{"id":11897,"date":"2022-05-07T16:30:50","date_gmt":"2022-05-07T11:00:50","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=11897"},"modified":"2023-07-20T13:08:25","modified_gmt":"2023-07-20T07:38:25","slug":"4-types-of-content-you-should-create-to-rank-better-in-2022","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/4-types-of-content-you-should-create-to-rank-better-in-2022\/","title":{"rendered":"4 Types Of Content You Should Create To Rank Better In 2022"},"content":{"rendered":"

\"Types<\/a><\/p>\n

Content creation<\/strong> is an important part of SEO. In fact, to aid your rankings, if you\u2019re not creating new content then you\u2019re tweaking already existing content. But this alone is not enough \u2013 you must know the right types of content to use. <\/span><\/p>\n

What are these content types? Read on. <\/span><\/p>\n

1. Resources<\/h2>\n

So, technically this will still be a blog post sometimes. But it\u2019s different. Resource posts take different forms, but they\u2019re generally ultimate list posts or skyscraper list posts. <\/span><\/p>\n

A digital marketer can create an ultimate list of tools used for \u2018X\u2019 in their niche. A travel blogger can write about an ultimate list of places to visit in \u2018X\u2019 city or region. <\/span><\/p>\n

Simplistic, I know. But you get the point. As the concept of the <\/span>Skyscraper<\/span> technique<\/strong> suggests, it should be a definitive list containing everything a reader would hope to find about the topic. <\/span><\/p>\n

For example, this page on Host Advice has <\/span>reviews of the best website hosting service<\/strong>s<\/span>, and is an incredible resource. It features over 32,000 reviews of 4,000+ web hosting services.<\/span><\/p>\n

\"Website<\/a><\/p>\n

Similarly, this resource featuring the <\/span>rankings of 312 universities<\/strong> in the US is an example of a successful post done in a niche outside digital marketing.<\/span><\/p>\n

\"University<\/a><\/p>\n

As you\u2019ll notice, these are posts people would want to bookmark or print. With a little planning and forethought, you can discover valuable ideas for resource posts in your niche. <\/span><\/p>\n

When done well, it can bring you more traffic and links than any other post on your blog. Well, unless all posts on your blog are resource posts, in which case you should ignore this point and move to the next already. <\/span><\/p>\n

Don\u2019t have any resource posts on your site yet? Create one in 2022. <\/span><\/p>\n

2. Software<\/h2>\n

A web or mobile app is a type of content. It\u2019s the reason some sites are popular even though they have no blog. And for some folks who have the skills, it\u2019s the easier, albeit more expensive, type of content to create. But you won\u2019t spend only money; you\u2019ll spend time too.<\/span><\/p>\n

\"Rankwatch<\/a><\/p>\n

To show how effective this type of content is, according to RankWatch\u2019s link explorer, Engage \u2013 an infographic maker, has over 778,000 backlinks. \u00a0<\/span><\/p>\n

\"Rankwatch<\/a><\/p>\n

Granted, you may feel that it is ultimately a paid tool, even though it has a free version. So, here are the stats for a completely free tool \u2013 Answer the Public has 909,000+ backlinks.<\/span><\/p>\n

If Answer the Public decides to create blog posts, all those backlinks will come in handy for their rankings. <\/span><\/p>\n

It\u2019s easy to see why the number of marketing software apps available increases year after year. Because when done right, it works. <\/span><\/p>\n

To <\/span>put it in perspective<\/strong>,<\/strong> in 2011 about 150 marketing software apps existed. Five years later that number was 4,891, and by 2017 it was 5,381. And these stats are only for software in the marketing niche. <\/span><\/p>\n

Think carefully of software you can create to solve problems in your niche. Brainstorm ideas with members of your team. When you get it right, you will not just boost your SEO efforts, but you may also make money in the long run if you choose to monetize it. <\/span><\/p>\n

3. Infographics<\/h2>\n

Over the years, I\u2019ve seen some excellent infographics. I\u2019m sure you have too. One study showed that, when done well, infographics were liked and shared on social media up to three times more often than other content. <\/span><\/p>\n

