{"id":4585,"date":"2017-02-20T12:30:21","date_gmt":"2017-02-20T07:00:21","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=4585"},"modified":"2023-06-08T12:05:29","modified_gmt":"2023-06-08T06:35:29","slug":"optimize-local-business-near-me-searches","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/optimize-local-business-near-me-searches\/","title":{"rendered":"How To Optimize Your Local Business For Near Me Searches"},"content":{"rendered":"

\"How-To-Optimize-your-Local-Business-for-Near-Me-Searches\"<\/a><\/h2>\n

How To Optimize For Near Me Searches<\/h2>\n

\"How-To-Optimize-For-Near-Me-Searches\"<\/a><\/p>\n

Over the past few years, you may have noticed \u201cnear me\u201d popping up as a suggested query for many searches with \u201clocal intent\u201d. Google Trends<\/a> data shows the rapid growth of \u201cnear me\u201d queries worldwide over the past two years:<\/p>\n

\"local-intent\"<\/a><\/p>\n

\u201cNear me\u201d queries for specific local service categories have also risen rapidly:<\/p>\n

\"Near-me\"<\/a>
\nAnd not just English-language queries:<\/p>\n

\u201cTankstelle in meiner N\u00e4he\u201d (\u201cGas Stations Near Me\u201d) Queries in Germany<\/em><\/p>\n

\"not-just-English-language-queries\"<\/a>
\nI remember stumbling on the idea of \u201cnear me\u201d queries when I came across this results ranking #1 for \u201cBest Restaurants\u201d a few years ago. As usual Luc Levesque (TripAdvisor\u2019s former head of SEO) and crew were way ahead of me:<\/p>\n

\"trip-advisor\"<\/a><\/p>\n

After a bit of research, I realized there was an opportunity here and we started testing similar tactics for our clients. We quickly saw traffic growth across the board from very cheap, simple tactics such as adding \u201cNear Me\u201d to title tags.<\/p>\n

These days \u201cNear Me\u201d SEO is much more competitive so our team decided we need to figure out how to systematically optimize for \u201cnear me\u201d searches. In 2016, we had conducted the first ever statistical study of Google\u2019s Local SEO Ranking Factors<\/span><\/a> by looking at over 35,000 businesses and 100+ factors. So we added \u201cnear me\u201d queries to our existing data set and ran the numbers.<\/p>\n

We looked at popular \u201cnear me\u201d queries including:<\/p>\n

    \n
  1. Dentist near me<\/li>\n
  2. Grocery store near me<\/li>\n
  3. Gas station near me<\/li>\n
  4. Hair salons near me<\/li>\n
  5. Movie theater near me<\/li>\n
  6. Restaurants near me<\/li>\n<\/ol>\n

    All totaled, we looked at ~600 searches which included ~6,000 Google My Business (GMB) pages as well as the corresponding domains\/pages that the GMB pages linked to. The data showed the following factors had the strongest positive correlations with ranking well in Google\u2019s Local Pack for \u201cNear Me\u201d searches:<\/p>\n

      \n
    1. Google Reviews<\/li>\n
    2. Total Number of Backlinks With Searched City & State in the Anchor Text<\/li>\n
    3. Percent of Backlinks With Searched City & State in the Anchor Text<\/li>\n<\/ol>\n

      In our Local SEO Ranking Factors study, link metrics also were some of the strongest indicators of good rankings, so it\u2019s not surprising that they also matter for \u201cNear Me\u201d queries. In fact, TripAdvisor\u2019s aggressive use of \u201cNear Me\u201d in internal link anchor text may be one of the reasons those URLs rank so well for \u201cNear Me\u201d queries:<\/p>\n

      Internal links on https:\/\/www.tripadvisor.com\/Restaurants<\/a><\/p>\n

      \"trip-advisor-resturants\"<\/a><\/p>\n

      Interestingly, the distance of a business from the searcher did not correlate strongly with positive search rankings. When you look at typical Local Pack results, they are rarely ordered by distance. See this query for \u201chamburgers near me\u201d:<\/p>\n

      \"hamburgers-near-me\"<\/a><\/p>\n

      In the case above, it may be because the two top-ranked businesses have \u201cburger\u201d in their name \u2013 Keywords in Business Name was a strong factor in our original study \u2013 or some combination of additional factors which may trump distance.<\/p>\n

      The data did show that being in the same city as a \u201cNear Me\u201d search had a stronger correlation with positive performance, so we are going to have to do some more digging into this subject in our 2017 Local SEO Ranking Factors study.<\/p>\n

      So what can you do to take advantage of \u201cNear Me\u201d today?<\/h2>\n

      Based on our study and our experience working on large and small locally-targeted sites around the world:<\/p>\n

        \n
      1. Add \u201cNear Me\u201d to the title tags of your location pages<\/li>\n
      2. Add \u201cNear Me\u201d and popular keyword variants to the text of these pages<\/li>\n
      3. Add \u201cNear Me\u201d to the anchor text of the internal links to these pages, particularly on your store locator pages if you are a multi-location brand<\/li>\n
      4. Get backlinks to your location pages with geo-specific anchor text<\/li>\n<\/ol>\n

        Detailed study on the methodology of our \u201cNear Me\u201d \u00a0you can go to Near Me Local SEO Ranking Factors<\/span><\/a>.<\/p>\n

        Even with the growth in \u201cNear Me\u2019 queries, they still don\u2019t come close to the volume you can get from ranking for a head category term (e.g. \u201cgas station\u201d, \u201cgas station in Amsterdam\u201d, etc.), but with minimal effort you can use this strategy to get near more of your customers quickly.<\/p>\n

         <\/p>\n

         <\/p>\n","protected":false},"excerpt":{"rendered":"

        How To Optimize For Near Me Searches Over the past few years, you may have noticed \u201cnear me\u201d popping up as a suggested query for many searches with \u201clocal intent\u201d. Google Trends data shows the rapid growth of \u201cnear me\u201d queries worldwide over the past two years: \u201cNear me\u201d queries for specific local service categories […]<\/p>\n","protected":false},"author":104,"featured_media":4598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-4585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basic-seo","entry"],"acf":[],"yoast_head":"\nMaster Near Me Searches: Optimize Your Local Business<\/title>\n<meta name=\"description\" content=\"For a detailed study on the methodology of our \u201cNear Me\u201d; you can go to Near Me Local SEO Ranking Factors. 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