{"id":12627,"date":"2019-06-28T15:16:33","date_gmt":"2019-06-28T09:46:33","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=12627"},"modified":"2023-06-21T15:10:26","modified_gmt":"2023-06-21T09:40:26","slug":"how-to-conduct-seo-competitor-analysis","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/how-to-conduct-seo-competitor-analysis\/","title":{"rendered":"How to Conduct SEO Competitor Analysis"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"How To Do Competitor Analysis in SEO | Using RankWatch&#039;s Competitor Analysis Tool\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/iBzPfsLOzrU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/imgpsh_fullsize_anim-2.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13563\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/imgpsh_fullsize_anim-2.jpeg?resize=640%2C356&#038;ssl=1\" alt=\"\" width=\"640\" height=\"356\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/imgpsh_fullsize_anim-2.jpeg?w=882&amp;ssl=1 882w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/imgpsh_fullsize_anim-2.jpeg?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/imgpsh_fullsize_anim-2.jpeg?resize=768%2C428&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO competitor analysis is an absolute necessity for every website to thrive in its niche and stay on top. If you are unaware of your competitors\u2019 SEO strategy and performance, it is evident that they will outrank you in the organic search soon. And you wouldn\u2019t want that to happen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, to help you <a href=\"https:\/\/www.rankwatch.com\/blog\/outrank-your-competitors-with-ai\/\">stay ahead of your competitors<\/a> here\u2019s a complete breakdown of how you should conduct SEO competition analysis using RankWatch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But first, let\u2019s do away with the basics (Don\u2019t worry! I\u2019ll keep it brief.).<\/span><\/p>\n<h2>Why do websites perform SEO competitor analysis?<\/h2>\n<p><span style=\"font-weight: 400;\">Competitor analysis helps you:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Learn about your competitors\u2019 weaknesses and leverage them for your benefit.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Learn about their strengths and use them for your brand&#8217;s seo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gauge the ranking difficulty in your industry.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gain a deeper understanding of their SEO techniques\/strategies.<\/span><\/li>\n<\/ol>\n<p><b>Bottom Line:<\/b><span style=\"font-weight: 400;\"> Competitor analysis and research tool is your one-way ticket to stay ahead of your rivals in the industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although, before that, you need to determine who are your competitors?<\/span><\/p>\n<p><b><i>Note:<\/i><\/b><i><span style=\"font-weight: 400;\"> For this walkthrough, I will be running a Competitor analysis for Crackitt.com.<\/span><\/i><\/p>\n<h2>How to identify your top competitors?<\/h2>\n<p><span style=\"font-weight: 400;\">Knowing the sites you are competing with is your topmost priority, and picking the right competitors is another primary concern.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you pick and study the <\/span><i><span style=\"font-weight: 400;\">wrong<\/span><\/i><span style=\"font-weight: 400;\"> competitor, then you\u2019d start optimizing for the <\/span><i><span style=\"font-weight: 400;\">wrong<\/span><\/i><span style=\"font-weight: 400;\"> keywords and start preparing strategies that will lead you further down in the SERPs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Competitor Analysis tool by RankWatch will compile all your competitors and categorize them into paid and organic.<\/span><\/p>\n<ol>\n<li>\n<h3>Organic Competitors<\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Competitor Analysis tool by RankWatch conducts a SERP analysis and lists your competitors following on-page and off-page SEO techniques to rank higher under this category.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-31.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15498\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-31.png?resize=640%2C281&#038;ssl=1\" alt=\"\" width=\"640\" height=\"281\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-31.png?w=587&amp;ssl=1 587w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-31.png?resize=300%2C132&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The competitors against whom the numbers are highlighted represent the one who is leading in that particular field. For instance, <\/span><i><span style=\"font-weight: 400;\">Vidyard<\/span><\/i><span style=\"font-weight: 400;\"> has the fastest Desktop Speed of 50 ms amidst the rest of the competitors.<\/span><\/p>\n<ol>\n<li>\n<h3>Paid Competitors<\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Under this category, you\u2019ll find the top competitors who are running ads on Google.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-32.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15499\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-32.png?resize=640%2C268&#038;ssl=1\" alt=\"\" width=\"640\" height=\"268\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-32.png?w=589&amp;ssl=1 589w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-32.png?resize=300%2C126&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<ol>\n<li>\n<h3>Add competitors<\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The determination of these organic and paid competitors are done through RankWatch\u2019s algorithm. It examines the keywords for which a site ranks and also their backlink profile. However, if you want to add competitors manually, you can do that by clicking on \u2018<b>Add Competitors<\/b>\u2019 located on top of the competitor dashboard.