{"id":19296,"date":"2023-05-16T12:52:24","date_gmt":"2023-05-16T07:22:24","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=19296"},"modified":"2024-03-04T14:23:38","modified_gmt":"2024-03-04T08:53:38","slug":"how-to-fit-ai-in-your-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/how-to-fit-ai-in-your-content-marketing-strategy\/","title":{"rendered":"How to Fit AI in Your Content Marketing Strategy?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">AI is gradually becoming essential to every business, and content marketing is no exception. The use of AI in digital marketing is increasing every year and is expected to reach a whopping <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1293758\/ai-marketing-revenue-worldwide\/#:~:text=In%202021%2C%20the%20market%20for,than%20107.5%20billion%20by%202028.\"><span style=\"font-weight: 400;\">$107.5 billion<\/span><\/a><span style=\"font-weight: 400;\"> in the next five years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are excellent AI tools available online for digital content marketing. But, you should select the one that meets all your requirements without deeply denting your pocket.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you need to remember that we, human beings, created these tools for our ease. These tools can never replace humans but can make our content marketing tasks smooth as butter.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/giphy1-1.gif?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19297 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/giphy1-1.gif?resize=600%2C231&#038;ssl=1\" alt=\"Human is the ultimate GIF\" width=\"600\" height=\"231\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This article will discuss how you can fit AI into your content marketing strategy and which tools can create the most effective content marketing SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following are the key areas where you can implement AI and can create an epic content marketing strategy.<\/span><\/p>\n<h2><b>How AI Can Help in Content Ideation?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">No matter how fantastic a writer you are, it is common to face a shortage of words while writing on specific topics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nothing can be more frustrating than staring at a blank sheet. And when the topic is finalized and the keyword research is also done, that frustration increases by many folds.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/giphy2-1.gif?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19298 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/giphy2-1.gif?resize=600%2C231&#038;ssl=1\" alt=\"Frustrating GIF\" width=\"600\" height=\"231\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Now, hold on! No need to be as frustrated as the guy above.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have a solution for you, if you know the topic and have your keywords. RankWatch&#8217;s free word combiner and generator tool can provide you with content to start your blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, you need to enter your keywords in the tool.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/1-5.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19299 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/1-5.png?resize=640%2C247&#038;ssl=1\" alt=\"RankWatch free word combiner\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/1-5.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/1-5.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The tool allows you to add pre and post phrases to your keyword. You can also add separators and wrap-ins.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/2-4.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19300 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/2-4.png?resize=640%2C247&#038;ssl=1\" alt=\"RankWatch free word combiner\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/2-4.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/2-4.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Once done, simply click on the \u2018Generate Words\u2019 button. Your list of new words will be ready in no time. The best part is you can copy them by clicking the \u2018Copy to Clipboard\u2019 button below.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, one more essential thing of content marketing SEO is checking your existing content regularly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are they adequately optimized for content marketing SEO?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are there any chances for improvement to achieve a better content marketing strategy?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is there ample usage of keywords in the content?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to check these parameters to get expected content marketing results from your content. Editing and optimizing your old content can be more tedious than writing fresh content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, RankWatch\u2019s <\/span><a href=\"https:\/\/www.rankwatch.com\/tools\/seo-iq\/\"><span style=\"font-weight: 400;\">SEO IQ<\/span><\/a><span style=\"font-weight: 400;\"> feature can make your life easier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tool analyzes your website&#8217;s content and several on-page SEO factors and provides you with an SEO IQ score.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/3-5.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19301 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/3-5.png?resize=640%2C247&#038;ssl=1\" alt=\"SEO IQ Score\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/3-5.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/3-5.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The tool also offers a detailed report containing improvement ideas for your existing content.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/4-4.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19302 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/4-4.png?resize=640%2C247&#038;ssl=1\" alt=\"SEO IQ improvement ideas\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/4-4.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/4-4.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you click on the content recommendations tab of SEO IQ, you will get suggestions on keyword usage. It also measures the relevancy of your keywords to the context of the content.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/5-4.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19303 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/5-4.png?resize=640%2C247&#038;ssl=1\" alt=\"SEO IQ Content recommendations\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/5-4.