{"id":3297,"date":"2016-02-05T21:17:17","date_gmt":"2016-02-05T15:47:17","guid":{"rendered":"http:\/\/rankwatch.com\/blog\/?p=3297"},"modified":"2023-05-26T10:19:56","modified_gmt":"2023-05-26T04:49:56","slug":"google-core-algorith-update-panda-and-the-recent-ranking-fluctuations","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/google-core-algorith-update-panda-and-the-recent-ranking-fluctuations\/","title":{"rendered":"Google Core Algorithm Update: Panda and The Recent Ranking Fluctuations"},"content":{"rendered":"<p>Despite the promise made by Google to roll out a Penguin Update early this year, the beginning of 2016 saw an update but it was not Penguin. It wasn\u2019t a Google Panda update either! It was Google\u2019s core ranking algorithm!<\/p>\n<h2>How did it start?<\/h2>\n<p>Webmasters noticed some ranking variations for their keywords over the second weekend of January (9th \/10th). At first, everyone thought that it must be the awaited \u201creal time Penguin\u201d update but then the effect was multifaceted and not just restricted to \u201clinks\u201d.<\/p>\n<p>We too dug into our data to see the variations in our keyword rankings at the time of the update. The figures for 12th and 13th January reveal that overall there was a change in the keyword rankings by 2%.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/rankwatch.com\/blog\/wp-content\/uploads\/2016\/02\/Panda.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3298\" src=\"https:\/\/i0.wp.com\/rankwatch.com\/blog\/wp-content\/uploads\/2016\/02\/Panda.png?resize=640%2C392\" alt=\"google-panda\" width=\"640\" height=\"392\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2016\/02\/Panda.png?w=662&amp;ssl=1 662w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2016\/02\/Panda.png?resize=300%2C183&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<h2><\/h2>\n<h2>Panda as Part of Google\u2019s Core Algorithm<\/h2>\n<p>Google has confirmed now that our spam-fighter real hero <strong>\u201cPanda\u201d is part of Google\u2019s core ranking algorithm.<\/strong><\/p>\n<p>Jennifer Slegg posted a <a href=\"\/\/www.thesempost.com\/understanding-google-panda-definitive-algo-guide-for-seos\/\">Panda Guide<\/a> on Sempost which cites some of Google\u2019s quotes.<\/p>\n<p>The following is one of them:<\/p>\n<blockquote cite=\"http:\/\/www.thesempost.com\/understanding-google-panda-definitive-algo-guide-for-seos\/\"><p>\u201cPanda is an algorithm that\u2019s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.\u201d<\/p><\/blockquote>\n<p>Generally, Google chooses not to talk much about their search algorithms, but this time, they have been quite transparent.<\/p>\n<p>Also, there have been some rumors that this core algorithm is real-time. However, Gary Illys confirmed on <a href=\"\/\/www.twitter.com\/methode\/status\/686939682240917506\">twitter<\/a> that panda is a part of their ranking algorithm now but is NOT real-time.<\/p>\n<p>Here is the tweet:<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en-gb\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/dr_pete\">@dr_pete<\/a> OK.The real time p stuff is wrong. We had a core algo update, and independently we revealed more about panda through <a href=\"https:\/\/twitter.com\/TheSEMPost\">@TheSEMPost<\/a><\/p>\n<p>\u2014 Gary Illyes (@methode) <a href=\"https:\/\/twitter.com\/methode\/status\/686939682240917506\">January 12, 2016<\/a><\/p><\/blockquote>\n<p>Therefore, I am not quite sure if the fluctuation we saw was part of the Panda effect.<\/p>\n<p>When Google Panda was originally launched in February 2011, it was a separate spam filter. Google Panda 4.2 was the last confirmed update which was expected to roll out \u201cvery slowly\u201d over a number of months. Well now, you won\u2019t see any panda update in the future.<\/p>\n<h2>What it means to be a part of the core algorithm?<\/h2>\n<p>As I mentioned above, Google has been quite open to giving information about on the update.<br \/>\nGary Illyes on <a href=\"\/\/www.plus.google.com\/+KenichiSuzuki\/posts\/XZH6CfY8RK8\">Google+<\/a> also answered the question \u201cwhat is the core algorithm all about\u201d<\/p>\n<blockquote cite=\"www.plus.google.com\/+KenichiSuzuki\/posts\/XZH6CfY8RK8\"><p>I think this is really the worst takeaway of the past few days, but imagine an engine of a car. It used to be that there was no starter (https:\/\/en.wikipedia.org\/wiki\/Starter_(engine)), the driver had to go in front of the car, and use some tool to start the engine. Today we have starters in any petrol engine, it&#8217;s integrated. It became more convenient, but essentially nothing changed.