{"id":15434,"date":"2022-01-01T16:28:20","date_gmt":"2022-01-01T10:58:20","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=15434"},"modified":"2023-12-04T10:03:26","modified_gmt":"2023-12-04T04:33:26","slug":"duplicate-content-affect-seo","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/duplicate-content-affect-seo\/","title":{"rendered":"How Does Duplicate Content Affect SEO?"},"content":{"rendered":"

Do you fear <\/span>appearing<\/span> twice on Google when someone hits the \u2018search\u2019 button?<\/span><\/p>\n

It could be a quote, a boilerplate, or even product details on your e-commerce site that you copied from a brand.<\/span><\/p>\n

The fact is, it\u2019s impossible to be 100% duplicate content-free on the internet, no matter what.\u00a0<\/span><\/p>\n

However,<\/span> that<\/span> doesn\u2019t mean that anybody is free to copy and paste the content they see online without getting noticed.<\/span><\/p>\n

Sure, <\/span>you can still rank<\/span> if you have duplicate content on your site, but your SERPs are going to be seriously messed up and, eventually, your SEO score.<\/span><\/p>\n

\"Effects<\/a><\/p>\n

So, your last resort is to handle it smartly.<\/span><\/p>\n

\"Smart<\/a><\/p>\n

Many marketers simply state that duplicate content is terrible, and they move on without reading <\/span>Google\u2019s guidelines<\/span><\/a> on it, which brings us down to one question: How can you count on them if you have no idea what duplicate content is, and how to fix it?<\/span><\/p>\n

Don\u2019t you worry; by the time you\u2019ll finish reading this, you\u2019ll know,<\/span><\/p>\n

    \n
  1. What is duplicate content SEO?<\/span><\/li>\n
  2. How can you spot non-original content both internally and externally?\u00a0<\/span><\/li>\n
  3. How to find out if it\u2019s affecting your SEO internally or externally?<\/span><\/li>\n<\/ol>\n

    According to Google, duplicate content SEO means significant blocks of content within or across different domains that are entirely the same or similar.\u00a0<\/span><\/p>\n

    However, most of the time, this isn\u2019t deceptive in origin.\u00a0<\/span><\/p>\n

    Now, it\u2019s pretty straightforward to understand that, as per Google, <\/span>there are<\/span> two sorts of duplicate content <\/span>on websites<\/span>,<\/span><\/p>\n

      \n
    1. On the same domain (internal)<\/span><\/li>\n
    2. On several domains (external)<\/span><\/li>\n<\/ol>\n

      Why Doesn\u2019t Google Encourage Duplicate <\/b>Website<\/b> Content?<\/b><\/h2>\n

      Google does not encourage duplicate content on websites for several reasons considering them from two perspectives, search engines, and site owners.<\/span><\/p>\n

      Duplicate content creates the following problems for search engines,<\/span><\/p>\n

        \n
      1. The search engines get confused about which version of the content is to be considered for indexing.<\/span><\/li>\n
      2. They have no clue whether to distribute the link metrics (<\/span>link equity<\/span>, <\/span>authority<\/span><\/a>, <\/span>anchor text<\/span>, <\/span>trust<\/span>) to multiple versions of the content or to direct them to a single page.<\/span><\/li>\n
      3. The search engines do not know the best content version that should be ranked for relevant search queries.<\/span><\/li>\n<\/ol>\n

        Now let us examine the duplicate content SEO impact on site owners,<\/span><\/p>\n

          \n
        1. Search engines dilute the page visibility of each duplicate web page to ensure providing valuable search results.\u00a0<\/span><\/li>\n
        2. Link equity gets diluted by spreading among several duplicate content. That, in turn, hampers visibility and search rankings.<\/span><\/li>\n<\/ol>\n

          Does Google Penalize Duplicate Content?<\/b><\/h2>\n

          No, you won\u2019t get flagged or penalized for duplicate content.\u00a0<\/span><\/p>\n

          There is no Google duplicate content penalty <\/span>per se, but it sure leaves it puzzled.\u00a0<\/span><\/p>\n

          However, it\u2019s next to impossible to eliminate all duplicate text from blogs, social media, <\/span>and <\/span>websites.<\/span><\/p>\n

