{"id":15238,"date":"2022-04-08T15:30:26","date_gmt":"2022-04-08T10:00:26","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=15238"},"modified":"2025-04-30T14:22:56","modified_gmt":"2025-04-30T08:52:56","slug":"optimize-infographics-for-seo","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/optimize-infographics-for-seo\/","title":{"rendered":"How to Optimize Infographics for SEO?"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/Banner_Image__36_.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15239\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/Banner_Image__36_.png?resize=640%2C356&#038;ssl=1\" alt=\"Optimize Infographics for SEO\" width=\"640\" height=\"356\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/Banner_Image__36_.png?w=882&amp;ssl=1 882w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/Banner_Image__36_.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/Banner_Image__36_.png?resize=768%2C428&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Imagine having to read a lengthy paragraph filled with complex information. Just the thought of it sounds tiring, doesn\u2019t it?\u00a0<\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/Banner_Image__36_.png\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Do you know what would be perfect for such a situation? Infographics.<\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/Banner_Image__36_.png\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Proved to the <\/span><strong>best-performing visual content<\/strong><span style=\"font-weight: 400;\"> of 2019, infographics are effective content marketing tools. They are visually-appealing and help the reader interpret information more quickly.<\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/Banner_Image__36_.png\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Apart from being powerful storytelling tools, one of their biggest benefits is the role they play in <\/span><span style=\"font-weight: 400;\"><strong>amplifying SEO efforts<\/strong><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>Whether you&#8217;re working on an SEO ecommerce infographic or a broader infogram SEO strategy, visuals can make a huge impact.<\/p>\n<h3>Why are Infographics Important for SEO?<a href=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/Banner_Image__36_.png\"><br \/>\n<\/a><\/h3>\n<p><span style=\"font-weight: 400;\">The ultimate goal of SEO is to boost brand visibility and drive valuable traffic to your website. The good news is that infographics can help you get closer to that goal.\u00a0<\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/Banner_Image__36_.png\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Here are three key reasons why infographics are important for SEO.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4>Creates link building opportunities<\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We all know that acquiring quality backlinks is an important aspect of improving search rankings but how about going beyond promoting text-based articles for link building?\u00a0<\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/Banner_Image__36_.png\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Infographics increase link building opportunities, helping you secure high-quality links more efficiently. They are a winning content marketing tool due to their ability to stand out and present information in an easy-to-digest manner.<\/span><\/p>\n<p>What\u2019s more, infographics are not as common as blog posts. So, if you decide to promote an infographic to secure links, there are higher chances of getting considered.<\/p>\n<p>Understanding the meaning of SEO infographics can help you develop content that aligns with SEO goals while delivering value to your audience.<\/p>\n<ul>\n<li>\n<h4>Easily shareable<\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As infographics can be embedded, it\u2019s easier to share them and increases their potential to go viral. So, focus on creating a share-worthy infographic, and you\u2019re sure to attract traffic to your website leading to an increase in brand awareness and quality backlinks.<\/span><\/p>\n<p>This is especially true for formats like a pagespeed SEO infographic, which educates but also taps into performance optimization, a trending topic in search.<\/p>\n<ul>\n<li>\n<h4>More engaging<\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s a well-established fact that humans are visual creatures &#8211; we gravitate towards visuals more than words. This is what makes infographics a more popular and engaging content marketing tool.<\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/Banner_Image__36_.png\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, with depleting attention spans and an overdose of information in today\u2019s day and age, people truly appreciate content that\u2019s easy to scan and consume.<\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/Banner_Image__36_.png\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Apart from narrating a story effectively, they have the power to captivate readers and grab their attention for longer. Readers tend to be more invested in the content, helping you form a connection with them while increasing the time they spend on your website.\u00a0<\/span><\/p>\n<h3>7 Ways to Optimize Infographics for SEO<a href=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/Banner_Image__36_.png\"><br \/>\n<\/a><\/h3>\n<p><span style=\"font-weight: 400;\">While infographics need to look attractive to stand out, what\u2019s equally important is making them SEO-friendly.