{"id":12228,"date":"2019-05-28T13:56:32","date_gmt":"2019-05-28T08:26:32","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=12228"},"modified":"2023-06-21T14:34:31","modified_gmt":"2023-06-21T09:04:31","slug":"pinterest-marketing-tools-to-promote-your-business","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/pinterest-marketing-tools-to-promote-your-business\/","title":{"rendered":"Pinterest Marketing Tools to Promote Your Business"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/Untitled-design-14-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13698\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/Untitled-design-14-2.png?resize=640%2C356&#038;ssl=1\" alt=\"pinterest for business\" width=\"640\" height=\"356\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/Untitled-design-14-2.png?w=882&amp;ssl=1 882w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/Untitled-design-14-2.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/Untitled-design-14-2.png?resize=768%2C428&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Pinterest has a long-held reputation as the sleeper social media site. But businesses who know how to use it think of it differently. To them, it\u2019s a secret weapon that delivers more traffic and conversions than Facebook, Instagram and Twitter combined. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What makes it a powerful traffic source?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First off, Pinterest is a search engine like Google, only with beautiful images. In fact, as of February 2018 Pinterest Lens received more than 600 million searches. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a little design and keyword magic, businesses can generate organic traffic and increase sales without having to build a huge following of their own. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pinterest is also a bookmarking site. There\u2019s a community component to the platform that encourages businesses to share content and products so that Pinterest users (known as pinners) can discover them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part is, pinners are shoppers. 90% of weekly pinners use the platform to make a purchase decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not including Pinterest in your marketing strategy, you may be missing an opportunity to reach potential customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are eight tools that will help level up your Pinterest marketing: <\/span><\/p>\n<h2>\u00a01. Tailwind<\/h2>\n<p><span style=\"font-weight: 400;\">Tailwind is a Pinterest-approved scheduling tool that will free up your time and increase the reach of your pins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It has loads of must-have tools for bloggers and business owners:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>SmartScheduler<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><span style=\"font-weight: 400;\">Batch schedule pins <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>SmartLoop<\/b><span style=\"font-weight: 400;\"> \u2013 Semi-evergreen looping system that recycles your pins <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Interval Pinning<\/b><span style=\"font-weight: 400;\"> \u2013 Share your pins at staggered intervals so they look natural and organic<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Board Lists<\/b><span style=\"font-weight: 400;\"> \u2013 Another tool to promote new pins and recycle older ones <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Analytics<\/b><span style=\"font-weight: 400;\"> \u2013 Discover top performing boards and pins <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Tribes<\/b><span style=\"font-weight: 400;\"> \u2013 Communities of people who share each other\u2019s pins <\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">SmartSchedule is considered the hub of Tailwind. It has a visual drag-and-drop calendar with time slots based on when your audience is most active on Pinterest. <\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-12229\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed.png?resize=512%2C172&#038;ssl=1\" alt=\"Pinterest Marketing Tools to Promote Your Business\" width=\"512\" height=\"172\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed.png?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed.png?resize=300%2C101&amp;ssl=1 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In the above image, the dotted time slots are recommendations from Tailwind. The grey slots are ones you would add manually. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tailwind also has a Chrome browser extension so you can schedule pins directly from your site or other sites. <\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-12230\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-1.png?resize=512%2C286&#038;ssl=1\" alt=\"Pinterest Scheduling Tool\" width=\"512\" height=\"286\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-1.png?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-1.png?resize=300%2C168&amp;ssl=1 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can get started with a free Tailwind account and 100 pins. A premium plan starts at $9.99 a month. <\/span><\/p>\n<h2>2) Canva<\/h2>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed.jpg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-12231 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed.jpg?resize=512%2C277&#038;ssl=1\" alt=\"Using canva for Social Media Post\" width=\"512\" height=\"277\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed.jpg?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed.jpg?resize=300%2C162&amp;ssl=1 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Canva is a super simple design tool that makes creating pin images fun and easy. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can choose from their library of over 1 million graphics, photos, and templates or upload your own images and graphics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start a new pin design, just select the preset pin size (735x1102px) or choose from one of their pre-made pin templates. You can also set custom dimensions for your pin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can easily add images, text, photos and anything else. Just click on an element from the left sidebar, and it will show up on your design. From there you can resize, crop the image, adjust the image effects and saturation, change the transparency. \u00a0It\u2019s also easy to change colours, font sizes, letter spacing, line height and more. Canva even offers layering features similar to Photoshop so you can place elements in front of or behind each other.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-12232\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-2.png?resize=512%2C149&#038;ssl=1\" alt=\"Pinterest Marketing Tools to Promote Your Business\" width=\"512\" height=\"149\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-2.png?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-2.png?resize=300%2C87&amp;ssl=1 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can start using Canva for free. When you\u2019re ready to upgrade to Canva for Work, you\u2019ll have access to loads more graphics and features that make designing pins a breeze. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">My favorite premium feature is the Brand section. Save your logo, colors and fonts to share with your team and use on any design project. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Canva for Work starts at $12.95 a month. Keep in mind that some Canva images are premium, meaning that you\u2019ll need to pay for them, even if you have a premium account. <\/span><\/p>\n<h2>3) PinGroupie<\/h2>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-1.jpg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-12233\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-1.jpg?resize=512%2C225&#038;ssl=1\" alt=\"ways to reach a broad audience \" width=\"512\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-1.jpg?