          That is why, Google won\u2019t implement a manual action as a duplicate content penalty and<\/span> come after to wreck your ranking (usually).<\/span><\/p>\n

          \"Duplicate<\/a><\/p>\n

          Consequently, if you have copied and pasted content that already has plenty of appearances online, Google uses that as an indication to overlook your site.\u00a0<\/span><\/p>\n

          To Google, identical or almost identical content won\u2019t help searchers as much as high-quality sites would.\u00a0<\/span><\/p>\n

          Result?<\/span><\/p>\n

          Low traffic or leads and even lower SERP ranking.<\/span><\/p>\n

          Tip: <\/b>Always strive for great <\/span>on-site design<\/span><\/a> and <\/span>unique content<\/span><\/a> SEO<\/span> to stay in Google\u2019s good books.\u00a0<\/span><\/p>\n

          Duplicate Content and SEO<\/b><\/h2>\n

          As mentioned, <\/span>there is no duplicate content Google penalty<\/span>, but <\/span>Google<\/span> surely wants you to get it right.\u00a0<\/span><\/p>\n

          Google filters out matching blocks of text and sometimes won\u2019t even show your site on the SERP.<\/span>\u00a0<\/span><\/p>\n

          The reason?<\/span><\/p>\n

          https:\/\/www.youtube.com\/watch?v=mQZY7EmjbMA&pp=ygUoSG93IGRvZXMgR29vZ2xlIGhhbmRsZSBkdXBsaWNhdGUgY29udGVudA%3D%3D<\/span><\/p>\n

          Well, it\u2019s because search engines treat such content as spam, mainly when aiming to trick or manipulate the search.\u00a0<\/span><\/p>\n

          That <\/span>means if your entire site is flooded with forged content, don\u2019t expect Google to rank it above genuine, more actionable content.\u00a0<\/span><\/p>\n

          How Duplicate Content SEO Issues Happen?<\/b><\/h2>\n

          Duplicate content exists everywhere; in fact, nearly <\/span>30%<\/span> of the internet <\/span>consists <\/span>of SEO duplicate content, and interestingly, many webmasters don\u2019t even intend to create it.<\/span><\/p>\n

          \"Matt<\/a><\/p>\n

          Hence, website owners must be aware of what is considered duplicate content by Google.<\/span><\/p>\n

          Here you go!<\/span><\/p>\n

          Types Of Duplicate Content On The Same Domain<\/b><\/h3>\n

          Following are the main types of duplicate content that can appear on the same domain,<\/span><\/p>\n

          Boilerplate Text<\/b><\/h4>\n

          A<\/span> Boilerplate is any content that is spread across different sections or <\/span>pages<\/span> within your website.<\/span><\/p>\n

          It can be the \u201cabout us\u201d section, homepage or navigation bar, sidebar, and other elements.<\/span><\/p>\n

          \"Boilerplate<\/a><\/p>\n

          A great tip would be to remove pages that contain identical text or Meta descriptions so that search bots don\u2019t see them as duplicates.\u00a0<\/span><\/p>\n

          However, <\/span>the boilerplate text<\/span> doesn\u2019t affect your SEO ranking, as bots are<\/span> intelligent<\/span> enough to see that it\u2019s normal and don\u2019t detect it as malicious.<\/span><\/p>\n

          Having said that, nothing beats writing a unique Meta description for every page, as no one minds more click-throughs after all.<\/span><\/p>\n

          Always remember these two points if you want to avoid being flagged as <\/span>a<\/span> \u2018duplicate.\u2019<\/span><\/p>\n

            \n
          1. Each page must include an exclusive <\/span>Page title<\/span><\/a> and <\/span>Meta description<\/span><\/a> in the HTML.<\/span><\/li>\n
          2. All <\/span>headings and subheadings<\/span><\/a> must also be unique.<\/span><\/li>\n<\/ol>\n

            Parameterized Duplicate Content<\/b><\/h4>\n

            Many duplicate content issues arise from URL variations mainly because parameters and URL extensions form multiple versions of the same content.<\/span><\/p>\n

            \"Parameterized<\/a><\/p>\n

            In most cases, <\/span>e-commerce websites<\/span> <\/a>are a victim of this issue.<\/span><\/p>\n

            For instance, on a fashion brand website, if you have filters to sort products by color, you\u2019ll most probably get,<\/span><\/p>\n