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-33.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15500\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-33.png?resize=640%2C325&#038;ssl=1\" alt=\"\" width=\"640\" height=\"325\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-33.png?w=597&amp;ssl=1 597w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-33.png?resize=300%2C152&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">This triggers a pop-up where you need to add the competitor\u2019s URL and press \u2018Add\u2019.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-34.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15501\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-34.png?resize=640%2C311&#038;ssl=1\" alt=\"\" width=\"640\" height=\"311\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-34.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-34.png?resize=300%2C146&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will add the competitor to the module\u2019s database with the \u2018Manual\u2019 tag.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-35.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15502\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-35.png?resize=640%2C151&#038;ssl=1\" alt=\"\" width=\"640\" height=\"151\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-35.png?w=609&amp;ssl=1 609w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-35.png?resize=300%2C70&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, you can see that the site was added to the Organic Competitors list and not the Paid Competitors list. This means that <\/span><i><span style=\"font-weight: 400;\">Viduate<\/span><\/i><span style=\"font-weight: 400;\"> is not running any Google ads; if it were, it would be added to the Paid Competitors list.<\/span><\/p>\n<h2>Beginning with competitor analysis<\/h2>\n<p><span style=\"font-weight: 400;\">With RankWatch Competitor Analysis, you can track all your competitors and compare and analyze them based on two broad metrics: Ranking and Backlink.<\/span><\/p>\n<ol>\n<li>\n<h3>Competitor Ranking Analysis<\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Knowing about your competitors&#8217; current ranking status can open doors to abundant data that is yet to be utilized. <\/span><span style=\"font-weight: 400;\">For ranking analysis, open the Competitor Dashboard and choose the competitors (up to 10) with whom you want to compare keyword rankings (as per your discretion). Then, select &#8216;<\/span><b>Rankings<\/b><span style=\"font-weight: 400;\">&#8216; and click on &#8216;<\/span><b>Go<\/b><span style=\"font-weight: 400;\">&#8216;.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-36.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15503\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-36.png?resize=640%2C143&#038;ssl=1\" alt=\"\" width=\"640\" height=\"143\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-36.png?w=580&amp;ssl=1 580w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-36.png?resize=300%2C67&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will lead you to the rank comparison page analyzing your domain alongside the selected competitors.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-37.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15504\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-37.png?resize=640%2C290&#038;ssl=1\" alt=\"\" width=\"640\" height=\"290\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-37.png?w=599&amp;ssl=1 599w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-37.png?resize=300%2C136&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<h4>Track their SERP performance<\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">First things first, the rank comparison page has several graphs to give you a quick look at your competitors\u2019 performance based on numerous metrics:<\/span><\/p>\n<ol>\n<li>\n<h5>Number of Keywords Ranked in the First SERP<\/h5>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This graph is a visual representation of the total number of keywords for your site and your competitors&#8217; sites ranking in the first SERP.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-38.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15505\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-38.png?resize=640%2C228&#038;ssl=1\" alt=\"\" width=\"640\" height=\"228\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-38.png?w=617&amp;ssl=1 617w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-38.png?resize=300%2C107&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can see that <\/span><i><span style=\"font-weight: 400;\">Vidyard<\/span><\/i><span style=\"font-weight: 400;\"> is dominating in this field as it has a total of 4 keywords ranking in the first SERP. And if you scroll down to the end, you\u2019ll find what those keywords are and their SERP rankings.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-39.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15506\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-39.png?resize=640%2C427&#038;ssl=1\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-39.png?w=597&amp;ssl=1 597w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-39.png?