{"id":21236,"date":"2023-10-05T16:28:33","date_gmt":"2023-10-05T10:58:33","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=21236"},"modified":"2025-06-17T16:11:47","modified_gmt":"2025-06-17T10:41:47","slug":"website-redesign-seo-checklist","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/website-redesign-seo-checklist\/","title":{"rendered":"All About Website Redesign To Further Enhance Your SEO"},"content":{"rendered":"

It has become a standard practice to optimize a website for SEO at its inception.<\/p>\n

However, as SEO is a never-ending process, you must regularly update your website’s SEO strategy to stay in the game.<\/p>\n

Hence, a website rebuild or relaunch becomes essential to retain and improve your website’s SEO.<\/p>\n

This article will discuss the complete SEO checklist for redesigning your website.<\/p>\n

What is Website Redesign?<\/b><\/h2>\n

Website redesign is the process of refreshing a website’s design and optimizing its SEO to improve its traffic and rankings.<\/p>\n

\"Website<\/a><\/p>\n

However, one must preserve a website’s existing traffic and present ranking during the redesign process. <\/span><\/p>\n

The Basics of Website Redesign<\/b><\/h2>\n

When you plan to redesign your website, you must ensure the following three things to preserve your website’s existing organic traffic and rankings.<\/p>\n

\"Things<\/a><\/p>\n

    \n
  1. An in-depth knowledge of your present SEO strategies that are working well.<\/span><\/li>\n
  2. A clear conception of the common issues that may arise after redesigning your website.<\/span><\/li>\n
  3. A thorough planning of the changes you want to make during your website redesign.<\/span><\/li>\n<\/ol>\n

    What Are The Most Common Problems in Website Redesign?<\/b><\/h2>\n

    You must be prepared to face the following common SEO issues while redesigning your website:<\/p>\n

      \n
    1. URLs can change.<\/span><\/li>\n
    2. New features may be added.<\/span><\/li>\n
    3. Page optimization can change.<\/span><\/li>\n
    4. The protocol may also change.<\/span><\/li>\n
    5. New content may be generated.<\/span><\/li>\n
    6. The subdomains may also change.<\/span><\/li>\n
    7. The domain name can be changed.<\/span><\/li>\n
    8. Internal linkings may have changed.<\/span><\/li>\n
    9. New sections might have been added.<\/span><\/li>\n
    10. Content may get removed, changed, or moved within the website.<\/span><\/li>\n<\/ol>\n

      The Complete Website Redesign SEO Checklist<\/b><\/h2>\n

      You must ensure to tick the following SEO checklist while redesigning the website.<\/p>\n

      Perform A Site Audit<\/b><\/h3>\n

      The first and foremost thing you must do before starting a website redesign is a complete site audit. That will help you in two ways.<\/p>\n

      First, you can identify the web pages performing well in search results. You must ensure that these web pages are retained and not tampered with or lost during the redesign process.<\/p>\n

      Second, the site audit shall reveal the issues stopping your website from ranking higher.<\/p>\n

      RankWatch’s site audit is the most user-friendly tool for a thorough website audit.<\/p>\n

      You only need to follow a few simple steps mentioned below:<\/p>\n

        \n
      1. Log in to your RankWatch account and go to the dashboard.<\/span><\/li>\n
      2. Click on the ‘Site Auditor’ tab and enter your website’s domain.<\/span><\/li>\n
      3. Click the \u2018submit\u2019 button.<\/span><\/li>\n
      4. The site auditor summary dashboard will instantly generate a detailed crawled report showing the HTTP status code distribution chart and total site score.<\/span>\"RankWatch<\/a><\/li>\n
      5. The HTTP status code distribution chart includes all the essential crawling stats like 200 pages, 301 redirects, failed URLs, and many more.<\/span>\"RankWatch<\/a><\/li>\n
      6. The issues in the site score chart are divided into three categories: high, medium, and low, depending on their criticality. This helps you decide which issues need to be addressed immediately and which should be solved during the redesign process.<\/span>\"Issues<\/a><\/li>\n
      7. Scrolling down further will help you understand the page depth of all your web pages.<\/span> <\/span><\/li>\n
      8. The tool also provides a page response time distribution chart showing the speed of all your URLs. You can easily identify the slow URLs and start working on them to reduce the bounce rate.<\/span>\"Page<\/a><\/li>\n
      9. If you scroll down, you will see the entire list of your non-indexable pages. This is crucial information as it shows essential data like the number of canonicalized and noindex pages. You need to rework these pages without further delay.<\/span><\/li>\n<\/ol>\n

        \"Non-indexable<\/a><\/p>\n

        Save The Old Version<\/b><\/h3>\n

        Please keep the old version of the website live using a temporary URL.<\/p>\n

        It will help if you are stuck while implementing the web relaunch or rebuild process.<\/p>\n

        Implement No Index to Your Temporary URL<\/b><\/h3>\n

        “No Index” must be implemented for the temporary website URL during the redesign process.<\/p>\n

        That will stop search engines from crawling and indexing your content on the temporary website URL.<\/p>\n

        This is essential before you finish the website redesign and your website is completely SEO optimized.<\/p>\n

        You can implement no-index to the temporary website URL by adding the following code to the head section of your website.<\/p>\n

        <metaname=\u201drobots\u201d content=\u201cnoindex\u201d><\/p>\n

        Save Crawling Data<\/b><\/h3>\n

        You should try to save the crawl data of the old website version available on the temporary URL.<\/p>\n