              \n
            1. https:\/\/www.myntra.com\/men-casual-shoes?f=Color%3ABlack_36454f<\/span><\/a>\u00a0<\/span><\/li>\n
            2. https:\/\/www.myntra.com\/men-casual-shoes?f=Color%3ANavy%20Blue_3c4477<\/span><\/a>\u00a0<\/span><\/li>\n<\/ol>\n

              That <\/span>is called <\/span>faceted navigation<\/span>.\u00a0<\/span><\/p>\n

              Simply put, one object, many faces, which means the pages are almost the same but have differently written URLs causing the number of pages to grow and, ultimately, more duplicate content issues.<\/span><\/p>\n

              Moreover, different users will connect to different variants depending on the recent filter they were on.\u00a0<\/span><\/p>\n

              Always remember that there can be many filters, so the number of possible facets can be huge.<\/span><\/p>\n

              That causes link signal dilution by making every version visible to bots instead of making <\/span>just one link<\/span> prominent.\u00a0<\/span><\/p>\n

              Different URL Structures<\/b><\/h4>\n

              Often<\/span>, organic search experts forget to specify their preferred version of the URL.\u00a0<\/span><\/p>\n

              As a result, they might seem the same, but search engine bots think they are two different URLs.<\/span><\/p>\n

                \n
              1. WWW (http:\/\/www.mysite.com) and without www (http:\/\/mysite.com), two different URLs contain the same content, but www is a subdomain.<\/span><\/li>\n
              2. HTTP (http:\/\/www.mysite.com) and <\/span>HTTPS<\/span> (https:\/\/www.mysite.com). Both look similar, right? But Google thinks otherwise. They are different URLs with the same content so that bots will detect them as duplicate content.<\/span><\/li>\n
              3. The same goes for trailing slash at the end of a URL (http:\/\/www.mysite.com\/) or minus trailing slash (http:\/\/www.mysite.com).<\/span><\/li>\n<\/ol>\n

                Types<\/b> Of Duplicate Content On Different Domains<\/b><\/h3>\n

                Following are the main types of duplicate content that can appear on different domains,<\/span><\/p>\n

                Scraped Content<\/b><\/h4>\n

                Content scraping<\/span><\/a> is when a site owner lifts off from other high-quality sources on the internet to drive more organic traffic. They may,<\/span><\/p>\n

                  \n
                1. Copy\/paste <\/span>the<\/span> exact content<\/span><\/li>\n
                2. Steal content from other sites, tweak it a little, and publish it as their own<\/span><\/li>\n<\/ol>\n

                  \"Web<\/a><\/p>\n

                  Site owners who scrape content can also use <\/span>spinning tools<\/span><\/a> and automated programs to “rewrite” or spin the scraped content they smuggled from other sites.<\/span><\/p>\n

                  However, e-commerce sites must know the <\/span>pros and cons<\/span><\/a> of web scraping before implementing the same.<\/span><\/p>\n

                  However, scrapers usually give themselves away. <\/span>Somebody can easily spot scraped content, <\/span>as some scrapers are too lazy to swap branded keywords in the content.<\/span><\/p>\n

                  So, what are the stakes for using scraping content?\u00a0<\/span><\/p>\n

                  Of course, you’ll be penalized by Google’s manual action. Here’s how it works,<\/span><\/p>\n

                    \n
                  1. A human reviewer at Google will evaluate your site’s pages to see if they conform to <\/span>Google’s Webmaster Quality Guidelines<\/span><\/a>.<\/span><\/li>\n
                  2. If you are caught manipulating Google’s search index, your site’s ranking will drop significantly, or Google will eradicate it from SERPs.<\/span><\/li>\n<\/ol>\n

                    Also, if you notice any traffic drops and want to check if it’s caused by <\/span>manual action<\/span><\/a>,<\/span><\/p>\n

                      \n
                    1. Go to Webmasters Tools in Google Search Console<\/span><\/li>\n
                    2. Check warning messages if you’ve been flagged for “artificial” or “unnatural” links, as you can see below,<\/span><\/li>\n<\/ol>\n

                      Tip<\/b>: When you’re done fixing all the issues listed in the manual action report, you can ‘Request Review’ to get your site back on the SERPs.\u00a0<\/span><\/p>\n

