{"id":15283,"date":"2021-05-11T10:11:24","date_gmt":"2021-05-11T04:41:24","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=15283"},"modified":"2023-11-28T16:50:25","modified_gmt":"2023-11-28T11:20:25","slug":"google-eat-seo","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/google-eat-seo\/","title":{"rendered":"EAT SEO: Integral Part of Google Quality Rater Guidelines"},"content":{"rendered":"

EAT has been in Google Quality Rater Guidelines since 2014, but it only became a buzzword online after the <\/span>Medic Core Update in 2018<\/span><\/a>. Try searching for \u2018EAT SEO\u2019 right now, and you will find hundreds of SEO articles.<\/span><\/p>\n

A few months back, Google released a fresh set of <\/span>Search Quality Evaluator Guidelines<\/span><\/a>, which mainly focussed on improving Google search quality with E-A-T.<\/span><\/p>\n

But what is E-A-T? Is it a Google Ranking Factor? And if it is, then how vital is EAT in SEO?<\/span><\/p>\n

In this post, I\u2019ll try to answer such questions, including:<\/span><\/p>\n

    \n
  1. What is EAT?<\/span><\/li>\n
  2. What is EAT in SEO?<\/span><\/li>\n
  3. Is EAT a new Google Ranking Factor?<\/span><\/li>\n
  4. Do websites receive a Google E-A-T Score?<\/span><\/li>\n
  5. How to do E-A-T SEO and create content that Google wants?\u00a0<\/span><\/li>\n<\/ol>\n

    What Are Google Search Quality Rater Guidelines?<\/b><\/h2>\n

    Improving search quality has been a top priority for Google, and analyzing top SERPs is an intricate part of the process.\u00a0<\/span><\/p>\n

    For this, Google hires numerous third-party Search Quality Raters <\/span>worldwide<\/span> to study the SERPs based on <\/span>Google search quality rater guidelines<\/span><\/a>.<\/span><\/p>\n

    After studying the SERPs, these Search Quality Raters share their feedback with Google. Based on it, the search engine <\/span>determines the necessary changes<\/span> to make the search more useful.\u00a0<\/span><\/p>\n

    Raters also help Google categorize the information to improve its systems and algorithms.<\/span><\/p>\n

    What Is E-E-A-T?<\/b><\/h2>\n

    E-E-A-T was originally E-A-T until December 2022. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It has been part of Google Quality Rater Guidelines since 2014.\u00a0<\/span><\/p>\n

    E-A-T is also a vital Google ranking signal, as mentioned in \u2018<\/span>How Search algorithm works<\/span><\/a>.\u2019<\/span><\/p>\n

    \"Quality<\/a><\/p>\n

    E-A-T has been used <\/span>129<\/span> times in the <\/span>176<\/span>-page search quality evaluator guidelines\u00a0 <\/span>2022<\/span>, which also resembles its importance.<\/span><\/p>\n

    \"Search<\/a><\/p>\n

    The additional \u2018E\u2019 came into the picture in December 2022 when Google added the\u00a0 \u2018Experience\u2019 factor to the E-A-T concept.<\/span><\/p>\n

    What Does EEAT Mean in SEO?<\/b><\/h2>\n

    If Google emphasized E-E-A-T so much in its guidelines for search quality raters, then wondering the role of E-E-A-T in SEO is justified. So, E-E-A-T helps Google measure any webpage’s Page Quality (PQ).<\/span><\/p>\n

    \"E-E-A-T<\/a><\/p>\n

    It is a crucial characteristic of a High-quality page.<\/span><\/p>\n

    \"E-E-A-T<\/a><\/p>\n

    The guidelines also mention the characteristics of a Low-quality page, and <\/span>\u2018an inadequate level of E-A-T\u2019<\/span><\/i> is also specified in them.<\/span><\/p>\n

    \"E-E-A-T<\/a><\/p>\n

    A High-quality page increases its chances of acquiring better SERP rankings, more backlinks, and more credibility, which are crucial in SEO.\u00a0<\/span><\/p>\n

