{"id":14881,"date":"2020-02-29T15:53:39","date_gmt":"2020-02-29T10:23:39","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=14881"},"modified":"2023-05-18T10:58:00","modified_gmt":"2023-05-18T05:28:00","slug":"googles-new-update-position-zero-is-dead","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/googles-new-update-position-zero-is-dead\/","title":{"rendered":"Do You Know About Google’s New Update: Position Zero Is Dead"},"content":{"rendered":"

\"\"<\/a>Have you noticed the boxed result that appears above the search results? Yes, that’s the featured snippet. Back in 2014, Google introduced a new feature known as the featured snippet, a promoted organic ranking that is also known as “position zero”.\u00a0<\/span><\/p>\n

Apart from being at the top of the results, the featured snippet got a double-dip that means you also got a place in the organic listing. But that was only until 23rd January 2020.<\/span><\/p>\n

What is Google Featured Snippets Update?<\/h1>\n

Previously, Google used to provide a URL two spots in the search engine results page when a URL was featured in position zero.\u00a0<\/span><\/p>\n

But now, if you get to rank on position zero, Google will not show your URL on the first page of the search results. And this process of removal of duplicate URLs from the SERPs that have featured snippets is known as duplication.\u00a0<\/span><\/p>\n

Google’s Counting Method Of SERP:-<\/h1>\n

Before (Position Zero Is Dead) Update\"\"<\/a><\/b><\/h3>\n

Before POSITION ZERO UPDATE, Google was displaying 11 results on the first page with the feature-snippet being the 0th results. You can clearly see in the image that the same URL that was appearing in the 0th position (featured-snippet) was also visible in one of the top 10 results i.e. #1 for our SS.<\/span><\/p>\n

After (Position Zero Is Dead) Update\"\"<\/a><\/b>
\n<\/b><\/h3>\n

After POSITION ZERO UPDATE, there is a drastic change in the way Google counts 1-10 results on the first page. As you can see in the image above that, now, the feature-snippet is your #1 results and that same URL won’t be appearing again in the next 9 results. So, in total, we will have 10 results instead of 11 and there won’t be any repetition of URL.\u00a0<\/span><\/p>\n

So, in this manner, you can clearly stack the claim that POSITION ZERO is NOW DEAD. Not in the sense of life or death, but from the algorithmic perspective where the method to count 1-10 POSITION has changed.<\/span><\/p>\n

\n

If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first page of results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show….<\/p>\n

\u2014 Google SearchLiaison (@searchliaison) January 23, 2020<\/a><\/p><\/blockquote>\n