If you create a truly share-worthy infographic, other sites will use it on their sites and link to you as the source. For example, this infographic I created in 2015 about <\/span>infographic ideas<\/strong> was also shared on HubSpot.<\/span><\/p>\n

\"Infographic<\/a><\/p>\n

You know what\u2019s both sad and funny? <\/span><\/p>\n

The HubSpot version ranks at #5 for the \u201clist of infographic ideas\u201d, as they\u2019re obviously a bigger site, while mine fluctuates between #9 and #12.<\/span><\/p>\n

\"Infographic<\/a><\/p>\n

Many businesses have jumped on the infographic bandwagon in the years since Neil Patel <\/span>first described<\/strong> (in 2012) how well it worked for Kissmetrics. Understandably, a particular marketing tactic can become less effective the more it\u2019s adopted. You know, like how content ranking on page one of Google became longer and more in-depth, and not the 500-word posts or less that were common in 2006. <\/span><\/p>\n

But it shouldn\u2019t stop you from trying it with your audience. Especially if you\u2019ve never done it before. The results will pleasantly surprise you. <\/span><\/p>\n

4. Research and original data<\/h2>\n

Many writers use research and data to back up their ideas and this is why this type of content is an SEO treasure. <\/span><\/p>\n

For example, if you find a strategy that\u2019s working for you repeatedly you can carry out a test to find out if you\u2019re just an exception, or if it\u2019s a \u201cdigital marketing rule\u201d or \u201cbest practice\u201d.<\/span><\/p>\n

If you can hire a programmer to help with the analysis, good. If you can write programs, better. Because it\u2019s a necessity for analyzing big data. <\/span><\/p>\n

With the right amount of promotion, research and original data get lots of backlinks, which are very good for SEO. As an example, the Content Marketing Institute publishes its <\/span>B2B research<\/strong> annually. I used RankWatch to analyze the URL analyzing and launching the B2B research, and I found over 5,270 backlinks to that page.<\/span><\/p>\n

\"Rankwatch<\/a><\/p>\n

This isn\u2019t an anomaly. Compare this to <\/span>Backlinko\u2019s research on Google results. RankWatch reveals that it has over 9,600 backlinks.<\/span><\/p>\n

\"Rankwatch<\/a><\/p>\n

Can you imagine any other form of content consistently performing this well, in this manner for your site? I can\u2019t either. <\/span><\/p>\n

And you know the best part? <\/span><\/p>\n

You can easily partner with another business in your niche to create such research. Apart from helping you save costs (where you can\u2019t afford original research on your own), it also helps to amplify the content\u2019s reach. That\u2019s because the other parties will also share and link to the research widely on their own platforms. Win-win. <\/span><\/p>\n

If you\u2019re still sitting on the fence over creating your own research, don\u2019t doubt it anymore. <\/span><\/p>\n

Conclusion<\/h2>\n

SEO is changing constantly, year after year. Search engine algorithms and SEO tactics are constantly evolving, and marketers and SEOs must constantly change with the times. <\/span><\/p>\n

Nowadays, the written content isn\u2019t the only type of content you should create in 2022. Sure, some types I mentioned here involve the written word, but they\u2019re not just traditional blog posts. Spend time in creating the right types of content in 2022 and watch your rankings soar. <\/span><\/p>\n

What types of content do you plan to focus on more to boost your rankings in 2022? Let us know in the comments.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Content creation is an important part of SEO. In fact, to aid your rankings, if you\u2019re not creating new content then you\u2019re tweaking already existing content. But this alone is not enough \u2013 you must know the right types of content to use. What are these content types? Read on. 1. Resources So, technically this […]<\/p>\n","protected":false},"author":164,"featured_media":14320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-11897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","entry"],"acf":[],"yoast_head":"\n4 Types Of Content You Should Create To Rank Better In 2022 - RankWatch Blog<\/title>\n<meta name=\"description\" content=\"Content creation is an essential part of SEO. 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