{"id":23443,"date":"2024-04-22T13:06:06","date_gmt":"2024-04-22T07:36:06","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=23443"},"modified":"2024-04-22T14:59:07","modified_gmt":"2024-04-22T09:29:07","slug":"analytics-dashboard","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/analytics-dashboard\/","title":{"rendered":"All You Need To Know About Analytics Dashboard"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It is a common scenario in organizations when an employee blames another employee for something terrible that happened to the company, such as failing deadlines. Another common thing in organizations is not knowing whom to follow up precisely for a specific task.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These messy situations can create severe problems and a toxic working environment. An analytics dashboard can be a perfect solution if you want to avoid such situations in your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we will discuss everything you need to know about web analytics dashboards with real-time examples. So stay tuned!<\/span><\/p>\n<h2><b>What Is an Analytics Dashboard?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Analytics dashboard shows real-time key performance metrics in the form of an interactive graphical user interface.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/1-12.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23444 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/1-12.png?resize=640%2C266&#038;ssl=1\" alt=\"Google Analytics dashboard\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/1-12.png?w=1345&amp;ssl=1 1345w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/1-12.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/1-12.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/1-12.png?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/1-12.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/google-analytics-4-2\/\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> provides you with a web analytics dashboard that displays data like site traffic, conversion rates, etc.\u00a0<\/span><\/p>\n<h2><b>Advantages Of Using Web Analytics Dashboard<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The following are the key benefits of using a web analytics dashboard.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/2-11.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23445 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/2-11.png?resize=640%2C266&#038;ssl=1\" alt=\"Benefits of analytics dashboard\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/2-11.png?w=1345&amp;ssl=1 1345w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/2-11.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/2-11.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/2-11.png?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/2-11.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics dashboard saves time by making performance metrics easy to understand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It provides you with real-time insights into a particular area of your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A real-time web analytics dashboard helps you to forecast better.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dashboard analytics helps you identify and resolve performance issues.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It helps organizations gain control over inventory.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A web analytics dashboard provides in-depth performance reports that can also include data from outside sources, such as <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/how-to-conduct-seo-competitor-analysis\/\"><span style=\"font-weight: 400;\">competitor analysis<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lastly, it helps organizations to make better decisions by providing an overview of key performance indicators.<\/span><\/li>\n<\/ol>\n<h2><b>A Step-By-Step Guide For Creating A Data Analytics Dashboard<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s move forward to the step-by-step guide for creating a data analytics dashboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here you go!<\/span><\/p>\n<h3><b>Step-1: Define The Purpose<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The first thing you must remember while creating an analytics dashboard is its purpose.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/3-11.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23446 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/3-11.png?resize=640%2C266&#038;ssl=1\" alt=\"Purpose\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/3-11.png?w=776&amp;ssl=1 776w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/3-11.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/3-11.png?resize=768%2C320&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You need to clearly understand who will use the dashboard and what answers they want your dashboard to provide. For example, your digital marketing team would expect the following answers from an SEO analytics dashboard,<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/search-terms\/\"><span style=\"font-weight: 400;\">search queries<\/span><\/a><span style=\"font-weight: 400;\"> rank your website best in search results?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/seo-strategy-2019-boost-organic-traffic-on-your-website\/\"><span style=\"font-weight: 400;\">organic traffic<\/span><\/a><span style=\"font-weight: 400;\"> does your website drive?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many organic visitors respond to your call to action?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">However, you must ensure that your <\/span><span style=\"font-weight: 400;\">dashboard analytics<\/span><span style=\"font-weight: 400;\"> does not include too many parameters so that it\u2019s easy to navigate.<\/span><\/p>\n<h3><b>Step-2: Choose Correct Metrics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The purpose of your analytics dashboard defines the metrics you need to include in your dashboard. The following is a list of the most common analytics dashboards and the performance metrics they include.