{"id":20670,"date":"2023-08-11T13:46:31","date_gmt":"2023-08-11T08:16:31","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=20670"},"modified":"2023-08-11T14:00:18","modified_gmt":"2023-08-11T08:30:18","slug":"alexander-skibinskiy-on-pad-media-ecommerce-marketing","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/alexander-skibinskiy-on-pad-media-ecommerce-marketing\/","title":{"rendered":"Alexander Skibinskiy Talks About Ecommerce Marketing &#038; CRO"},"content":{"rendered":"<style>\n   .question-sec h2  {<br \/>   font-weight : 500 !important;<br \/>   text-align:justify !important;<br \/>   }<br \/>   .answer-sec{<br \/>   font-size:17px !important;<br \/>   text-align:justify !important;<br \/>   }<br \/><\/style>\n<p>Welcome to Marketing Lego Thought Leader Interview. Today we will have a word with Alexander Skibinskiy, Chief Marketing Manager of ALLDGT.COM &#8211; Digital Marketing Agency, about his journey and how he came up with his digital marketing agency. We will also talk about the valuable insights on paid media, e-commerce marketing, CRO and more.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Alexander Skibinskiy Talks About Paid Media, Ecommerce Marketing &amp; CRO\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/mnQL-tT_SZA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div class=\"page-wrapper mobile-wrapper\">\n<div class=\"blog-cantent-area\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-12 col-sm-12 col-xs-12\"><!-- QUESTION SECTION --><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Hi, everyone. My name is Harshit. I&#8217;m the Director of Business Alliances of two brilliant marketing SaaS tools, RankWatch and WebSignals. Welcome to today&#8217;s marketing lego\u2019s thought leader interview. We have an amazing marketer with us today. His name is Alex. Alex, welcome aboard.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Thank you, Harshit. My name is Alexander Skibinskiy, and I&#8217;m the owner of a marketing agency called ALLDGT.COM. It comes from All Digital. And I am also the founder of an e-commerce jewellery store, which is called Le Adore, where we sell pre-owned jewellery. And recently I also graduated from GIA, Gemological Institute of America, and now I am an expert in diamonds and colour stones too. This is a short background about me.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Brilliant, Alex, and congratulations on your certification. I&#8217;m sure that&#8217;s really hard to earn. There are very few marketers, especially that go so down into the niche. I know AllDigital has an expertise of marketing high value, and especially jewellery, online stores, e-commerce businesses. But I have never stumbled across any marketer who basically goes all the way into certification of their niche. That&#8217;s something which is remarkable and to be able to get there.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Thank you very much. Thank you very much. I&#8217;m trying to do my best within the niche and I&#8217;m very passionate. But we also cover not just jewellery, we do cover almost all the niches. But this is my main passion. Yeah,.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>So Alex, please tell us a bit more about your journey so far, how you got to where you are today and how was your life before all digital and your online store?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Oh, my life before marketing agency and before e-commerce store, that successful e-commerce store was quite crazy. My father passed away when I was young, so I had to do all sorts of jobs. I also was selling jewellery on the streets many years ago. And while selling jewellery on the streets, I was dreaming about making money online.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Quite fascinating. I&#8217;m sure because of the family responsibilities and how many people you have in your family right now.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Right now we are four people. Me, my brother, my mom, and stepfather as well.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>And you&#8217;re the eldest child. Do you have any siblings?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">I just have a brother who is working with me as well.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>He&#8217;s elder to you or younger?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Older brother. Yeah, okay. I was dreaming about making money online. So, I started my first online blog. It was a blog about motivation, psychology, and creativity. And this was when I first made money online. I was working with Google AdSense back in time. So, I started just with making my first dollar a month. And then a few years later, that blog became viral. And I was making thousands of dollars easily a month. And at that time, paid media marketing wasn&#8217;t as competitive as it is right now. I was investing money in Facebook paid ads. And I was making more money from my blog using Google AdSense and other affiliate programs.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>That is interesting. I remember some six years back, I believe, I was involved in a similar blog, a woman centric blog targeting mainly the US audience. Because that&#8217;s a really good audience to target and definitely the ads and pays you a crazy amount when you have such an audience. I actually did multiple things back then and tried to form that arbitrage where I was putting money onto Facebook. Sometimes it definitely helped me give a better ROI compared to the spend that I had on Facebook and then on the revenue that I was generating through Google. That was something that I didn&#8217;t find\u2026 I couldn&#8217;t sustain it, to be honest. It was way too dependent on how good your creative was and how low cost per click you can get. But definitely then we moved on. The blog was doing pretty good organically as well. I think at that point of time, we were getting around 700K monthly visits. But then gradually, I think we lost interest, I would say, and I moved on to other things. But yeah, it&#8217;s so good to see you succeed in that. What happened then with that blog?