{"id":12005,"date":"2019-05-13T16:39:17","date_gmt":"2019-05-13T11:09:17","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=12005"},"modified":"2019-12-10T15:55:15","modified_gmt":"2019-12-10T10:25:15","slug":"8-legit-ways-to-do-your-seo-for-free","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/","title":{"rendered":"8 Legit Ways to Do Your SEO for Free"},"content":{"rendered":"


\n\"Free<\/a><\/p>\n

If you\u2019re looking at a quote from an agency or consultant to improve your SEO and your wallet is silently screaming in the background, we get it! While it can be worth the money to have a professional team optimize everything for you, it doesn\u2019t matter if you don\u2019t have the money, to begin with.<\/span><\/p>\n

Instead, it can be more than worth your time and money to DIY your SEO \u2014 and it doesn\u2019t involve anything shady like paying to get backlinks on suspect sites. It doesn\u2019t even involve any money at all. Besides, spending the time to become your own expert on SEO can pay off in the long term and help you better understand your strategy going forward.<\/span><\/p>\n

But where do you even start? Let\u2019s get into it.<\/span><\/p>\n

1. Understand Google Analytics<\/h2>\n

\"Google<\/a><\/p>\n

Considering the vast majority of searchers worldwide use Google (it\u2019s called \u201cGoogling\u201d for a reason), understanding your Google Analytics is of vital importance. It may seem kind of weird to recommend learning an analysis tool when you\u2019re trying to figure out how to do your own SEO, but you literally can\u2019t understand SEO without it. <\/span><\/p>\n

Google Analytics will tell you where your site visitors came from, who they are, what keywords are working for you, and so much more. It will even distill all the information you need in a report that\u2019s easy to read. Sounds like the dream, right?<\/span><\/p>\n

This article will cover the basics of SEO, but if you\u2019re ready for a deep dive after reading this, check out the <\/span>SEO ranking factors for 2019<\/a>. <\/strong><\/p>\n

2. Improve Your User Experience<\/h2>\n

Most of the \u201cquick fix\u201d SEO tips are completely pointless and either don\u2019t work or won\u2019t work for long. This is because the tips completely ignore Google\u2019s overall goal, and how it plays into Google\u2019s algorithm \u2014 its algorithm serves a very specific purpose and isn\u2019t the nonsensical game that people try to make it out to be. <\/span><\/p>\n

Google isn\u2019t trying to give its users a site that has the most content \u2014 it\u2019s trying to give its users a site that has the best content, or the most useful content. Google isn\u2019t promoting which site is the highest bidder (aside from ads, of course); it\u2019s promoting the site that it thinks its users are trying to find.<\/span><\/p>\n

With that in mind, it makes no sense to try any of the tips and tricks you hear, and you should instead be focusing on user experience. Simply put, the basic statistics that Google uses to rank your site are the time visitors spend on it, the number of visits, and the bounce rate. <\/span><\/p>\n

For improved time on the site, make sure you have useful content that your visitors want. This relates to bounce rate as well because if your bounce rate is high, it means that either the user realized immediately that you didn\u2019t have what they were looking for, or the page took too long to load, so do your best to avoid both of those situations. When you improve the experience a user has on your site, you\u2019ll improve those stats. <\/span><\/p>\n

This also involves an oft-neglected segment: mobile users. You should be <\/span>optimizing your mobile marketing<\/a><\/strong>, not just resting on a \u201cresponsive\u201d mobile design. Because so much traffic comes from mobile users, Google also prioritizes sites that have taken the time to make the experience great for desktop and mobile users alike.<\/span><\/p>\n

3. Clean Up Your Website<\/h2>\n

\"improving<\/a><\/p>\n

This is a follow-up tip for improving your user experience on your site: It\u2019s time to get cleaning! Google hates sites that are slow and confusing as much as your users will, so it\u2019s time to optimize and compress images, delete redundant pages, and fix broken links.\u00a0<\/span><\/p>\n

4. Prioritize Keywords<\/h2>\n

While you\u2019re learning how to improve your user experience, you should dive into making sure your website is organized around your keywords. If it\u2019s not, you have some reorganizing to do.<\/span><\/p>\n

There are a few steps to this. First, make sure you\u2019ve fleshed out the short- and long-tail keywords you\u2019re targeting \u2014 typically, short-tail keywords are vague and usually for new visitors, and long-tail keywords are more specific, so for more focused visitors. This should all fold into your research on what your customers are searching for so that you can organize your site accordingly.<\/span><\/p>\n

