{"id":17174,"date":"2022-06-28T18:14:40","date_gmt":"2022-06-28T12:44:40","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=17174"},"modified":"2024-03-04T14:39:09","modified_gmt":"2024-03-04T09:09:09","slug":"jesse-ringer-method-and-metric-ceo-interview","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/jesse-ringer-method-and-metric-ceo-interview\/","title":{"rendered":"Jesse Ringer, CEO of Method &#038; Metric, on SEO, Automation Tools and CRM Software"},"content":{"rendered":"<style><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">?<\/span><br \/>   .question-sec h2  {<br \/>   font-weight : 500 !important;<br \/>   text-align:justify !important;<br \/>   }<br \/>   .answer-sec{<br \/>   font-size:17px !important;<br \/>   text-align:justify !important;<br \/>   }<br \/><\/style>\n<p>Welcome to Rankwatch\u2019s Marketing Lego thought leader interview. Today we will talk to Jesse Ringer, CEO of Method &amp; Metric, about his journey from dreaming of becoming a copywriter to spearheading a successful digital marketing agency. We also talk about Automation Tools, <a href=\"https:\/\/www.techimply.com\/software\/crm-software\">CRM Software<\/a>, and one of the most overlooked SEO strategies \u2014 tune in to find out what that is.<\/p>\n<p><iframe loading=\"lazy\" title=\"Jesse Ringer Talks About SEO Automation Tools and CRM Software\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/3pjcBVQtV3c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div class=\"page-wrapper mobile-wrapper\">\n<div class=\"blog-cantent-area\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-12 col-sm-12 col-xs-12\"><!-- QUESTION SECTION --><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Hello everyone. And welcome to another Marketing Lego thought leader interview. My name is Harshit, and I&#8217;m the Director of Business Alliances of two brilliant marketing SAAS tools, RankWatch and WebSignals.<br \/>\nMy today&#8217;s guest is a highly experienced marketer, Founder, and Head of Search of the agency \u2018Method and Metric\u2019, Jesse Ringer.<br \/>\nJesse, a big welcome to you and a pleasure hosting you today.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Awesome. Thank you for having me. I&#8217;m super excited to be here.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Perfect. Jesse, please tell us about your journey. I mean, how you were like as a kid, and how you got to where you are today?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">We are going that far back. Okay. As a kid, I mean, marketing was something that always interested me. I can remember choosing electives in high school, and marketing and business were always the ones I gravitated to. And then entrepreneurship was another extension of that. I still remember doing a grade nine business book report on how to start a business.<br \/>\nAnd so, it was always something that has been in the back of my mind. Outside of that, I did regular kids stuff \u2014 a lot of snowboarding. I grew up in Ottawa, a pretty cold city. So, you know, you get used to winter sports \u2014 hockey, snowboarding. Yeah. And then, later on, skateboarding and things like that.<br \/>\nAnd so, after high school finished, I moved west to Vancouver and Whistler, BC, where I ended up spending quite a few years being a snowboard bum \u2014 filming snowboarding and doing everything I could to be on a snowboard. And so, after a few years of that, I decided it was time to grow up a bit. And I moved to Vancouver and got into marketing and SEO just by dumb luck.<br \/>\nI was looking to become a copywriter, and that was proving quite difficult. It was shortly after the big recession in 2008. And so, a lot of companies weren&#8217;t hiring as freely as they once were. And so, a friend approached me to help manage their website that\u2019s like a little, well, not a little, but a local spa doing massage therapy and Botox and skincare treatments.<br \/>\nAnd so, yeah, I kinda fell into doing SEO for them, writing content and optimizing their website. And it kinda grew from there.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>I think you started with your self-branded agency and then moved to the service.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. So, I was a consultant for six years, doing SEO for a lot of different businesses in and around Vancouver but also working with other agencies. And I had a very timely conversation with a good friend of mine. And he also was working in the SEO space and kind of mentioned off the cuff, like, \u201cif you are an agency, we could send you some business\u201d.<br \/>\nAnd it had always been something that had been in the back of my mind, but I always very quickly talked myself out of it. And, just that conversation kind of catapulted me into being, \u201cmaybe I should do this\u201d. And so, yeah, a few months later, I rebranded the agency to Method &amp; Metric, and five years later, here we are.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What was the best part of agency life altogether? What was the one thing that you enjoyed most?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">The most, I would say it&#8217;s the people. I get to work with a lot of great people in terms of my team. But also we work with a lot of interesting clients. We don&#8217;t take on any competitors in the same space, so we don&#8217;t really have a specific niche or industry that we cater to.<br \/>\nAnd so, that brings us a lot of interesting folks. I find that so fascinating and largely inspiring because people have made businesses out of the most random things at times (or random to me, at least). But, you know, there are countless ways to build a business and build something that you&#8217;re proud of.<br \/>\nAnd that always really inspires me and fascinates me. And so, yeah. I think that&#8217;s a big part of why I love doing what we do.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Brilliant. Let&#8217;s talk about Method and Metric. What good offerings do you have? What verticals do you serve?