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<ol>\n<li>\n<h5>Alexa Rank<\/h5>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">What&#8217;s the purpose of a rank comparison, if you are unaware of your competitors&#8217; global ranks?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under Alexa Rank, you can learn about your domain&#8217;s global rankings compared with your competitors&#8217;. This ranking is calculated based on the traffic and engagement data collected over three months.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-40.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15507\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-40.png?resize=567%2C652&#038;ssl=1\" alt=\"\" width=\"567\" height=\"652\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-40.png?w=385&amp;ssl=1 385w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-40.png?resize=261%2C300&amp;ssl=1 261w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<h5>Indexed Pages (Along with the No. of pages)<\/h5>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Next to Alexa Rank, you can find data about the total number of pages of a domain that Google indexed.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-41.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15508\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-41.png?resize=545%2C728&#038;ssl=1\" alt=\"\" width=\"545\" height=\"728\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-41.png?w=337&amp;ssl=1 337w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-41.png?resize=225%2C300&amp;ssl=1 225w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<h5>Desktop Loading Speed (in Seconds)<\/h5>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The final metric for competitor rank comparison is the page loading speed of a website.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-42.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15509\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-42.png?resize=557%2C616&#038;ssl=1\" alt=\"\" width=\"557\" height=\"616\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-42.png?w=354&amp;ssl=1 354w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-42.png?resize=271%2C300&amp;ssl=1 271w\" sizes=\"auto, (max-width: 557px) 100vw, 557px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<h4>Discover your paid competitor\u2019s keywords<\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Find out about every keyword that your competitor has purchased from Google and every ad that they\u2019ve run.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head back to the Competitor dashboard and go to the \u2018Paid Competitor Analysis\u2019 section and scroll down to Ad Copies.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-43.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15510\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-43.png?resize=640%2C448&#038;ssl=1\" alt=\"\" width=\"640\" height=\"448\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-43.png?w=604&amp;ssl=1 604w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-43.png?resize=300%2C210&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here you will find all the ads run by your competitors, which are also bifurcated accordingly. Also, you can find the keywords purchased by your paid competitors. Plus, you can access more ad variations when you click on \u2018<\/span><b>See All<\/b><span style=\"font-weight: 400;\">\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you are planning to run Google Ads, you already know about the keywords on which you should bid for a higher success rate.\u00a0<\/span><\/p>\n<ol>\n<li>\n<h4>Explore URL specific ranking data<\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Competitor Analysis module can also be used a site explorer, there&#8217;s a filter that allows you to analyze specific URLs and find the keywords for which your competitors are ranking.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-44.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15511\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-44.png?resize=640%2C218&#038;ssl=1\" alt=\"\" width=\"640\" height=\"218\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-44.png?w=617&amp;ssl=1 617w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-44.png?resize=300%2C102&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<h4>Seize your competitors\u2019 keywords<\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Now, you are aware of how your competitors are doing. It&#8217;s time to capitalize on their strengths.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Run Rank Comparison on your leading competitors, explore their keywords and make a database of those leading them to the top SERPs.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-45.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15512\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-45.png?resize=640%2C413&#038;ssl=1\" alt=\"\" width=\"640\" height=\"413\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-45.png?w=619&amp;ssl=1 619w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-45.png?resize=300%2C193&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the position is not the only thing that matters. You need to focus on the Search Volume as well. For instance, <\/span><i><span style=\"font-weight: 400;\">Vidyard r<\/span><\/i><span style=\"font-weight: 400;\">anks #1 for the keyword &#8216;mobile video marketing,&#8217; but its search volume is 10.