\"Relevant<\/a><\/p>\n

Next, make sure your keywords are clear and consistent throughout your site. Each page should have a purpose and be clear in which keyword or keywords it is targeting. No pointless pages! Finally, make sure they\u2019re everywhere that Google is looking for them: the URL of your pages, title, headers, etc. You don\u2019t want it to feel unnatural, just useful, so follow the guidelines of our next tip.<\/span><\/p>\n

5. Good Content Only<\/h2>\n

To dive a little deeper into \u201cgood content,\u201d what does that mean? Well, it doesn\u2019t always mean well-written, at least in the traditional sense. Aside from grammatical and spelling errors, you also have to make sure that it\u2019s keyword-rich, written about a specific and clear topic, optimized for mobile, and also that you\u2019re linking both to content within your own website and high-authority content on the web. It\u2019s a tall order! However, content that does all these things is good content, and will be seen that way by Google. <\/span><\/p>\n

If you want to figure out what your audience wants to know, you don\u2019t have to limit yourself to keyword tools \u2014 try checking out message boards or social media sites (like Quora or Reddit) to see what your audience is talking about. You can directly respond and link to your content, or get inspiration for new content that can help your broader audience. <\/span><\/p>\n

6. Optimize Your Images<\/h2>\n

You\u2019re already cleaning and reorganizing the house and focusing on good content. You might as well optimize your images while you\u2019re at it. When you compress your images, it helps your page load speed. You should also be using optimized file names that are clear and easy to figure out, and alt text that helps Google further categorize what the image is. <\/span><\/p>\n

7. Social Media<\/h2>\n

\"Social<\/a><\/p>\n

Hopefully, you\u2019re already doing social media, but if you\u2019re not (or you haven\u2019t put much effort into it), you really should be. Social media has revolutionized how brands communicate with their audiences, and you can give them a direct link to connect with you. Of course, they also get an easy way to air their grievances, but even that is valuable.<\/span><\/p>\n

When it comes to SEO, whether it\u2019s Facebook, Instagram, or Twitter, it all increases your online presence. The more places that Google can find you, the more legitimate you are, and the more it will promote you to your audience \u2014 and the cycle feeds back into itself. You can build a dedicated audience that consumes your content and visits your site, boosting your SEO and letting you reach more people, who then continue the cycle.<\/span><\/p>\n

8. Build Backlinks<\/h2>\n

This is the biggest and best step, but you can only do it once you have all the other stuff taken care of. You need to develop a strategy to consistently increase backlinks to your site. Simply put, Google most highly ranks sites that have the most backlinks from other sites, particularly from high-authority sites. But it\u2019s pretty clear why this has to come last, right? No one is going to want to link to your site if it\u2019s poorly organized, not optimized, doesn\u2019t have good content, and doesn\u2019t have a social media presence.<\/span><\/p>\n

Once you do all that, getting backlinks is a lot easier. You can do this in a variety of ways, from promoting great content on your site and hoping other sites will link to it to writing guest posts on other sites that allow links back to your own site. However you decide to develop your strategy, increasing your backlinks will increase your domain authority, increase traffic, and improve your SEO.<\/span><\/p>\n

Conclusion<\/h2>\n

When you\u2019re first starting out or deciding where to spend your budget, using your time to become an SEO expert is not only free, but it will help you in the long run with understanding your business strategy. <\/span><\/p>\n

