{"id":11966,"date":"2012-05-15T11:11:46","date_gmt":"2012-05-15T05:41:46","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=11966"},"modified":"2022-09-30T13:30:58","modified_gmt":"2022-09-30T08:00:58","slug":"5-ways-you-can-use-social-media-to-improve-your-seo","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/5-ways-you-can-use-social-media-to-improve-your-seo\/","title":{"rendered":"5 Ways You Can Use Social Media To Improve Your SEO"},"content":{"rendered":"\r\n
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There are currently more than 4 billion people using the internet around the world today. Currently, about half of those people are engaging with some sort of social media on some level. <\/span><\/p>\r\n\r\n\r\n\r\n

Experts expect to see another billion people logging on to social media accounts by the year 2021.<\/span><\/p>\r\n\r\n\r\n\r\n

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That has made things somewhat difficult for companies like Google, who deal with a nearly unimaginable number of searches every day. <\/span><\/p>\r\n\r\n\r\n\r\n

Add to that, the sheer volume of content floating around the world wide web and collating the internet becomes a nearly insurmountable task.<\/span><\/p>\r\n\r\n\r\n\r\n

To help mitigate this onslaught of inquiries, Google and other search engines rely on something called SEO, which stands for Search Engine Optimization. <\/span><\/p>\r\n\r\n\r\n\r\n

Web developers, designers, and other page makers can utilize SEO best practices to help guarantee their websites appear higher on the search engine results.<\/span><\/p>\r\n\r\n\r\n\r\n

Indeed, Google has said publicly that content and links are the two biggest factors they use to rank websites in a search. <\/span><\/p>\r\n\r\n\r\n\r\n

That means that building quality content and securing those elusive and important referral links is essential for anyone who wants to learn how to become an influencer <\/strong><\/span><\/p>\r\n\r\n\r\n\r\n

Fortunately, there are a number of ways you can engage with social media to boost your SEO performance.<\/span><\/p>\r\n\r\n\r\n\r\n

1. Boost content visibility<\/h2>\r\n\r\n\r\n\r\n

It\u2019s certainly no surprise that social media can help boost your SEO through content promotion. After all, if it isn\u2019t reaching your target audience, the best keyword optimization in the world isn\u2019t going to help you. <\/span><\/p>\r\n\r\n\r\n\r\n

Social media allows you to collect all of your quality content and get it in front of people through a variety of different channels.<\/span><\/p>\r\n\r\n\r\n\r\n

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These platforms can be used to kickstart discussions and overall engagement. Consumption of content on Facebook, for example, is currently 14.3 percent of online traffic. That\u2019s second only to Google.<\/span><\/p>\r\n\r\n\r\n\r\n

Instagram users \u2018like\u2019 4.2 billion posts per day. That shows that people are engaging with content at an incredible rate.<\/span><\/p>\r\n\r\n\r\n\r\n

Tools like Facebook, Instagram are some of the best ways to effectively push your SEO content. And while incoming links from shares through social media may not have the same clout as high-quality backlinks, they can improve your bounce and engagement rates.<\/span><\/p>\r\n\r\n\r\n\r\n

Social media isn\u2019t necessarily great for boosting your SEO on its own. But writers, blog editors, and influencers also read content, and they\u2019re 100 percent more likely to share your content if they see it then if your byline has never crossed their screen.<\/span><\/p>\r\n\r\n\r\n\r\n

Promoting your content on social media platforms allows it to reach more new people who may share it themselves. All of that helps boost your inbound link potential.<\/span><\/p>\r\n\r\n\r\n\r\n

Indeed, Google already indexes content from sites like Facebook and Twitter, and other platforms will surely do the same. <\/span><\/p>\r\n\r\n\r\n\r\n

If you have relevant, timely content, it has a better chance of turning up as a top search result and <\/span>bringing people to your site.<\/strong><\/p>\r\n\r\n\r\n\r\n

2. Create link opportunities<\/h2>\r\n\r\n\r\n\r\n

Two of the main indicators for search engines like Google is \u2018relevance\u2019 and \u2018authority.\u2019 Relevance looks at whether content meets the criteria of the search result, while authority looks to the trustworthiness of the source. <\/span><\/p>\r\n\r\n\r\n\r\n

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Authority, by and large, relies on the number and quality of the inbound links your content receives. The number of quality backlinks you receive will have a huge impact on your search rankings. <\/span><\/p>\r\n\r\n\r\n\r\n

That\u2019s why link building and earning is a tactic that\u2019s been embraced by online marketers across virtually every industry.<\/span><\/p>\r\n\r\n\r\n\r\n

Getting your content<\/strong><\/span> in front of a wider audience can only help boost your prospects for receiving those backlinks. After all, these platforms operate as a collator for all of the web\u2019s content, so people start there when they\u2019re looking for something interesting to read.<\/span><\/p>\r\n\r\n\r\n\r\n

As we said, whether they\u2019re a blogger, Instagram influencer, or another type of taste-maker, important people use these platforms. <\/span><\/p>\r\n\r\n\r\n\r\n

So it\u2019s equally important for you to make sure you have an active social media page. The more that you\u2019re thought to have authority or expertise in your field, the more it boosts your SEO.<\/span><\/p>\r\n\r\n\r\n\r\n

3. Increase brand awareness and positive brand mentions<\/h2>\r\n\r\n\r\n\r\n

It may not be obvious at first, but increasing your brand awareness can actually help increase your SEO as well. Social media is an excellent resource for getting your brand into the minds of people.<\/span><\/p>\r\n\r\n\r\n\r\n

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\"Increasing<\/a><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

After all, social media is just another avenue that your audience can use to find you and engage with you. <\/span><\/p>\r\n\r\n\r\n\r\n

Building an audience on platforms like Facebook and Instagram also allows you to build your brand. That means that more people will recognize your brand\u2019s name in search results and will feel safer clicking the link.<\/span><\/p>\r\n\r\n\r\n\r\n

In order to do this, you need to generate an informative brand and product content to share on your social media. <\/span><\/p>\r\n\r\n\r\n\r\n

Consumers are begging for the ability to make educated and informed purchasing decisions, so you should do your best to give them what they want.<\/span><\/p>\r\n\r\n\r\n\r\n

These can be done as blog posts or videos, for example, and can be created through collaborations with influencers in order to drum up informative brand content, reviews, and product descriptions. <\/span><\/p>\r\n\r\n\r\n\r\n

This will contribute to your brand awareness and outreach, as well as help customers, make effective decisions. <\/span><\/p>\r\n\r\n\r\n\r\n

Check out some of these statistics:<\/span><\/p>\r\n\r\n\r\n\r\n