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/5-4.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you click further on the \u2018Content Editor\u2019 tab, it will show the optimization status of your content. It will provide you with ideas for optimizing your content for better SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using these suggestions, you can plan better content strategies.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/6-7.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19317 size-large\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/6-7.png?resize=640%2C263&#038;ssl=1\" alt=\"SEO IQ optimization ideas\" width=\"640\" height=\"263\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/6-7.png?resize=1024%2C421&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/6-7.png?resize=300%2C123&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/6-7.png?resize=768%2C316&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/6-7.png?w=1284&amp;ssl=1 1284w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you click on the \u2018Questions\u2019 tab adjacent to the \u2018Optimization\u2019 tab, it will provide you with the most relevant search queries frequently used by the searchers. You can use them in your content or FAQ section to optimize your content further.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/8-3.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19304 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/8-3.png?resize=640%2C247&#038;ssl=1\" alt=\"SEO IQ users\u2019 query\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/8-3.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/8-3.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<h2><b>How to Implement AI in Content Research?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It is essential to publish fresh content on your website at regular intervals. The content should be of high quality and on topics relevant to users\u2019 queries.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/giphy3-1.gif?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19305 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/giphy3-1.gif?resize=600%2C231&#038;ssl=1\" alt=\"New content GIF\" width=\"600\" height=\"231\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">That is the only way to stay relevant in the content marketing world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But where to get such new relevant topics?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, you need to brainstorm and research new topics for creative content marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, it is equally important to follow your competitors. You must know what topics your competitors cover for online content marketing and how they rank on them. That will help you plan your online content marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The competitor analysis feature of RankWatch can help you to perform that in a blink of an eye.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tool provides your competitors\u2019 ranking trends for your targeted keywords.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/8-4.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19320 size-large\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/8-4.png?resize=640%2C259&#038;ssl=1\" alt=\"Competitors ranking trend\" width=\"640\" height=\"259\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/8-4.png?resize=1024%2C414&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/8-4.png?resize=300%2C121&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/8-4.png?resize=768%2C310&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/8-4.png?w=1255&amp;ssl=1 1255w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you scroll down you can find your competitors\u2019 total Ranking Keywords, Average Rank, Ranking URLs, snippets, and many more.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/9-4.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19319 size-large\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/9-4.png?resize=640%2C293&#038;ssl=1\" alt=\"Competitors ranking metrics\" width=\"640\" height=\"293\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/9-4.png?resize=1024%2C469&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/9-4.png?resize=300%2C138&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/9-4.png?resize=768%2C352&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/9-4.png?w=1180&amp;ssl=1 1180w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Analyzing these in-depth data will help you understand your competitors\u2019 digital content strategy. You can improvise your content marketing strategy accordingly.<\/span><\/p>\n<h2><b>How AI Can Measure Your Marketing Campaigns?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It is common for any reputed content marketing agency to handle multiple content marketing projects simultaneously for various clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, it becomes necessary to have a bird-eye view to measure the progress of all your marketing campaigns. That will help you measure the necessary steps to be taken for any particular campaign. It is one of the most essential part of content strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that is quite a difficult task to handle!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RankWatch agency dashboard can be your savior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It provides you with the following four key metrics to get the bird-eye view of all your content marketing campaigns in one dashboard.<\/span><\/p>\n<h3><b>Keyword Overview<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The keyword overview metric lets you know the pages where your targeted keywords rank within the top 100 positions at a glance. It shows results across all search engines added by you.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/10-3.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19306 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/10-3.png?resize=640%2C247&#038;ssl=1\" alt=\"Keyword Overview\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/10-3.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/10-3.