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah, so obviously, I mean, first and foremost, we&#8217;re an SEO agency. So we focus on making sure websites can rank well on Google, which ties in with analytics performance.<br \/>\nWe&#8217;re a very data-driven agency. So we focus a lot on making sure that we&#8217;re held accountable for analytics and performance. And then, we also tie in conversion rate optimization. So we feel that SEO and CRO are very much tied together because you can rank number one for any number of keywords. But if they don&#8217;t bring any traffic and don&#8217;t help increase revenue, then those keywords don&#8217;t really help you in any real way.<br \/>\nSo we think about the whole buyer&#8217;s journey or website visitor journey. We want to rank the website higher in the search results and make sure that it&#8217;s the right terms so that we&#8217;re reaching the right people who are more than likely to convert on our website.<br \/>\nSo whether that is leads, eCommerce purchases, or even downloads, those are the things we&#8217;re thinking about. So the whole journey of optimizing the website and then finishing off with conversion optimization and building a solid website that people want to trust and work with or buy from.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Gotcha. And Jesse, any specific industry that you prioritize working with or is it open for all?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. So, I would say that our main focuses are on SaaS companies, as well as e-commerce companies. We find that those two niches \u2014 well, industries \u2014 really have a lot of potential, and we&#8217;re able to really help them in a way that&#8217;s quite tangible.<br \/>\nWe also work with a lot of small and medium-size businesses, some startups, but also service-based industries. And so it&#8217;s kind of all over the place. I mean, as I said, we&#8217;ve worked with some really interesting brands. We&#8217;ve done dating sites. We&#8217;ve done late in life, pet care, cremation services. But we&#8217;ve also done printer equipment and community centers and different types of lawyers and law firms.<br \/>\nSo yeah, it runs the gamut, but I would say software is a big one for us.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Let&#8217;s talk about the line processes you have in place, how exactly the onboarding happens, what the first 30 days look like for your client, how you communicate, what channels you use, and what process you have.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Onboarding is probably the most essential part of our whole project. We always start with a kickoff meeting so that everyone can meet our clients and clients can meet our team. So they know who&#8217;s doing the work so we can ask questions and get a good sense of what that brand is about and what their expectations are from us because communication and expectations are different for every client.<br \/>\nSome clients love to be available only by email or only by phone, or just on slack. So we try and figure out what those look like, make sure that we&#8217;re able to define the timeline, hold ourselves accountable, and make sure that we know when the deliverables are coming.<br \/>\nIf they are making any changes to their website or have any marketing campaigns coming as well. That&#8217;s another thing that we&#8217;d like to uncover. In terms of communication, we include all of our clients in a Slack channel, as well as Google drive. And we use Asana for our task management. Those are kind of the main areas that we like to communicate.<br \/>\nObviously, email is still the easiest way, but slack at least gives everyone insight into the communications and what&#8217;s going on with everyone else because not everyone on our team is involved in every aspect of the project \u2014 that wouldn&#8217;t be sustainable. And so we want to make sure that everyone is abreast of what&#8217;s going on.<br \/>\nGenerally, we have two or three contacts at a company within a marketing team. So we like to include them as well so that they can quickly answer any questions that we might have.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>And Jesse, do you have pre-made packages for your customers? Or is it like tailor-made services for your clients?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah, that&#8217;s a great question. I mean, every company has different needs and goals for their business, and so it gets fit around those. Generally, our projects start with a full audit and competitor analysis, as well as keyword research and then content optimization and technical SEO implementation.<br \/>\nAnd then we offer like analytics setup. So that&#8217;ll involve Google tag manager, Google analytics, and Google search console, making sure that they&#8217;re all working together, that we&#8217;re tracking everything that we need within that platform and obviously what the client needs. And then from there, we&#8217;ll develop an AB testing strategy to help improve conversions, and then we&#8217;ll finish it off with a content strategy as well as a backlink audit and acquisition plan.<br \/>\nSo that&#8217;s generally the standard package, but again, not every client needs all of that all the time. And so we kind of have to iterate around what they need.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>So, it&#8217;s mainly like done-for-you tailor-made services. And post your auditing, you come up with pricing and all that stuff?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah, exactly. Every service is a little bit different. Obviously, like capacity, the size of the website, how urgent their needs are, those kinds of things all play.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Because there are so many engines running \u2014 even if you are just offering one service, say SEO, you need content writers; you&#8217;d need developers to implement and resolve those technical errors together, right?<br \/>\nSo do you have every person in-house working on so many things, or do you still, as an agency, have people on contract, or do you outsource that work? How exactly do you operate?