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">So, that blog and also besides that I was running paid ads, I had social media pages that helped us to get the traffic right. We were collaborating with other pages, building our own followers, and we were able to drive traffic from social media to the website. And then Facebook introduced the new algorithms, and my business model wasn&#8217;t so sustainable and the paid media market also changed. So, I sold the website, sold the pages, and I moved to other businesses. Yeah, this is the same experience as you almost moving to another business.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Yeah, it was pretty tricky. I was still happy with the organic traffic I was getting. But the eventual problem was without arbitrage, I found it really hard to scale it to the level and the time and the energy that I was investing into it. So, I think that was one of the primary reasons that I moved on.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah, definitely. I was thinking back in time that, okay, this is not a $1 million idea. I have to find something else.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>I think, Alex, one of the more things that since you talked about you were involved in selling jewellery offline, right?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>You were selling it on the streets. How exactly the idea like\u2026 that you want to do it online? What was the source of inspiration or the push that you got to move to the online vertical?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. Since a young age, I was crazy about&#8230; I grew up differently than my colleagues because I had to think differently a little bit because of the situation in the family. I was crazy about reading all the books about how to make money, be rich, all the stuff. And yeah, basically I was passionate about the internet and I started to Google everything. I started everything just out of curiosity. How to make this. I made my first website on my own and Lord in that way. So, this is how everything is done step by step. I made my first dollar, which gave me crazy motivation. Okay, I can do more than that.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Excellent. That&#8217;s really wonderful. So Alex, from blog, how exactly you priced out and then you started out your online store, jewellery store, and then you moved to the agency, right?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>How did that transition happen? Jewellery, I understand, but why agency?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">So, marketing was my main passion mostly, right? When I just started, I liked online marketing, blogging, and paid media, so this was my passion. Then I had to step out of this passion to create my e-commerce business, a family business. But there I am also only focusing on marketing. And then I said, okay, a few years ago I said, okay, now it&#8217;s time to develop my own marketing agency because this is something that I like. Everything that is related to my family jewellery business, marketing-wise, everything there is automated and when needed, my marketing team, I have quite a few people in my team, they help me to execute everything. But everything, the strategy and the business model that we have, everything is automated. Right now, it gives me time to invest in other businesses or explore other ideas that I have. For example, I was able to go to study properly, study what I like in London. Right now I have this opportunity, so I created this opportunity for myself.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>That\u2019s great, I think marketing automation, one of the biggest benefits is that I think that&#8217;s the core of automation as well. There is a repeatable job. Automation solves it and saves you tons of time. I think one of the really good investments that companies should do is give them a really good scope to scale up their operations.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Definitely. But this is when you already have something that is proven and it&#8217;s working. But otherwise everything is done manually.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Without the first step of having traffic and a lead engine on your website, I think automation is the middle standard.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah, it makes sense.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Alex, tell us more about ALLDigital, the services that you offer, and what exactly do you mean when you say done for you?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">When it comes to done for you service, I don&#8217;t have any fixed packages when it comes to done for you services. Every client for me is unique and I try to figure out solutions or a number of services which I consider will help that brand to figure out if they have a scalable business model or not. Based on my knowledge, I can advise, okay, you should go with Google Ads first to validate the product, see how it goes. Okay, you should go with Facebook ads, see how it goes. Okay, you shouldn&#8217;t invest in paid media. Try better marketplace strategies. So yeah.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>But everything is tailor-made and it&#8217;s nothing like you basically analyze what exactly the client needs and what solutions will actually help them. And then you tailor-made the steps or the services, bundle them and then wait for them.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. First, I try to offer, if I have a new brand, first thing that I try to do is just to offer them services that will help to understand if they have really good business models, scalable business model or product that is suitable for paid media, because majority of the strategies I work with, they&#8217;re related to paid media. Paid marketing, right? Yeah. And I&#8217;ll also do organic strategies, let&#8217;s say, email marketing, conversion rate optimization, which you don&#8217;t need to pay money, for the clicks, there. You pay for subscriptions or something like that.