                      Copied Content<\/b><\/h4>\n

                      Copying content from someone\u2019s site without their consent is also wrong in Google\u2019s eyes.<\/span><\/p>\n

                      If you cannot produce original content for your visitors, hire someone to do it for you, or consider other work lines, as copied content can\u2019t save itself from Google bots.<\/span><\/p>\n

                      \"Copied<\/a><\/p>\n

                      Your site\u2019s future will be in jeopardy\u2014Google may remove it from search pages or demote it to one of the last SERPs.\u00a0<\/span><\/p>\n

                      Syndicate Content<\/b><\/h4>\n

                      Content syndication<\/span> is growing in popularity among content marketing circles.<\/span><\/p>\n

                      It\u2019s when you willingly permit other websites or blogs to repost the content that was probably initially posted on your site.<\/span><\/p>\n

                      \"Content<\/a><\/p>\n

                      However, don\u2019t confuse it with content scraping as your consent doesn\u2019t matter to site scrapers.<\/span><\/p>\n

                      Many elite websites syndicate content to drive more traffic since it makes their content stand out more and helps them reach a greater audience.<\/span><\/p>\n

                      How To Identify Duplicate Content?<\/b><\/h2>\n

                      As you already know, duplicate content is prone to hamper the image and ranking of your website; they must be identified and taken care of.\u00a0<\/span><\/p>\n

                      The following are the most effective ways to check for duplicate content on your website,<\/span><\/p>\n

                      Use Google Search<\/b><\/h3>\n

                      An easy way to find SEO duplicate content is to use Google search.<\/span><\/p>\n

                      \"Checking<\/a><\/p>\n

                      You need to t<\/span>ake a 2-3 sentence long piece of text from your site and put it \u201cin quotes\u201d as a search on Google to see if your content <\/span>has been<\/span> plagiarized.\u00a0\u00a0<\/span><\/p>\n

                      Keep An Eye On Google Webmaster<\/b><\/h3>\n

                      \"Google<\/a><\/p>\n

                      You can use the Google Search Console webmaster tool to get regular alerts about duplicate text.<\/span><\/p>\n

                      Look For Crawler Metrics<\/b><\/h3>\n

                      The crawler metrics in your Webmasters dashboard also contain valuable insight into the pages crawled by Google.\u00a0<\/span><\/p>\n

                      If you find them crawling everywhere on your website, either you have inconsistent URL references, link text, or probably need to apply \u2018rel canonical\u2019 tags.<\/span><\/p>\n

                      \"Crawler<\/a><\/p>\n

                      To Check Crawlers:<\/span><\/p>\n

                        \n
                      1. Sign in to <\/span>your <\/span>Google Webmasters account.<\/span><\/li>\n
                      2. Next, select the \u2018crawl\u2019 option on the left panel to open the expanded menu<\/span><\/li>\n
                      3. Now tap \u2018Crawl Stats\u2019 to see crawler activity<\/span><\/li>\n<\/ol>\n

                        Use Crawler Tools<\/b><\/h3>\n

                        You can also get different (free and paid) site audit tools that can search crawlers to catch multiple types of non-original content and detect other URL issues.<\/span><\/p>\n

                        \"Open<\/a><\/p>\n

                        The above methods will surely come in handy to identify duplicate content SEO.<\/span><\/p>\n

                        How To Fix Duplicate Content?<\/b><\/h2>\n

                        Now as you have identified duplicate content on your website, you must be eager to know what is the most common fix for duplicate content.<\/span><\/p>\n

                        Well, there is no such one-stop solution.<\/span><\/p>\n

                        However, the following are the most effective ways to fix duplicate content,<\/span><\/p>\n

                        Standardize Your Link Structure<\/b><\/h3>\n

                        If you\u2019ve made it this far, you don\u2019t need to recap how inconsistent URLs <\/span>are<\/span> the biggest killer of your SEO gains.<\/span><\/p>\n

                        The only way to fix that is to bring consistency<\/span> to<\/span> your <\/span>link structure<\/span><\/a> and employ <\/span>canonical tags<\/span> correctly <\/span>on<\/span> different pages on your site.\u00a0<\/span><\/p>\n

                        Unfortunately, Google no longer has the \u201cpreferred domain\u201d settings in Google Console.<\/span><\/p>\n