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to create a database of keywords like &#8216;Video Marketing&#8217; because it has a 4.40K search volume, and the website, <\/span><i><span style=\"font-weight: 400;\">Bluecorona<\/span><\/i><span style=\"font-weight: 400;\">, ranks in the third position.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are colour-coded search snippets that provide you with additional ranking information related to the keyword, including Local, Image, News Ads, Videos, and Answers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-46.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15513\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-46.png?resize=158%2C40&#038;ssl=1\" alt=\"\" width=\"158\" height=\"40\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<ol>\n<li><b>Blue Icon <span style=\"font-weight: 400;\">represents your competitor results.<\/span><\/b><\/li>\n<li><b>Green Icon<\/b> represents your domain results.<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Apart from that, if you need more keywords to analyze, you can select \u2018<\/span><b>Items Per Page<\/b><span style=\"font-weight: 400;\">\u2019 (up to 100) or navigate through the sheet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can hijack these keywords and optimize them in your content and boost your rankings.<\/span><\/p>\n<ol>\n<li>\n<h3>Competitor Backlink Analysis<\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Studying your competitors&#8217; backlink profile gives you countless opportunities to improve your rankings and search visibility. Through RankWatch&#8217;s Competitor Analysis Module, you can learn about the domains from where your competitors are getting referral traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To access the backlink profile, head back to the dashboard, select your top competitors, choose \u2018<\/span><b>Backlinks<\/b><span style=\"font-weight: 400;\">\u2019, and click on \u2018<\/span><b>Go<\/b><span style=\"font-weight: 400;\">\u2019.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-47.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15514\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-47.png?resize=640%2C284&#038;ssl=1\" alt=\"\" width=\"640\" height=\"284\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-47.png?w=626&amp;ssl=1 626w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-47.png?resize=300%2C133&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, you can access Backlink Analysis from Rank Comparison.<\/span><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-48.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15515\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-48.png?resize=640%2C301&#038;ssl=1\" alt=\"\" width=\"640\" height=\"301\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-48.png?w=624&amp;ssl=1 624w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-48.png?resize=300%2C141&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">No matter which way you prefer following, you will be facing this page only:<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-49.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15516\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-49.png?resize=640%2C376&#038;ssl=1\" alt=\"\" width=\"640\" height=\"376\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-49.png?w=602&amp;ssl=1 602w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-49.png?resize=300%2C176&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It provides you with the backlink profile of each domain along with the total links and their bifurcation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can get more information related to the backlinks using other link analysis tools by RankWatch, such as <\/span><a href=\"https:\/\/app.rankwatch.com\/app\/link-explorer\/724a5b783bd0ee6e12318cf43e4d1d37\/3.02193\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Link Explorer tool<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.rankwatch.com\/feature\/site-audit-feature\"><span style=\"font-weight: 400;\">Site Auditor.<\/span><\/a><\/p>\n<h2>Generate Quick Reports<\/h2>\n<p><span style=\"font-weight: 400;\">You can track competitor data back to the day when RankWatch first started collecting it.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-50.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15517\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-50.png?resize=640%2C366&#038;ssl=1\" alt=\"\" width=\"640\" height=\"366\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-50.png?w=628&amp;ssl=1 628w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-50.png?resize=300%2C171&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you can generate quick reports and download excel sheets and PDFs for offline analysis. <\/span><span style=\"font-weight: 400;\">First click on \u2018<\/span><b>Download<\/b><span style=\"font-weight: 400;\">\u2019, then choose the convenient format: PDF or XLS.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-51.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15518\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-51.png?resize=602%2C101&#038;ssl=1\" alt=\"\" width=\"602\" height=\"101\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-51.png?w=602&amp;ssl=1 602w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-51.png?resize=300%2C50&amp;ssl=1 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The module will address your request for a report. To download it, click on the <\/span><b>Reports<\/b> icon<span style=\"font-weight: 400;\"> in the top right corner.