{"id":20147,"date":"2023-07-06T13:58:59","date_gmt":"2023-07-06T08:28:59","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=20147"},"modified":"2023-08-03T16:47:20","modified_gmt":"2023-08-03T11:17:20","slug":"how-to-fix-301-redirects","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/how-to-fix-301-redirects\/","title":{"rendered":"How to Fix 301 Redirects to Enhance SEO?"},"content":{"rendered":"

Users face 301 redirects unknowingly while browsing the internet every day.<\/span><\/p>\n

It is a common phenomenon that you click on the link of a webpage and land on a different webpage even without being aware of that.<\/span><\/p>\n

What is a 301 Redirect?<\/b><\/h2>\n

A 301 redirect is an HTTP status code indicating a web page has been redirected from its previous location to another.<\/span><\/p>\n

\"HTTP<\/a><\/p>\n

Http 301 implies a permanent movement of a web page\u2019s location. It informs the browser about the new location of the content.<\/span><\/p>\n

Does 301 Redirect Affect SEO?<\/b><\/h2>\n

Focusing on the relationship between the 301 status code and PageRank is a common concern for SEO professionals.<\/span><\/p>\n

PageRank is a Google\u2019s formula that calculates the \u2018value of a page\u2019 by measuring the number and quality of backlinks on that page.<\/span><\/p>\n

Though PageRank is more than just another ranking factor, it is directly proportional to the page’s ranking.\u00a0<\/span><\/p>\n

Before 2016, using an HTTP 301 redirect to move a web page to a new location caused a loss in PageRank.\u00a0<\/span><\/p>\n

However, Google changed its policy on this matter in 2016.<\/span><\/p>\n

\"Google\u2019s<\/a><\/p>\n

That ensures no more <\/span>damping factor<\/span><\/a> and loss in PageRank for using 301 move permanently.<\/span><\/p>\n

\"Damping<\/a><\/p>\n

That means if you move domain.com\/page1 to domain.com\/page2, the redirected page will have the same authority as the original page.<\/span><\/p>\n

That is why 301 redirects can help you significantly boost your organic traffic.<\/span><\/p>\n

However, ensuring that your website does not have existing 301 status code issues is a must. Otherwise, those will create obstacles to enhancing your SEO.<\/span><\/p>\n

How to Identify 301 Redirects?<\/b><\/h2>\n

An in-depth website audit is an ideal way to identify 301 status codes.<\/span><\/p>\n

You must choose a reliable and accurate tool to perform a site audit, and the <\/span>RankWatch<\/span><\/a> Site Auditor is the best tool available online.<\/span><\/p>\n

You only need to follow the steps mentioned below,<\/span><\/p>\n

    \n
  1. Log in to your RankWatch account and go to the dashboard.<\/span><\/li>\n
  2. Click on the \u2018Site Auditor\u2019 tab and enter the domain of your website.<\/span><\/li>\n
  3. Click the \u2018submit\u2019 button.<\/span><\/li>\n
  4. The site auditor summary dashboard will instantly generate a detailed crawled report showing HTTP status code distribution chart and total site score.
    \n<\/span>
    \n    \"RankWatch<\/a><\/li>\n
  5. The HTTP status code distribution chart includes all the essential crawling stats like 200 pages, 301 redirects, failed URLs and many more.<\/span><\/span><\/li>\n<\/ol>\n

    \"RankWatch<\/a><\/p>\n

    How to Fix Existing 301 Redirect Issues?<\/b><\/h2>\n

    You can fix the existing 301 redirect issues in the following ways,<\/span><\/p>\n

    Redirect the HTTP Version of the Website to the HTTPS Version<\/b><\/h3>\n

    SSL certificates add an additional layer of security to your website for your visitors, and Google considers the HTTPS version as one of the ranking signals.<\/span><\/p>\n

    Hence, your website must use HTTPS, especially when SSL certificates are available for free nowadays.<\/span><\/p>\n

    \"Redirecting<\/a><\/p>\n

    However, ensuring that your visitors visit the HTTPS version of your website is more important. You need to redirect the HTTP version of your website to the HTTPS version for that.<\/span><\/p>\n

    You must check the URL of your website’s home page to ensure that the 301 permanent redirects are functioning correctly.\u00a0<\/span><\/p>\n

    The URL should appear like https:\/\/[www].yourwebsite.com\/, plus a lock icon.<\/span><\/p>\n

    How To Remove 301 Pages From Your Sitemap?<\/b><\/h2>\n

    Google refers to the sitemap of your website to decide on the pages to crawl and rank.<\/span><\/p>\n

    The pages with HTTP redirect 301 issues practically do not exist anymore. Hence they should be removed from your sitemap to stop Google from crawling them for no reason.<\/span><\/p>\n

    \"Removing<\/a><\/p>\n

    That will also prevent wastage of the <\/span>crawl budget<\/span><\/a>.<\/span><\/p>\n

    How To Avoid Redirect Chains?<\/b><\/h2>\n

    If the initial URL reaches the destination URL via two or more redirects, it is called a redirect chain.<\/span><\/p>\n