    Therefore, the connection of E-E-A-T in SEO is pretty straightforward: if you want to improve your Page Quality (PQ), then an adequate level of E-E-A-T is necessary.<\/span><\/p>\n

    Is E-A-T A New Google Ranking Factor?<\/b><\/h2>\n

    E-A-T improves Page Quality (PQ), but does that make it a Google Ranking Factor? Danny Sullivan, Google\u2019s Public Liaison of Search, has an answer:<\/span><\/p>\n

    \"Danny<\/a><\/p>\n

    Danny talks about two scenarios to explain whether E-A-T is a ranking factor or not.<\/span><\/p>\n

    In the first scenario, he explains that E-A-T is not a ranking factor from a technical point of view. Wonder what that means?<\/span><\/p>\n

    \"What<\/a><\/p>\n

    Let me explain.<\/span><\/p>\n

    Every Google ranking factor is a metric that can be measured and evaluated by a computer.\u00a0<\/span><\/p>\n

    For example, Speed. Computers can study how long it takes the server to receive the first byte of information from any web page or website.<\/span><\/p>\n

    That can help create an algorithm that ranks pages with faster loading speeds higher in the SERPs.<\/span><\/p>\n

    \"Google<\/a><\/p>\n

    Experience<\/span>, Expertise, Authoritativeness, and Trustworthiness cannot be calculated; they must be assessed instead. A computer cannot determine whether a page <\/span>delivers the best <\/span>and most relevant answer to any query; therefore, to make it as accurate as possible, Google confides in thousands of search quality raters worldwide which is the second scenario.<\/span><\/p>\n

    Google engineers tweak the algorithm and share the search results with search quality raters, who are not informed (sometimes) about the change. Once they analyze it based on Google <\/span>EAT<\/span> Guidelines, they share their feedback with Google. Then, based on their feedback, Google decides whether to implement the algorithm changes or not.<\/span><\/p>\n

    So, is <\/span>Google<\/span> E-A-T a new Google Ranking Factor? It\u2019s hard to give a definitive answer which is accurate and not misleading.\u00a0<\/span><\/p>\n

    But I can assure you that <\/span>Google\u2019s E-A-T is essential<\/span><\/a> to improve your page quality and acquire higher rankings.<\/span><\/p>\n

    Do Websites Receive a Google EAT Score?<\/b><\/h2>\n

    In one word: No.<\/span><\/p>\n

    \"No<\/a><\/p>\n

    There\u2019s no Google E-A-T Score or any E-A-T rating. Gary Illyes confirmed this in PubCon. Here\u2019s what several SEO enthusiasts around the world tweeted after,<\/span><\/p>\n

    \"Grant<\/a><\/p>\n

    \"Mary<\/a><\/p>\n

    However, Google may have multiple algorithms to analyze each letter in E-A-T.\u00a0<\/span><\/p>\n

    Maybe Google uses <\/span>PageRank<\/span><\/a>, <\/span>citations<\/span><\/a>, etc., to measure the trustworthiness or authoritativeness of a website.<\/span><\/p>\n

    But I wouldn\u2019t depend too much on it since it\u2019s still a conjecture.<\/span><\/p>\n

    Bottom Line: <\/b>There is NO Google E-A-T Score or E-A-T rating.<\/span><\/p>\n

    How To Do <\/b>EEAT<\/b> SEO And Create Content That Google Wants?<\/b><\/h2>\n

    Doing <\/span>E-E-A-T<\/span> SEO is pretty straightforward, but before that, you must understand what each letter in E-E-A-T means, so let\u2019s start with,<\/span><\/p>\n

    Experience<\/b><\/h3>\n

    Google prefers content created by authors who have first-hand experience or life experience on the topic.\u00a0<\/span><\/p>\n

    Web page content becomes more trustworthy and fulfills the search intent more accurately when the content creator has immense experience.<\/span><\/p>\n

    \"Search<\/a><\/p>\n

    Expertise<\/b><\/h3>\n

    Expertise means a person with an expert skill or knowledge in a particular field. Google wants content created by people with expertise. Hiring freelancers to write content won\u2019t be considered viable if they are not experts <\/span>in<\/span> the said field.<\/span><\/p>\n