<br \/>\nFor a user or even a webmaster it should not matter at all which components live where, it&#8217;s really irrelevant, and that&#8217;s why I think people should focus on these &#8220;interesting&#8221; things less.<\/p><\/blockquote>\n<p>Also, Andrey Lipattsev, a Search Quality Senior Strategist participated in a <a href=\"\/\/www.youtube.com\/watch?v=getCIrv_lVI&amp;feature=youtu.be&amp;t=8m3s\">Q&amp;A<\/a> and gave his comments on the core algorithm:<\/p>\n<blockquote cite=\"https:\/\/www.youtube.com\/watch?v=getCIrv_lVI&amp;feature=youtu.be&amp;t=8m3s\"><p>\u201cIt is less about the functionality, which means it probably doesn\u2019t change that much over time, and it is more about how we perceive it, in the context of the algorithm. Do we still think this is an experimental thing, it is running for a while and we aren\u2019t sure how long it will last? Or is it like PageRank, it is part of it, it will always be there, at least in the foreseeable future and then probably call it in certain context part of the core algorithm.\u201d<\/p><\/blockquote>\n<h2>What can we do about it?<\/h2>\n<p>First of all, you need to understand that Google Panda focuses on content only. Not links, not site structure, not URL but only \u201cquality content\u201d.<\/p>\n<p><strong>Don\u2019t go about removing content<\/strong>: Extensive removal of content without proper research might end up decreasing your rankings even more. Perform a proper content audit on your website. Give a close look at all the pages to determine their value. Use Google Search Console or Analytics to separate the \u201cgood\u201d and \u201cbad pages\u201d.<\/p>\n<p><strong>Prefer \u201cfixing\u201d content over \u201cremoving\u201d content.<\/strong> <a href=\"\/\/www.thesempost.com\/to-fix-Panda-better-to-improve-quality-content-than-remove-pages\/\">Google<\/a> has always pressed on fixing low-quality content. You can always No-index the thin content (if Google doesn\u2019t index it, your website will not suffer) and improve it in the future.<\/p>\n<p><strong>Put the focus on User Intent<\/strong>: Your content should match the expectations of the user. If any keyword is bringing traffic to your web page, make sure that the page is delivering the promised content. This is one of the easiest steps you can take to save yourself from Panda.<\/p>\n<p><strong>Do not freak about duplicate content.<\/strong> Yes, it does affect your SEO but not as much from Panda perspective.<\/p>\n<p>Always remember there is no relation between <strong>word count<\/strong> and quality content. Sometimes even a thousand word article has poor content and sometimes even a 100-word article manages to rank. The bottom line is, go after quality content and not number of words<\/p>\n<p>Don\u2019t fill your website with <strong>ads or affiliate links<\/strong>.<\/p>\n<h2>Conclusion<\/h2>\n<p>While we won\u2019t be seeing any further Panda updates, this major change raised several questions! It is going to be hard to analyze why some of your keywords are not ranking &#8211; whether it\u2019s because of Panda or because of one of the hundreds of other ranking signals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the promise made by Google to roll out a Penguin Update early this year, the beginning of 2016 saw an update but it was not Penguin. It wasn\u2019t a Google Panda update either! It was Google\u2019s core ranking algorithm! How did it start? Webmasters noticed some ranking variations for their keywords over the second [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":3300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[37],"tags":[],"class_list":["post-3297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stay updated on the latest Google Core Algorithm Update and gain insights into the impact of Google Panda on the recent ranking fluctuations.<\/title>\n<meta name=\"description\" content=\"&quot;Panda algorithm is applied to all sites and has become one of Google&#039;s core ranking factors that measures a site&#039;s quality, allowing quality to influence ranking.&quot;\" \/>\n<meta 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