{"id":21296,"date":"2023-10-26T12:28:36","date_gmt":"2023-10-26T06:58:36","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=21296"},"modified":"2023-10-26T12:35:41","modified_gmt":"2023-10-26T07:05:41","slug":"in-depth-domain-analysis-feature","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/in-depth-domain-analysis-feature\/","title":{"rendered":"Why Should You Perform In-depth Domain Analysis?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When we talk about domain analysis or domain research, we often think of it as normal research on different domains, their rankings, and other ordinary terms, which is a grave mistake.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In-depth domain analysis has the potential to transform your ordinary website into a high-ranking one. It helps you discover several pain points for improvement and hidden gems that can provide incredible results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why we are here to help you understand the various norms of domain analysis, their importance, and how you can perform each of them easily with RankWatch Domain Research.<\/span><\/p>\n<h2><b>Terms to Remember While Conducting Domain Analysis<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before you go ahead and conduct domain analysis, it is important to know and understand the various terms and norms associated with it. Why? So that you don\u2019t face any trouble afterward while creating reports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though there are various terms, some of the most crucial ones are as mentioned below. You not only need to understand these norms but also need a thorough tool that can help you derive results for the same.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since RankWatch is quite known for its constant strive to be better every day, we have added some new features that will help you get the results for these terms as well.<\/span><\/p>\n<h3><b>Content Refresh Rate<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Content refresh rate describes the amount of fresh content that Google has discovered from your website and indexed them as well. Here, the statistics show the amount of ranking keywords found in the fresh content as per the given timeline.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/1-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21297 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/1-2.png?resize=640%2C266&#038;ssl=1\" alt=\"RankWatch Domain Overview Content Refresh Rate Dashboard\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/1-2.png?w=1345&amp;ssl=1 1345w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/1-2.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/1-2.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/1-2.png?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/1-2.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In simple words, the content refresh rate feature states the number of keywords responsible for good SERP rankings as per different time periods of the year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How does the statistics help you? Through content refresh rate, you can discover the keywords that search engines are looking for in fresh content that will further help you determine your next course of keywords to maintain the rankings.<\/span><\/p>\n<h3><b>Meta Optimization<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Meta optimization states the inclusion of targeted primary keywords in meta tags. And it holds a really important part in SEO optimization. Why? That\u2019s because meta optimization does help in improving your SERP rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While designing content, most SEO experts dismiss the usage of meta tags, thinking that it won\u2019t affect their clicks and impressions. But actual professionals know the importance of meta tags; hence, they pay more attention to them.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/2-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21298 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/2-2.png?resize=640%2C266&#038;ssl=1\" alt=\"RankWatch Domain Overview Meta Optimization Dashboard\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/2-2.png?w=1345&amp;ssl=1 1345w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/2-2.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/2-2.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/2-2.png?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/2-2.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Here, the meta optimization section showcases the types of keywords that you have used in the meta tags, including both phrase and broad match. Additionally, it also displays the amount of missing keywords that you could have used for better results. The feature also displays the same metrics for \u201cSnippet Description.\u201d<\/span><\/p>\n<h3><b>Keyword Cannibalization<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Keyword cannibalization is the scenario when two different landing pages of the same website are competing for SERP rankings for the same search query.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/3-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21299 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/3-2.png?resize=640%2C266&#038;ssl=1\" alt=\"RankWatch Domain Overview Keyword Cannibalization Dashboard\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/3-2.png?w=1345&amp;ssl=1 1345w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/3-2.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/3-2.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/3-2.png?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/3-2.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can easily detect such instances with the \u201cKeyword Cannibalization\u201d feature present in RankWatch\u2019s Domain Research. It provides you with the various search queries, along with their SERP rankings, that are responsible for the competition amongst your landing pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can easily identify these keywords, the amount of traffic they bring forth, and the URLs linked to them. Once you have these insights, you\u2019ll be able to dismiss keyword cannibalization from its roots.<\/span><\/p>\n<h3><b>Keyword Count Distribution<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The main agenda of keyword count distribution is to showcase the types of keywords that are ranking in SERPs. In simple words, it states how many of your 1-word, 2-word, 3-word, and 3+ word keywords are ranking in SERPs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How does it help you? It helps you understand the traffic percentage and changes in rankings that the type of keywords brings forward.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/4-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21300 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/4-2.png?resize=640%2C266&#038;ssl=1\" alt=\"RankWatch Domain Overview Keyword Count Distribution Dashboard\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/4-2.png?w=1345&amp;ssl=1 1345w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/4-2.