{"id":4071,"date":"2016-11-09T16:00:38","date_gmt":"2016-11-09T10:30:38","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=4071"},"modified":"2023-05-30T11:42:39","modified_gmt":"2023-05-30T06:12:39","slug":"how-data-backed-storytelling-benefits-brands","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/how-data-backed-storytelling-benefits-brands\/","title":{"rendered":"How Data-backed Storytelling Benefits Brands"},"content":{"rendered":"

Many brands have already embraced storytelling as an effective marketing technique. With each passing day, they are improving.<\/p>\n

Nowadays, it is data-backed storytelling that is garnering popularity in lightning speed and shaping the future of data journalism and branding. Let\u2019s have a look at how digging into big data makes brand storytelling more effective.<\/p>\n

\"How-Data-backed-Storytelling<\/a><\/p>\n

Product stories sound convincing<\/h2>\n

Seth Godin correctly said that all marketing is storytelling. In his own words<\/a> \u201cThe story of your product, built into your product. The ad might be part of it, the copy might be part of it, but mostly, your product and your service and your people are all part of the story.<\/em>\u201d He advised every marketer to tell stories on purpose.<\/p>\n

When a product\u2019s story is backed by data, it sounds more convincing to the readers. The audience prefers stories on products over stories on brands. They connect to brands via their products. Data-backed product stories follow the structure of data-driven articles<\/a>. These articles are well-researched and based on comprehensive understanding of the target audience, their assumptions and buying behaviour.<\/p>\n

A typical buyer wants to verify a product before committing to it. Data-backed product stories allow them to verify each of the product features or benefits in detail. However, the story shouldn\u2019t be all data and no plot, twist or substance. The blending of the two is the key.<\/p>\n

Storytelling is the catalyst<\/h2>\n

Brands showcase data through their case studies, whitepapers and wiki pages. On the other hand, multimedia content like audios and, videos are often used for entertaining purposes. Data-backed storytelling acts as the catalyst and links both mediums.<\/p>\n

An infographic can do more than simply entertain readers, it can also educate them through the graphical representation of key information. Brands also often use audio-visual presentations to boost engagement. User-friendly videos with informative details are called explainer videos. They add a new dimension to storytelling.<\/p>\n

In summary, data-driven brand storytelling brings entertainment closer to information. The fusion is called infotainment. It helps brands in more ways than one. It adds power to brand\/product stories and makes them persuasive.<\/p>\n

In the video link below, Jennifer L. Aaker, professor of marketing at Stanford University, explains the difference between how people react to stories with data and stories without data.<\/p>\n