\/span><\/p>\n

    Webmasters don\u2019t want some fake SEO guru to influence their online strategies, so they try to distinguish between true and false optimization tactics. If you are one of those webmasters, keep reading this post to discover the 15 most common SEO myths that are never going to die.<\/span><\/p>\n

    SEO Is Impossible to Figure Out<\/h2>\n

    We all know that Google constantly changes ranking algorithms and <\/span>adds new features<\/span><\/a>, but it doesn\u2019t mean that it\u2019s impossible to set the right SEO strategy. How come this myth is so widespread? Well, it happens mostly because SEO providers use it as an excuse to justify failure. While it is true that algorithm changes are frequent, they are certainly not impossible to figure out.<\/span><\/p>\n

    1. Content Is King<\/h3>\n

    You can rarely ever read a marketing-related article without seeing the famous motto \u201ccontent is king!\u201d Let us be clear about one thing: content is fundamental if you want to build a trustworthy website, but it\u2019s not the single most important SEO component. Content creators at <\/span>A-writer.com<\/span><\/a> explain it briefly: \u201cOur job is to write outstanding posts, but we know it cannot make any difference if we don\u2019t add more elements to the equation, including links, keywords, and many other technical details.\u201d<\/span><\/p>\n

    2. Page Load Speed Is Not Too Important<\/h3>\n

    \"\"<\/a><\/p>\n

    If there is only one thing that makes the Internet so powerful, it is probably the speed of operations. Users can conduct searches and find answers in real-time, so don\u2019t believe the myth that page load speed is not too important. On the contrary, users expect websites to load within two or three seconds the most, so you better test it to improve performance.<\/span><\/p>\n

    3. Links Are Becoming Useless<\/h3>\n

    Another misconception you can hear these days is that inbound links are becoming obsolete. Don\u2019t ask us how and why \u2013 we just don\u2019t know! However, we do know that backlinks still play a major role in SEO because they prove the authority of your website. It\u2019s just common sense: if no one links to your posts, why would search engines consider it\u2019s content to be good?<\/span><\/p>\n

    4. Keyword Density Is Critical<\/h3>\n

    Once upon a time, you could simply overload articles with keywords and hope for a higher search engine ranking. But the days of keyword stuffing are long gone and it\u2019s now almost impossible to determine the best keyword density. According to blog writers at <\/span>Essay Geeks<\/span>, Google got smarter and started calculating quality: \u201cSometimes we even write papers without specific keywords in mind, but still manage to rank high due to the sheer quality of the post.\u201d<\/span><\/p>\n

    5. You Have to Submit a Website<\/h3>\n

    A lot of wannabe optimization gurus will tell you to submit your site to the search engines in order to ensure maximum visibility. But the year is 2019 and you don\u2019t have to do it anymore. Search engines are smart enough to detect websites quickly upon launching, so don\u2019t believe those SEO site submission agents who are convincing you to pay for this service.<\/span><\/p>\n

    6. There\u2019s No Need to Build a Sitemap<\/h3>\n

    \"\"<\/a><\/p>\n

    Simple website architecture helps Google to discover content and give it a proper ranking. But if your website is not so easy to crawl, you might as well build a sitemap to assist search engines in finding all pages. This is particularly important in case of mobile-first SEO strategies, so don\u2019t trust people who tell you there\u2019s no need to make a sitemap.<\/span><\/p>\n

    7. Query Must Have Freshness<\/h3>\n

    A vast majority of News sites believe queries must have freshness in order to stay relevant and interesting. While it is true that a homepage can use an occasional change, it doesn\u2019t mean you have to rearrange it on a daily basis. Keep the process natural and add new features to the homepage only when you feel it can really improve the overall appearance of your website.<\/span><\/p>\n

    8. It\u2019s Good to Copy a Big Brand\u2019s Strategy<\/h3>\n

    It\u2019s necessary to keep an eye on your biggest competitors, but you don\u2019t want and don\u2019t need to copy\/paste their SEO strategy. This process has to be aligned with all other objectives, including business and marketing goals. Therefore, details which prove to work well for other companies don\u2019t have to work well for you.<\/span><\/p>\n

    9. Algorithm Devaluations Equal Penalties<\/h3>\n

    SEO analysts at <\/span>College-Paper<\/span><\/a> are furious when they hear someone saying that algorithm devaluations are the same as penalties: \u201cThe former occurs when Google ignores your links for whatever reasons, so you need to make amendments and try to recover ranking. On the other hand, penalties deteriorate website ranking and you will always find a notification about it in Google Search Console.\u201d<\/span><\/p>\n

    10. Google Has a Duplicate Content Penalty<\/h3>\n

    Let us be straight about this myth: there are no penalties for duplicate content. It\u2019s a widespread delusion that simply isn\u2019t true. Google has a duplicate content filter, a feature that prevents the same content items from ranking simultaneously. Instead, it only allows one piece of content to appear in engine searches.<\/span><\/p>\n

    11. Social Media Improve Ranking<\/h3>\n

    \"\"<\/a><\/p>\n

    Social media<\/span><\/a> represents a powerful brand visibility factor, but they don\u2019t improve ranking per se. What they can do is give you additional exposure, thus acquiring more links and citations. This is what improves your ranking in the long run, but the benefit doesn\u2019t come from Facebook, Instagram, or Twitter directly.<\/span><\/p>\n

    12. Google Ads Boost Organic Ranking<\/h3>\n

    It\u2019s hard to get your foot in the door without paid advertising, but don\u2019t think this marketing tactic has anything to do with SEO. Google Ads don\u2019t affect organic ranking, so you shouldn\u2019t spend the whole budget trying to boost your SEO strategy this way. These are the two completely separate concepts.<\/span><\/p>\n

    13. Google Uses AI in All Algorithms<\/h3>\n

    The only Google\u2019s algorithm that is entirely AI-based is RankBrain. None of the other live algorithms uses AI because it could jeopardize the entire search engine functioning. Namely, AI is self-taught and in case something goes wrong, Google wouldn\u2019t know how to solve this problem. <\/span><\/p>\n

    14. RankBrain Controls Everything<\/h3>\n

    RankBrain is a quintessential SEO tool, but it is not omnipotent. Google can analyze over 80% searches single-handedly, but RankBrain is there to help the engine figure out how to rank brand new inquiries. If there is no history of searches related to the specific keyword, RankBrain takes over and finds the way to assess and rank search results accurately.<\/span><\/p>\n

    Conclusion<\/h2>\n

    SEO is a popular topic and everyone seems to know at least a little bit about it. However, this creates a lot of confusion among website administrators who cannot determine what is right and what is wrong here. Our post explained to you the 15 most frequent SEO myths that never seem to change.<\/span><\/p>\n

    You should keep these suggestions in mind and avoid making the same mistake as other webmasters. Of course, the list is not limited to these 15 misconceptions, so you should feel free to add comments and tell us what you believe is the most annoying SEO myth out there.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Search engine optimization (SEO) has been the hottest topic in the digital world for almost a decade already. And for a good reason – numerous studies prove the importance of this strategy for organizations and individuals who do most of their work online. Here are just a few stats to support our statement: Higher rankings […]<\/p>\n","protected":false},"author":25589,"featured_media":10778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-10775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basic-seo","entry"],"acf":[],"yoast_head":"\n15 SEO Myths That Are Never Going to Die - RankWatch Blog<\/title>\n<meta name=\"description\" content=\"Search engine optimization (SEO) has been the hottest topic in the digital world for almost a decade. 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