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah, that&#8217;s a great question. I mean, there&#8217;s always going to be tension within the agency model. Cash flow is certainly a big part of this.<br \/>\nIt&#8217;s really easy for SEO companies to kind of hide the work that they&#8217;re doing. I would say that our industry is not inherently transparent. And so, we try to do everything in our power to make sure that we&#8217;re as transparent as possible. So we do keep writers, especially on our team, so everyone has a firsthand touch with the client. We also have a user experience and design expert on our team and a technical SEO lead.<br \/>\nSo we try to make sure that the work we&#8217;re doing is catered to their skillset, but also making sure that we minimize any outsourcing, any contractors so that we have work in-house as well. And that just ensures quality control, transparency, and the ability for our clients to get in touch with whoever&#8217;s working on their website at any given moment.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Jesse, what&#8217;s the current churn rate of the agency, and do you have any specific retention programs that focus on that specific area?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. I mean, retention is essential for us, like SEO is not a one-and-done kind of experience. So we tend to work with our clients in three or six-month stretches, and that gives them the flexibility to adapt and scale, but also it gives us the opportunity to establish a good reporting process. But holds us accountable for all the work that we&#8217;re doing.<br \/>\nIf we&#8217;re doing just one-off projects and then going &#8220;Hey, here you go&#8221; and &#8220;see you later&#8221;, it&#8217;d be really easy for us to just create a simple template cookie-cutter process that doesn&#8217;t really work for everybody.<br \/>\nAnd so most of our clients are on a longer-term retainer, which gives us the opportunity to build that relationship, creating the trust that I think is essential in these kinds of relationships.<br \/>\nBut also it gets clients results because we&#8217;re working with them weekly and daily. They see results, not necessarily faster, but definitely in a way that&#8217;s quite noticeable.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>And so percentage-wise, what&#8217;s the retention rate you&#8217;re looking at?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">We have some clients that we&#8217;ve been working with for a decade. And we also have ones that have been with us for like three to five years. So, those are relatively common, I would say. Most of the clients that we have, I&#8217;d say half are over three years in terms of retention rate.<br \/>\nAnd then the other half is relatively within the three to six-month range right now. But in terms of retention, I would say about 70 to 80% of our clients stay on beyond the initial contract.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Let&#8217;s talk about some of the common mistakes that you identify when it comes to SEO or during your initial audit. And how to avoid them?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. I love this question. The first one that stands out to me \u2014 t&#8217;s partly because it&#8217;s been coming up a lot more frequently \u2014 in the last little bit is companies that have a lot of services or a lot of product offerings but only have one page for them.<br \/>\nSo like an SEO agency that does content, workshops, conversion rate optimization, and technical SEO, it has all of that on a single service page.And this is probably going to get a lot of backlash from the designers listening to this.<br \/>\nBut it&#8217;s really ineffective for SEO, but also really ineffective for your visitors to get the information they need to make a smart decision. And so that&#8217;s one of the biggest challenges for sure is trying to get companies on board with having one landing page per service offering.<br \/>\nAnd so that&#8217;s probably easily the biggest one right now.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Do these businesses even manage to rank by focusing on multiple services and broad categories, all on one page? Do they even rank?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Maybe for a couple of keywords. Oftentimes they are branded, but it would be very hard for you to rank for several keywords in that service space without the necessary focus for each landing page.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>And which platform do you prefer when it comes to SEO optimization, specifically technical SEO, because that\u2019s the toughest thing to implement, right? Which platform do you prefer?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">I mean, for eCommerce, I really like WooCommerce and WordPress. WordPress, the fact that it&#8217;s open-source. Gives us so much flexibility. I do think Shopify is pretty solid, and they&#8217;re getting better. And so those two are definitely up there.<br \/>\nOne that I kind of struggle with is web-flow right now. They&#8217;re beautiful websites, but because you&#8217;re customizing the backend, most designers overlook the necessary functionality you need for good SEO, and that&#8217;s certainly challenging because the designs and the sites look so good.<br \/>\nBut they&#8217;re just not functional enough. And so there are things like that come into play. But WordPress, I would say, is by far my favorite because we can customize any of it. We can get into the code; we can make the edits that we need to make, but also, the themes look great.<br \/>\nAnd the other part, too, is that most people have worked with WordPress. And so you&#8217;re not tied to a developer or one person or team to make changes to your website. And I think that&#8217;s hugely essential in any business, regardless of whether they work with us. WordPress is pretty accessible for most people.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Since you mentioned Shopify, I also saw your course on Shopify around analytics. But any limitations you see on Shopify when it comes to implementing technical SEO and any areas that you feel should have been right up there?