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<h3><b>Project Health<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The project health metric measures the overall health of your content marketing campaigns based on the set parameters you chose. It categorizes your campaigns into the following three types,<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/11-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19307 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/11-1.png?resize=640%2C247&#038;ssl=1\" alt=\"Project Health\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/11-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/11-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Critical: These content marketing campaigns have less than 30% of keywords within the first 100 positions. They need most of your attention for better ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neutral: These campaigns have 31-70% keywords within the first 100 positions. A little more effort is needed for them to improve their rankings quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Achievers: These content marketing campaigns have more than 70% of keywords within the first 100 positions.<\/span><\/p>\n<h3><b>Top Gainers Vs. Top Losers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This metric measures whether the average rankings of your ongoing content marketing campaigns are going up or down. That gives you an idea on which campaigns have gained and lost the most positions.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/12-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19308 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/12-1.png?resize=640%2C247&#038;ssl=1\" alt=\"Top gainers vs top losers\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/12-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/12-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<h3><b>Individual Project List<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The metric provides you with a brief summary report of all your content marketing campaigns.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/13-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19309 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/13-1.png?resize=640%2C247&#038;ssl=1\" alt=\"Individual project list\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/13-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/13-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<h2><b>How To Implement AI for SEO Optimization?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Optimizing your website for SEO holds the topmost priority in any content marketing strategy.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/giphy_Top-priority.gif?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19316 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/giphy_Top-priority.gif?resize=480%2C270&#038;ssl=1\" alt=\"Top priority GIF\" width=\"480\" height=\"270\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Unless your website is optimized for all essential SEO metrics, no matter how excellent your content is, it cannot rank high in SERPs. That is almost a thumb rule of the content marketing world. SEO optimization is a continuous process and a daunting task to perform without having the right tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any SEO optimization process must start with a complete site audit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RankWatch site auditor can perform that task like a breeze. You need to take the following simple steps to accomplish it.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Log in to your RankWatch account and go to the dashboard.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Click on the \u2018Site Auditor\u2019 tab and enter the domain of your website.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Click the \u2018submit\u2019 button.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The site auditor summary dashboard will instantly generate a detailed crawled report showing HTTP status code distribution chart and total site score.<br \/>\n<\/span><br \/>\n<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/14-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19310 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/14-1.png?resize=640%2C247&#038;ssl=1\" alt=\"RankWatch site auditor summary dashboard\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/14-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/14-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/li>\n<li><span style=\"font-weight: 400;\">The HTTP status code distribution chart includes all the essential crawling stats like 200 pages, 301 redirects, failed URLs, etc.<br \/>\n<\/span><br \/>\n<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/15-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19311 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/15-1.png?resize=640%2C247&#038;ssl=1\" alt=\"RankWatch site auditor summary dashboard\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/15-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/15-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/li>\n<li><span style=\"font-weight: 400;\">The issues found in site score chart are categorized in three types; high, medium, and low depending on their type of criticality. You need to resolve the most critical issues without delay.<br \/>\n<\/span><br \/>\n<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/16.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19312 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/16.png?resize=640%2C247&#038;ssl=1\" alt=\"Issues distribution in site auditor summary dashboard\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/16.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/16.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/li>\n<li><span style=\"font-weight: 400;\">You can find the page depth of your web pages by scrolling down further.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You can find the URL speeds from the page response time distribution chart. It helps you\u00a0 identify the slow URLs that require further rework.<br \/>\n<\/span><br \/>\n<a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/17-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19313 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/17-1.png?resize=640%2C247&#038;ssl=1\" alt=\"Page depth and pages response time distribution in site auditor\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/17-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/17-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scrolling down further will provide you with the entire list of your non-indexable pages. They need to be addressed on a priority basis.<\/span><\/span>&nbsp;<\/li>\n<\/ol>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/18-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19314 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/18-1.png?resize=640%2C247&#038;ssl=1\" alt=\"Non-indexable pages\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/18-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/18-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">These data will help you to enhance your content marketing SEO efforts. That, in turn, ensures a higher ranking in the SERPs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, suppose you already know the web pages of your website are having issues before a site audit. In that case, you may bypass the lengthy process of a total site audit and execute a quick audit on those pages only.