{"id":2931,"date":"2015-11-02T17:03:28","date_gmt":"2015-11-02T11:33:28","guid":{"rendered":"http:\/\/rankwatch.com\/blog\/?p=2931"},"modified":"2023-05-19T15:16:00","modified_gmt":"2023-05-19T09:46:00","slug":"9-metrics-to-follow-before-launching-your-next-conversion-optimization-test","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/9-metrics-to-follow-before-launching-your-next-conversion-optimization-test\/","title":{"rendered":"9 Metrics to Follow Before Launching Your Next Conversion Optimization Test"},"content":{"rendered":"

Do you run A\/B testing on a regular basis? If you do, research and strategy (and understanding your data) are key for success! Another important aspect to increasing conversions is emotional targeting<\/a> – learning about your users and targeting their emotions in order to move them to buy, or leave their email, or read your blog and comment. To make your site the best it can be, with the conversion rates you want, you have to understand your visitors<\/a> and see where you need to run your next test. In order to do that, you have to look into the data.<\/p>\n

You\u2019ve already purchased Rankwatch<\/a> (or you\u2019re thinking about it) and you\u2019re collecting the data – but how do you know where to look and where to start?<\/p>\n

Assuming you are collecting data from Google Analytics (which can be integrated with your Rankwatch account to make the most of the data you collect in one place), you must make sure your Google Analytics is set up properly. Here\u2019s what you need to check:<\/p>\n

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  1. \n

    There is only one tag on all the pages.<\/strong><\/p>\n<\/li>\n

  2. \n

    That you are using the latest version of Google Analytics.<\/strong><\/p>\n<\/li>\n

  3. \n

    That you\u2019ve set up goals, you are tracking events, and\/or have connected Ecommerce Tracking.<\/strong><\/p>\n<\/li>\n<\/ol>\n

    Without proper measurement, the metrics won\u2019t mean anything.<\/p>\n

    Once you have everything functioning smoothly, there are a few metrics we recommend. They will help you get to know your users better and understand where you want to focus your next Conversion Optimization test:<\/p>\n

      \n
    1. \n

      Sessions:<\/h3>\n<\/li>\n<\/ol>\n

      A session is a group of interactions on your site within a given time frame. This means that a session could include multiple page views and different events and interactions on your site. A session usually ends when 30 minutes of inactivity pass or when someone exits the site (these can be changed and edited per your preference).<\/p>\n

      You can find these under \u201cAudience\u201d – and in almost every single window of data, from Demographics (age & gender) to Technology to Mobile to Location to New vs Returning, etc. It is rough data but it should always be looked at in relation to a dimension -device, page, location, language, etc. You can use it to understand the amount of traffic coming through your site.<\/p>\n

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      1. Sessions<\/strong> – In overview, this will include every session that was on your site, whether first-time or repeat visitor and it will change depending on the dimension at which you look. So in the last month, Bob may have visited your site for the first time once, whereas Jane has visited it for the first time this month, but returned 7 times. In overall sessions, you\u2019ll see 8.<\/li>\n
      2. New Users<\/strong> – First-Time visitors during the selected date range. So in the above scenario, you\u2019ll see 2 sessions – one for Bob and one for Jane.<\/li>\n<\/ol>\n

        \"Google-Analytics-Sessions\"<\/a><\/p>\n

          \n
        1. \n

          Traffic Source:<\/h3>\n<\/li>\n<\/ol>\n

          \"Google-Analytics-traffic-source\"<\/a><\/p>\n

          Traffic Source<\/strong> (Under \u201cAcquisition\u201d on Google Analytics) shows \u00a0where your users are coming from. It can be split up into \u201cChannels\u201d and into \u201cSource\/Medium\u201d. I like to look at both. But to understand where your traffic is coming from, it is very useful to look at Source\/Medium. Go to Acquisition> All Traffic > Source\/Medium.<\/p>\n

          \"Aquistions-example-GA\"<\/a><\/p>\n