{"id":3738,"date":"2016-07-07T16:00:57","date_gmt":"2016-07-07T10:30:57","guid":{"rendered":"https:\/\/rankwatch.com\/blog\/?p=3738"},"modified":"2023-05-30T10:28:58","modified_gmt":"2023-05-30T04:58:58","slug":"make-the-customer-voice-your-most-powerful-marketing-tool","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/make-the-customer-voice-your-most-powerful-marketing-tool\/","title":{"rendered":"Make the Customer Voice Your Most Powerful Marketing Tool"},"content":{"rendered":"

E-commerce is a world where customers convince customers. If you have a solid review strategy you can turn trust into sales and build a powerful online reputation.<\/p>\n

This blog post will look at the rise of review marketing and how you can use your customer\u2019s voice as a powerful marketing tool.<\/p>\n

\"Make-the-Customer-Voice-Your-Most-Powerful-Marketing-Tool<\/h2>\n

Word Of Mouth<\/h2>\n

Research suggests that word of mouth (WoM) is the main driver for between 20% to 50% of all purchasing decisions [Source: Mckinsey]<\/a>. This tends to be the case when users are faced with uncertainty (such as buying something online for the first time).<\/p>\n

A high volume of reviews helps build the trust and credibility of your site and provides guidance on the products that people are most satisfied with. This helps to reduce anxiety about your site and the products you sell.<\/p>\n

Brand Reputation<\/h2>\n

CEO of Amazon Jeff Bezos famously said \u2018Your brand is what people say about you when you\u2019re not in the room<\/em>\u2019.<\/p>\n

These days users freely take their conversations from \u2018the room\u2019 onto online platforms where their views appear all over Google, Facebook and Twitter.<\/p>\n

To ensure your customer\u2019s voice is genuine and positive there are a number of different ways to boost your online reputation.<\/p>\n

Google Partnered Reviews<\/h2>\n

The simplest way to listen to the voice of your customer (VOC) is to collect reviews.<\/p>\n

Using a review provider that is a Google licensed partner, you can show gold star seller and product ratings in Google search results.<\/p>\n

Google<\/a> says that \u201cads with Seller Ratings get a 17% higher Click through Rate (CTR) than the same ads without ratings.\u201d This in turn will lead to increased traffic and increased opportunity for conversions.<\/p>\n

Google Product Ratings<\/h2>\n

If you collect reviews at product level (not just service level) your site will be eligible for star ratings in Google Shopping.<\/p>\n

Users turn to Google Shopping when they are towards the end of the buying cycle. Star ratings add trust and help to convince browsers that your product has credibility.<\/p>\n

To be eligible for Google product ratings you need:<\/p>\n