    \"Search<\/a><\/p>\n

    Google singles out the medical sector in its search quality evaluator guidelines.<\/span><\/p>\n

    \"Search<\/a><\/p>\n

    The search engine also mentioned similar guidelines for other YMYL (Your Money Your Life) <\/span>topics<\/span>.<\/span><\/p>\n

    \"Search<\/a><\/p>\n

    Google follows a strict approach for such YMYL websites because providing misleading information in such industries can directly impact the reader\u2019s health, safety, finance, and happiness.<\/span><\/p>\n

    Authoritativeness<\/b><\/h3>\n

    Authoritativeness is all about your online reputation among your industry’s many experts and influencers, plus several review websites.<\/span><\/p>\n

    In its guidelines, Google directs the search quality raters how to check for a website\u2019s authoritativeness,<\/span><\/p>\n

    \"Search<\/a><\/p>\n

    Google asks every quality rater not to assume a website\u2019s reputation. <\/span>Instead, it advises thorough research on a website\u2019s reputation information.\u00a0<\/span><\/p>\n

    Moreover, Google specifies the guidelines for checking a website\u2019s reputation information.\u00a0<\/span><\/p>\n

    Using IBM as an example, Google puts more emphasis on reputation research,<\/span><\/p>\n

    \"Search<\/a><\/p>\n

    Remember that authoritativeness depends on the nature (positive and negative) of how your website is mentioned in similar industries.<\/span><\/p>\n

    For example, Amazon is an authoritative online store, but getting mentioned on that platform will hardly have any impact on an SEO-based website.<\/span><\/p>\n

    Trustworthiness<\/b><\/h3>\n

    Excellent <\/span>experience<\/span>, expertise, and authoritativeness breed trustworthiness, but that\u2019s not all. A website must be transparent and factually accurate to build trust.<\/span><\/p>\n

    \"Search<\/a><\/p>\n

    Since YMYL websites require a high level of trust, ensuring transparency of information is necessary, and Google explains the essentiality of this information.<\/span><\/p>\n

    \"websites<\/a><\/p>\n

    Satisfying customer service information must be a priority for stores and websites that process financial transactions.<\/span><\/p>\n

    \"Search<\/a><\/p>\n

    Google also mentions how to deduce a page as High quality in terms of trust.<\/span><\/p>\n

    \"Search<\/a><\/p>\n

    How To Improve EAT?<\/b><\/h2>\n

    Followings are a few most effective ways to improve the Google EAT SEO of your website,<\/span><\/p>\n

    Links And Mentions<\/b><\/h3>\n

    While link building is an age-old SEO technique<\/span> that <\/span>has a powerful impact on your site\u2019s page quality, mentions are relatively new but influential.\u00a0<\/span><\/p>\n

    And, as per Gary Illyes, they both play a significant role in improving E-A-T.<\/span><\/p>\n

    \"Mary<\/a><\/p>\n

    SEO<\/span> E-A-T is not \u201csolely\u201d but \u201clargely\u201d based on links and mentions on authoritative and relevant websites. You must keep this in mind and focus on <\/span>building high-quality links.<\/span><\/a><\/p>\n

    Be Transparent<\/b><\/h3>\n

    Before moving on to other sources, raters analyze your website first to check whether it abides by the fundamental requirements of a <\/span>High-quality<\/span> website.<\/span><\/p>\n

    \"Google<\/a><\/p>\n

    The search engine singles out YMYL websites and explains the situations in which such sites will be marked \u2018Lowest in Quality.\u2019<\/span><\/p>\n

    \"Quality<\/a><\/p>\n

    That means your websites must have the following details,<\/span><\/p>\n

      \n
    1. Sufficient information related to contact and customer support.<\/span><\/li>\n
    2. Detailed \u2018About\u2019 and \u2018Team\u2019 page.<\/span><\/li>\n
    3. Privacy Policy and Terms of Service.<\/span><\/li>\n
    4. Author Bio.<\/span><\/li>\n<\/ol>\n

      Publish Content <\/b>Written<\/b> By <\/b>Subject Matter<\/b> Experts<\/b><\/h3>\n

