{"id":11280,"date":"2019-03-25T06:56:10","date_gmt":"2019-03-25T01:26:10","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=11280"},"modified":"2023-06-08T09:16:29","modified_gmt":"2023-06-08T03:46:29","slug":"seo-guide-for-small-business","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/seo-guide-for-small-business\/","title":{"rendered":"The Ultimate Guide to SEO for Small Business"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Small Business SEO | Step-By-Step Guide To Rank Higher on SERP\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/3fsb-X4nFpE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/03\/Banner-Images_RW_Blog-4.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14211 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/03\/Banner-Images_RW_Blog-4.png?resize=640%2C356&#038;ssl=1\" alt=\"SEO Guide for small business\" width=\"640\" height=\"356\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/03\/Banner-Images_RW_Blog-4.png?w=882&amp;ssl=1 882w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/03\/Banner-Images_RW_Blog-4.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/03\/Banner-Images_RW_Blog-4.png?resize=768%2C428&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Engaged in running a small business, but got stuck with the high competition? If it is so, it\u2019s the peak time to move on with some actionable practices. And, that\u2019s SEO! No matter whether you own a small business like a plumbing company, a restaurant owner or a dentist; SEO is now the most comprehensive and necessary process for all businesses. To keep it simple for your understanding, let\u2019s first understand what does SEO mean for small businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s pretty simple. SEO refers to the process of optimizing the website in such a manner that helps it get ranked among search engine results for the right and profitable keywords.<\/span><\/p>\n<h2>Why Do Small Businesses Need SEO?<\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s an undeniable fact that if you own a small business, you lack the amount of cash to be spent on your business promotion. Why go for the expensive promotions when you can do it in a budget-friendly manner? SEO can bring you more search traffic, more business, and ultimately, better ranking. And, do you know what? It\u2019ll eventually bring your business up from the high-competition.<\/span><\/p>\n<h2>The Most Effective Local SEO Tactics Of 2019<\/h2>\n<p><span style=\"font-weight: 400;\">Head on to the following strategies that guide you with everything you need to know about SEO for small businesses. Let\u2019s get started-<\/span><\/p>\n<h3>1. Develop A Strategy To Target Local Keywords<\/h3>\n<p><span style=\"font-weight: 400;\">The very first step, to begin with, is that you need to find which keywords are helping people find your business. Google Keyword Planner, Semrush, Kwfinder, are some of the most popular tools that you can use to find the relevant search terms. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It depends totally upon you what size of the area you want to target. Decide whether you want to stick only to your location or you are open to target nearby locations. Then, accordingly, target keywords. Using LSI words too can work well for you.<\/span><\/p>\n<h3>2. Tackle On-Page SEO<\/h3>\n<p><span style=\"font-weight: 400;\">On-Page SEO helps businesses optimize the individual web pages of their websites so that they get higher ranking and earn more relevant traffic from search engines. From every piece of content that you publish on your site, On-Page SEO brings more conversions for your business by driving the relevant search traffic on your site. Here are the best tactics that you must consider for optimizing your website-<\/span><\/p>\n<h3>2.1 Optimize Content For User Intent<\/h3>\n<p><span style=\"font-weight: 400;\">Think about what the user wants to search. Take an idea by analyzing long-tail keywords. You will understand what they are searching for. And, then present your business specialties by providing content that satisfies user intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In simple words, put content on your site that matches closely to the users\u2019 need.<\/span><\/p>\n<h3>2.2 Optimize Meta Tags<\/h3>\n<p><span style=\"font-weight: 400;\">As you want to tell search engines and its users what your web page is all about, how can you forget about meta tags? Meta tags describe what your business is going to serve the search engine users. It includes meta title, meta description, meta robot tags.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta title describes the main title of the particular webpage, whereas the meta description is a brief description of that particular webpage. Apart from that, meta robot tags tell the bots what they should crawl or what they should not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a look below-<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/03\/SEO-for-small-business.