{"id":20588,"date":"2023-08-07T15:06:27","date_gmt":"2023-08-07T09:36:27","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=20588"},"modified":"2023-08-22T15:20:37","modified_gmt":"2023-08-22T09:50:37","slug":"rankwatch-competitor-analysis-feature","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/rankwatch-competitor-analysis-feature\/","title":{"rendered":"A Lethal Tool To Find Your Rivals: The Brand New RankWatch Competitor Analysis"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">No matter whether you have an online or offline business, rivals play a more vital role than your partners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are a website owner, offering high-quality content, targeting the right keywords and audience may not be enough to ensure a place in search engine results pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the present competitive digital marketing era, having a clear idea about your <a href=\"https:\/\/www.rankwatch.com\/blog\/competitor-monitoring\/\">competitor\u2019s marketing strategy<\/a> is a must.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having said that, the only way to have that idea is to perform an in-depth competitor analysis, aka competitive analysis.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/giphy1.gif?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20589 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/giphy1.gif?resize=600%2C231&#038;ssl=1\" alt=\"Competitor analysis GIF\" width=\"600\" height=\"231\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Competitor research plays an essential role in planning your further marketing techniques. Hence it needs to be accurate and flawless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it would be best if you had a reliable competitor analysis tool to analyze competitors that would ensure the results&#8217; accuracy.<\/span><\/p>\n<h2><b>How To Do A Competitor Analysis? Hack Their SEO Strategy Using RankWatch\u2019s Competitor Analysis<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">RankWatch is the best SEO <a href=\"https:\/\/www.rankwatch.com\/feature\/competitors-analysis-feature.html\">competitor analysis<\/a> tool available online, ensuring the highest level of detail and accuracy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The competitor research tool also offers an easy user interface, making competitor site analysis a cakewalk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow the simple steps to use this feature effectively,<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log in to your RankWatch account and go to the dashboard.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add your competitor as a new project.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on the \u2018Competitors\u2019 tab.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The tool will show its ranking trend.<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/1-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20590 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/1-1.png?resize=640%2C247&#038;ssl=1\" alt=\"Competitors\u2019 ranking trend\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/1-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/1-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<h3><b>Assistance From AI Lara<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The AI-assistant, LARA, shows the list of new competition, organic traffic, ads, and different SERP features of both existing and emerging rivals.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/2-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20591 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/2-1.png?resize=640%2C247&#038;ssl=1\" alt=\"AI assistance by Lara\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/2-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/2-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<h3><b>Complete List Of Your Competitors<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Scrolling down further shall show the complete list of your competitors with all ranking keywords, ranking URLs, average rank, snippets, and many more.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/3-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20592 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/3-1.png?resize=640%2C247&#038;ssl=1\" alt=\"Complete list of competitors\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/3-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/3-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can analyze unlimited competitors using the RankWatch tool.\u00a0<\/span><\/p>\n<h3><b>Competitor Comparison<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The competitor tracking tool also allows you to compare your competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to select the competitors you want to compare and then click the \u2018Competitors Comparison\u2019 button.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/4-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20593 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/4-1.png?resize=640%2C247&#038;ssl=1\" alt=\"Selecting competitors for comparison\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/4-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/4-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The tool will show you the comparison results in no time.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/5-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20594 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/5-1.png?resize=640%2C247&#038;ssl=1\" alt=\"Competitor comparison\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/5-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/5-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can further narrow down your competitor insights by finding a country-specific search volume depending on the operational area of your business.<\/span><\/p>\n<h3><b>Adding KPIs As Per Requirement<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can add more KPIs while comparing your competitors.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/6-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20595 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/6-1.png?resize=640%2C247&#038;ssl=1\" alt=\"Adding KPIs in competitors comparison\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/6-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/6-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You need to click on the &#8216;Table Settings&#8217; and can apply them as per your requirement.<\/span><\/p>\n<h3><b>Spying On Competitors\u2019 Ad Copies<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The tool not only allows you to find competitors, their ranking overview, and trend but also allows you to check the ad copies your competitors are running.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, you need to click on the \u2018Ad Copies\u2019 tab.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/7-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20596 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/7-1.png?resize=640%2C247&#038;ssl=1\" alt=\"Ad copies tab.\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/7-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/7-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Then you need to select the competitor\u2019s domain name by clicking on the drop-down menu.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/8-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20597 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/8-1.png?resize=640%2C247&#038;ssl=1\" alt=\"Selecting competitor\u2019s domain name\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/8-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/8-1.png?resize=300%2C116&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The tool will provide you with the list of ad copies run by your competitors and the new keywords targeted by them.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Competitor website analysis has become an intrinsic part of SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analyzing your competitors is equally essential, like developing top-notch content and targeting the right keywords and audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The competitive analysis provides you with the set of new keywords targeted by your competitors and the source of their backlinks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That helps you to rank better and acquire quality backlinks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, competitor analysis also gives you a clear picture of what latest marketing techniques your competitors are adopting, which will help you further enhance your marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Performing competitor analysis manually can be hectic and demands a lot of time and effort.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why competitor monitoring tools are becoming popular day by day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it would be best to choose the right tool from the available lot. The tool must be reliable and offer accurate results.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No matter whether you have an online or offline business, rivals play a more vital role than your partners. If you are a website owner, offering high-quality content, targeting the right keywords and audience may not be enough to ensure a place in search engine results pages. In the present competitive digital marketing era, having [&hellip;]<\/p>\n","protected":false},"author":215,"featured_media":20598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-20588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature-update","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RankWatch Competitor Analysis: Finding Rivals Made Easy<\/title>\n<meta name=\"description\" content=\"RankWatch competitor analysis feature allows you to stay ahead of the competition. 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