      If you are covering YMYL content, hiring an expert to write it is compulsory.\u00a0<\/span><\/p>\n

      But not everyone can hire an expert, then how about becoming one?\u00a0<\/span><\/p>\n

      Google talks about a scenario where it won\u2019t penalize a website even when an expert doesn\u2019t produce the content.<\/span><\/p>\n

      \"High<\/a><\/p>\n

      Google emphasizes a lot on the health niche. So, websites falling under medical YMYL sites should pay particular attention when creating content.<\/span><\/p>\n

      For non-YMYL topics, you don\u2019t require any expertise; however, you must research the topic and provide relevant information.<\/span><\/p>\n

      You can contact experts to write guest posts or interview them and create a post based on them. But you must remember to include all the necessary information about the author.<\/span><\/p>\n

      Support Facts With Authentic Sources<\/b><\/h3>\n

      Facts and statistics must link to a credible and accurate source, <\/span>especially for news articles<\/span>.<\/span><\/p>\n

      \"Search<\/a><\/p>\n

      However, that should be a general habit that every content creator must follow<\/span>.<\/span><\/p>\n

      Whenever you create a new piece of content, you must check (and re-check) the facts & stats and link\/mention their credible sources.<\/span><\/p>\n

      Get More Positive Reviews<\/b><\/h3>\n

      Google advises search quality raters to thoroughly research the authoritativeness and trustworthiness of a website by checking its reviews on several reviewing sites.<\/span><\/p>\n

      \"Customer<\/a><\/p>\n

      To improve your page quality, online reputation, and ultimately, your E-A-T, you must focus on getting more positive reviews on websites that matter and fall under your niche.\u00a0<\/span><\/p>\n

      For example, for an SEO tool getting reviewed on AppSumo or Product Hunt is more suitable than receiving a review on Yelp or TripAdvisor.<\/span><\/p>\n

      But not all reviews are positive, so whenever you receive negative reviews, you must not ignore them but <\/span>handle them<\/span> by providing proper solutions.<\/span><\/p>\n

      Get A Wikipedia Page<\/b><\/h3>\n

      Google has cited Wikipedia as a credible source in its guidelines.<\/span><\/p>\n

      \"Wikipedia<\/a><\/p>\n

      The problem of authority and trust is resolved to some extent if you create a Wikipedia page for your business. But it is not <\/span>that <\/span><\/i>easy because every piece of information you enter, along with your sources, is rectified several times.<\/span><\/p>\n

      However, getting a Wikipedia page is an excellent authority booster for your organization. Plus, Google collects information from Wikipedia for <\/span>Google Knowledge Graphs<\/span><\/a>, which accounts for improving your online reputation as well.<\/span><\/p>\n

      \"Google<\/a><\/p>\n

      Conclusion<\/b><\/h2>\n

      Page quality is an essential component of SEO, and to excel at it, you need to improve your E-A-T, which requires a lot of research and gathering credible sources to create high-quality content.\u00a0<\/span><\/p>\n

      Also, you must keep updating all your web pages (especially YMYL) with the latest information.<\/span><\/p>\n

      Apart from this, I recommend you go through <\/span>Google Search Quality Evaluator Guidelines<\/span><\/a> for a more comprehensive understanding.\u00a0<\/span><\/p>\n

      Please let me know in the comment section below if you find anything of utmost importance that should be mentioned in this article.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      EAT has been in Google Quality Rater Guidelines since 2014, but it only became a buzzword online after the Medic Core Update in 2018. Try searching for \u2018EAT SEO\u2019 right now, and you will find hundreds of SEO articles. A few months back, Google released a fresh set of Search Quality Evaluator Guidelines, which mainly […]<\/p>\n","protected":false},"author":215,"featured_media":15285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-15283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-seo","entry"],"acf":[],"yoast_head":"\nEEAT SEO: A Crucial Element in Google Quality Rater<\/title>\n<meta name=\"description\" content=\"EAT SEO is an integral part of Google Quality Rater Guidelines that help Google to measure the Page Quality (PQ) of any webpage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/google-eat-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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