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. I mean, Shopify is inherent because it is like a contained platform. It is harder to navigate, right? Especially when it comes to customizing code, but they are getting a lot more open with it. I&#8217;d say one drawback about Shopify is that you have to pay for every app, right? And so, if you want good SEO, you&#8217;ve got to pay for the app.<br \/>\nIf you want good, I don&#8217;t know, imagery and flow on your website. You&#8217;ve got to pay for it. But that being said, you can get into the back end on a higher Shopify cost account, and you can definitely get more customization involved. And that part is pretty good. But I would say if you&#8217;re just getting started with a website, Shopify&#8217;s amazing. And as you scale your business and grow it, it does grow with you pretty well.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Let&#8217;s talk about your technical audit process and any common challenges you face during implementation. How many parameters do you typically work around? That&#8217;s one of the key metrics many SEO agencies focus on.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Totally. I mean, I&#8217;d say the biggest challenge with technical SEO is getting the necessary access, especially as an agency, because we do need to do a really effective audit. We do need access to the log files, and we do need access to the backend and the server. And so, those things can be pretty challenging to get.<br \/>\nBut, I would say there are a lot of third-party tools that are getting a lot better at helping you analyze this kind of information and the data there. And so, our process involves page speed analysis, first and foremost, although there are some parties that think it&#8217;s not necessarily technical. A lot of it does come down to the specifics of that website.<br \/>\nSo your source code, the JavaScript, and the CSS are some areas we look at. For multilingual things, we have to look at the hreflang and make sure those are set up properly, but for international websites, canonical tags are a huge part of that too.<br \/>\nSo we&#8217;re looking at a lot of areas around how is the website communicating to Google? Is Google able to access that information, and is Google understanding that information properly?<br \/>\nThose are three areas that kind of guide our audits, especially on the technical front. So looking at canonical tags, looking at hreflang, looking at the index coverage as well.<br \/>\nIs Google finding a lot of erroneous links or a lot of content that is probably duplicate? Are we inadvertently sending Google to crawl a bunch of pages that don&#8217;t need to be crawled?<br \/>\nSo we&#8217;re looking at things like that. And then also, yeah, tying that all back into like the mobile experience and page speed and making sure that we&#8217;re able to kind of consolidate as much of that load time as possible so that the pages load quickly and efficiently, and that we can also make sure that the content that Google needs to see in order to rank these pages is visible as soon as possible.<br \/>\nSo that&#8217;s kind of like our main process. And we also look at things like redirect chains, broken links, server errors, and all of that stuff to ensure that the response codes are all dialed in and that we&#8217;re not losing little milliseconds here and there. And so trying to maximize all of that.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Any SEO automation that you use to scale up the operation because you work with big websites as well, and it plays a crucial role?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. I mean, automation is a big part of our business, and so it just makes our jobs a lot easier, right? So the things that we do automate are weekly and monthly crawls and audits. So we use screaming frog, and we tie that in with a bunch of tools like Google Analytics, Google Search Console, Ahrefs, and Page Speed Insights, bringing those APIs into Screaming Frog, and then run a weekly crawl on that.<br \/>\nSo that&#8217;s probably where we spend the most time \u2014 analyzing those elements. And this helps us identify if there have been any big changes in terms of traffic, and keyword rankings, but also, are there new sections of the website that got discovered by Google or pages, like the opposite, did we lose a bunch of pages and things like that.<br \/>\nSo we&#8217;re able to then monitor uptime and downtime from those sites, response codes, and response times as well. So that&#8217;s a big one. Obviously, keyword rankings, we automate a lot of that and make sure that we have reports coming in on a weekly basis to analyze what&#8217;s going up and what&#8217;s going down.<br \/>\nAnd so those are obviously pretty vital. And then we set up a lot of alerts within keyword tracking software MOZ, I guess, and then also Google analytics.<br \/>\nAnd so any big changes on a week-to-week basis, we get an alert for that. And then also, you know, on a daily basis, if our traffic has had a huge spike or a huge decline, then we have those to notify us as soon as possible.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>That&#8217;s brilliant. Are you automating your client reporting?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Not much. So for some of our smaller clients, where they just want to know, \u201cis business good?\u201d We automate some of those reports. But generally, for the clients that are medium and up, we customize all of the reporting. So we use Data Studio to kind of aggregate all the data. And then we put that into a report, review that and send that over.<br \/>\nSo each of those is custom-tailored to the client. I mean, all of our reports are custom-tailored to a client regardless, but these ones, I would say, are a lot more robust and insightful than the basic ones. Yes, traffic is good. Yes. Revenue is up.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Let&#8217;s talk off-the-topic; I would love to know your link-building process and which KPIs you keep track of. And even about your audit, the audit you do for your clients.