{"id":17321,"date":"2022-08-18T16:42:39","date_gmt":"2022-08-18T11:12:39","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=17321"},"modified":"2025-04-23T15:50:35","modified_gmt":"2025-04-23T10:20:35","slug":"how-much-traffic-website-gets","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/how-much-traffic-website-gets\/","title":{"rendered":"How Much Traffic Does A Website Get? Answered In 3 Simple Techniques"},"content":{"rendered":"

Finding how much traffic a website gets is easy.<\/span><\/p>\n

You just open its Google Analytics and check the traffic. Isn\u2019t that simple?<\/span><\/p>\n

\"\"<\/a><\/p>\n

But that only works if it’s YOUR website.\u00a0<\/span><\/p>\n

What if you want to measure your competitors\u2019 website traffic? Obviously, they wouldn\u2019t share their Google Analytics access with you because you don\u2019t own their website.<\/span><\/p>\n

And guessing their traffic isn\u2019t a good idea either because there\u2019s no way to prove its accuracy.\u00a0<\/span><\/p>\n

Yet monitoring your competitors\u2019 website traffic is crucial as it helps you:\u00a0<\/span><\/p>\n

    \n
  1. Identify the channels they get the most traffic from.\u00a0<\/span><\/li>\n
  2. Discover top-performing URLs acting as a traffic magnet for their website.<\/span><\/li>\n
  3. Uncover their top-performing keywords and their traffic share.<\/span><\/li>\n
  4. Understand how many hits a website gets from different sources and optimize your own accordingly.<\/li>\n<\/ol>\n

    Once you have all this data, you can identify and capitalize on possible gaps in their strategy to beat them for the top spot on Google.<\/span><\/p>\n

    So, how do you analyze a website\u2019s traffic without Google Analytics?<\/span><\/p>\n

    Don\u2019t worry. It\u2019s possible. And I\u2019ll tell you EXACTLY how to do it in three simple (yet effective) steps.<\/span><\/p>\n

    IMPORTANT. <\/i><\/b>If you haven\u2019t linked your website to Google Analytics, do it now. Follow<\/span><\/i> these steps by Google<\/span><\/i><\/a> to link GA with your website.<\/span><\/i><\/p>\n

    Technique #1: Use Domain Research Tool<\/b><\/h2>\n

    The RankWatch Domain Research tool<\/a> provides a detailed report of your website traffic.<\/span><\/p>\n

    \"\"<\/a><\/p>\n

    It’s beneficial when you want to know how many pageviews a website gets, which keywords are driving them, and how your traffic compares to your competitors.<\/p>\n

    It collects the following statistics related to your domain:<\/span><\/b><\/p>\n

      \n
    1. RankWatch Rank: <\/b>Your domain rank is calculated based on RankWatch\u2019s advanced algorithm.<\/span><\/li>\n
    2. Organic Keywords: <\/b>The total number of organic target keywords your domain ranks in the search engine result pages (SERPs).<\/span><\/li>\n
    3. Organic Share Of Voice: <\/b>Share Of Voice<\/a> (or SoV%) represents the market share of your target keywords compared to your competitors \u2014 a higher SoV% shows that you have more keywords ranking in the SERP than your competitors.<\/span><\/li>\n
    4. Monthly Traffic Value: <\/b>The estimated pay-per-click (PPC) cost of traffic for all your target keywords<\/a>.<\/span><\/li>\n
    5. Ranking URLs: <\/b>The total number of your URLs ranking in the SERPs.<\/span><\/li>\n<\/ol>\n

      These statistics are estimates. RankWatch calculates these based on the cumulative traffic driven to your website via the ranking keywords and URLs.<\/span><\/p>\n

      Simply put, these statistics are close to accurate and good enough to give you an inside view of your competitor\u2019s traffic share \u2014 perfect for conducting SEO SoV audits.<\/p>\n

       <\/p>\n

      Talking about competitors, here\u2019s a feature that you\u2019ll love: Domain Research automatically shortlists your top competing organic domains based on your target keywords \u2014 saving time and effort you invest in adding them manually.<\/span><\/p>\n

      \"\"<\/a><\/p>\n

      You can also click on the competitor\u2019s domain name to explore their top-ranking keywords and URLs. This allows you to identify websites ranked by traffic and analyze their strategy.<\/span><\/p>\n