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b><i>Analytics Dashboard Type<\/i><\/b><\/td>\n<td><b><i>Performance Metrics<\/i><\/b><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.rankwatch.com\/blog\/wix-seo\/\"><span style=\"font-weight: 400;\">Web\/Website<\/span><\/a><\/td>\n<td><a href=\"https:\/\/www.rankwatch.com\/blog\/how-much-traffic-website-gets\/\"><span style=\"font-weight: 400;\">Website traffic<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/what-is-a-bounce-rate\/\"><span style=\"font-weight: 400;\">bounce rate<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/ways-to-boost-conversion-rate\/\"><span style=\"font-weight: 400;\">conversion rate<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.rankwatch.com\/blog\/top-10-metrics-for-monitoring-seo-performance-the-smart-way\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><\/td>\n<td><a href=\"https:\/\/www.rankwatch.com\/blog\/whats-new-about-keyword-rankings-and-how-to-check-them\/\"><span style=\"font-weight: 400;\">Keyword Rankings<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/seo-strategy-2019-boost-organic-traffic-on-your-website\/\"><span style=\"font-weight: 400;\">organic traffic<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/how-to-create-backlinks-that-actually-drive-results\/\"><span style=\"font-weight: 400;\">backlinks<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.rankwatch.com\/blog\/digital-marketing-trends-transforming-businesses-worldwide\/\"><span style=\"font-weight: 400;\">Digital Marketing<\/span><\/a><\/td>\n<td><a href=\"https:\/\/www.rankwatch.com\/blog\/drive-traffic-leads-brand-sentiment-with-a-business-blog\/\"><span style=\"font-weight: 400;\">Blog traffic<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/a-7-point-on-page-seo-checklist-for-your-website\/\"><span style=\"font-weight: 400;\">average time on page<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/email-marketing-performance-metrics\/\"><span style=\"font-weight: 400;\">email opening rate<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.rankwatch.com\/blog\/the-role-of-programmatic-advertising-in-ppc-strategy\/\"><span style=\"font-weight: 400;\">PPC<\/span><\/a><\/td>\n<td><a href=\"https:\/\/www.rankwatch.com\/blog\/click-through-rate\/\"><span style=\"font-weight: 400;\">Click-through rate<\/span><\/a><span style=\"font-weight: 400;\">, impressions, <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/cost-per-click-how-it-works-and-why-it-matters\/\"><span style=\"font-weight: 400;\">cost-per-click<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.rankwatch.com\/blog\/internal-linking-ecommerce-websites-dos-donts\/\"><span style=\"font-weight: 400;\">Ecommerce<\/span><\/a><\/td>\n<td><a href=\"https:\/\/www.rankwatch.com\/blog\/underrated-content-marketing-kpis-for-new-ecommerce-stores\/\"><span style=\"font-weight: 400;\">Unique visitors<\/span><\/a><span style=\"font-weight: 400;\">, average order value, cart abandonment rate.<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.rankwatch.com\/blog\/10-secrets-for-getting-the-most-out-of-your-social-media-analytics\/\"><span style=\"font-weight: 400;\">Social Media<\/span><\/a><\/td>\n<td><a href=\"https:\/\/www.rankwatch.com\/blog\/how-blogging-can-increase-your-followers-on-social-media\/\"><span style=\"font-weight: 400;\">Followers<\/span><\/a><span style=\"font-weight: 400;\">, impressions, <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/the-7-critical-factors-of-content-that-generates-engagement-and-1-that-rules-them-all\/\"><span style=\"font-weight: 400;\">engagement rate<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.rankwatch.com\/blog\/seo-for-lead-generation\/\"><span style=\"font-weight: 400;\">Product<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">Churn rate, daily active users, customer lifetime value.<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.rankwatch.com\/blog\/how-to-stand-out-and-win-b2b-sales-on-a-crowded-and-ever-changing-linkedin\/\"><span style=\"font-weight: 400;\">B2B Sales<\/span><\/a><\/td>\n<td><a href=\"https:\/\/www.rankwatch.com\/blog\/google-shopping-ads\/\"><span style=\"font-weight: 400;\">Sales revenue<\/span><\/a><span style=\"font-weight: 400;\">, average deal size, lead response time.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Financial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Monthly recurring revenue, gross profit, net profit.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Customer Service<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ticket volume, average response time, customer satisfaction score.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>Step-3: Collect Raw Data<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Next, you must identify sources from which you can collect performance-related raw data. Most content management systems offer built-in analytics that allows you to create a web analytics dashboard.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/4-11.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23447 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/4-11.png?resize=640%2C266&#038;ssl=1\" alt=\"Shopify analytics page\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/4-11.png?w=1345&amp;ssl=1 1345w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/4-11.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/4-11.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/4-11.png?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/4-11.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/shopify-seo-guide-to-boost-traffic\/\"><span style=\"font-weight: 400;\">Shopify<\/span><\/a><span style=\"font-weight: 400;\"> offers an analytics page to track performance metrics like average order value and total sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, setting up Google Analytics 4 can be another great alternative to collect raw data for your <\/span><span style=\"font-weight: 400;\">dashboard analytics<\/span><span style=\"font-weight: 400;\">. The following are a few other effective sources for collecting analytics dashboard data,<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital marketing tools like <\/span><a href=\"https:\/\/www.rankwatch.com\/\"><span style=\"font-weight: 400;\">RankWatch<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM (Customer Relationship Management) tools like Salesforce and HubSpot<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Financial systems like Xero and QuickBooks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email marketing platforms like Lemlist and Mailchimp<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media platforms like LinkedIn and X<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internal databases and Google Spreadsheets<\/span><\/li>\n<\/ol>\n<h3><b>Step-4: Select A Tool<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You need to select a dashboard-creating tool in this step. Many tools and analytics platforms offer built-in dashboards that you can customize as per your needs. Some of them also allow you to include data from other outside sources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics 4 and Google Search Console make analytics dashboard creation a breeze.