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. I mean, backlinking. It&#8217;s a tough one. It&#8217;s, I would say, our toughest challenge for sure because, you know, we don&#8217;t really have a lot of control over whether or not they&#8217;re putting the links on the site or not.<br \/>\nSo our general audit, we&#8217;ll start with analyzing what that backlink profile looks like. We use a couple of, well, we use Google search console as well as ahrefs to compile all the data there.<br \/>\nAnd then we go through those and kind of manually check to see if these links are actually valuable. If they&#8217;re legit and that kind of stuff, then we look at other competitors.<br \/>\nWe look for the gaps in terms of who is linking to our competitors consistently and not ranking to us. And we also do unlinked brand mentions, broken link cleanup, as well as guest posting and outreach in that space.<br \/>\nSo with all that in mind, I mean, for us to be successful with backlink acquisition, we tend to be a little more entrenched with the company that we&#8217;re working with. And that usually comes down to having an email address with their domain on it so that we can reach out to them. And it doesn&#8217;t feel like it&#8217;s a spam attack when we do it.<br \/>\nWe take a lot of care in personalizing every email and making it as easy as possible for the recipient to implement that email or that link change. So, you know, finding the page that it&#8217;s on, finding the exact anchor text and asking them to replace it with the necessary link, and by having a company email address that goes through, our response rates are a lot higher for granted.<br \/>\nYou know, people see these as spammy, and so it often is like a two to three follow-up process. And sometimes they&#8217;re just like, &#8220;oh, thanks for flagging that link, we&#8217;ll just take it down&#8221;.<br \/>\nAnd so, there&#8217;s like a lot of games like that. So it tends to be one where we are really entrenched with the client, making sure that we&#8217;re able to, you know, not have it as our sole measure of success.<br \/>\nBecause again, like one link is not gonna necessarily move the ticker on all the rankings, but over time they do. So in terms of KPIs, we look at: One, are we getting those links? Two, this is obviously part of a longer gameplay, but is the domain rating going up?<br \/>\nThis is one metric that obviously has a lot of issues. I&#8217;d say it&#8217;s pretty flawed, but clients like to see it. And it&#8217;s something that we can kind of help to measure against.<br \/>\nAnd then ultimately, are we getting more links, like more domains, more backlinks and just keep working on that because I think it&#8217;s quite challenging to tie new backlinks to keyboard rankings or traffic.<br \/>\nAnd then ultimately, I mean, this is also a third-tier goal, but what are the referrals like from those places? I know, we know that. Not everybody clicks those links when they&#8217;re there, but Google still uses them despite the fact that nobody clicks on these links, but we do like to be able to tie some of that traffic back to the links that we&#8217;re getting.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>When finalizing a prospect site for your outreach, what are the main parameters you look after before reaching out to those media sites?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah, I think an important characteristic that we look for is, are they doing marketing? You know, are they actively promoting their business in ways that we think we can help?<br \/>\nSo are they doing content? Are they doing, potentially podcasts, or videos? Do they have active social media channels? That&#8217;s certainly part of it. You know, we look to see if they have a team in place and that it comes into like LinkedIn or even on their website.<br \/>\nBecause those partnerships tend to be pretty helpful, because then they have a good understanding of the nature of SEO, and what it takes and hopefully has a real strong drive to make this succeed.<br \/>\nAnd so those are some areas that we look at some red flags on the opposite end of it are things like a small website or one with a lot of technical issues because that kind of communicates to us that they don&#8217;t have someone taking care of the website.<br \/>\nYou know, this is a little one, but we look at what tags they have on their site. Like if they just have Google analytics, they&#8217;re probably not investing time or energy in other marketing efforts.<br \/>\nAnd so that&#8217;s something that we kind of look for, but also, you know, are they growing? That&#8217;s really helpful for us? Uh, how established are they? Yeah, those kinds of things. For sure.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>For your guest posting process, do you also loop in your client? Concerning the content, we take approvals, and everything goes through them. Once approved, it goes out to that particular blog.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. Great, great, great, great question. Definitely, all of our clients need to be looped in on this \u2014 and this will come down to their personal preference.<br \/>\nLike a lot of clients that we work with, we will give them the topic, we will give them the framework and they&#8217;ll write the content themselves and then we&#8217;ll distribute it again. This comes down to transparency, and this has always been part of our thing.<br \/>\nIt&#8217;s like, we want to make sure that they know that we&#8217;re not just putting their website on, I don&#8217;t know, blog loops and shady websites and just spamming things. We want to make sure that they are aware.<br \/>\nLike we give them a list of every website that we&#8217;re going to be sending these out to make sure that we do our due diligence, to make sure that those websites are, in fact, reputable and reliable and are relevant to our clients.