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-1.jpg?resize=300%2C132&amp;ssl=1 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">One of the best ways to reach a broad audience is to share your pins to group boards with large followings. Sometimes finding group boards for your niche can be difficult. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where PinGroupie comes in. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">PinGroupie is a free tool with more than 40 categories to choose from. If you don\u2019t see your niche, you can search for it in the description bar.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-3.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-12234\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-3.png?resize=512%2C311&#038;ssl=1\" alt=\"ways to reach a broad audience \" width=\"512\" height=\"311\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-3.png?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-3.png?resize=300%2C182&amp;ssl=1 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can see the pins, collaborators, and followers for each group board. This will help you decide if the board is worth joining. But don\u2019t stop there. Make sure you visit the board to ensure that the pins have high engagement and are relevant to your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally speaking, boards with a high number of followers and fewer contributors will perform the best. That said, there\u2019s no way to know for sure without testing. A group with a million followers and little engagement can be equally effective. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most group board owners will tell you how to join in the description. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the group board Solopreneur Success requires that you email them and follow the board owner. <\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-2.jpg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-12235\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-2.jpg?resize=512%2C278&#038;ssl=1\" alt=\"Solopreneur Success\" width=\"512\" height=\"278\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-2.jpg?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-2.jpg?resize=300%2C163&amp;ssl=1 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A word of caution: <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pinterest has been cracking down on spammy groups. The reason is that many collaborators will share their pins and leave without resharing from the group. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that you use a <strong><a href=\"https:\/\/conversionminded.com\/pinterest-seo\/&quot;\" data-wpel-link=\"ignore\"> Pinterest marketing strategy <\/a><\/strong> that tracks the performance of groups and tribes so you don\u2019t hurt your <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/pinterest-for-seo-content-marketing\/\"><b>Pinterest SEO<\/b><\/a><span style=\"font-weight: 400;\"> instead of help it. <\/span><\/p>\n<h2>4. PinFollow<\/h2>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-4.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-12236\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-4.png?resize=512%2C207&#038;ssl=1\" alt=\"Get traffic from Pinterest\" width=\"512\" height=\"207\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-4.png?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-4.png?resize=300%2C121&amp;ssl=1 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Even though you don\u2019t need to have a huge following to get traffic from Pinterest, having more followers is always a good thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only will you reach more people because your pins will display in their feed, but you\u2019ll also send social signals that your brand is credible and has influence. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you gain more followers when you\u2019re just starting out?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good strategy is to follow pinners in your target audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can find them by finding the followers of competitors and other brands in your niche. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not everyone you follow will follow back. PinFollow will tell you who they are. \u00a0<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-3.jpg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-12237\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-3.jpg?resize=512%2C246&#038;ssl=1\" alt=\"Pinfollow\" width=\"512\" height=\"246\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-3.jpg?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/unnamed-3.jpg?resize=300%2C144&amp;ssl=1 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Note: It\u2019s never good practice to mass follow\/unfollow. You risk getting your account suspended if you do. It\u2019s better to follow a handful of *targeted* pinners every day, say 20-30. \u00a0<\/span><\/p>\n<h2>5. Pinterest Search<\/h2>\n<p><span style=\"font-weight: 400;\">I\u2019ve already mentioned how powerful Pinterest\u2019s search engine is. What you may not know is that there are 3 ways to use it to improve your SEO:<\/span><\/p>\n<ol>\n<li><b>The SmartFeed <\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">This is the feed you see when you log into Pinterest.<\/span> <span style=\"font-weight: 400;\">Pinterest shows pins to people who follow you first, then others based on their interests and searches. Before your pins show up anywhere though, Pinterest will rate them based on quality, keywords, and your overall domain score. The higher your score, the higher you\u2019ll show up in the feed.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Hashtag search <\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Hashtag search works the same as other social media platforms: When you search for a hashtag, you\u2019ll see all the pins using it, with recent pins shown first. Unlike keywords, hashtags aren\u2019t driven by the SmartFeed algorithm. That means that anyone (including spammers) can use a hashtag in their pin and show up for it. <\/span><\/li>\n<li><b>Follow tab<br \/>\n<span style=\"font-weight: 400;\">This is a relatively new feature that helps your followers find your most recent pins, along with pins from other people they\u2019re following. <\/span><\/b><\/li>\n<\/ol>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s the perfect time to market your business on Pinterest. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pinterest is no longer a place for only recipe ideas and fashion inspiration. Nowadays, it\u2019s a valuable resource that allows pinners to evaluate options, discover products, research things that interest them, and most importantly, buy stuff. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Savvy marketers and business owners are catching on. The tools listed here will help you dominate Pinterest and use it to drive an incredible amount of traffic to your website.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest has a long-held reputation as the sleeper social media site. But businesses who know how to use it think of it differently. To them, it\u2019s a secret weapon that delivers more traffic and conversions than Facebook, Instagram and Twitter combined. What makes it a powerful traffic source? First off, Pinterest is a search engine [&hellip;]<\/p>\n","protected":false},"author":25560,"featured_media":13699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-12228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pinterest Marketing Tools to Promote Your Business - RankWatch Blog<\/title>\n<meta name=\"description\" content=\"Include Pinterest in your marketing strategy and reach out to your potential customers. 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