{"id":4480,"date":"2017-01-27T13:58:50","date_gmt":"2017-01-27T08:28:50","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=4480"},"modified":"2023-06-20T13:59:58","modified_gmt":"2023-06-20T08:29:58","slug":"8-ways-increase-social-following-through-blogging","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/8-ways-increase-social-following-through-blogging\/","title":{"rendered":"8 Ways to Increase Your Social Following through Blogging"},"content":{"rendered":"

\"8-Ways-to-Increase-Your-Social-Following-through-Blogging\"<\/a><\/p>\n

These days, if you\u2019ve got a business \u2013 especially an online business – chances are, you\u2019ve got a blog.<\/p>\n

Or you should.<\/p>\n

And if you\u2019ve got a blog, chances are, you\u2019re sharing your posts on your social channels.<\/p>\n

Or you should be.<\/p>\n

If you\u2019re not, then what\u2019s the point of having a blog in the first place?<\/p>\n

Sure, it helps with your company\u2019s SEO initiatives. And of course, your customers can read themselves into experts on whatever subject you\u2019re featuring.<\/p>\n

But how can you make your blog posts work in your favor when it comes to growing your social following \u2013 i.e. generating more potential customers buzzing about your business, spreading word and essentially earning you some free advertising on social?<\/p>\n

Here\u2019s a checklist of 8 must-dos to make sure you\u2019re making the most effective use of your blog.<\/p>\n

1. Post relevant, engaging content<\/h2>\n

People want to read about topics that peak their interest. So the better the content, the more readers.
\nPretty obvious, right?
\nGetting people to read your posts is a\u00a0challenge every blogger faces<\/span><\/a>.<\/span><\/p>\n

But getting people to share them? That\u2019s a bigger challenge.<\/p>\n

Because people don\u2019t just share content that\u2019s okay or pretty good.<\/p>\n

They share content that\u2019s helpful. Informative. Engaging. Novel. Really<\/em> interesting. Content that directly applies to them and their own social followers.<\/p>\n

So you need to make sure your content really resonates with the right people \u2013 your target customers.<\/p>\n

When you defined your target customers, you dug deep into their needs and interests \u2013 use that research to guide you when selecting topics for your posts. What problems do your customers face? What information do they need to solve those problems?<\/p>\n

Answering these questions in a well-researched, easy-to-read post that highlights you as an expert in your field creates share-worthy content.<\/p>\n

Looking for topic inspiration<\/span><\/a>? Research popular content posted by publications within your niche. Write posts geared around frequently asked questions on your website. Troll your competitors\u2019 blogs to see what content is shared and commented on most often.<\/p>\n

2. Post on a regular basis<\/h2>\n

If you want to establish yourself as an authority within your niche, you want people to be able to depend on you for not only<\/p>\n

relevant,<\/p>\n

but also timely content.<\/p>\n

They want to know that when they go to your site, that there will be something new to read and share.
\nDevelop a schedule for when you post and share new content.<\/p>\n

Maybe you decide to post one or two times a week. Or perhaps you can only find time to generate and post new, relevant content bi-weekly.<\/p>\n

Choose the posting frequency that works best for you and your business.
\nJust make sure you keep it consistent.
\nYour audience will get familiar with when you post new content and will expect it to be there on that given day when they show up on your blog site.<\/p>\n

If a new post is there when expected, they\u2019ll keep coming. And sharing.<\/p>\n

But if when they show up, it\u2019s hit or miss, they\u2019ll be heading to another site instead when they\u2019re looking for timely, interesting, new content that they can share with their followers.<\/p>\n

3. Add share buttons to every post<\/h2>\n

\"social-blogging\"<\/a><\/p>\n

Let\u2019s face it. The easier you make it to do something, the more likely that people are actually going to do it.
\nMake sure every post on your blog includes its own set of social media share buttons.<\/p>\n

You can try listing them at the top, bottom or even in a floating share bar that follows readers up and down the page as they read. Trying it one way, measuring engagement, and then adjusting it to another location and testing again can help you decide which location is most effective.<\/p>\n

This way, when someone decides your post is share-worthy<\/span><\/a>, they can just hit a button directing them right to the social channel of their choice to share it – without taking a bunch of steps in between and potentially getting side-tracked from doing so.<\/p>\n

4. Link to your social accounts within your posts<\/h2>\n

Another effective way to send people straight to social via your blog posts (thus, increasing the chances that they\u2019ll actually share your content) is by including links to your channels within the copy.<\/p>\n

Talking about a subject that has something to do with a particularly effective Facebook post you shared last month? Link to it.<\/p>\n

Mention Twitter, Pinterest, Instagram, etc. within your post when speaking about a subject that refers to that channel in some way, shape or form? Link that channel name to your respective channel.
\nOf if you happen to include a call to action at the end of your blog post to follow you on social or to visit your social channels for updates on this or that, you can add links there too.<\/p>\n

Finding relevant ways to link to your social channels within your posts makes it one step easier for your audience to share your content on their channels \u2013 because, well, they\u2019ll be on Twitter anyway!<\/p>\n