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-11303\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/03\/SEO-for-small-business.png?resize=640%2C183&#038;ssl=1\" alt=\"\" width=\"640\" height=\"183\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/03\/SEO-for-small-business.png?zoom=2&amp;resize=710%2C203&amp;ssl=1 1420w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/03\/SEO-for-small-business.png?zoom=3&amp;resize=710%2C203&amp;ssl=1 2130w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<h3>2.3 Optimize Images<\/h3>\n<p><span style=\"font-weight: 400;\">To make your website more compelling, it requires adding some visuals on it. But, just adding images is enough? Of course not!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An unoptimized image on your site can increase the chances of losing potential customers. Obviously, you wouldn\u2019t like to do so. So, how will you optimize your images? Here is the answer-<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Compress the file size. You may use tools like <\/span><a href=\"https:\/\/tinypng.com\/\"><span style=\"font-weight: 400;\">tinyPNG<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select the right image format.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add a relevant title along with a captain and description while uploading the image.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t forget to add keywords in the alt tags.<\/span><\/li>\n<\/ol>\n<h3>2.4 Optimize URL Structure<\/h3>\n<p><span style=\"font-weight: 400;\">URL is the address of your webpage. So, don\u2019t you think it should be such that your site visitors can remember? For the same of readability, make it short and use the keyword in the URL that relates to the webpage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from that, we recommend you to canonicalize those URLs that have similar content to avoid duplicity in your content.<\/span><\/p>\n<h3><strong>2.5 Optimize Content Structure<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Think you\u2019ve landed on a site and figured out difficulty to find the relevant content. What will you do? You\u2019ll end up with frustration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make your content structure optimized and readable so that everyone can understand your business correctly. Here are some of the ways that you can follow-<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use heading tags wherever necessary.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write concise paragraphs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t fluff your site visitors with irrelevant content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use LSI keywords wherever possible.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t over-optimize with keywords.<\/span><\/li>\n<\/ol>\n<h3>2.6 Optimize Content For Voice Search<\/h3>\n<p><span style=\"font-weight: 400;\">Nowadays, people prefer using voice search instead of typing in the search bar. The important point to be considered is that their voice queries are basically conversational and long. The best way to optimize your content for voice search is to use question phrases and add structured data within your site. Apart from that, don\u2019t forget to make your content mobile-friendly.<\/span><\/p>\n<h3>2.7 Add Schema Markup<\/h3>\n<p><span style=\"font-weight: 400;\">In order to determine your page\u2019s relevance and position in the search engine results, search engines look at a variety of factors within your webpage other than the content. Schema Markup is a great way to leverage these additional factors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, you may call it a kind of metadata that helps you in giving an edge over your competitors. Look how a webpage appears in search results by adding schema markup-<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/03\/SEO-for-small-business-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-11302\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/03\/SEO-for-small-business-2.png?resize=640%2C206&#038;ssl=1\" alt=\"\" width=\"640\" height=\"206\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/03\/SEO-for-small-business-2.png?zoom=2&amp;resize=710%2C228&amp;ssl=1 1420w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/03\/SEO-for-small-business-2.png?zoom=3&amp;resize=710%2C228&amp;ssl=1 2130w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<h3>3. Move On To Off-Page SEO<\/h3>\n<p><span style=\"font-weight: 400;\">As the name suggests, Off-Page SEO is performed outside the site. In other words, all those activities or practices that you do to increase your website authority to rank higher in search results, fall under the scope of Off-Page SEO. Keep in mind that it doesn\u2019t only consider link building practices, rather, it covers beyond more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on your business goals, the strategies you should opt to optimize your website may vary. Here are the best Off-Page Search Engine Optimization practices that you must consider properly- <\/span><\/p>\n<h3>3.1 Optimize Your Google My Business Account<\/h3>\n<p><span style=\"font-weight: 400;\">Being a small business owner, your main purpose is to seek great local exposure. Google My Business can help you with the same. By optimizing your Google My Business account, your local search ranking gets improved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, here are a few points that you should keep in mind-<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">List out your business on Google My Business.