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/4-2.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/4-2.png?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/4-2.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">All you need to do is select the keyword type for which you want to see the results, and the tool will provide you with the list of keywords for the selected type.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also helps you discover keywords that have the potential to improve the current rankings of a web page.<\/span><\/p>\n<h3><b>Multiple Organic Ranks<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Multiple organic ranking features help you determine the number of keywords for which two of your URLs appear on the SERP page, search queries for which three of your web pages appear on SERPs, and so on.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/5-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21301 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/5-2.png?resize=640%2C266&#038;ssl=1\" alt=\"RankWatch Domain Overview Multiple Organic Ranks Dashboard\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/5-2.png?w=1345&amp;ssl=1 1345w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/5-2.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/5-2.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/5-2.png?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/5-2.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It helps you understand which of your web pages appear for the search queries, even if they only have one matching keyword from the stated search query.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, You searched for Samsung Galaxy S20 on an eCommerce website. Chances are you will get results for<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Samsung Galaxy S20<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Samsung Galaxy S20 FE<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Samsung Galaxy S20 Pro<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Samsung Galaxy S20 (different variants)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Samsung Galaxy S21<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">See, even if you are searching for \u201cSamsung Galaxy S20,\u201d you will get other results that are either completely similar, have additional keywords, or are only 50% similar to the entered keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With multiple organic rankings, you get to understand which of your web pages are ranking in SERPs, even if they have only one similar keyword or additional keywords as compared to the search query.<\/span><\/p>\n<h2><b>Summing Up\u2026<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">So, these were some of the most crucial norms associated with domain analysis, each catering to different aspects of improving SERP rankings. With proper domain analysis, you can prevent your website from open risks such as keyword cannibalization and even determine upcoming content strategies to increase your SERP rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With RankWatch\u2019s Domain Research, all of the above-mentioned processes are possible. You can even sign up for a <a href=\"https:\/\/www.rankwatch.com\/\">free trial<\/a> to experience the power of domain analysis and see the results it brings to the table.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we talk about domain analysis or domain research, we often think of it as normal research on different domains, their rankings, and other ordinary terms, which is a grave mistake. In-depth domain analysis has the potential to transform your ordinary website into a high-ranking one. It helps you discover several pain points for improvement [&hellip;]<\/p>\n","protected":false},"author":215,"featured_media":21302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-21296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature-update","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In-Depth Domain Analysis: RankWatch Feature Update<\/title>\n<meta name=\"description\" content=\"Our new Domain Research feature can help you boost your site&#039;s rankings by revealing the untapped potential of in-depth domain analysis. Try our tool now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/in-depth-domain-analysis-feature\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-Depth Domain Analysis: RankWatch Feature Update\" \/>\n<meta property=\"og:description\" content=\"Our new Domain Research feature can help you boost your site&#039;s rankings by revealing the untapped potential of in-depth domain analysis. Try our tool now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/in-depth-domain-analysis-feature\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/RankWatch1\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-26T06:58:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-26T07:05:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/in_depth_domain_analysis_banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sahil Kakkar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RankWatch\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sahil Kakkar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/in-depth-domain-analysis-feature\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/in-depth-domain-analysis-feature\/\"},\"author\":{\"name\":\"Sahil Kakkar\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/fddb7440d6f90e9b9983791e476a1429\"},\"headline\":\"Why Should You Perform In-depth Domain Analysis?\",\"datePublished\":\"2023-10-26T06:58:36+00:00\",\"dateModified\":\"2023-10-26T07:05:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/in-depth-domain-analysis-feature\/\"},\"wordCount\":923,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/in-depth-domain-analysis-feature\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/in_depth_domain_analysis_banner.png?fit=1200%2C800&ssl=1\",\"articleSection\":[\"Feature Update\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/in-depth-domain-analysis-feature\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/in-depth-domain-analysis-feature\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/in-depth-domain-analysis-feature\/\",\"name\":\"In-Depth Domain Analysis: RankWatch Feature Update\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/in-depth-domain-analysis-feature\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/in-depth-domain-analysis-feature\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2023\/10\/in_depth_domain_analysis_banner.png?fit=1200%2C800&ssl=1\",\"datePublished\":\"2023-10-26T06:58:36+00:00\",\"dateModified\":\"2023-10-26T07:05:41+00:00\",\"description\":\"Our new Domain Research feature can help you boost your site's rankings by revealing the untapped potential of in-depth domain analysis. 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