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RankWatch <\/span><a href=\"https:\/\/www.rankwatch.com\/tools\/web-analyzer.html\"><span style=\"font-weight: 400;\">SEO web page analyzer<\/span><\/a><span style=\"font-weight: 400;\"> tool can allow you to do that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have completed the audit, analyzing your backlink profile is the next crucial step for content marketing SEO optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RankWatch <\/span><a href=\"https:\/\/www.rankwatch.com\/backlinks\/\"><span style=\"font-weight: 400;\">backlink checker<\/span><\/a><span style=\"font-weight: 400;\"> tool helps you to perform an accurate backlink analysis by following the below steps,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the steps you need to follow to analyze your backlinks.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log in to your RankWatch account and go to the dashboard.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on \u2018Backlink Analyzer\u2019 and then enter the domain name of your website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Next you need to click on the \u2018Search\u2019 Button.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You will get the summary report in no time. That includes total number of active and deleted backlinks, citation score, trust score, and a date-wise link acquisition trend graph.<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/19-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19315 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/19-1.png?resize=640%2C247&#038;ssl=1\" alt=\"Backlink analyzer summary report.\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/19-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/19-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It is also essential to check your competitor\u2019s backlink profile. That will help you discover the sources from where they are getting linkbacks. You can try getting backlinks from them as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must enter your competitor\u2019s domain name in the RankWatch backlink checker tool and follow the above steps.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It is high time for all businesses to accept and understand the importance of AI. A reliable AI-based SEO tool like RankWatch provides accuracy and performs mammoth tasks in far less time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it is crucial to understand the limitations of using an AI tool for content ideation and creation. You should remember that an AI tool can only provide you with the basic structure of content and can never replace human intelligence and effort.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choosing the correct AI tool can help you perform content research and identify your competitors\u2019 content marketing strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also helps you scale the success and flaws of your content marketing campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI can help you perform the most tedious task of content marketing; SEO optimization. Only you need to learn to use the tool properly to gain maximum results.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI is gradually becoming essential to every business, and content marketing is no exception. The use of AI in digital marketing is increasing every year and is expected to reach a whopping $107.5 billion in the next five years. There are excellent AI tools available online for digital content marketing. But, you should select the [&hellip;]<\/p>\n","protected":false},"author":215,"featured_media":19321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-19296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Ways to Fit AI into Your Content Marketing Strategy<\/title>\n<meta name=\"description\" content=\"Discover the perfect synergy between AI and content marketing. Learn how to seamlessly fit AI into your content marketing strategy for maximum impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/how-to-fit-ai-in-your-content-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways to Fit AI into Your Content Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"Discover the perfect synergy between AI and content marketing. Learn how to seamlessly fit AI into your content marketing strategy for maximum impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/how-to-fit-ai-in-your-content-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/RankWatch1\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-16T07:22:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-04T08:53:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/banner-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sahil Kakkar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RankWatch\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sahil Kakkar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-fit-ai-in-your-content-marketing-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-fit-ai-in-your-content-marketing-strategy\/\"},\"author\":{\"name\":\"Sahil Kakkar\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/fddb7440d6f90e9b9983791e476a1429\"},\"headline\":\"How to Fit AI in Your Content Marketing Strategy?\",\"datePublished\":\"2023-05-16T07:22:24+00:00\",\"dateModified\":\"2024-03-04T08:53:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-fit-ai-in-your-content-marketing-strategy\/\"},\"wordCount\":1653,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-fit-ai-in-your-content-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/banner-7.png?fit=1200%2C800&ssl=1\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/how-to-fit-ai-in-your-content-marketing-strategy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-fit-ai-in-your-content-marketing-strategy\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/how-to-fit-ai-in-your-content-marketing-strategy\/\",\"name\":\"3 Ways to Fit AI into Your Content Marketing Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-fit-ai-in-your-content-marketing-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-fit-ai-in-your-content-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/05\/banner-7.png?fit=1200%2C800&ssl=1\",\"datePublished\":\"2023-05-16T07:22:24+00:00\",\"dateModified\":\"2024-03-04T08:53:38+00:00\",\"description\":\"Discover the perfect synergy between AI and content marketing. 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