\u00a0<\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/Banner_Image__36_.png\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">So, if you\u2019re thinking of <\/span><strong>creating an infographic<\/strong><span style=\"font-weight: 400;\">, you need to make it work for you. Here are seven ways to optimize infographics for SEO.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4>Identify the right target keyword<\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keyword research marks the first step of creating any form of content and the same holds for infographics too.\u00a0<\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/Banner_Image__36_.png\"><br \/>\n<\/a><\/p>\n<p>Once you\u2019ve decided on the topic, you must identify the right target keyword(s).<\/p>\n<p>This step is especially critical when working on infographic creation for SEO, as choosing the right terms can significantly improve visibility.<\/p>\n<p><span style=\"font-weight: 400;\">You can use Google\u2019s Keyword Planner to find a mix of short and long-tail keywords.\u00a0<\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/Banner_Image__36_.png\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">All you need to do is enter keywords related to the broad topic you have in mind and you\u2019ll be presented with a list of keyword ideas. Settle for those that are high on search volume but low on competition.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/keyword-planner-1-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15252\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/keyword-planner-1-1.png?resize=640%2C429&#038;ssl=1\" alt=\"\" width=\"640\" height=\"429\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/keyword-planner-1-1.png?w=778&amp;ssl=1 778w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/keyword-planner-1-1.png?resize=300%2C201&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/keyword-planner-1-1.png?resize=768%2C514&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Another place to find keywords is using Google\u2019s Autocomplete feature to see the kind of questions people are asking related to the topic in question.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/google-autocomplete.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15242\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/google-autocomplete.png?resize=640%2C407&#038;ssl=1\" alt=\"\" width=\"640\" height=\"407\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/google-autocomplete.png?w=645&amp;ssl=1 645w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/google-autocomplete.png?resize=300%2C191&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<ul>\n<li>\n<h4>Keyword optimize the content<\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Infographics are images and Google doesn\u2019t read them the way it reads articles. However, that doesn\u2019t stop you from keyword optimizing the other on-page SEO aspects that can influence search engine ranking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a look at the important places you should keyword optimize:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Heading tags<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Meta-description<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Supporting content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Image (infographic) title and alt text<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Image filename\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">URL<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The idea behind this is to tell Google what your infographic is about, helping it rank your infographic page better.<\/span><\/p>\n<p>For example, including descriptive filenames like \u201cSEO ecommerce infographic\u201d or \u201cpagespeed SEO infographic\u201d can help with indexing and relevance.<\/p>\n<ul>\n<li>\n<h4>Craft compelling supporting content<\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It would be silly to publish a stand-alone infographic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s an enticing introduction, an in-depth elaboration of the points mentioned in the infographic or a strong conclusion with a call-to-action &#8211; crafting content to support the infographic is essential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it\u2019s a great way to emphasize on the infographic and deliver additional value, including supporting content also allows you to strategically add the target keyword and insert relevant links to internal and external pages.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/venngage-coronavirus.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15243\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/venngage-coronavirus.png?resize=640%2C554&#038;ssl=1\" alt=\"\" width=\"640\" height=\"554\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/venngage-coronavirus.png?w=710&amp;ssl=1 710w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/venngage-coronavirus.png?resize=300%2C259&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><i><span style=\"font-weight: 400;\">Source: Venngage<\/span><\/i><\/p>\n<ul>\n<li>\n<h4>Ensure quick loading speed<\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Page loading time affects user experience and is an important aspect of search engine rankings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considering that infographics are high-resolution images, they\u2019re essentially heavy files and if there\u2019s one thing we know about heavy files, it\u2019s that they load slowly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you include infographics and ensure quick loading speed?