Did you find some great strategies of your own in the article? Let us know in the comments.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re looking at a quote from an agency or consultant to improve your SEO and your wallet is silently screaming in the background, we get it! While it can be worth the money to have a professional team optimize everything for you, it doesn\u2019t matter if you don\u2019t have the money, to begin with. […]<\/p>\n","protected":false},"author":25601,"featured_media":13748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-12005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basic-seo","entry"],"acf":[],"yoast_head":"\n8 Legit Ways to Do Your SEO for Free - RankWatch Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Legit Ways to Do Your SEO for Free - RankWatch Blog\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re looking at a quote from an agency or consultant to improve your SEO and your wallet is silently screaming in the background, we get it! While it can be worth the money to have a professional team optimize everything for you, it doesn\u2019t matter if you don\u2019t have the money, to begin with. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-13T11:09:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-10T10:25:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/2019-7-1.png?fit=882%2C491&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"882\" \/>\n\t<meta property=\"og:image:height\" content=\"491\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jake Rheude\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Rheude\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/\"},\"author\":{\"name\":\"Jake Rheude\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/9f68ef69952a71baba73c6a924dc7a6e\"},\"headline\":\"8 Legit Ways to Do Your SEO for Free\",\"datePublished\":\"2019-05-13T11:09:17+00:00\",\"dateModified\":\"2019-12-10T10:25:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/\"},\"wordCount\":1415,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/2019-7-1.png?fit=882%2C491&ssl=1\",\"articleSection\":[\"Basic SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/\",\"name\":\"8 Legit Ways to Do Your SEO for Free - RankWatch Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/2019-7-1.png?fit=882%2C491&ssl=1\",\"datePublished\":\"2019-05-13T11:09:17+00:00\",\"dateModified\":\"2019-12-10T10:25:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/2019-7-1.png?fit=882%2C491&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/2019-7-1.png?fit=882%2C491&ssl=1\",\"width\":882,\"height\":491},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"8 Legit Ways to Do Your SEO for Free\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/9f68ef69952a71baba73c6a924dc7a6e\",\"name\":\"Jake Rheude\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/48844d7b096a565c74f3f0b504b5752b?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/48844d7b096a565c74f3f0b504b5752b?s=96&d=blank&r=g\",\"caption\":\"Jake Rheude\"},\"description\":\"Jake Rheude is Director of Marketing atRed Stag Fulfillment , an e-commerce fulfillment company. When Jake's not reading about what's new in business and marketing, he's either skiing or planning his next skiing trip.\",\"sameAs\":[\"https:\/\/redstagfulfillment.com\/\"],\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/jake-rheude\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"8 Legit Ways to Do Your SEO for Free - RankWatch Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/","og_locale":"en_US","og_type":"article","og_title":"8 Legit Ways to Do Your SEO for Free - RankWatch Blog","og_description":"If you\u2019re looking at a quote from an agency or consultant to improve your SEO and your wallet is silently screaming in the background, we get it! While it can be worth the money to have a professional team optimize everything for you, it doesn\u2019t matter if you don\u2019t have the money, to begin with. […]","og_url":"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_published_time":"2019-05-13T11:09:17+00:00","article_modified_time":"2019-12-10T10:25:15+00:00","og_image":[{"width":882,"height":491,"url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/2019-7-1.png?fit=882%2C491&ssl=1","type":"image\/png"}],"author":"Jake Rheude","twitter_card":"summary_large_image","twitter_creator":"@rankwatch","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Jake Rheude","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/"},"author":{"name":"Jake Rheude","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/9f68ef69952a71baba73c6a924dc7a6e"},"headline":"8 Legit Ways to Do Your SEO for Free","datePublished":"2019-05-13T11:09:17+00:00","dateModified":"2019-12-10T10:25:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/"},"wordCount":1415,"commentCount":1,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/2019-7-1.png?fit=882%2C491&ssl=1","articleSection":["Basic SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/","url":"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/","name":"8 Legit Ways to Do Your SEO for Free - RankWatch Blog","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/2019-7-1.png?fit=882%2C491&ssl=1","datePublished":"2019-05-13T11:09:17+00:00","dateModified":"2019-12-10T10:25:15+00:00","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/2019-7-1.png?fit=882%2C491&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/2019-7-1.png?fit=882%2C491&ssl=1","width":882,"height":491},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"8 Legit Ways to Do Your SEO for Free"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/9f68ef69952a71baba73c6a924dc7a6e","name":"Jake Rheude","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/48844d7b096a565c74f3f0b504b5752b?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/48844d7b096a565c74f3f0b504b5752b?s=96&d=blank&r=g","caption":"Jake Rheude"},"description":"Jake Rheude is Director of Marketing atRed Stag Fulfillment , an e-commerce fulfillment company. When Jake's not reading about what's new in business and marketing, he's either skiing or planning his next skiing trip.","sameAs":["https:\/\/redstagfulfillment.com\/"],"url":"https:\/\/www.rankwatch.com\/blog\/author\/jake-rheude\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/2019-7-1.png?fit=882%2C491&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/12005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/25601"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=12005"}],"version-history":[{"count":9,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/12005\/revisions"}],"predecessor-version":[{"id":14479,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/12005\/revisions\/14479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/13748"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=12005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=12005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=12005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}