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!---- sample --start !--><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Right. Alex, what&#8217;s a typical client journey in AllDigital? How exactly does the onboarding happen and the other things that you&#8217;re following?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">When it comes to onboarding, do you want to know how clients came to me or what do you like?<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Your entire process. Just say I&#8217;m an e-commerce business owner and I got your report from one of my contacts and I contacted Alex, I want to basically scale up my online sales business sales mainly. How do you go about that? Mainly to marketing services.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">All right. So majority of the clients that came to me, they are mostly people who found me on Google. Right now at this moment, I have one of the largest blogs about jewellery marketing in the world. Basically, if you search for jewellery advertising, jewellery conversion rate, jewellery, email marketing, link and others, I will be on the Google first page. This is how they find me. Then on my website, I have a pop-up where they just can book a free consultation. Obviously, I have a qualification process. I don&#8217;t consult everyone for free. I do select businesses that I consider are suitable for my services that they can afford me. I have a qualification form that doesn&#8217;t need me to call them and qualify them. So, everything is done automatically in that way. And if I see that okay, I like this product, I like this brand, I will accept the consultation. And during the consultation, we will discuss suitable strategies for this brand. And if we have a good feeling about each other, we just start working and see how it goes from there. I don&#8217;t promise anything. I always say, okay, this is the risk you should assume.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>And how does the communication happen on a day-to-day basis with the client? Do you have a certain set of processes in place? Do you have account managers? How exactly does that go in? What is the monthly point of contact? How do you do it weekly? How exactly does that go?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah, so everything pretty much happens mostly through WhatsApp as a main communication channel. And then we also use Slack a lot.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Okay.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. It depends on the clients. We have clients, we have like\u2026 clients who don&#8217;t want to use Slack or they are not familiar with that. They mostly use WhatsApp. I don&#8217;t prefer to communicate via email. It takes too long to get an answer. I always try to provide faster communication. What&#8217;s up? Zoom, Slack, those are the channels we are using to communicate. And mail just mainly for reporting, sending documents.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Got it. Alex, let&#8217;s move to today&#8217;s hot topic. Since you are involved a lot in high-value product, luxury brand marketing, can you share with us any case study of the most successful campaign that you have run and also what are the main key metrics why you consider it as a successful campaign?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">So, the most successful case study right now for me, obviously, is my family business because there are more than six years of intellectual and physical work to develop it. And this brand is growing organically and is growing with paid ads as well combined together. So, right now it has 27 ROAS, which is a good, pretty high number for a brand in six years. When it comes to the most successful campaign, I would say that product is the king. And I don&#8217;t consider a campaign itself to be a success. I can consider that the product is the king and the product makes the campaign successful.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>There are processes that you must have taken care of. There must be really good marketing content that you have created, creatives that you have used. All of those factors definitely help.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">In my case, for example, for this specific case, the product itself, like the design of the jewellery. When running paid media campaigns, I do select products that can bring the highest possible level of attention. Marketing for me starts with attention. So, the higher the level of attention to your product, the less you will pay to acquire a client in the end. My rule is to use products that have a very attractive design and you can form&#8230; I have experience already for many years and I can see just visually analyzing the product and I can say, Okay, this is something that is attractive for me. Or basically when I have a client, they can send me all the products they have. I just can&#8217;t scroll, scroll and then stop. I see something that attracts my attention and I just use it in the campaign.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Use of experience you carry into your family business or like you know.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. And I think for every marketer, this is something that they do subconsciously. They&#8217;re searching for something that\u2026 this is something that will give me a high CTR. So, the higher the CTR, the less you&#8217;ll pay for the click, the lower it will be your client acquisition cost. And then obviously, once you figure out the product that brings you a high level of attention, then you can come up with different creative angles like you can order videos and stuff like that. But first comes product design, and then I can develop something further based on that product specific, like videos or something else.