      \"\"<\/a><\/p>\n

      Wait, there\u2019s more.<\/span><\/p>\n

      As I mentioned, Domain Research lists your organic keywords ranking in the SERPs and their top-ranking URLs.<\/span><\/p>\n

      This data can help influence your SEO strategies to drive better results and traffic.<\/span><\/p>\n

      So, what if you can do the same for your competitors? What if you can track both their top organic keywords and ranking URLs?<\/span><\/p>\n

      Yes! It will be a goldmine of data and opportunities.<\/span><\/p>\n

      Just type in your competitor\u2019s URL, click \u2018<\/span>Enter<\/b>\u2019, and scroll down to \u2018<\/span>Organic Keywords<\/b>\u2019.<\/span><\/p>\n

      \"\"<\/a><\/p>\n

      Now, keep an eye on your competing domains and measure their organic performance by monitoring these metrics:<\/span><\/b><\/p>\n

        \n
      1. Keywords Moved Up: <\/b>Number of keywords with improved rankings.<\/span><\/li>\n
      2. Keywords Moved Down: <\/b>Number of keywords with deteriorated rankings.<\/span><\/li>\n
      3. New Keywords in Top 10: <\/b>Number of keywords that entered the top 10 positions.<\/span><\/li>\n
      4. KWs Dropped Out of Top 10: <\/b>Number of keywords that exited the top 10 positions.<\/span><\/li>\n
      5. High Traffic Keywords: <\/b>Number of keywords driving the most traffic to the entered domain.<\/span><\/li>\n
      6. SV of Keywords in Top 10: <\/b>The total search volume of keywords that the entered domain ranks in the top 10 positions.<\/span><\/li>\n<\/ol>\n

        You can click on any of these metrics to explore the full report.<\/span><\/p>\n

        \"\"<\/a><\/p>\n

        Go back to the dashboard and scroll down to explore your competitors’ top-ranking pages with ranking keywords, average rank, the share of voice, and traffic %.<\/span><\/p>\n

        \"\"<\/a><\/p>\n

        Using Domain Research, you’ll not only know the traffic share of your competitors but also discover their top ranking keywords and URL.\u00a0<\/span><\/p>\n

        Basically, you\u2019ll uncover richer and more intelligent data to drive a successful SEO strategy.<\/span><\/p>\n

        Technique #2: Test Your Research Skills On Google<\/b><\/h2>\n

        The internet has everything you need \u2014 as long as you know where (and how) to look.<\/span><\/p>\n

        It\u2019s not rocket science. Just a few clicks here and there, a little patience, and some time at your hand. That\u2019s all you need to find how much traffic a website gets.<\/span><\/p>\n

        Just Google the obvious <\/span>\u201chow much traffic does <website name> get?\u201d.<\/span><\/i><\/p>\n

        You\u2019ll find several results that mention the website traffic. These results often include metrics like pageviews, monthly visitors, and sometimes even rankings on the highest-traffic site lists.<\/p>\n

        \"\"<\/a><\/p>\n

        Source: Google Search<\/b><\/p>\n

        Easy, right?<\/span><\/p>\n

        However, here\u2019s a different situation: what if the website isn\u2019t as popular as Apple?<\/span><\/p>\n

        Well, if <\/span>that<\/span><\/i> data were so easy to find, advanced tools like <\/span>Domain Research<\/span><\/a> wouldn\u2019t be necessary (by the way, it\u2019s a free tool).<\/span><\/p>\n

        But, don\u2019t worry. I will tell you yet another way of finding website traffic through Google.<\/span><\/p>\n

        Search for \u201cadvertise with us\u201d pages.<\/span><\/p>\n

        How?<\/span><\/p>\n

        Simply search for <\/span>\u201cadvertise with us\u201d <\/span><\/i>on Google, and you\u2019ll find a long list of websites.<\/span><\/p>\n

        \"\"<\/a><\/p>\n

        Source: Google Search<\/b><\/p>\n

        Click open a result and look for their traffic details.<\/span><\/p>\n

        \"\"<\/a><\/p>\n

        Source<\/span><\/a><\/p>\n

        Websites create such pages to target advertisers. And details like monthly visits help improve the conversion rate.<\/span><\/p>\n