<\/span><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-52.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15519\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-52.png?resize=640%2C188&#038;ssl=1\" alt=\"\" width=\"640\" height=\"188\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-52.png?w=627&amp;ssl=1 627w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-52.png?resize=300%2C88&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><b><i>Note:<\/i><\/b><i><span style=\"font-weight: 400;\"> Click on \u2018<\/span><\/i><b><i>View All<\/i><\/b><i><span style=\"font-weight: 400;\">\u2019 to access the reports page, where you can download every report conveniently.<\/span><\/i><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-53.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15520\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-53.png?resize=640%2C258&#038;ssl=1\" alt=\"\" width=\"640\" height=\"258\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-53.png?w=610&amp;ssl=1 610w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-53.png?resize=300%2C121&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<h2>Conclusion:<\/h2>\n<p><span style=\"font-weight: 400;\">Climbing to the top SERP is a very competitive race and you need to hunt down every competitor if you want to stay ahead. And the SEO Competitive Analysis feature by RankWatch is one of the most powerful SEO tools you need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, when was the last time you ran a competitor analysis for your website?<\/span><\/p>\n<p><b><i>Note:<\/i><\/b><i><span style=\"font-weight: 400;\"> If you are more comfortable using the older version of our Competitor Analysis template, you can click on \u2018<\/span><\/i><b><i>Switch to Older Version<\/i><\/b><span style=\"font-weight: 400;\">\u2019.<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-54.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15521\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-54.png?resize=640%2C258&#038;ssl=1\" alt=\"\" width=\"640\" height=\"258\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-54.png?w=614&amp;ssl=1 614w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-54.png?resize=300%2C121&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO competitor analysis is an absolute necessity for every website to thrive in its niche and stay on top. If you are unaware of your competitors\u2019 SEO strategy and performance, it is evident that they will outrank you in the organic search soon. And you wouldn\u2019t want that to happen. So, to help you stay [&hellip;]<\/p>\n","protected":false},"author":215,"featured_media":13568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-12627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature-update","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Conduct SEO Competitor Analysis - RankWatch Blog<\/title>\n<meta name=\"description\" content=\"Looking for the most successful way to beat your competitors? 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Follow this comprehensive guide on seo competitor analysis and stay a step ahead of your competitors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/how-to-conduct-seo-competitor-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/RankWatch1\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-28T09:46:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-21T09:40:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/imgpsh_fullsize_anim-2-1-e1571389222728.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"359\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sahil Kakkar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RankWatch\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sahil Kakkar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-conduct-seo-competitor-analysis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-conduct-seo-competitor-analysis\/\"},\"author\":{\"name\":\"Sahil Kakkar\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/fddb7440d6f90e9b9983791e476a1429\"},\"headline\":\"How to Conduct SEO Competitor Analysis\",\"datePublished\":\"2019-06-28T09:46:33+00:00\",\"dateModified\":\"2023-06-21T09:40:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-conduct-seo-competitor-analysis\/\"},\"wordCount\":1395,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-conduct-seo-competitor-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/imgpsh_fullsize_anim-2-1-e1571389222728.jpeg?fit=359%2C200&ssl=1\",\"articleSection\":[\"Feature Update\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/how-to-conduct-seo-competitor-analysis\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-conduct-seo-competitor-analysis\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/how-to-conduct-seo-competitor-analysis\/\",\"name\":\"How to Conduct SEO Competitor Analysis - RankWatch Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-conduct-seo-competitor-analysis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-conduct-seo-competitor-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/06\/imgpsh_fullsize_anim-2-1-e1571389222728.jpeg?fit=359%2C200&ssl=1\",\"datePublished\":\"2019-06-28T09:46:33+00:00\",\"dateModified\":\"2023-06-21T09:40:26+00:00\",\"description\":\"Looking for the most successful way to beat your competitors? 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