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/5-11.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23448 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/5-11.png?resize=640%2C266&#038;ssl=1\" alt=\"GA 4 dashboard\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/5-11.png?w=1345&amp;ssl=1 1345w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/5-11.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/5-11.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/5-11.png?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/5-11.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">However, choosing a popular data visualization tool like Google Looker Studio can be an effective alternative to creating analytics dashboards.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/6-11.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23449 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/6-11.png?resize=640%2C266&#038;ssl=1\" alt=\"Google Looker Studio\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/6-11.png?w=1345&amp;ssl=1 1345w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/6-11.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/6-11.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/6-11.png?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/6-11.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The free tool lets you import and view data from various external sources.<\/span><\/p>\n<h3><b>Step-5: Design And Share<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once you finalize your analytics dashboard creation tool, you are all set to build, customize,\u00a0 and share your dashboard.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/7-12.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23451 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/7-12.png?resize=640%2C266&#038;ssl=1\" alt=\"Design and share your analytics dashboard\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/7-12.png?w=1345&amp;ssl=1 1345w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/7-12.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/7-12.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/7-12.png?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/7-12.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">However, it would be helpful to remember the following tips while designing your analytics dashboard,<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Place the most essential performance metrics at the top of the analytics dashboard.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Group performance metrics type-wise to absorb information quickly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose the most appropriate data visualization options.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include targets and\/or benchmarks to define numbers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include data for the time frame that satisfies the needs.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Once you finish designing your <\/span><span style=\"font-weight: 400;\">dashboard analytics<\/span><span style=\"font-weight: 400;\">, share it with concerned employees of your organization. Let them get familiar with using the dashboard for some time (say two weeks) and then ask for the following feedback from them.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which dashboard metric they found most useful?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which dashboard metrics can be added further?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did they face any difficulties understanding or using the dashboard?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This feedback will help you plan further iterative improvements to your <\/span><span style=\"font-weight: 400;\">dashboard analytics<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Examples Of Analytics Dashboard<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some examples of various analytics dashboards to explain things to you better.<\/span><\/p>\n<h3><b>SEO Analytics Dashboard<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SEO analytics dashboard displays your website&#8217;s technical SEO health (Site Score) and the real-time performance of SEO metrics. It also shows your site&#8217;s various types of SEO issues and categorizes them according to their types and criticality.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/8-12.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23450 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/8-12.png?resize=640%2C266&#038;ssl=1\" alt=\"Snapshot of your website\u2019s SEO performance in RankWatch site auditor\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/8-12.png?w=1345&amp;ssl=1 1345w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/8-12.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/8-12.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/8-12.png?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/8-12.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can choose the RankWatch site auditor for this purpose. The tool provides a snapshot of your website\u2019s SEO performance. You can also opt for RankWatch\u2019s <\/span><a href=\"https:\/\/www.rankwatch.com\/tools\/seo-iq\/\"><span style=\"font-weight: 400;\">on page SEO checker<\/span><\/a><span style=\"font-weight: 400;\"> to get suggestions for on-page SEO optimization and include those insights in your dashboard analytics.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/9-11.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23452 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/9-11.png?resize=640%2C266&#038;ssl=1\" alt=\"RankWath SEO IQ for on-page SEO optimization\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/9-11.png?w=1345&amp;ssl=1 1345w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/9-11.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/9-11.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/9-11.png?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/9-11.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You must perform a backlink audit using the RankWatch <\/span><a href=\"https:\/\/www.rankwatch.com\/backlinks\/\"><span style=\"font-weight: 400;\">online backlink checker<\/span><\/a><span style=\"font-weight: 400;\"> tool to identify low-quality backlinks from less authoritative sources and include those data in your dashboard analytics.