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add each detail accurately about your business like address, business hours, category, reviews, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add compelling photos of your business.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manage your customer reviews.<\/span><\/li>\n<\/ol>\n<h3>3.2 High-Quality Local Link Building<\/h3>\n<p><span style=\"font-weight: 400;\">Search engines analyze the websites\u2019 authority before providing them rank in search engine results. So, there is a need to build high-quality links. Linking to everyone can\u2019t bring desired results, rather Google may penalize your ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acquire links from those sites that come under your niche and can satisfy the search intent of your site visitors. Again, you need to beware of spam sites while building links.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this blog to know <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/5-effective-strategies-to-generate-backlinks-in-2019\/\"><span style=\"font-weight: 400;\">5 effective strategies to generate backlinks in 2019.<\/span><\/a><\/p>\n<h3>3.3 Perfect Citation<\/h3>\n<p><span style=\"font-weight: 400;\">Cite your business details consistently wherever you have listed your business. It might be a local directory, a Google My Business account, your own website. Make sure the business details don\u2019t mismatch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A perfect citation is necessary for every business to gain credibility and trust from the site visitors. <\/span><\/p>\n<h3>3.4 Promote On Social Media<\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to targeting high-quality leads, social media promotion can bring worth for your business. But again, not every social media platform is meant for your business. You need to analyze on which platform your customers are active. Then create content accordingly.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/03\/facebook-instagram-logos-266246.jpg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-11351\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/03\/facebook-instagram-logos-266246.jpg?resize=640%2C325&#038;ssl=1\" alt=\"\" width=\"640\" height=\"325\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/03\/facebook-instagram-logos-266246.jpg?w=710&amp;ssl=1 710w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/03\/facebook-instagram-logos-266246.jpg?resize=300%2C152&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Here are some useful tips for you-<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make a strategy to promote your business on social platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Decide the best platform.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Know your audience and build a relationship with them.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep your tone conversational.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on helping them rather than selling.<\/span><\/li>\n<\/ol>\n<h3>4. Monitor Your Local SEO Performance<\/h3>\n<p><span style=\"font-weight: 400;\">This step is very crucial while performing SEO for your business. You need to track whether you are going in the right way. How your efforts bring results for your business? Analyze everything in detail and then take further corrective actions, if necessary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use different analytical tools to track your performance on the web like Google Analytics, Semrush Analytics, Ahrefs, Moz Analytics, etc.<\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">At last, I would like to conclude by saying that don\u2019t make haste. As it\u2019s not everyone\u2019s cup of tea, so, you can take help of local SEO experts. By implementing all these <\/span><b>Small Business SEO<\/b><span style=\"font-weight: 400;\"> strategies, your business can rank well for the right keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use these tips and see how your brand gets exposure in the digital world. Keep on updating yourself of the latest Google Algorithms so that you can present your business more efficiently in search results. Always remember, whatever efforts you\u2019ll put in today, will surely pay off in the future.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Engaged in running a small business, but got stuck with the high competition? If it is so, it\u2019s the peak time to move on with some actionable practices. And, that\u2019s SEO! No matter whether you own a small business like a plumbing company, a restaurant owner or a dentist; SEO is now the most comprehensive [&hellip;]<\/p>\n","protected":false},"author":25603,"featured_media":14212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-11280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to SEO for Small Business - RankWatch Blog<\/title>\n<meta name=\"description\" content=\"Check out the most effective local SEO strategies for small businesses. Implement these strategies, and your business can rank well for the right keywords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/seo-guide-for-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to SEO for Small Business - RankWatch Blog\" \/>\n<meta property=\"og:description\" content=\"Check out the most effective local SEO strategies for small businesses. 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