{"id":16890,"date":"2022-06-08T11:00:54","date_gmt":"2022-06-08T05:30:54","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=16890"},"modified":"2023-04-08T13:31:14","modified_gmt":"2023-04-08T08:01:14","slug":"backlinks-glossary","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/backlinks-glossary\/","title":{"rendered":"27 Terms Around Backlinks That Every SEO Professional Must Know"},"content":{"rendered":"

Are you a newbie in the SEO industry and feel confused when you are around the experts? If yes, then this post is for you.\u00a0<\/span><\/p>\n

Being an SEO professional, it becomes important for an individual to be familiar and well-versed with the industry terms.\u00a0\u00a0<\/span><\/p>\n

With the help of this glossary of terms related to backlinks, you will be able to build a strong base in SEO.<\/span><\/p>\n

Without adieu, let\u2019s get started.\u00a0<\/span><\/p>\n

1. Backlink<\/b><\/h2>\n

Backlink<\/span><\/a> is a term that indicates a link pointing to a website from other sources than the site itself.<\/span><\/p>\n

\"\"<\/a>Source<\/span><\/a><\/p>\n

Backlinks act as votes of confidence for search crawlers and signal to them the worth of a website. Thus, they play a major role in juggling the site\u2019s rankings in the SERPs.<\/span><\/p>\n

2. Backlink Profile<\/b><\/h2>\n

The Backlink Profile of a site is the collection of links that drives and directs the users to it.\u00a0<\/span><\/p>\n

It includes anchor texts, referring domains, referring backlinks, referring pages, spam score, link status, link quality, etc.<\/span><\/p>\n

Having an excellent backlink profile helps you achieve higher rankings and achieve desired results.\u00a0<\/span><\/p>\n

3. Link Building<\/b><\/h2>\n

Link Building<\/span><\/a> is the process of generating backlinks to a site from other websites, preferably of a higher authority.<\/span><\/p>\n

\"\"<\/a>Source<\/span><\/a><\/p>\n

It helps a site increase the count of backlinks, which in turn improves its discoverability and rankings in the SERPs.\u00a0<\/span><\/p>\n

Besides this, link-building helps a site drive relevant traffic from different sources. Thus, it is extremely important for SEO.<\/span><\/p>\n

Popular link-building strategies include guest posting, social bookmarking, business listing, etc.<\/span><\/p>\n

4. Link Equity\/Link Juice<\/b><\/h2>\n

Also known as Link Juice, Link Equity is a search ranking factor based on the idea that links pass reputation or authority from one page to another.\u00a0<\/span><\/p>\n

Suppose a page links to three other pages. In that case, the link equity is divided in the following manner:<\/span><\/p>\n

\"\"<\/a>Source<\/span><\/a><\/p>\n

Link Equity is impacted by the linking page authority, topic relevance, HTTP status, and the number of outgoing links.<\/span><\/p>\n

5. Referring Domains<\/b><\/h2>\n

The Referring Domains for a website or webpage are the other websites from which it has one or more backlinks.<\/span><\/p>\n

\"\"<\/a>Source<\/span><\/a><\/p>\n

Higher the number of referring domains on your website, the higher the quality of your site.\u00a0<\/span><\/p>\n

6. Link Acquisition<\/b><\/h2>\n

Link Acquisition is the process of earning backlinks to a site or its pages from other websites.\u00a0<\/span><\/p>\n

Having a good link acquisition strategy in place is important to rank high on SERPs.\u00a0<\/span><\/p>\n

It includes competitor analysis for backlinks, creating quality content and reaching out to potential sites to link back.<\/span><\/p>\n

7. Crawlability\u00a0<\/b><\/h2>\n

Every search engine has its crawlers, which scan the web to find new websites and pages and <\/span>index<\/span><\/a> them in its database. Then, the search engine ranks them for appropriate search queries (keywords).<\/span><\/p>\n

Crawlability<\/span><\/a> is the ability of a search engine crawler to access and read the content on a site and its pages.<\/span><\/p>\n

\"\"<\/a>Source<\/span><\/a><\/p>\n

Ensuring good crawlability increases the chances of getting discovered by search engine crawlers. Thus, it helps a site and its pages to rank well in the SERPs.<\/span><\/p>\n

8. Footer Links<\/b><\/h2>\n

The links present in the footer of a website (at the bottom), pointing to the site’s most important pages, are known as Footer Links.\u00a0<\/span><\/p>\n

RankWatch\u2019s site also has Footer Links:<\/span><\/p>\n

\"\"<\/a><\/p>\n

They allow navigation across different pages and make it easy for online visitors to click and explore your website without scrolling up.\u00a0<\/span><\/p>\n

9. Hidden Links<\/b>\u00a0<\/b><\/h2>\n

Hidden Links are links designed to be visible to the search bots only. Users cannot see these links, hence the name.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Some ways to add hidden links are:<\/span><\/p>\n