        If you want to find the traffic of not-so-popular websites, all you need to do is use the site search operator.<\/span><\/p>\n

        site:<website url> \u201cadvertise with us\u201d<\/span><\/i><\/p>\n

        For example, if you want to know how much traffic GoAbroad gets, you\u2019ll search for:<\/span><\/p>\n

        site:goabroad.com \u201cadvertise with us\u201d<\/span><\/p>\n

        \"\"<\/a><\/p>\n

        Source: Google Search<\/b><\/p>\n

        Click on the first result, do a little scrolling, and soon enough, you\u2019ll find the traffic metrics.<\/span><\/p>\n

        \"\"<\/a><\/p>\n

        Source<\/span><\/a><\/p>\n

        Although, GoAbroad shared EVERY metric \u2014 even audience demographics\u2026<\/span><\/p>\n

        \"\"<\/a><\/p>\n

        Source<\/span><\/a><\/p>\n

        \u2026don\u2019t expect all websites to do the same. Most websites keep this information confidential and provide an approximate number \u2014 sometimes not even that.<\/span><\/p>\n

        Look at how Business Insider sells ads on their website:<\/span><\/p>\n

        \"\"<\/a><\/p>\n

        Source<\/span><\/p>\n

        Nothing. No data at all.<\/span><\/p>\n

        So, how do you plan to find the traffic of such websites?<\/span><\/p>\n

        Well, that\u2019s what you\u2019ll learn in the third (and final) technique.<\/span><\/p>\n

        Technique #3: Why Not Just Ask The Website?<\/b><\/h2>\n

        It makes complete sense to ask a website for its traffic stats.<\/span><\/p>\n

        What\u2019s the worst that could happen? They would say \u201cno\u201d. Maybe they\u2019ll share approximate numbers. And if you are lucky enough, they will share their traffic statistics.<\/span><\/p>\n

        Bottom line: <\/b>There\u2019s no harm in asking because they might share their website traffic.<\/span><\/p>\n

        Now, how to go about it?<\/span><\/p>\n

        First, you need to find their email IDs.<\/span><\/p>\n

        You can go to their \u201ccontact us\u201d and \u201cadvertise with us\u201d pages to find the email IDs. In the rare cases you won\u2019t, use free tools like hunter.io, enter the domain name, and find the email IDs.<\/span><\/p>\n

        After identifying the email addresses, it\u2019s time to write a convincing email body \u2014 if you <\/span>ask <\/span><\/i>the correct way, your chances of getting a website\u2019s traffic analytics will increase.<\/span><\/p>\n

        Here\u2019s how you can do it:<\/span><\/p>\n

          \n
        1. Mention your budget range for the ad. For example, \u201c$50 \u2013 $100\u201d.<\/span><\/li>\n
        2. Ask for traffic statistics: monthly visitors, page views, unique visitors, demographics, and more.<\/li>\n
        3. Send email from personal email IDs rather than a business one.<\/span><\/li>\n<\/ol>\n

          Whether analyzing your performance or benchmarking against the highest-traffic sites, this method can yield insights that even tools can’t always provide.<\/p>\n

          Final Thoughts<\/b><\/h2>\n

          Wasn\u2019t all of that simple?<\/span><\/p>\n

          You have a free tool to find traffic analytics of any website and two other interesting techniques. I am sure you’ll prefer the tool, but having other ways handy is no harm.<\/span><\/p>\n

          Now, you know how much traffic your competitor websites get. So, it’s time to create a robust SEO strategy<\/a> to outrank them.<\/span><\/p>\n

          Remember that these traffic analytics would be an estimate and not accurate. If you want accurate data, there\u2019s no simpler way than to reach out to the website.<\/span><\/p>\n

          Still wondering which of the following can be used to determine how much traffic a website is getting? Refer to these techniques \u2014 especially Domain Research, Google search, and direct outreach.<\/p>\n

          Are you using any other way to determine how much traffic a website gets? Do let me know in the comments below. I\u2019ll be happy to add the best ones to this list.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

          Finding how much traffic a website gets is easy. You just open its Google Analytics and check the traffic. Isn\u2019t that simple? But that only works if it’s YOUR website.\u00a0 What if you want to measure your competitors\u2019 website traffic? Obviously, they wouldn\u2019t share their Google Analytics access with you because you don\u2019t own their […]<\/p>\n","protected":false},"author":215,"featured_media":17338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-17321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basic-seo","entry"],"acf":[],"yoast_head":"\nHow Much Traffic Does A Website Get? 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