    \"Redirect<\/a><\/p>\n

    A redirect chain spoils the user experience by slowing down the redirection process.<\/span><\/p>\n

    Though crawlers are capable of following multiple 301 URL redirects, Google advises avoiding them wherever possible. It also advises keeping the chain length between 3 to 5 redirects in unavoidable cases.<\/span><\/p>\n

    Repair Redirect Loops<\/b><\/h3>\n

    When one of the 301 redirect URLs of a redirect chain redirects back to another 301 redirect URL of the same chain, it creates an infinite redirect loop.<\/span><\/p>\n

    \"Redirect<\/a><\/p>\n

    It confuses the crawlers and kills the user experience. It would help if you fixed all redirect loops occurring on your website in the following ways,<\/span><\/p>\n

      \n
    1. If the URL is not meant to be redirected, then change the HTTP status code of the URL to 200.<\/span><\/li>\n
    2. If you want the URL to redirect, repair the destination URL and remove all other in-between redirects from the loop.<\/span><\/li>\n<\/ol>\n

      Fix Broken 301 Redirects<\/b><\/h3>\n

      If 301 redirects to a page that returns a 4XX or 5XX HTTP status code, it is a broken 301 redirect.<\/span><\/p>\n

      \"Broken<\/a><\/p>\n

      Broken 301 redirects are harmful for both crawlers and visitors.<\/span><\/p>\n

      \"Broken<\/a><\/p>\n

      Crawlers can\u2019t access any page at the destination URL, and as a result, they stop crawling. On the other hand, visitors get frustrated and mostly leave the website.<\/span><\/p>\n

      Do Not Use 302 and Meta Refresh Redirects for Permanent Move<\/b><\/h3>\n

      Replace all 302 and meta refresh redirects used for a permanent move in your website with 301 redirects.<\/span><\/p>\n

      \"Permanent<\/a><\/p>\n

      302 redirects indicate a temporary move instead of a permanent move, and Google suggests avoiding the use of meta refresh redirects under all conditions.<\/span><\/p>\n

      Stop Organic Traffic to Pages With 301 Redirect Code<\/b><\/h3>\n

      You must ensure that the 301 redirect pages of your website are not crawled and indexed by the bots. Those pages should not receive any organic traffic.<\/span><\/p>\n

      \"Stop<\/a><\/p>\n

      If pages with 301 status code receive organic traffic, it implies that Google has not found the redirect until now.<\/span><\/p>\n

      That may happen if you have added the redirection recently. Google will detect it on the next crawl.<\/span><\/p>\n

      \"Request<\/a><\/p>\n

      However, you can fast pace the process by generating an indexing request for the destination URL in Google Search Console.<\/span><\/p>\n

      The Best 301 Redirect Checker Tool<\/b><\/h2>\n

      If you are looking for a 301 redirect checker tool that will provide you with the redirect path instantly, we suggest you try the RankWatch <\/span>redirect checker tool<\/span><\/a> for free.<\/span><\/p>\n

      \"RankWatch<\/a><\/p>\n

      It is one of the most accurate redirect checker tools with the utmost user-friendly interface.<\/span><\/p>\n

      Let us explain how to use the tool most effectively by following simple steps.<\/span><\/p>\n

        \n
      1. First, manually enter the URL in the \u2018Enter URL\u2019 box to check the redirection path.<\/span><\/li>\n
      2. The tool also allows you to insert the URL from any existing CSV file stored in your system.<\/span><\/li>\n
      3. After entering the link, you need to click on the \u2018Find Redirect\u2019 button.<\/span><\/li>\n
      4. The RankWatch redirect checker will produce a detailed report showing the redirect path and other information in a blink of an eye.<\/span><\/li>\n<\/ol>\n

        Conclusion<\/b><\/h2>\n

        Users face 301 redirects while browsing the internet, even without being aware.<\/span><\/p>\n

        An HTTP 301 is an HTTP status code that indicates a web page has been permanently moved to a new location.<\/span><\/p>\n

        Google\u2019s present policy provides the same authority to the redirected page as the original page, which is why 301 redirects can help you increase your organic traffic.\u00a0<\/span><\/p>\n

        Before that, you must check that your website does not have previous 301 redirect issues using a reliable tool.<\/span><\/p>\n

        However, using an accurate redirect checker tool to get the details of the 301 redirection path can save a lot of time and effort.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        Users face 301 redirects unknowingly while browsing the internet every day. It is a common phenomenon that you click on the link of a webpage and land on a different webpage even without being aware of that. What is a 301 Redirect? A 301 redirect is an HTTP status code indicating a web page has […]<\/p>\n","protected":false},"author":215,"featured_media":20565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-20147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo","entry"],"acf":[],"yoast_head":"\nFixing 301 Redirects: Boost Your SEO [Step-By-Step Guide]<\/title>\n<meta name=\"description\" content=\"Enhance your website's SEO success by mastering 301 redirects. 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