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Makes sense. I think that&#8217;s a pretty good example because you have worked on your family business for quite long now. And I&#8217;m sure you must have run multiple very successful campaigns for it. And one of the key ingredients here is that you have a very keen eye to do the shortest list of things that will really hit your target audience and work really well. So, it makes sense. Is there any horror story? The marketing actually stumbled\u2026 related to a high value product?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">All right. Yeah, got you. So, there is a story. Actually, the money that I made with my first block, I wanted to invest in something else, which was the e-commerce idea. So, I started to invest in my e-commerce idea, my own jewellery business. And then back in time, I had no one to learn from, specifically e-commerce for jewellery. I had experience with paid media, with marketing, with SEO, email marketing, so I already knew about that. But I had no experience specifically in the jewellery business, e-commerce. And I had to learn everything on my own by investing money on education, by investing money, practising some strategies, and then obviously losing money. And before actually learning everything to get the knowledge that you need for the success in the e-commerce niche, I spent around $300,000. So, this is the money I just&#8230; Not including even the years that I have to practice everything that I learn. It&#8217;s not including even the years that I have to practice everything that they learned.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>That&#8217;s simple revenue. Not revenue, but basically simple marketing spend loss, we didn&#8217;t generate any sales through it? Or how exactly is all that?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">This is the money that I invested without actually getting profitability. I was minus. Obviously, I was getting sales, but not at the profitable level. I was trying to do all the stuff. And in marketing, one single detail can make a significant difference, significant impact. So, back then in time, I didn&#8217;t have enough knowledge about e-commerce analytics. I was just spending money without even analyzing if I&#8217;m doing something right or not. Then I had to learn the analytics, the economics behind the product, and this made a significant impact on how I see the business or how I scale the business.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Got it.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What was the biggest lesson you learned from this marketing spend?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">I would say what gets measured gets improved. I always measure everything, every KPI. When it comes to e-commerce, for example, you can start with just taking a simple cost per cart. It&#8217;s just your first KPI that will give you an understanding if it&#8217;s something that is worth investing in or if something is working or not. You don&#8217;t need to wait until someone buys. Just by analyzing cost per cart, you just can clearly say if it&#8217;s going to work or not. Maybe targeting is wrong, maybe marketing objectives are wrong. So just by simply analyzing one simple KPI, you already can understand what&#8217;s the key area to focus on.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>That&#8217;s actually one of the very key areas that every market should focus on and build its expertise and roots on those. So, it makes sense. Let&#8217;s talk a bit more about ALLDigital marketing services. Basically, what processes, methodology, and challenge\u2014let&#8217;s include both organic and paid channels that you primarily recommend and utilize for your high-value direct e-commerce site marketing?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">When it comes to marketing agencies, I mostly always start with paid media and my methodology is very simple. Everything starts with product validation to see if it&#8217;s economically suitable for paid media. And also if that specific project or brand will bring me and my client satisfaction to work together. And usually one to three months is enough to understand if the project will be something that is something that brings pleasure to you and your client. One to three months depending from business to business is enough to understand if the project is scalable or not for me.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Got it. And what are the next steps and the tools that you primarily utilize for it?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Once a product is validated and has positive return on investment in early stages, then we start scaling it with different marketing channels. This could be Facebook ads, Instagram ads, Google ads, Pinterest ads. We do scale with these channels. Then we also advise investing in SEO as a long-term strategy because this is something that brings long-term results. The combination of strategies, including email marketing and conversion rate optimization to improve all the performance. I would say we have a multichannel marketing approach and different strategies that actually help each other and improve overall performance of each other.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>So, do you utilize the channel just as an initial stage? All those paid channels primarily just to track the traffic to the client&#8217;s site? Or is it something like even on lead nurturing, and for the time where the end sales happen, you keep on utilizing all those paid channels? How exactly does that function?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">When it comes to paid media, let&#8217;s say, Facebook and Instagram, of course, our strategy is not only bringing clients, but also nurturing them on different levels. You have different levels. For example, you have people who interact with you on Facebook and Instagram, but they don&#8217;t visit the website. So, we do interact using different marketing campaigns. We have marketing campaigns, for example, for people who engage with you on Facebook and Instagram, but they don&#8217;t visit the website. So, we do have nurturing campaigns, let&#8217;s say, as well. So, there&#8217;s the actual entire structure. We call it&#8230; In our language, we call it prospecting and remarketing.