        That will allow you to analyze the crawl stats of the old site if needed later.<\/p>\n

        Avoid Unnecessary Changes in URLs<\/b><\/h3>\n

        You must try to keep the page names and URL structures intact unless changes are necessary.<\/p>\n

        That will reduce the chances of SEO issues after implementing a website relaunch.<\/p>\n

        Redirect URLs<\/b><\/h3>\n

        Redirecting the old URLs to the new ones should be the top priority.<\/p>\n

        Once you finish redesigning the website, it is time to test whether the 301 redirects are correctly implemented on the redesigned version.<\/p>\n

        RankWatch offers you a <\/span>redirect checker tool<\/span><\/a> for FREE.<\/span><\/p>\n

        \"RankWatch<\/a><\/p>\n

        The tool can provide the exact redirection path for the URL you enter in the blink of an eye.<\/p>\n

        Update Your Backlink Profile<\/b><\/h3>\n

        A backlink profile is one of the most essential aspects of SEO.<\/p>\n

        Hence, before you embark on a website redesign, it is of utmost importance to store a list of your website’s page-wise backlinks.<\/p>\n

        \"RankWatch<\/a><\/p>\n

        It would help to opt for a reliable link analyzer like the RankWatch backlink checker tool.<\/p>\n

        You can implement website redesign once you get the backlinks associated with your various web pages.<\/p>\n

        After completing the web rebuild, you must reinsert the backlinks to your content to preserve traffic and rankings.<\/p>\n

        Maintain Internal Linking Structure<\/b><\/h3>\n

        Internal linking almost plays an equally important role, like backlinking for website redesign.<\/p>\n

        It is essential to check your internal link profile using an accurate tool. RankWatch backlink checker tool can help you check the same.<\/p>\n

        To use it, log in to your RankWatch account and select the “Backlink Analyzer” option from the side menu.<\/p>\n

        Once the dashboard appears, enter your website URL, and the tool will give you the summary report within seconds.<\/p>\n

        That includes the total number of active and deleted backlinks, citation score, trust score, and a date-wise link acquisition trend graph.<\/p>\n

        Here, you can verify whether your internal link profile is as intact as it was before redesigning. If not, start working on it immediately so the link juice can flow properly.<\/p>\n

        \"Backlink<\/a><\/p>\n

        Keep Your Sitemap Updated<\/b><\/h3>\n

        The sitemap of your website describes your site structure and the most important pages for search engines.<\/p>\n

        Hence, after you implement website revamping, you must update your sitemap to describe the new changes in your website structure.<\/p>\n

        Optimize Your Page Loading Speed<\/b><\/h3>\n

        A slow page loading speed significantly increases your bounce rate.<\/p>\n

        You must ensure a faster <\/span>page loading speed<\/span><\/a> to offer a smooth user experience and a higher website conversion rate.<\/span><\/p>\n

        And the first step towards it is to check the size of your web pages. They should be within the average size of 3 MB to ensure a rapid loading.<\/span><\/p>\n

        \"RankWatch<\/a><\/p>\n

        To measure the size of your web pages accurately, you can use RankWatch’s website page size checker tool<\/a> for FREE.<\/p>\n

        Monitor Changes in Ranking<\/b><\/h3>\n

        It is common to see fluctuations in your web pages’ rankings after implementing a website redesign, and you must monitor this.<\/p>\n

        If you click on the RankWatch tool’s ‘Rankings’ tab and go to the ‘Pages’ section, you will see all the ranking details of your landing pages.<\/p>\n

        \"Ranking<\/a><\/p>\n

        The “Rankings” section shows how your targeted keywords are performing currently and whether they are bringing traffic to your site.<\/p>\n

        \"Keywords\u2019<\/a><\/strong><\/p>\n

        Conclusion<\/b><\/h2>\n

        Web page redesign is a common practice to drive traffic and improve rankings.<\/p>\n

        However, as discussed in this article, you must know the common SEO issues your website may face during the rebuild process.<\/p>\n

        You need to be cautious while redesigning your website; going wrong can bring disasters. Keeping the page titles and URLs as intact as possible will be safer.<\/p>\n

        First, you must save the old version of your website on a temporary URL and implement a no-index tag to stop search engines from crawling and indexing your content during the website relaunch.<\/p>\n

        You must ensure that 301 redirects are placed correctly on the revamped version of your website, tweak your content, optimize your on-page elements, restore all backlinks, create a solid internal linking structure, update your website’s sitemap, and monitor changes in ranking after implementing website redesign SEO.<\/p>\n

        By following these considerations and leveraging the right tools and service providers, your SEO performance can be retained and enhanced post-redesign.<\/p>\n","protected":false},"excerpt":{"rendered":"

        It has become a standard practice to optimize a website for SEO at its inception. However, as SEO is a never-ending process, you must regularly update your website’s SEO strategy to stay in the game. Hence, a website rebuild or relaunch becomes essential to retain and improve your website’s SEO. This article will discuss the […]<\/p>\n","protected":false},"author":215,"featured_media":21253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-21236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-seo","entry"],"acf":[],"yoast_head":"\nWebsite Redesign: SEO Checklist to Retain & Improve SEO<\/title>\n<meta name=\"description\" content=\"Website redesign means refreshing the website design. 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