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One tactic you can employ is using the lazy loading technique. This means that instead of loading the entire page in one go, the various sections will load as and when users get to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way is to compress the file size using image optimizer tools such as JPEG Optimizer and Optimizilla. This will reduce the file size but maintain the quality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of the option, before you go live, test the page&#8217;s loading speed to avoid delivering a poor user experience\u2014this is especially important for graphics like a pagespeed SEO infographic. <\/span><\/p>\n<ul>\n<li>\n<h4>Insert a prominent call-to-action<\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You designed an attractive infographic packed with valuable information. It kept your readers engaged and left them impressed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t let that go to waste. Make them act by placing a call-to-action in the infographic and supporting content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From subscribing to your blog and driving traffic to a landing page to making a donation or a purchase &#8211; make sure you capitalize on your audience\u2019s attention by presenting them with a call-to-action, encouraging them to take the desired step.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/oxfam-america.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15244\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/oxfam-america.png?resize=640%2C270&#038;ssl=1\" alt=\"\" width=\"640\" height=\"270\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/oxfam-america.png?w=730&amp;ssl=1 730w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/oxfam-america.png?resize=300%2C127&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><i><span style=\"font-weight: 400;\">Source: Oxfam America<\/span><\/i><\/p>\n<ul>\n<li>\n<h4>Enable social sharing<\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The more your infographic gets shared, the more traffic your website will attract which will increase search rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, to optimize infographics for SEO, you have to make it easy for viewers to share them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to achieve that is by enabling social sharing buttons on your infographic pages so it\u2019s extremely convenient for people to share the infographic across their social media networks.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/zazzle-media.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15245\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/zazzle-media.png?resize=640%2C222&#038;ssl=1\" alt=\"\" width=\"640\" height=\"222\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/zazzle-media.png?resize=1024%2C355&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/zazzle-media.png?resize=300%2C104&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/zazzle-media.png?resize=768%2C266&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2020\/04\/zazzle-media.png?w=1105&amp;ssl=1 1105w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><i><span style=\"font-weight: 400;\">Source: Zazzle Media<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Apart from receiving organic shares, you can also go all out in promoting the infographic via social media, submitting it to infographic directories, guest blogging and other <\/span><strong>content marketing<\/strong><span style=\"font-weight: 400;\"> techniques such as reaching out to influencers and thought leaders.\u00a0<\/span><\/p>\n<p>This is especially beneficial for those focused on infogram SEO efforts where distribution and shareability directly enhance performance.<\/p>\n<ul>\n<li>\n<h4>Generate an embed code<\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Just the way placing social sharing buttons helps people share the infographic with ease on social media platforms, embed codes makes it easier for them to share it on their websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An embed code is an HTML code snippet which when pasted on a website automatically posts the infographic while linking back to the original one on your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a smart way to strengthen your <\/span><strong>link building strategy<\/strong><span style=\"font-weight: 400;\"> by driving inbound links and ultimately attracting traffic to your website.\u00a0<\/span><\/p>\n<h3>Conclusion<\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s not enough to design stunning infographics. After all the effort that you put in, you want it to reap SEO benefits.<\/span><\/p>\n<p>So, follow these seven essential tactics to optimize infographics for SEO and leverage this powerful communication tool to drive quality traffic, create brand awareness, and engage your readers \u2014 whether it\u2019s through infographic creation for SEO, SEO ecommerce infographic design, or a highly targeted pagespeed SEO infographic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine having to read a lengthy paragraph filled with complex information. Just the thought of it sounds tiring, doesn\u2019t it?\u00a0 Do you know what would be perfect for such a situation? Infographics. Proved to the best-performing visual content of 2019, infographics are effective content marketing tools. They are visually-appealing and help the reader interpret information [&hellip;]<\/p>\n","protected":false},"author":25688,"featured_media":15240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-15238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Optimize Infographics for SEO? - RankWatch Blog<\/title>\n<meta name=\"description\" content=\"Learn how to optimize infographics for SEO. 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