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Got it. Alex, in both your old roles and even your agency right now, content and CRO was always like a big part. Please share a few more key metrics and tools that you use to measure these two things, like content and CRO. And how can we improve on these factors?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">For content, mostly we are focusing on the traffic. This is content marketing. Let&#8217;s say we do focus mostly on the traffic a specific keyword can bring us. Based on the number of keywords, we came up with the strategy. This is&#8230; We don&#8217;t measure too much on need, but we just try to achieve as much traffic as possible with every keyword that is related to our niche. And when it comes to conversion rate optimization, this is a very good topic and a very important strategy for us. I did hundreds of conversion rate experiments to achieve the highest possible performance for specific brands. For example, when you have a brand that is even, you need to do something about it. And then you try to do different conversion rate experiments to make it profitable. And as a tool, I always use Google Optimize. It&#8217;s a tool, it&#8217;s free, at a certain level. So, when we have high-end products, the most important metric for me to measure is add to cart ratio, the percentage of people clicking on add to cart. I don&#8217;t wait until they buy that specific product because we need to invest even more to validate that hypothesis. So, we do measure the percentage of clicks to cart clicks.<br \/>\nBut when we have let&#8217;s say $100, $200 product range. We focus also on the conversion metric itself, like purchase. Out of hundreds of experiments, the most efficient for me was when you&#8230; I had the brand when we did an experiment and I asked the owner of the brand to create a video about the product when the owner had to speak about that product, just one-minute video. We did A\/B testing, just running simple product page and page with the owner speaking about the product. In that way, we doubled the number of conversions.\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What was the percentage that you achieved, like conversion percentage?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Before conversion rate optimization, it was 0.87, and after it was 1.67, something like that.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Remarkably good compared to the old results.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. So, this was one single thing that helped us to make that brand feel a little bit better. But even like that, the product wasn&#8217;t scalable with paid media, even like that. So, it&#8217;s not as easy as the majority of business owners think. When you try to do all your best, but still the product is not scalable with paid media, especially right now and paid media is changing, the cost of paid media is rising. And in order to succeed, you need to have a really good business model or really good product that has economical potential or scalability.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Makes sense. Makes sense in a way. Let&#8217;s talk a bit more about lead nurturing. When it comes to expensive products, definitely that&#8217;s the most tricky thing. People might show interest looking at a full graph of a product, come to your site, even add to the card, but not go ahead and purchase it. Do you have any few proven strategies of converting visitors to real customers?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. So, lead nurturing for me can happen on paid level, on organic level as well. On paid level, the most important thing, as you already know, is segmenting your audience based on their journey. You can do that with paid ads and you can do it with email. By segmenting, you can show different advertising campaigns, for example, for those people who just visited the website and you can show different campaigns for those people who just added products to their shopping cart but haven&#8217;t completed the checkout process. In that way, you can nurture them with different creatives and persuade them to buy. This is the most important thing that you can do with paid media and with organic, like email marketing. Also, another thing is segmentation by number of days. You can segment by number of days and you can show different creatives by number of days. For example, you show them one creative seven days and another seven days you show them another creative. In that way, they are not getting bored seeing the same ad. And in that way, you avoid your potential client ignoring you as a brand.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Makes sense. I think segmentation does really give you a good edge to keep on remarketing and potentially converting the visitor to your client. That makes perfect sense. So Alex, basically in your line of business, especially when you are working for a client who is into high-value product business, say, jewellery business, I&#8217;m sure there are multiple stages in client journey where they&#8217;re considering, for example, you make them aware, then they look into your product, they are now considering you&#8217;re doing remarketing, and then at the end stage they finally go ahead and purchase. That time frame basically is something which is way too much. I would love to know a bit more about that. What is the average time at the end, what do you consider is a good time when marketing say high-value jewellery products. And do your clients complain about it? Are there scenarios like that? Velocity, basically, that&#8217;s the term that marketers use. That&#8217;s something like a primary concern for your clients?