<br \/>\nSo yeah, we give them a lot of transparency on that front. And they&#8217;re often involved in the content production and the final sign-off of who we reach out to because, at the end of the day, we&#8217;re just agents of that company. And so this is their brand, this is their reputation, and we&#8217;re just there to help.<br \/>\nAnd if we end up putting them in an awkward spot, down the road, over a short-term win. That&#8217;s going to look poorly on us but also damage their reputation. So it&#8217;s something that we think about.<br \/>\nWe have a saying &#8220;leave a campsite better than when you found it&#8221;. And we apply that to our clients too \u2014 leave a website better than we found it.<br \/>\nAnd that&#8217;s how we always try to approach our work. So, you know, eventually, they&#8217;re going to move on. Or we move on or what have you, and wanna make sure that whatever happens there, they don&#8217;t lose any momentum from the work we&#8217;ve done. If they change partners or bring it in-house or what have you.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Are you doing digital PR as well? Because I&#8217;ve seen a lot of money-making, specifically keywords, and many PR sites, comparison sites, and aggregate sites through RankWatch. And they take up the top spot. Is it something that you offer?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. I mean, PR is definitely relevant to SEO, especially in the digital space, right? Like the conversations, podcasts, and videos, those are PR, right? It does require a special skill set.<br \/>\nSo although we do some PR-related work, I would say that we don&#8217;t do it as a core service. PR people are a very different breed, and it&#8217;s more relationship-oriented than I would say SEO is.<br \/>\nAnd so, although I do think that they&#8217;re closely aligned, we don&#8217;t really offer it as a service. Yeah, but definitely it&#8217;s worth it. Like if you&#8217;re looking at press release services or other mediums like that, if you&#8217;re not focused on the backlink part, those things offer a lot of value, right?<br \/>\nGoogle&#8217;s gotten pretty good at downgrading press release backlinks. And so, it doesn&#8217;t necessarily hurt the backlink profile, but it definitely doesn&#8217;t enhance the backlink profile the way it used to. So PR should be focused on the actual offline kind of thing, rather than just trying to improve the SEO.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Since the world is moving into an omnichannel marketing approach altogether, and you&#8217;ve been an analytics expert, what I&#8217;ve seen, in my experience, is that attribution is always painful when you&#8217;re working with multiple channels. Any tips around that?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Oh, that&#8217;s tough.<br \/>\nBecause I mean, we&#8217;re performance marketers, right? Like doing ads, doing social, doing SEO, it&#8217;s all about dollars in and dollars out. And it&#8217;s all about being able to tie your work and effort to the marketing initiatives, right? And so attribution is really tricky. I would say one aspect to consider is getting away from last-touch attribution.<br \/>\nIt&#8217;s largely unfair, especially in the omnichannel experience, but also the fact that the way humans, real people, engage with brands and interact is not linear, right? Like I could be looking at a website on my phone and then log in on my computer and take action.<br \/>\nLike I prefer to do my eCommerce transactions at my computer. It&#8217;s a lot more efficient for me, but a lot of other people enjoy doing it on their phones. But I definitely see how there are both sides of it, right? And, it&#8217;s really hard for present analytics tracking systems to really get a fair understanding of mobile versus desktop.<br \/>\nBut then also like, if you texted me an awesome product and I bought it, that attribution just goes to a direct visit because we don&#8217;t know how that text message transpired, right?<br \/>\nAnd so it&#8217;s very hard to really fully engage in really understanding or trusting that attribution within our analytics platforms. So I say, you know, take it with a grain of salt, look at the multitouch elements, understand that somebody may have seen an Instagram post or your video on YouTube and then went to their computer and typed in your domain name and bought something from you and who gets the credit for that?<br \/>\nAnd that&#8217;s often going to be like Google analytics is going to be a direct visit versus that amazing content you created. So it&#8217;s hard, and it&#8217;s hard not to get hung up on it, but at the same time, I would look at how all of your channels fit into the journey before the purchase happens.<br \/>\nLike what content do people read a lot? What content, what pages do people look at? What social channels are growing? You know, those kinds of things will add to it, which is tough.<br \/>\nA lot of our goals and KPIs are all tied to revenue and leads, and interactions on the website. It helps that Google is often the biggest traffic source. So it makes our job a little bit easier. But again, if you&#8217;re in social or paid, it&#8217;s tricky for sure.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>That&#8217;s true. That&#8217;s true. Let&#8217;s talk about a few of the CRO hacks for e-commerce websites that you can share tips around that will eventually help them boost their sales.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. eCommerce. It&#8217;s so challenging, right? There are so many moving parts in there.<br \/>\nLet&#8217;s start with the products. So depending on how unique your products are, you may want to consider like if you&#8217;re selling clothes or a product that is pretty ubiquitous, like, I don&#8217;t know, microphones as an example or webcams like you&#8217;re going to wanna get really technical with the material or the descriptions of it.<br \/>\nAnd that&#8217;s because people are going to be searching for podcast microphones or webcams that are good outside, I don&#8217;t know, like those kinds of things. So get really specific with that language, if you have.