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/10-10.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23453 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/10-10.png?resize=640%2C266&#038;ssl=1\" alt=\"RankWatch backlink checker\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/10-10.png?w=1345&amp;ssl=1 1345w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/10-10.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/10-10.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/10-10.png?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/10-10.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<h3><b>Web Analytics Dashboard<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A web analytics dashboard tracks and measures how visitors interact with your website. Google Analytics offers a web analytics dashboard that shows key performance metrics like new users, average engagement time, and total revenue at the upper left part of the tool page.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/11-11.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23454 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/11-11.png?resize=640%2C266&#038;ssl=1\" alt=\"GA web analytics dashboard\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/11-11.png?w=1345&amp;ssl=1 1345w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/11-11.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/11-11.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/11-11.png?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/11-11.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The tool displays user behavior trends over time in the form of easily accessible line charts and offers data for the last 28 days by default.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/12-11.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23455 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/12-11.png?resize=640%2C266&#038;ssl=1\" alt=\"GA web analytics dashboard\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/12-11.png?w=1345&amp;ssl=1 1345w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/12-11.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/12-11.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/12-11.png?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/12-11.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The tool also reflects real-time data on the number of users over the last 30 minutes and the countries they are visiting from. Google Analytics also allows users to customize their data.<\/span><\/p>\n<h3><b>Keyword Rankings Dashboard<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A keyword ranking dashboard is an SEO dashboard that displays keyword performance and the ranking URLs for that search term (keyword).<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/13-10.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23456 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/13-10.png?resize=640%2C266&#038;ssl=1\" alt=\"Keyword performance in RankWatch rank tracking tool\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/13-10.png?w=1345&amp;ssl=1 1345w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/13-10.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/13-10.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/13-10.png?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/13-10.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The RankWatch rank tracking tool provides you with keyword performance metrics like keyword rank, search volume, share of voice, URL ranking for that keyword, etc., which you can include in your <\/span><span style=\"font-weight: 400;\">dashboard analytics<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Social Media Analytics Dashboard<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A social media analytics dashboard helps you measure your website\u2019s performance across different <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/how-can-social-media-boost-your-seo-ranking\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\"> channels like Facebook, Instagram, YouTube, X, and LinkedIn.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/14-10.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23457 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/14-10.png?resize=640%2C266&#038;ssl=1\" alt=\"Social media dashboard in Google Analytics\" width=\"640\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/14-10.png?w=1345&amp;ssl=1 1345w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/14-10.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/14-10.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/14-10.png?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2024\/04\/14-10.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics offers a social media analytics dashboard that shows performance metrics like number of page visits, page views, and activities across various social media platforms.<\/span><\/p>\n<h2><b>Final Thoughts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Analytics dashboards provide past and real-time insights on your key performance metrics. That, in turn, helps you identify issues without delay and resolve them immediately. It also ensures that the stakeholders know whom to pursue for a pending task, thus eradicating the chances of miscommunication among employees.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dashboard analytics plays an essential role in keeping track of various tasks and achieving goals within the stipulated time. It helps organizations to make faster and better decisions. However, you must carefully choose the right tools to collect raw data that must be included in your analytics dashboard.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is a common scenario in organizations when an employee blames another employee for something terrible that happened to the company, such as failing deadlines. Another common thing in organizations is not knowing whom to follow up precisely for a specific task. These messy situations can create severe problems and a toxic working environment. An [&hellip;]<\/p>\n","protected":false},"author":215,"featured_media":23458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[37],"tags":[],"class_list":["post-23443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web Analytics Dashboard: Know Expert Tips and Examples<\/title>\n<meta name=\"description\" content=\"Discover the ins and outs of a web analytics dashboard. 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