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yes, definitely. Every client is complaining to you. I don&#8217;t think that anyone in the world, like in our niche, has someone who is not complaining. Very rarely happens that they&#8217;re not complaining. But this is something normal, a part of the process. When it comes to velocity, it&#8217;s really a very hard question to be honest to answer, but it really depends on the marketing strategy, the platform you&#8217;re using, your business model, your product. There are so many details to consider and right now I don&#8217;t have an answer that will work for everyone. So, the answer will be different for everyone. But just giving you some ideas. I have projects where we convert potential clients into a real client in a matter of days. In this case, we have, let&#8217;s say, for example, we can sell unique products. It&#8217;s just one product, one of a kind. We are not able to produce more than that. Then the customer has higher intention to buy right now.<br \/>\nThis is, for example, detail when it comes to product detail. That will influence your marketing performance. I have projects when we have potential when we sometimes can take years to convert a potential client into a buyer. I have multiple examples. For example, even in my family business, we have people, buyers, like high-end buyers, who spend a lot with us. They buy only after two, three years of constantly seeing, interacting with us. After purchase, we are asking for feedback and they are saying, Oh, we were following you for years and right now I just decided to buy. You can force them to buy. Some of them are also skeptical about buying online. But then constantly seeing that they&#8217;re becoming more familiar and familiar with your brand, especially when we are using dynamic ads. They&#8217;re always seeing new products. It&#8217;s different from business to business. You obviously can improve this metric, like velocity, the speed of buying by using different techniques like low stocks on discounts, if it is suitable for your brand because discounts are not suitable for every luxury brand.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>I think I like this especially for high-value products, I think the number of sequences, again, like the marketers use, and that is because of the need, that&#8217;s also crazy. Somewhere around 30, 40 bare minimum. I&#8217;ve seen tons of use cases where the marketers are using such sequences and that is when they&#8217;re able to convert a potential visitor to a client. That&#8217;s really tricky.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah. It depends from brand to brand. Also the product is the king as well here. I have businesses like they sell luxury, but their product is not so appealing to the market and they don&#8217;t sell at all. I have businesses who sell luxury and they have unique products, good photography, pictures, designs and they sell. I would say that product is the king here as well. Product will make your brand. And finally, clients will build your brand if they buy.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Yeah, I think Alex we are coming to an end of today&#8217;s interview and I would like to have a quick rapid-fire with you. Are you ready for that?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Yeah, this is my first time doing rapid-fire.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>All right. You  just have to answer quickly whatever comes first to your mind, okay?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Okay.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Perfect. So, who is your biggest support system and whom do you give credit for your success?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">My mother.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Your next big goal in life?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Build my marketing agency to eight figures and build my own high-end jewellery brand. High selling diamonds, big diamonds, big jewellery, big stones.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Name one company and CEO who inspires you?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Elon Musk, Tesla.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>He&#8217;s a favourite of many. What do you do in your free time?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">I do a lot of sports in my free time to be mentally healthy. It helps.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Advice you would give to your younger self?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Test as many ideas as possible. Invest in every idea. Don&#8217;t regret.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Perfect. Thank you so much, Alex. I really appreciate your time and all the good value that you have added to today&#8217;s session. I&#8217;m sure our viewers would have enjoyed it a lot. Just let&#8217;s keep active on our YouTube channel and see the comments that close in.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Thank you a lot for inviting me. I really appreciate it.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/08\/alexander_skibinskiy.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2022\/05\/image_50373633-1.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Thank you.<\/h2>\n<\/div>\n<\/div>\n<p><!---- sample --start end !--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Marketing Lego Thought Leader Interview. Today we will have a word with Alexander Skibinskiy, Chief Marketing Manager of ALLDGT.COM &#8211; Digital Marketing Agency, about his journey and how he came up with his digital marketing agency. We will also talk about the valuable insights on paid media, e-commerce marketing, CRO and more. &nbsp; [&hellip;]<\/p>\n","protected":false},"author":25708,"featured_media":20672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-20670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alexander Skibinskiy Expert Talk on Paid Media &amp; E-commerce<\/title>\n<meta name=\"description\" content=\"Alexander Skibinskiy, Chief Marketing Manager of ALLDGT.COM - Digital Marketing Agency, discusses his expertise on paid media, e-commerce marketing and CRO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/alexander-skibinskiy-on-pad-media-ecommerce-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alexander Skibinskiy Expert Talk on Paid Media &amp; 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