<br \/>\nAnd I&#8217;m thinking very specifically around an online hobby shop that we work with that sells tons of Pokemon stuff, Yu-gi-oh, Magic the Gathering type stuff.<br \/>\nThose releases are extremely specific. And so, your product names are inherently specific. And the search terms that people are using are also very specific. And so there&#8217;s less worry necessarily about ranking for those keywords because your new release is only going to be for this, that product page is only going to be for this.<br \/>\nAnd it doesn&#8217;t really cater to the broader sense of the term. So if you have a lot of specific products, I would say just make sure those descriptions are complete. Be mindful of the URL that you&#8217;re using and that your metatags are dialed. A really easy overlooked thing to fix is your image alt text and your image file names.<br \/>\nI know that when you&#8217;re uploading hundreds of images, you don&#8217;t want to create a good file name for each one, but do it. It&#8217;s hugely helpful. And the same with the alt text is great for accessibility, and also, just be mindful of how big those images are.<br \/>\nThey don&#8217;t need to be 500 megabytes for a little screenshot of a box, right? And so be very mindful of that.<br \/>\nOn the collection front, I would say make sure you have a description of that collection. I see it a lot where they put it at the bottom of the page. That&#8217;s one way to do it. I haven&#8217;t seen any evidence to make it seem like that&#8217;s a bad place for it, but if you&#8217;re just doing it to rank for keywords like it&#8217;s not going to really help you.<br \/>\nWe put ours at the top of the page. We make it really clear as to what that category is about. And cover some information there. Cover elements like, do you do pre-orders, do you do shipping across Canada for these products or shipping across the United States or around the world?<br \/>\nThose kinds of things give some relevant information about that collection or category \u2014 I say collection because that&#8217;s what Shopify uses \u2014 but make sure that you have links in there that are relevant to it.<br \/>\nIf you have partnerships, or this collection goes really well with another one. You can link to those and help create that relationship better, but ultimately across the whole website, internal linking is huge.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Internal linking is one of the most overlooked strategies. Would you like to share some tips on that?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. If I told you that, then everyone would do what we&#8217;re doing.<br \/>\nBut I would say internal linking is pretty important, and that&#8217;s not just about main navigation and footer navigation. I would say links within the content. If we&#8217;re talking eCommerce, all those links on the collection pages are really important.<br \/>\nBut being mindful of how many you have on there, too many, and you start diluting the value, not enough, and Google doesn&#8217;t understand the context, looking at those kinds of things.<br \/>\nLook at where you&#8217;re sending users away from your website because those are also things that we kind of overlook.<br \/>\nYou might be pushing people to go visit your social media account or watch a video on YouTube, and they go there and then they are gone. And so we want to be really mindful of that.<br \/>\nAnother one I think that does not get enough attention is accessibility. So thinking about super navigation menus, they are big and beautiful. But if you are a user that has to tab with a keyboard or uses a screen reader, they have got to listen to all that.<br \/>\nAnd so being really considerate of the fact that not everybody will access your website in the way that you&#8217;ve intended and considering those other elements, watching videos where you don&#8217;t have the sound on, right?<br \/>\nLike if you&#8217;re on a bus or at a library, you can&#8217;t necessarily watch that video with sound or watch it in a way that is well-optimized. And so, be mindful of those elements too.<br \/>\nSo making accessibility part of your process helps with SEO because a lot of those factors are things that Google considers, but it also just makes your website way more accessible to a variety of your visitors.<br \/>\nAnd so that also shows that you&#8217;re thinking about them and prioritizing their experience versus your own experience.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>That&#8217;s nice. That&#8217;s nice. Since you have been in business for 11 plus years, I\u2019dlove to know about a really successful case study you have had and a few metrics to back that success.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. I mean, I don&#8217;t want to overstate it, but we&#8217;ve had a lot of successful projects over the years. And I mean, that probably is why we&#8217;re still doing what we&#8217;re doing. One that really comes to mind is a mental health practitioner. She&#8217;s a counselor that specializes in epilepsy, PTSD and women&#8217;s health.<br \/>\nAnd she was brand new in the space, opening an office in the middle of the pandemic. And yeah, we really focused on her blog content, making sure that the website was well optimized from a lead generation perspective, making it really easy for people to contact her and book initial consultations and things like that.<br \/>\nBut then we tied that in with the content, and within six months of blogging four times a month, we increased her traffic by 1000%, essentially adding 10 times as many visitors to her website as she started with. And it&#8217;s been exponential from there.<br \/>\nSo that&#8217;s one that really, really stands out to me because, again, it was one where it started from nothing, and it was just her. And now, she has a team of five working for her, and the content just continuously perpetuates like more traffic and links and new business for her.<br \/>\nSo that&#8217;s one that really stands out, because for small business owners, it&#8217;s hard work, right? And so, that one was super fulfilling on the other side of it too.