{"id":3693,"date":"2016-06-08T17:59:24","date_gmt":"2016-06-08T12:29:24","guid":{"rendered":"http:\/\/rankwatch.com\/blog\/?p=3693"},"modified":"2023-12-04T10:05:07","modified_gmt":"2023-12-04T04:35:07","slug":"rankwatchchat-recap-creating-a-stellar-content-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/rankwatchchat-recap-creating-a-stellar-content-marketing-plan\/","title":{"rendered":"#RankWatchChat Recap – Creating a Stellar Content Marketing Plan"},"content":{"rendered":"

Content Marketing is the path between establishing brand awareness and generating sales leads for your business. By offering content that resonates with your target audience, you can look forward to establishing a relationship with them.<\/p>\n

How do you determine which content will resonate with your audience?<\/p>\n

Many marketers base their content marketing activities on a hunch of who their audience is, what type of content they should publish, which distribution channels to employ.<\/p>\n

With content being seen as a means of commercial success online, you need a proper strategy in place to make sure your content really supports your marketing activities.<\/p>\n

So, how should you go about creating a content marketing plan?<\/p>\n

This was the subject of our twitter chat!<\/p>\n

On Tuesday, 7th June, we had another #RankWatchChat on Creating a Stellar Content Marketing Plan<\/strong>.<\/p>\n

\"RankWatch-Twitter-Chat\"<\/p>\n

What are the long-term goals that you should seek to achieve through Content Marketing?
\nHow should you keep track of your competitor\u2019s content performance?
\nWhich tools can help you automate your content performance evaluation?<\/p>\n

We discussed all of this and much more!<\/p>\n

We were extremely happy to welcome Alexandra Tachalova<\/a> as our guest speaker. Alex has been working in digital marketing for 6 years now. She helped SEMrush establish their brand presence in Europe and is constantly helping businesses advance their content marketing goals. You can spot Alex speaking at major marketing events like BrightonSEO, SMX and many more.<\/p>\n

\"RankWatch-Chat-with-Alexandra-Tachalova\"<\/p>\n

Needless to say, our chat received a very enthusiastic response from our community! We had bags full of valuable insights at the end of our discussion \ud83d\ude00<\/p>\n

Did you miss the exciting event? Here\u2019s a quick recap for you!<\/p>\n

As in every content marketing plan, we started off with the goals.<\/p>\n

What are your top 3 content marketing goals?<\/h2>\n

\"What-are-your-top<\/p>\n

All the participants had their take on this question. Here are some of the goals suggested by our community:<\/p>\n