{"id":11282,"date":"2019-03-26T12:51:40","date_gmt":"2019-03-26T07:21:40","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=11282"},"modified":"2022-09-24T15:35:33","modified_gmt":"2022-09-24T10:05:33","slug":"google-penalty-overoptimization-of-internal-linking","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/google-penalty-overoptimization-of-internal-linking\/","title":{"rendered":"Does Google penalise over-optimization of internal linking?"},"content":{"rendered":"

Internal Linking is an indispensable part of Search Engine Optimisation. With a robust internal linking structure, websites can help their visitors gain additional knowledge about a subject. Furthermore, visitors can navigate through your site conveniently.<\/span><\/p>\n

However, there is a question that worries SEO professionals constantly: Does over optimization of Internal Links leads to any penalty?<\/span><\/p>\n

Gary Illyes (from Reddit\u2019s AMA for Google) gives you a straight forward answer <\/span>\u201cNo, you can abuse your internal links as much as you want AFAIK.\u201d<\/span><\/i><\/p>\n

\"\"<\/a><\/p>\n

Source<\/span><\/a><\/p>\n

Matt Cutts,<\/span><\/a> Google\u2019s Ex-employee, also addressed this issue (in a video) about internal linking. <\/span><\/p>\n

Here\u2019s the transcribed part:<\/span><\/p>\n

\u2018Typically not. Typically, internal website links will not cause you any sort of trouble. Now, the reason why I say \u2018typically not\u2019 rather than a hard \u2018no\u2019 is just that as soon as I say a hard \u2018no\u2019 there will be someone who has like five thousand links \u2013 all with the exact same anchor text on one page. But if you have a normal site, you know\u2026a catalog site or whatever\u2026. you\u2019ve got breadcrumbs\u2026you\u2019ve got a normal template there\u2026that\u2019s just the way that people find their way around the site, and navigate, you should be totally fine. That\u2019s not the sort of thing that I would worry about.\u201d<\/span><\/i><\/p>\n