<br \/>\nBut yeah, we&#8217;ve had a lot where we&#8217;ve just grown their teams with SEO because, for a large part, we&#8217;ve been their marketing department. They rely on us to do a lot of that work, but we&#8217;ve, on smaller fronts, and these are more SEO-oriented things like getting clients ranking number one or owning featured snippets for content that we&#8217;ve created.<br \/>\nThat is always one that our team gets super pumped about because it&#8217;s one of those things that it is like not. It doesn&#8217;t necessarily change the business for them, but you know, it shows we were able to solve the problem of getting a content piece to take that spot.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Ranking on some features altogether is a very good strategy. Lots of new features have been introduced. And then, how are you going to get that level of exposure for your clients? We are bound to target those.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. It does help because when they see their name at the top of that search result, it&#8217;s really nice. And for better or for worse, everyone loves to Google their name.<br \/>\nI do it too. And it&#8217;s really nice when you see your name at the top of the list, and you see your website there. And so that&#8217;s certainly one way that clients can hold us to account, too, is like, &#8220;Hey, we don&#8217;t rank number one for this term.&#8221; &#8220;Why don&#8217;t we rank there?&#8221;<br \/>\nAnd so there are conversations like that, but it&#8217;s helpful for sure. But again, I don&#8217;t think ranking number one is the same. Like the winnable strategy as it once was, it&#8217;s obviously a goal, and it&#8217;s obviously a thing that we have to measure our success against, but there are so many other ways.<br \/>\nYou don&#8217;t rank number one like my content doesn&#8217;t rank number one everywhere around the world. It&#8217;ll rank number one, maybe in Vancouver for a handful of terms, but it won&#8217;t rank well in New York or India or Australia.<br \/>\nAnd so there&#8217;s this thing that you have to be mindful of the fact that every search result is going to be different, and you won&#8217;t always rank number one.<br \/>\nBut the goal is to be at or close to the number one as much as possible across as many markets as possible that are relevant. And then, going from there. So we definitely focus on traffic.<br \/>\nBut from an internal perspective and a thing that clients can be like, &#8220;oh yeah, you&#8217;re doing the SEO thing.&#8221; Like, get those featured snippets up there for sure.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Jesse, we&#8217;re coming to an end here, and I would like to have a quick rapid-fire with you. Are you ready for that?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. Yeah. Yeah. I&#8217;ve been waiting for this.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>If you could travel back in time, what period would you go?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Actually, the 1960s, I think, would be super interesting \u2014 the sixties into the seventies. That time would be super fascinating to me to go and experience that.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Do you prefer texting or talking?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Oh, texting. I think that&#8217;s a millennial thing, but yeah, I just assume everyone&#8217;s always busy. And so I&#8217;d like to text for sure. And there are receipts then as well.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Anything new professionally happening in your life?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">I&#8217;m gonna be giving a talk in Montreal at PSE web in July. That&#8217;s pretty new. We got some new interns starting pretty soon. Yeah. Those are some more present ones, I&#8217;d say. Yeah, those are definitely two for sure.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What&#8217;s your last Google search?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Oh, it might have been \u2014 looking up the spelling of a Software platform.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>If you could ask God one question, what would it be?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Oh, I don&#8217;t know. I mean, there&#8217;s the obvious one like, what&#8217;s the meaning of life. But I don&#8217;t know if I&#8217;d want to know that question. Actually, I think one question I would like to know the answer to is, are we all really connected? Like, you know, they say that we&#8217;re all stardust and things like that, but are we all really interconnected in a way that we just don&#8217;t realize yet?<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Fascinating one. And who inspires you the most?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Oh, so many people. Yeah, I&#8217;m easily inspired. I dunno if that&#8217;s helpful, but people that do things unconventionally. Do things that are viewed as weird or unusual from the standard way of doing things. I think about snowboarding and skateboarding, as examples, or any like sport, where they got there in a way that wasn&#8217;t traditional, underdogs as well. Like, but anyone that&#8217;s like trying to bring goodness to the world. That also inspires me like positivity, which I think is a big part of that.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Thank you so much, Jesse. For all the time, all the wisdom, and all the tips that you&#8217;ve shared in this session today with me. I really appreciate it.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Awesome. Thanks, Harshit. It was a great time talking with you today.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/06\/Jesse-Headshot.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!---- sample --start end !--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Rankwatch\u2019s Marketing Lego thought leader interview. Today we will talk to Jesse Ringer, CEO of Method &amp; Metric, about his journey from dreaming of becoming a copywriter to spearheading a successful digital marketing agency. 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