5. Add a comments section to each post \u2013 and respond<\/h2>\n

\"social-blogging\"<\/a><\/p>\n

Apart from using analytics tools to track the number of visitors to your blog and what\/how often your content is shared on social, a great way to get a feel for how your posts are being received by your audience is by adding a comments section to the end of every post.<\/p>\n

You may even want to end each post with a question to inspire feedback.<\/p>\n

For instance, say you write a post about the essential items to pack when headed on a hiking trip to Colorado. You could end your checklist of must-haves with the question, \u201cAny essential items on your list that are missing from mine? Let me know in the comments below!\u201d<\/p>\n

By adding a question, you\u2019ve created an easy call to action for your audience to follow<\/span><\/a>.<\/p>\n

Just make sure you take action, too, because comments are only beneficial if you monitor and respond.<\/p>\n

Monitoring for more vs. less feedback can help you gauge the kind of content that resonates best with your readers \u2013 so you can post more of it, recycle your best posts when you share them on social and actively look for similar content from other sources to share on your channels.<\/p>\n

Engaging also helps establish trust with your audience as an authority on your subject and shows your attentiveness to your customer base.<\/p>\n

Additionally, where appropriate, you can use your replies to route people to your social channels and to other content on your blog to help answer their questions or provide further information.<\/p>\n

6. Create an email list of blog subscribers<\/h2>\n

\"social-blogging\"<\/a><\/p>\n

Make sure each post includes a designated section of the page or a pop-up asking readers to subscribe to your blog.<\/p>\n

By asking them to submit their contact information, you can then develop an email list of subscribers to whom you can send updates each time a new blog is posted.
\nBecause while your blog may be really interesting, totally fresh and 100% engaging\u2026you can\u2019t expect everyone to remember to come back every X number of days to catch what\u2019s new.<\/p>\n

So a little email can serve as a helpful reminder.<\/p>\n

But how can you use your emails to benefit your social presence?
\nInclude icons to your social channels within your email signature. Every once in a while, throw in an email geared toward asking your subscribers to follow you on your social channels \u201cfor more posts like this.\u201d<\/p>\n

Essentially, your email list offers you a direct line of communication to your audience through which you can customize CTAs and increase traffic to both your blog posts and your social channels.<\/p>\n

7. Analyze shares and views to determine popular content<\/h2>\n

Having the right tools in place to monitor traffic to your blog site and on your social channels can help you determine what content receives the most views and shares so you can feature similar topics in the future – and keep sharing your most popular posts.<\/p>\n

There are plenty of options out there to help you derive the metrics you\u2019re looking for.<\/p>\n

Google Analytics<\/span><\/a> is a popular option, as well as various social monitoring and scheduling tools like Hootsuite<\/span><\/a> and Buffer<\/span><\/a>. Channels like Twitter and Facebook even have their own metrics built-in.<\/p>\n

Give a few options a test run to decide which is the most efficient \u2013 and affordable – for your purposes.<\/p>\n

8. Recycle and automate popular content via social<\/h2>\n

\"social-blogging\"<\/a><\/p>\n

Once you have your finger on the pulse of the content your audience likes best, make sure your social posts that link to said popular content are recycled \u2013 while the less popular content is featured less often.<\/p>\n

This way, if an audience member missed a certain social update, he or she will be sure to catch it the next round. And maybe even share it with someone that time.<\/p>\n

To take the burden off of your efforts to manually keep track of when you last sent this or that social update, you can create CSV files (Excel spreadsheets saved in an alternative format) containing your evergreen content and bulk upload them to social media automation tools that keep these updates running on your channels for you on a continuous basis.<\/p>\n

Options range from simple to complex, standard to customizable and affordable to expensive. A few options worth taking a look at include, Sendible<\/span><\/a>, Bulkly<\/a>\u00a0<\/span>and SproutSocial<\/span><\/a>.<\/p>\n

Spend time on things that make the greatest impact for your business<\/strong><\/p>\n

Keeping yourself in the red when it comes to owning your own business is hard.<\/p>\n

So why waste your time on tasks that aren\u2019t offering a worthwhile ROI?
\nLike blogging without purpose.<\/p>\n

Apply this checklist to make your blog posts work smarter for you by earning you the social following you\u2019re looking for to beef up your online presence.<\/p>\n

And grow your list of potential customers.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

These days, if you\u2019ve got a business \u2013 especially an online business – chances are, you\u2019ve got a blog. Or you should. And if you\u2019ve got a blog, chances are, you\u2019re sharing your posts on your social channels. Or you should be. If you\u2019re not, then what\u2019s the point of having a blog in the […]<\/p>\n","protected":false},"author":101,"featured_media":4491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-4480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","entry"],"acf":[],"yoast_head":"\nBoost Your Social Following: 8 Blogging Tips<\/title>\n<meta name=\"description\" content=\"Discover the 8 ways you can make your blog posts work in your favor when it comes to growing your social following and generating more potential customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/8-ways-increase-social-following-through-blogging\/\" \/>\n<meta property=\"og:locale\" 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