                        However, you can still tell Google which version of <\/span>the<\/span> domain you prefer by <\/span>the following<\/span> methods,<\/span><\/p>\n

                        Use Rel= \u201cCanonical\u201d<\/b><\/h4>\n

                        Thankfully, to combat content duplication, Google has <\/span>created<\/span> Canonical tags to organize your content and help bots differentiate between similar search categories and tell them which pages to show.<\/span><\/p>\n

                        \"Rel=<\/a><\/p>\n

                        By adding a canonical tag to your chosen content URL, search engine bots easily see the canonical tag and get the link to the source page.\u00a0<\/span><\/p>\n

                        Moreover, all duplicate page links are counted under the source page, so your SEO value stays intact.<\/span><\/p>\n

                        You need to perform the following steps to implement a canonical tag,<\/span><\/p>\n

                          \n
                        1. Choose the page you prefer as the canonical version.\u00a0<\/span><\/li>\n
                        2. Add a rel=canonical link from the non-canonical page to the canonical one. If we pick a shorter URL, the other URL will link with it in the <head> section<\/span><\/li>\n<\/ol>\n

                          Set Up A 301 Redirect<\/b><\/h4>\n

                          Content duplication often results from moving to a new domain or changing the link format.\u00a0<\/span><\/p>\n

                          To tackle that<\/span><\/a>, set up 301 redirects from duplicate to resource content pages to keep bots <\/span>free<\/span> from<\/span> confusion.<\/span><\/p>\n

                          \"301<\/a><\/p>\n

                          The bots go to the URL, see a 301 redirect, and go to the original resource page, so the \u2018correct\u2019 page is ranked on the SERPs.\u00a0<\/span><\/p>\n

                          You can also use a reliable <\/span>301 redirect checker tool<\/span><\/a> to instantly provide you with the redirect path.<\/span><\/p>\n

                          Apply Meta Robots Noindex<\/b><\/h4>\n

                          Another solution is to use noindex Meta tags to stop some pages from indexing.<\/span><\/p>\n

                          \"Noindex<\/a><\/p>\n

                          The noindex Meta tag tells the search engine bot not to index a particular resource, so it <\/span>ignores<\/span> the duplicate pages\u2019 links.\u00a0<\/span><\/p>\n

                          Use A Sitemap<\/b><\/h4>\n

                          Creating an SEO-friendly sitemap<\/span><\/a> will always be beneficial for your website.<\/span><\/p>\n

                          \"XML<\/a><\/p>\n

                          Sitemap<\/span><\/a> is basically the blueprint of your website, an XML file that helps search engines understand which web pages of your website are to be crawled and indexed.<\/span><\/p>\n

                          If you provide a detailed sitemap, the search spiders access the sitemap straightaway and instantly find detailed information like priority, location, last modification date, and update frequency of the web pages.\u00a0<\/span><\/p>\n

                          Conclusion<\/b><\/h2>\n

                          Even though Google has no penalty on duplicate content, the threat is still out there and pretty much alive and affects thousands of websites daily.\u00a0<\/span><\/p>\n

                          Someone somewhere might be using your original work, and you might not even know.<\/span><\/p>\n

                          So if you\u2019re fighting a long hard battle to knock duplicate content SEO out, keep going. It might be taxing, but it will be well worth the returns you\u2019ll get at the end.\u00a0<\/span><\/p>\n

                          The good news is that most non-original content issues can easily be fixed if you understand what it is.<\/span><\/p>\n

                          Hopefully, this guide will enlighten you more about duplicate content and the issues surrounding it so you can improve your rankings and get rid of scrapers and stealers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                          Do you fear appearing twice on Google when someone hits the \u2018search\u2019 button? It could be a quote, a boilerplate, or even product details on your e-commerce site that you copied from a brand. The fact is, it\u2019s impossible to be 100% duplicate content-free on the internet, no matter what.\u00a0 However, that doesn\u2019t mean that […]<\/p>\n","protected":false},"author":25693,"featured_media":15444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-15434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-seo","entry"],"acf":[],"yoast_head":"\nDuplicate Content: How Does It Affect Your SEO Efforts?<\/title>\n<meta name=\"description\" content=\"Discover how duplicate content affects SEO and how you can improve your rankings in 2022 and get rid of scrapers and stealers with this complete guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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